10 Real Estate Marketing Agencies For Lead Generation

Finding the right real estate marketing agency to partner with to ensure a steady stream of leads for your real estate business can be a challenge, especially if you don’t know what type of service or criterias to look for in a company. 

In this post, we review the 10 best real estate marketing agencies you should consider in 2023. We detail how each of them approach real estate lead generation so you’ll know which fits your brand the best.  

The Best Real Estate Marketing Agencies and Services

1 - Nerdy Joe

As such, we are primarily a B2B lead generation agency dedicated to providing top-notch email marketing and outbound lead generation services, specifically through cold emailing. 

Our tentacles stretch over several business industries, including real estate. Here, whether you are a real estate agent, broker, property manager, or real estate company, our team helps you generate potential client leads for you.  

Our goal is to help all types of real estate agents find and connect with potential clients who are interested in buying, selling, or renting properties through our real estate marketing efforts. So, together with you, we discuss and work on strategies to help you get leads for your real estate business. 

Our primary channel for this is cold email. We will discuss your target audience and ICP, and we will build a list of prospective clients to whom we will reach out to.  Once we capture the leads, we qualify and categorize them based on their level of interest and readiness to engage with you or your sales team. 

After handing you the leads as potential clients, our team will also work with you for further engagement, such as follow-up emails or messages across socials, or other forms of communication with the goal of converting them into actual clients.

Here is why you should work with Nerdy Joe and why we are the best lead generation service providers for your real estate agency. 

We prioritize delivering tangible results, and that’s what you pay for. 

It is a typical practice in lead generation. Most companies will bill you based on factors such as the number of individuals they contact, the volume of emails they send, or the various tasks they perform, regardless of whether you need them or not.

At Nerdy Joe, we won’t charge you based on the volume of emails we send, the work we do, or the number of people we reach out to. 

That’s because, for us, if you are looking for a lead generation company to partner with, it means that you need leads, people who are interested in your properties to fuel your real estate business. 

So, basically, with you, we will define a lead, and based on the plan you choose, we will agree on a specific number of leads, and that’s what you’ll pay for. Not for the work we do or the number of people we reach out to. 

Doing so guarantees that you know exactly what to expect, and you can easily tie what we do to your ROI. 

Consequently, we will report on metrics that pertain to the number of potential clients we bring to your table, and not vanity metrics like email opens or clicks. 

• Number of positive replies,

• Number of prospects willing to visit the premises,

• Number of prospects willing to take a virtual tour,

• Number of prospects ready to buy,

• Etc. 

We offer excellent outreach with strong personalization — we don't believe in playing the numbers game.

Most people and agencies who do real estate lead generation through cold outreach approach it as number game. They believe in strategies like reaching out to X number of prospects and closing X percentage of them, which makes sense to some extent. 

But in our experience, that’s the fastest way to damage your reputation and fall into several other pitfalls. Here are some of the pitfalls involved in this:

• being flagged as spam by email service providers (ESPs) and internet service providers (ISPs), 

• tarnishing the company's reputation on social media, 

• generating subpar leads, 

• facing deliverability issues with the domain,

• and more.

So, instead of this, we reach out to a very short list of hand-picked prospects. We know the quality and the level of seriousness we put into our work. And so, we don’t believe we have to send 1000 cold emails to close you 6 leads. 

The most important work here is to know who to reach out to and have a clear reason for reaching out to them (pertaining to your real estate business offer). 

So, instead of huge lists with generic emails, we focus on sending tailored, individually-personalized (not-persona-based templates) cold emails to a select group of 10 or 15 people, with the aim of building trust and relationships with them.

And by personalization, we don’t mean simply including name variables in the cold emails. Instead, we research each prospect individually to collect interesting data about them that we use to personalize our emails and make them take you seriously. 

For example, we can:

• Read their social media posts or inquiries related to real estate

• Real estate listings they liked or commented under

• Real estate forums they engaged with

• And more. 

Doing so allows us to pick up on unique information about each individual, which helps us craft unique cold emails with compelling lines and icebreakers that resonate with them at a core level. They can feel the email is written for them alone and that the offer is tailored to their preferences.

We profile prospects and build our prospects lists manually - we don’t rely on data intelligence tools.

It’s not that we are a bunch of old people who don’t like technology tools. We are well aware we can purchase a real estate prospectings tool like Zumper or Realtor.com to rapidly build lists of 1000s of people we will send cold emails to. 

But generally, these tools only provide basic information and don’t tell us much about the prospects’ preferences or needs and how those align with the apartments you have to offer. 

Plus, proceeding with those tools rhymes with building a huge list of prospects and throwing arrows to see what sticks. That’s not specific, and it rubs against our ethos. As we said earlier, we are only interested in quality work; we don’t want to blast people with generic emails. 

So, instead of proceeding with the tools, we will ask you specific questions which help us know who we should target and why. Here are some of the questions we might ask you:

• Who do you think your apartment is the best fit for?

• What are the types of people that generally buy from you?

• What are they generally looking for in an apartment?

• What objections do you generally hear from your clients?

• Etc.

As you provide answers to our series of questions, we gain a deep understanding of your target market and get highly specific in who we should target with our lead generation campaign. 

That’s how we move from targeting anyone we see to finding your real ICP.  Here is an example of how specific we can get.  

“We are targeting a family of 6 that needs a house with 7 bedrooms, 2 kitchens, 8 showers, one swimming pool, close to X area.”

We don’t require any contracts for our services — you are free to renew or stop your subscription with us based on your satisfaction with our performance.

We understand the importance of delivering results from the very first month. We prioritize your satisfaction and the value we provide. 

Unlike traditional lead generation companies that require you to sign a 3 to 6-month contract, we offer flexibility in payment and renewal options based on your satisfaction and budget.

Also, because you know exactly what you are paying for, we don’t send you proposals based on surface-level information we have about your company. We also don’t waste your time with useless meetings. 

We promise you clear deliverables and outcomes, so you can have a clear understanding of what to expect

Lead generation is not always a sure service, so we understand the importance of clarity and transparency in our offerings and pricing. 

So, each of our plans lets you know exactly what you are getting at the end of the month. We don't rely on vague statements such as "it depends on a lot of factors" or excuses like "your account manager swallowed the key to his office and couldn't work." 

We are committed to delivering results based on your specific needs and requirements.

Pricing

Our lead generation service’s pricing is crystal clear. We’re three plans:

• Silver: It costs $499/month and only gives you two warm LEADS.

• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.

• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our email marketing pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.

• A complete list of prospects that fit your buyer persona and ICP.

• The campaign setup fees.

2 - Crafted

Crafted is a real estate marketing agency that offers commercial and residential real estate marketing solutions to its clients. According to their website, they have partnered with different top brands such as BMW, The New York Times, Nike, Paper Lane, Works Gallery, Apple Insider, and more. 

Whether it is small event spaces or large city development projects, they focus on creating a strong online presence through specialized services that can market and optimize the whole business process. Some of these services include:

• Digital marketing — They launch a full-scale campaign by optimizing your website, creating a social media presence, and crafting content that meets the needs of your audience.

• Responsive design — They create and optimize a responsive website to give a great user experience.

• SEM & SEO — They ensure that your website is search engine optimized to enable your audience to find you with ease.

• Content marketing — They implement a great content marketing strategy to expand your reach and bring your business to the right audience.

• Customer retention management — They implement various CRM strategies through email marketing, articles, live chat, or social media to engage your audience and keep them informed throughout the sales cycle. 

Unlike Nerdy Joe which vividly displays its pricing details on its website, there is no pricing information on Crafted’s website. You must contact them to get a quote.

3 - Market Leader

Market Leader is another real estate lead generation agency that generates qualified real estate leads for clients in their local market. They focus on generating exclusive qualified leads (home buyer and seller leads) at your preferred target areas. According to their website, you get what you pay for. In other words, the amount of leads you pay for is the number of leads they generate for you.

They also offer other services such as social media ads, automated lead nurturing, automated listing marketing, and lead conversion training. There are no pricing details about their service, but you can contact them to request a quote. 

4 - Lab Coat Agents

Created as a Facebook group, Lab Coat Agents is a real estate marketing company that focuses on lead generation and conversion to help scale businesses. It has grown to be the largest private group of professionals in the real estate industry — agents, vendors, brokers, speakers, industry leaders, experts, and more.

The company features a marketing center that allows them to implement various marketing strategies for different brands. Whether it is social media marketing, email marketing, paid advertising, or print media, Lab Coat Agents customizes campaigns that grow your business and improve brand awareness. 

They also provide different marketing templates which you can customize to achieve your marketing goals. These marketing templates include promotional flyers, email newsletters, buyer’s guides, online ads, property flyers, business cards, social media posts, and more. 

They offer four pricing packages for their services which include:

• Individual plan, which costs $59 per month

• Team plan, which costs $249 per month

• Megaplan, which costs $499 per month

• Custom brokerage which requires you to contact them for pricing.

5 - Coffee and Contracts 

Coffee and Contracts is another real estate marketing company that offers real estate marketing to scale businesses. They focus on producing fresh and engaging content that captures leads and convert them into devoted clients.

They also specialize in producing tons of marketing materials in the form of guides, checklists, story templates, and flyers that you can customize to fit your brand and grow your business. To get started with them, you must join their membership group.

Here is a quick overview of how their processes work.

• You explore their membership options – single-user or multi-user membership

• You make a payment which you can cancel anytime.

• You gain access to the marketing materials — templates, checklists, images, and captions

• You customize the resources and start publishing to generate new leads.

They offer a three-tier pricing plan which includes:

• Agent plan, which costs $54 per month

• Team plan, which requires you to contact them for pricing

• Brokerage plan, which requires you to contact them for pricing.

6 - Luxury Presence

Luxury Presence is a real estate marketing company that offers real estate website design and marketing solutions for agents, teams, and brokerages. They have been featured in various publications such as Entrepreneur, Inman, Success, TechCrunch, and more.

They mainly focus on building a compelling website that represents your brand, and attracts, and converts clients. This website consists of innovative features which you can customize to build your online presence, attract more clients, generate more deals, and maximize conversions.

Here is a quick view of how their process works.

• You book a demo with them so they can know about your business and your goals.

• Their team will build a new website and guide you

• They will get your launched site ready and craft a plan to maximize your investments.

Since there are no pricing details on their website, you must fill out a form or contact them to get a quote.

7 - Belkins.io

Belkins is a B2B lead generation agency that generates qualified leads and offers appointment-setting services to grow your business using multiple platforms and channels. According to their website, they have worked for over 1,000 companies, including Cemtrex, Berkeley, Front Core, Omnicharge, Phenome, Mole Street, Token, and more.

Here is an overview of their process.

• They define your ICP and outline your campaign within seven (7) days

• They perform research to supply you with relevant contacts 

• They craft personalized messages that resonate with your audience

• Their team and your in-house team collaborate and communicate to share insights through Zoom calls

• They deliver the results and await your feedback.

There is no pricing detail on their website, but you can use their ROI calculator to get an estimate of their service.

8 - Real Geeks

Real Geeks is a real estate sales and marketing solutions company that specializes in generating, capturing, engaging, converting, and retaining leads to grow businesses. According to their website, they have been featured in notable publications such as Forbes, Entrepreneur, INC, The Huffington Post, and more.

Thanks to their marketing experience, they have effective marketing solutions that can generate buyer or seller leads for businesses. They start the process by customizing campaigns to fit your ICP and target your desired areas.

Then, they send out the campaigns in the form of emails to update them about your business activities. With their CRM lead management system, they can nurture and manage your leads to convert them.

Other real estate marketing products they offer include the IDX website, property valuation tool, and lead manager CRM. There is no pricing information on their website, but you can contact them to request a quote. 

9 - Elevate

Elevate is also a real estate lead generation agency that helps its clients to market their properties and make smarter decisions. They combine and implement multi-channel strategies to make marketing and lead generation easier for their clients. 

Whether you are a new agent or an experienced realtor, Elevate has an all-in-one strategy to cater to all its clients’ needs. To do this, they execute various strategies, which include:

• A mobile-friendly IDX website that is visible to the search engine and target audience, thereby prompting them to find you.

• Automated email and text campaigns to place you in front of the right audience.

• CMA Wizard that analyzes real-time data

• Lead generation through pay-per-click advertising on social media platforms such as Facebook, Bing, and more.

• CRM systems that integrate the workflows, manage your leads and improve the relationship with them.

Depending on your preferences, Elevate offers different products to grow your business. There is no specific pricing attached to each product, but you can see the number of leads they will generate for you. These products include:

• DMS plan, which requires you to fill out a form on their website.

• DMS Plus, which gives you 5-7 per month

• Elite which gives you 20-30 leads per month

• Elite Pro, which gives you 80-120 per month

• Boss plan, which requires you to contact them.

10 - Property Branding

Property Branding is a real estate marketing company that offers branding, marketing, and digital services to property investors, established agents, and high-profile property entrepreneurs. They have partnered with various companies such as Central Park Estates, Foxden Properties, Seren Property Solutions, SeaGate Homes, StrongEra, Taylor Capital, and more. 

They execute various marketing strategies that allow them to reach out and grab the attention of your customers. They help in crafting brochures, deal promos, investor packs, valuation packs, and making videos to catch the attention of your audience. Although there are no pricing details on your website, you must chat with them or send them an email to get a quote. 

Get real estate leads for your business with Nerdy Joe

As you can see, real estate marketing companies typically use various marketing and advertising strategies to generate leads. 

If you are looking for a company that does online advertising, social media marketing, search engine optimization (SEO), and content marketing, then Crafted, and Belkins.io are the best choice for your needs.

But if what you need is a real estate marketing agency that’ll offer you stellar cold email service, an agency that:

• Runs custom lead generation campaigns. 

• Charges you for results, not tasks. 

• Doesn’t require you to commit to a contract. 

• Does not waste your time, and that’s affordable. 

• With a group of experts that care about your company's reputation and relationship with prospects. 

Nerdy Joe is the agency you’re looking for. 

We do the prospect research, identify potential buyers, do the lead research, lead management, and bring you qualified leads.