Nerdy Joe — cold email and email marketing agency

Get 3 - 5 sales qualified leads every week

If you want to run a LinkedIn lead generation campaign, let the team that set up over 1,000 appointments in the last quarter do it for you. We'll set you up for success.

linkedin lead gen at nerdyjoe

Our B2B LinkedIn lead generation process helps our clients schedule appointments with hot prospects at:

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Our B2B LinkedIn lead generation process for securing 3 - 5 sales meetings for you...

Our tailored appointment setting approach is the key to our success. We use our learnings from past LinkedIn lead generation campaigns to avoid mistakes and guide our actions toward successful B2B lead generation campaigns and funnels.

Lead generation agency

We'll identify your ideal prospects

Our team will work with you to identify the most valuable segments of your target audience and decision-makers. We'll meticulously compile a prospect list that factors in intent and psychographic data for qualified prospects — ensuring our LinkedIn lead generation campaigns are highly targeted and effective.

cold email agency

We'll craft irresistible offers

We'll pinpoint your ideal customer profile (ICP) and determine their pain points, the emotions these pain points trigger, and how these factors are crucial to their success. Then, we'll create an offer that addresses these needs and is impossible to resist.

email marketing company

We'll book meetings and close them

Once the offer resonates with your potential customers, we'll arrange a sales call with them, integrate them into your CRM, and you'll do what you excel at—convincing them that you're the ultimate solution to their problem.

Want a more in-depth look into our processes and strategies? Here are some of our LinkedIn lead generation case studies...

These LinkedIn lead gen case studies go through our approach and how that applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our B2B LinkedIn lead generation agency work?

Subscribing to our LinkedIn lead generation services is pretty much straightforward. See it for yourself 👀.

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1 Choose a subscription and pay

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2 Get a Basecamp invite

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3 Campaign launch

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4 Get results

Choose a LinkedIn lead generation plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great LinkedIn lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind but can't see it listed? Chill, just click on the "Check all FAQ" button and you're all covered.

0 - What is LinkedIn lead generation?

LinkedIn lead generation is a process of identifying and attracting potential business leads using LinkedIn. The main goal is to identify potential customers or clients on LinkedIn and establish connections that can lead to business opportunities or sales leads.

1 - How much do LinkedIn lead generation agencies specialized charge?

LinkedIn lead generation agencies charge based on several factors, including your specific campaign needs, target market, expected results, and industry. Also, it’s hard to come by a lead generation agency that publicly displays their pricing on their website. 

Also, some agencies charge a set fee for their services, others charge based on the number of leads generated, campaign duration, or the extent of the support required. Moreover, it’s not uncommon for agencies to have a minimum commitment period or project sizes that may necessitate upfront investment fees. 

With that in mind, the cost of LinkedIn lead generation services can swing from less than $1,000 to $50,000 per month, based on the agency you select, the standing of your own company, and the promised results. 

At Nerdy Joe, we champion transparent pricing. We know your goal when you hire our services is to get leads, build and fill your sales pipeline, and get meetings or sales opportunities with genuinely interested prospects — so that’s all you should pay for.

That's why we have three straightforward monthly packages at flat rate prices. For $499, you get 2 sales-qualified leads. For $999, you get 6 sales-qualified leads. And for $1,999, we provide 15 sales-qualified leads. 

We believe this pricing offers great value for money and is specifically structured to cater to the unique market dynamics of B2B marketing.

2 - Do you provide lead data when doing LinkedIn lead generation?

At Nerdy Joe, we refrain from using client data or resorting to data or sales intelligence tools to hastily compile exhaustive lists of individuals and start blasting them with random messages. 

For, the most important task in the lead generation process is the task of pinpointing your ideal customer. We achieve this by posing you a series of thought-provoking questions. These questions enable us to have a clear picture of the target of your product or service and why they are the ideal customer for you. 

With your answers, we conduct in-depth research to identify potential leads within your desired market. 

Following this, we launch a custom outreach campaign tailored to engage and attract these leads, with the ultimate aim of generating business opportunities for you.

3 - How does your LinkedIn lead generation process allow you to be compliant with international data privacy laws?

At Nerdy Joe, we prioritize compliance with international data privacy laws, including GDPR and CCPA. Our LinkedIn lead generation process involves ethical data handling practices, ensuring complete adherence to these laws.

4 - What are the best LinkedIn lead generation agencies?

There are several LinkedIn lead generation agencies. Here are the main LinkedIn lead generation companies that stand out in the market.

  • Nerdy Joe
  • Valve+Meter Performance Marketing
  • Proof Digital, LLC.
  • Local Blitz
  • The Web Guys
  • Ayokay
  • Circle Social Inc.

While not all the listed companies are based in your region, they all have the necessary team and expertise to fully understand your requirements and deliver exceptional results.

5 - What is a LinkedIn lead generation agency, and why do I need one for my business?

A LinkedIn lead generation agency supports businesses by helping them identify and reach out to potential leads on LinkedIn to create connections and business opportunities through B2B outreach campaigns.

LinkedIn is an invaluable platform for networking with a vast number of B2B professionals and a great resource for discovering business and sales opportunities.

A LinkedIn lead generation agency can assist you in leveraging this vast network of professionals to identify potential buyers, create a personalized campaign to reach them, and ultimately transform them into customers for your business.

6 - How do you get qualified leads with LinkedIn?

Successful B2B lead generation, regardless of location, requires a clear understanding of your target audience and the creation of an ideal customer profile that aligns with your goals.

Part of this is gaining a deep knowledge of your product and the specific individuals it serves, as well as understanding their reasons for needing your product. 

We will engage in research to locate the relevant individuals on LinkedIn. We will carefully analyze their profiles or accounts to gather invaluable insights.

Next, we will create a customized campaign designed to capture their attention and convert them into loyal customers for your business.

7 - How do I start a LinkedIn lead generation campaign?

Starting a LinkedIn lead generation campaign with Nerdy Joe is always a smooth process for our clients. You just need to choose the plan that best fits your business needs and your budget. 

Upon signing up, we'll set up a project for you on Basecamp. You'll be added to the project automatically. After that, we'll begin a discussion onboard you, talking about important elements like your target audience and ideal customer profile (ICP). 

After figuring out the fundamentals, we'll ask for your LinkedIn account credentials so that we can effectively execute the campaign on your behalf.

8 - How does Nerdy Joe work?

We start by understanding your business and the unique aspects of your product or service. This helps us understand your specific needs and goals when it comes to LinkedIn lead generation. 

Next, we'll have detailed discussions (generally through calls/meetings) to gain insight into your business’s distinctive needs and goals. This helps us align our strategies and efforts accordingly. It also tells us what results you care about and we’ll know how to get it. 

Once we have that figured out, we'll conduct in-depth market research to identify your ICP and create a buyer persona. While we are at it, we’ll work on setting up or enhancing your LinkedIn account to ensure it impressively captures the attention of your target audience. 

Our team will then craft personalized outreach messages designed to resonate with each individual in your specific target audience. We focus on building and nurturing relationships with potential leads, ensuring consistent engagement and building connections that lead to conversions. 

Ultimately, our goal is to identify leads within your target market on LinkedIn, connect with them, and nurture these relationships over time, with the goal of converting them into loyal and valuable customers for your business.

9 - How long will it take to get results?

If you're familiar with B2B lead generation, you'll understand that the initial stages of the campaign are primarily about testing, analyzing data, and fine-tuning strategies.

This process helps us find the most effective approach that delivers results. Think of it like A/testing to find the go-to-market strategy that brings the best results. 

So, with that in mind, the timeframe for achieving tangible results can vary widely due to several factors. So, while some companies may see results immediately, others may have to wait a few weeks to see significant outcomes. 

But regardless of the timeline, we at Nerdy Joe are committed to delivering results within the first month of your campaign.

10 - How fast do you start working?

As soon as you sign up with us, our team celebrates your arrival with joyful emojis in our Campfire. Immediately, a dedicated project for your company is automatically created in our Basecamp, and you'll receive an email to access it. 

Following this, we will initiate discussions to onboard you and gain a deeper understanding of your goals, ICP, and other vital aspects of the campaign. After that, we will request your LinkedIn account details to do some groundwork. 

With the groundwork laid, we'll start experimenting with messaging and offers to identify the strategies that resonate best with your target audience.

11 - What is your LinkedIn lead generation process, and what makes you different?

Of course, to delve into the nitty-gritty of our LinkedIn lead generation strategy would demand an in-depth discussion. We invite you to read a full post about it here.

However, here's a compact outline of our procedure: 

  • Market analysis: We delve into your target audience and competitors for crucial insights. 
  • ICP and buyer persona development: This ensures our outreach efforts hit the mark every time. 
  • Lead discovery: We leverage our skills and tools to pinpoint potential leads in your Indianapolis target market on LinkedIn. 
  • Customized outreach: We devise individualized outreach messages designed to captivate and encourage active engagement. 
  • Ongoing engagement: We prioritize the cultivation of relationships with potential leads through regular, trust-building interactions. 

By adhering to this exhaustive process, we enhance your chances of establishing connections with valuable leads and transforming them into customers.

12 - How to hire a LinkedIn lead generation agency?

For us, the most sensible way to hire a lead generation agency is to reach out to several firms and carefully evaluate what each one brings to the table and the assurances they offer. You should focus on elements like their expertise, experience, previous successes, among others.

Also, it's crucial to bear in mind your objectives and budget during the decision-making process. Ask the right questions about the quantity and quality of leads, the costs involved, and the ease of converting these leads into clients.

We also invite you to have a conversation with us. We are available to answer any questions you may have and provide the necessary information for you to make an informed decision.

13 - Why should I hire a LinkedIn lead generation agency?

Hiring a LinkedIn lead generation agency that specializes in your market gives you the advantage of collaborating with a team that understands the unique characteristics of this particular market. This expertise significantly boosts your chances of acquiring high-value leads.

However, remember that not every agency you encounter will be based in your region, and some may not even be situated in the United States. What's truly important is the agency's capability to deliver results in your target market.

Here at Nerdy Joe, our ICP and lead research methods make us the ideal choice for LinkedIn lead generation services tailored for businesses in Indianapolis, or any other state for that matter. The most important thing is to understand offerings and pinpoint the exact people we need to reach out to.

This approach enables us to consistently provide outstanding results, irrespective of the market we are targeting.

14 - Why is Nerdy Joe the best LinkedIn lead generation agency?

In all modesty, our agency sets itself apart thanks to our strategy that consistently delivers impressive outcomes. Our team always employs a goal-oriented approach, making sure our tactics match your business goals. 

We understand that you hire us to get a specified number of appointments on your calendar, and that's precisely what you pay for — and that’s what you receive. Furthermore, we manage a balanced campaign volume, creating a synergy that enhances impact without inundating your target audience. What do we mean by that?

While companies blast off countless generic messages, we invest time in understanding your ICP deeply. This approach allows us to gain essential insights, enabling us to precisely tailor our outreach campaigns. 

We create customized messages that resonate with each recipient on a personal level. We avoid mass messages and don’t use templates. This guarantees the highest levels of engagement and conversion. 

Our copywriters know how to beautifully articulate your unique selling point to ignite authentic interest and generate sales opportunities. This attention to detail enables us to consistently provide a steady flow of top-tier leads for your business.

15 - What are LinkedIn InMail best practices?

Here are the principles we abide by at Nerdy Joe to maximize our LinkedIn InMail efforts: 

  • We personalize every InMail we send. We make it a point to mention specific aspects about the recipient's profile or their work that intrigued us. This showcases our genuine interest and boosts the chances of a favorable response. 
  • We always strive to convey the value proposition in the best possible way. Excessively long and intricate messages often discourage engagement. 
  • We clearly express the value or benefit that the recipient stands to gain from interacting with us or our proposition. Emphasizing how your solution can assist them in solving a problem, reaching their objectives, or providing valuable insights is crucial. 
  • Whether we're scheduling a meeting, asking for feedback, or inviting them to peruse a resource, we make it straightforward for the recipient to comprehend the next steps. 
  • We always maintain a professional and respectful tone in our InMail. We uphold politeness and respect and avoid overly casual or informal language. 
  • If our initial message doesn't receive a response, we send a considerate follow-up message after a reasonable period.

16 - Do I need to have a LinkedIn Premium account for lead generation?

While a LinkedIn Premium account is not a necessity, we at Nerdy Joe always make use of it due to the increased lead generation potential it offers. 

LinkedIn Premium unlocks several advanced features that can significantly enrich a lead generation campaign. For instance, it provides an enhanced range of search filters, allowing for more precise targeting based on specific industries, job roles, locations, and more.

Premium users also enjoy access to comprehensive profile insights, such as visibility into who has viewed their profile and additional analytics. Moreover, it grants extra InMail credits, enabling us to connect with a larger audience, thereby maximizing our chances of success.

17 - How do I automate LinkedIn lead generation?

While it's true that numerous tools and services can be employed to automate LinkedIn lead generation, we like to strike a harmony between automation and personal touch to ensure authentic audience interaction. 

At Nerdy Joe, we don't use any automation tools. Instead, you're assigned a dedicated account manager who personally handles your project with meticulous care. This hands-on approach underscores our commitment to delivering quality results, grounded in the human touch and understanding.

18 - What tools do you use for LinkedIn lead generation?

We primarily rely on LinkedIn Premium's built-in capabilities and the power of Sales Navigator. This dynamic duo equips us with all the resources necessary for comprehensive profile research, crafting compelling messages, monitoring engagement levels, and executing targeted outreach strategies with precision. With these two forces in our toolkit, we're fully equipped to maximize your LinkedIn lead generation outcomes.

19 - How do you identify my ideal customer on LinkedIn?

Essentially, we pinpoint your perfect prospects on LinkedIn through meticulous investigation. The first step involves collaboration with you to determine your ICP and buyer persona. Once we've agreed upon these factors, we can seamlessly locate individuals matching this profile on LinkedIn.

We apply specific filters to carry out our research or tap into the robust capabilities of LinkedIn Sales Navigator. This methodical approach allows us to accurately identify the ideal customers your business needs.

20 - Can I send LinkedIn messages with a free account?

Sure, it's possible to send messages with a free LinkedIn account. However, keep in mind that you'll be subject to certain restrictions. A free LinkedIn account lets you message your connections, but it doesn't enable you to send InMails to those outside your network.

If you want to touch base with individuals outside your immediate network, you’ll need to consider upgrading to a premium account. Premium memberships provide additional perks and advantages, notably the capability to send connection requests beyond your established network.

21 - How successful are LinkedIn lead generation campaigns?

A multitude of factors can influence the success of LinkedIn lead generation campaigns, like the relevance of the targeted audience, the impact of your message, the perceived value of what you're offering, and so on. 

At Nerdy Joe, we vouch for the efficacy and strong engagement of the LinkedIn lead generation campaigns we run for your business. Our track record has instilled in us the confidence to guarantee impressive outcomes for businesses with a marketable product or service that meets a genuine need and demonstrates product-market fit. 

A confirmed product-market fit is instrumental in the success of outbound lead generation strategies. If your enterprise hasn't achieved this yet, we might not be a fit. We want to make sure our efforts are aligned with your business goals and result in optimal outcomes.

22 - How can I ensure recipients open and read my LinkedIn messages?

It's widely known that drafting persuasive, value-packed messages is key to grabbing the attention of LinkedIn recipients. But, based on our experience, this isn't always sufficient, especially when targeting individuals unfamiliar with your brand. 

In cold outreach scenarios, the initial message or first impression determines whether or not the lead will engage. This is why we put in the time to thoroughly grasp your ICP and pinpoint the right accounts for each ICP. 

Our team undertakes detailed research on every individual, gathering useful data that enables us to personalize our messages. This strategy ensures our messages consistently draw in the recipients and get them hooked.

23 - Is LinkedIn lead generation more effective than cold calling?

LinkedIn lead generation typically trumps cold calling for several reasons. Cold calling is invasive and can turn off many people. It interrupts their daily routine and might not align with their preferred communication style. 

LinkedIn outreach on the other hand, offers a professional and non-intrusive way of contacting potential leads. It lets you interact with prospects within a professional context. By leveraging LinkedIn, you can engage with people within their professional environment, making your outreach more relevant and impactful.

24 - How do you measure the effectiveness of a LinkedIn lead generation campaign?

We gauge the effectiveness of our LinkedIn lead generation campaigns using only meaningful KPIs, such as the number of leads generated, the quality of these leads, and conversion rates. 

From the outset, we strive to understand your specific objectives and what you consider a significant accomplishment lead generation-wise. For us, securing the agreed number of leads is the primary metric indicating the success or failure of your LinkedIn lead generation initiatives. 

So, when we team up with you, we take into account the nature of your product and its target audience to measure success. 

For example, if you're marketing a software solution to accountants, the most critical metrics are the number of sign-ups for your product, the number of accountants requesting a demo, and the number of individuals interested in discussing sales or making deals - and that's how we assess the effectiveness of the campaign. 

While reply rate or open rate are helpful for pinpointing areas of improvement or guiding our next steps, they don't provide a comprehensive picture of the campaign's overall success. 

Unfortunately, many LinkedIn lead generation companies focus solely on these metrics when reporting results, which might not accurately portray the impact on your business.

25 - Do I need to outsource my LinkedIn lead generation?

It's possible to handle your LinkedIn lead generation in-house, but entrusting this task to a specialist agency like Nerdy Joe can yield numerous benefits and better results. 

Offering your expertise and creative experience is only one thing. Recent statistics reveal that salespeople devote a substantial portion of their time to researching and reaching out to prospective customers, leaving them with only 12% of their time for engaging in meaningful conversations and closing deals

This is where lead generation agencies can be invaluable. By delegating your LinkedIn lead generation to professionals like us, we handle these tasks. Our specialized abilities and expertise enable us to effectively identify and contact potential customers, thereby freeing up time and resources for your sales team. 

This not only conserves time and effort for your team but also ensures that your lead generation activities are executed with precision and efficiency. Your sales team gets to maximize their productivity and focus on what they excel at: face-to-face selling and closing deals.

26 - How do I increase my LinkedIn lead generation response rate?

A low response rate in a LinkedIn lead generation campaign can be due to several factors. It's critical to assess and address these factors to enhance the campaign's overall efficacy. 

These factors can range from targeting an inappropriate audience, having an unconvincing profile, ineffective messaging, audience preferences, to presenting unappealing offers. 

At Nerdy Joe, we adopt a proactive approach to tackle these issues right before they pop-up. We carry out split testing with various offers and messaging styles from the get-go to ascertain what best resonates with your target demographic. This enables us to fine-tune our strategies and optimize the campaign for better results. 

Also, we explore alternative channels to connect with your target demographic, acknowledging that LinkedIn may not be the only platform they favor for conducting business. Our ultimate objective is to formulate a go-to-market strategy that best fits your enterprise and your specific target audience.

27 - Where do you operate?

Here are areas we cover:

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28 - What industry do you specialize in?

LinkedIn Lead Generation Agency for Accountants:

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