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B2B (Business to Business) is when a business buys or sells to another business, rather than an individual consumer (Business to Consumer / B2C).
Affiliate marketing is a marketing partnership program that allows individuals to become ‘Affiliates’ and rewards them for successfully referring them to a business.
An abandoned cart email is an email sent after a customer leaves a website’s checkout process without completing their purchase. Abandoned cart emails are most often used by ecommerce businesses in an attempt to regain revenue lost after an online shopping cart is abandoned.
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