Nerdy Joe — cold email and email marketing agency

We help our clients secure 3 to 5 sales meetings per week

Just tell us who you want to do business with, and our team will research them, build and segment lists based on intent, and send them hyper-personalized messaging that gets you 3 - 5 weekly meetings.

best cold email services

Our cold email campaigns and sequences help our clients schedule appointments with hot prospects at:

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Here's how we secure sales-qualified meetings for your business…

Our tailored cold email approach is the key to our success. We use our learnings from past cold email campaigns to avoid mistakes and guide our actions toward successful B2B lead generation campaigns and funnels.

lead generation agency

We'll identify your ideal prospects

Our team will work with you to identify the most valuable segments of your target audience and decision-makers. Then meticulously compile a prospect list that factors in intent and psychographic data for qualified prospects.

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We’ll craft an offer they can’t pass on

We’ll determine what’s our ICPs’ pain points, what emotions each of the pain points triggers, and how this is key to the success of their job.

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We'll book meetings and close them

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our processes and strategies? Here are some of our case studies...

These cold email case studies go through our approach and how that applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our B2B cold outreach agency work?

Subscribing to our cold email services and appointment setting services is pretty much straightforward. See it for yourself 👀.

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1 Choose a subscription and pay

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2 Get a Basecamp invite

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3 Campaign launch

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4 Get results

Choose a cold email plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind but can't see it listed? Chill, just click on the "Check all FAQ" button and you're all covered.

0 - What is cold email?

Cold emailing means contacting potential customers or clients who are not acquainted with you, your company, or know you personally. It parallels cold calling in the digital age, except instead of making phone calls, you make contact using email.

At Nerdy Joe, we introduce your company to potential customers via cold email, emphasizing your special value proposition to pique their interest and offer you hot leads you can sell to.

1 - How much do cold email agencies charge?

There is no standardized cold email service pricing that every company must follow, regardless of region. Even worse, it's hard to find a cold email agency that clearly lists all of its service tiers and prices on its website. 

The overall price of the service varies from company to company and is often determined by experience, technology stack, team size, specifications for your cold email campaign, and anticipated results. 

Agencies set their service prices using a variety of pricing mechanisms. Others charge on a pay-per-lead basis, while others use flat fee pricing. Other pricing schemes base payments on the size of the project, the amount of effort necessary, or even the length of the campaign. 

Understand that you might need to pay upfront investment fees or pay for some minimum commitment periods before you start working together, depending on the cold email agency you're working with.

That means that cold email services can range in price from less than $1,000 to $50,000 per month, according to our experience. The final price is heavily influenced by the agency you select, the results you desire, and the size of your business.  

We encourage upfront pricing at Nerdy Joe. We understand that when you employ a cold email firm, your primary goal is to perform cold outreach campaigns to generate leads, fill your sales funnel with leads who are ready to purchase, and set up meetings or sales opportunities with leads who are genuinely interested. 

As a result, we provide three straightforward monthly subscriptions at a set price. You receive 2 sales-qualified leads for $499. You receive 6 sales-qualified leads for $999. We also provide 15 sales-qualified leads for $1,999. 

These packages, which are expertly chosen to complement Minneapolis' particular market dynamics, offer exceptional value for your money in our opinion. Our pricing structure is open, reasonable, and intended to maximize return on investment.

2 - Do you provide lead data when doing outbound cold emails?

Indeed, we do. 

At Nerdy Joe, we have a set of fundamental rules for cold email campaigns, one of which is to never rely on client data or use data or sales intelligence platforms like ZoomInfo or Apollo to quickly generate lists of people before bombarding them with generic, ineffective messages. 

The vital chore of thoroughly comprehending your prospective customer and their wants is essential to our success in cold emailing. And in order to do this, we probe you with a series of probing questions to learn more about your target market and why they make up your ideal clientele. 

Almost everything about your product and its ideal use cases may be understood from there. Additionally, if Minneapolis is your target city, we conduct in-depth research using the insights from your comments to find possible leads in your market, paying particular attention to it. 

A tailored cold email outreach campaign is then started with the goal of engaging and attracting these leads for your company.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

At Nerdy Joe, adhering to data protection rules is an essential component of our cold email outreach approach. By ensuring transparency, collecting consent where required, and strictly upholding data confidentiality, we scrupulously adhere to international data privacy regulations, such as GDPR and CCPA.

4 - What are the best cold email agencies?

You could choose one of the many cold email companies that are active in Minneapolis for your company. The following are the top companies that come up in conversations:

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

Take into account that not all of the cold email businesses provided here are actually based in Minneapolis. It's important to realize that what counts is their creative prowess or talent to get the job done and generate hot leads for you to sell to, and that's what you should judge them on.

5 - What is a cold email agency, and why do I need one for my business?

A business that specializes in assisting businesses in cold emailing their prospective customers is referred to as a cold email agency. They deliver a fully done-for-you solution and handle all the labor involved in developing, implementing, and administering cold email campaigns on behalf of organizations.

To assist you effectively engage prospective clients, investors, partners, or other important stakeholders with whom you have never before communicated, these agencies draw on their expertise in email marketing, prospect research, and campaign optimization.

6 - How do you get qualified leads with cold email?

Unaffected by the target country, a thorough grasp of your target market and the creation of an ideal customer profile in line with your goals are the cornerstones of each cold email campaign that succeeds.

Therefore, at Nerdy Joe, we place a high priority on learning as much as we can about your product, its particular target market, and their requirements for it. We'll even ask you about the primary motivations driving your company.

Therefore, if B2B software companies are your target, our plan will involve thorough research to find eligible people in that market (who meet your ICP). Then, using a customized approach, we'll ignite their interest and turn them into loyal customers for your business.

7 - How do I start a cold email campaign?

It is simple to begin a cold email campaign working with Nerdy Joe. All you need to do is pick one of our three packages from our price page that best suits your business needs and financial constraints.

From the moment you register, we instantly create a project for you on Basecamp and email you an invitation to join. We then have a lengthy discussion about your needs as well as important topics like your target market, ideal consumer profile, and more.

Next, we effectively set everything up by creating the new domains, outreach lists, prospect research, and cold email draft designs. Additionally, we'll walk you through our operational procedure, and you'll be able to keep an eye on everything we do in real time.

8 - How does Nerdy Joe work?

Nerdy Joe immerses itself in the client's business processes and the key aspects of their products or services before beginning a new cold email project. Using this method, we may better comprehend their particular requirements and objectives for cold email marketing.

We then engage in-depth meetings to properly understand your specific business needs and aspirations in order to synchronize our efforts and goals. Following that, we'll carry out extensive market research to determine your ICP and develop a buyer profile.

We also lay the foundation necessary to maximize your levels of participation. Procedures like setting up and warming up new domains, creating outreach lists, and researching potential clients are necessary in order to get the highest deliverability.

Then, our copywriting experts, using data from your target demographic, write the cold emails. Building relationships with clients and prospects is our main priority because doing so promotes long-term engagement and forges connections that ultimately result in conversions.

9 - How long will it take to get results?

You may be aware that the major tasks during the initial weeks of any business-to-business lead generation campaign are testing, data analysis, and plan fine-tuning. We can choose the strategy that will result in the best results using this process. 

As a result, the time it takes for each business to see results will vary. While other firms might need to wait a few weeks before seeing results, some could start seeing results right away. 

But one thing is for certain: at Nerdy Joe, we are confident that we will deliver results for the first month of your campaign.

10 - How fast do you start working?

As soon as you join us, in our Campfire conversation, a flood of joyful emoticons greets you. Next, we create a unique project in our Basecamp that is tailored to your company, and an invitation to join is sent to you right away.

Once we have a better understanding of your goals, ICP, and other key campaign components, we'll start talking. We will either ask for access to your existing domains or register new ones, making sure they align with your brand and project a positive impression.

Following the initial research, we launch a series of tests to determine which messages and offers resonate most strongly with your audience.

11 - What is your cold email process, and what makes you different?

A new article would need to be written to fully explain the way we work. But our cold email process just has a small number of essential components. Here is a brief summary of our approach:


We do these things before launching the cold email campaign. 

  • Product research: We thoroughly investigate your product in order to fully understand it. It helps us to more clearly understand who needs it and how to advertise it.  
  • Domain setup and warm-up: We'll create several brand-new domains and prepare them for the campaign. We'll also make sure they're correctly positioned and set up in order to deliver the deliverability rates. 
  • ICP identification and buyer persona development: We will determine which companies have the most valuable clients for you or your sales, and we will determine which account at each of these companies has to be contacted in order to have the best engagement. 
  • List building: Our staff will then proceed to manually choose leads, find their email addresses and create outreach lists in accordance with the agreed-upon ICP and buyer profile. 
  • Prospect research and icebreaker creation: We shall do individual research on each person on our list in the sake of personalization. The information we gather is used to create unique touchpoints, or icebreakers, in the emails.
  • Cold email creation: The cold email copies and sequences are produced, and we ensure that every single one is different and tailored to its particular recipients.


  • Monitoring campaign: Here, we follow the campaign's progress while taking notes. We move prospects to different funnels or groups based on how they interact. 
  • Improving: If we can make improvements based on the data we gather, we do so to improve outcomes.


  • Reporting: At the end of the campaign, we send the leads we created for your business. Alternatively, we'll outline the issues and our strategy.
  • Improving: If improvement is required, we make the necessary changes and set up the campaign for the greatest results.
  • Repeat: Repetition of the procedure to provide the client with more leads.

I think it pretty much sums it up. We are dedicated to properly analyzing your target demographic before we create even one cold email, which distinguishes us from other cold email marketing companies.

Furthermore, we don't conduct mass emailing campaigns. Each potential client we add to our list is hand-selected and thoroughly vetted. We gather information about them so that every email we send and every offer we include is pertinent to their needs. 

We focus on shorter lists and dedicate the time necessary to finish the thorough effort required to acquire these leads for your business. We don't pursue thousands of people just to get a few leads that you could find challenging to convert into customers.

Our ideal scenario involves creating a list of 20 prospects, performing comprehensive due investigation on each one before beginning the campaigns, and creating individually personalized cold emails for each of them. We hope to receive 15 responses, 10 of which will be positive, and provide your sales staff with 6 prospects that are simple to close.

We perform every task manually in order to keep our accuracy and effectiveness at the highest possible levels. We don't use workers from UpWork or Fiverr or any data intelligence solutions to quickly construct lists.

12 - How to hire a cold email agency?

We suggest contacting numerous businesses that complement your brand to learn more about their offerings when you're considering collaborating with a cold email agency.

Consider aspects like their background, track record, prior clients, success rate, and assurances. Your objectives and financial restrictions should both play a role in your choice.

Ask detailed questions about the quantity and quality of leads, associated costs, and potential conversions.

We also invite you to participate in our conversation. We are available to answer any of your inquiries and provide you with the information you need to make an informed decision.

13 - Why should I hire a cold email agency?

Working with a cold email company gives you the advantage of a team informed with the local setting, enhancing your chances of obtaining high-quality leads.

The agency's ability to thrive in your target market, successfully discovering and interacting with the most qualified prospects regardless of their location, is the most crucial factor.

Nerdy Joe is the best option for cold email marketing since we use a process to identify your ideal consumer profile and do lead research, regardless of whether your business is based in Minneapolis or anywhere else.

No matter the target market, we always take care to fully comprehend your offerings and pinpoint the right people to connect with. This enables us to consistently deliver outstanding results.

14 - How many cold emails can I send per day?

The CAN-SPAM Act and your email service provider determine how many cold emails you can send each day. Depending upon the situation and the resources at hand. 

Not sending too much email to recipients' inboxes will help you avoid being marked as spam. Nerdy Joe optimizes the number of emails sent based on important variables and appropriate engagement times to ensure efficacy. 

15 - Can I send cold emails with Gmail?

Absolutely! Gmail can be used to send cold emails. However, Gmail has a daily sending cap to protect the integrity of its services and prevent abuse. 

Make sure to abide by these limitations and suggested practices for cold emailing to avoid being classified as spam. If all you want to do is send one or two cold emails, use Gmail. 

But we advise utilizing an email provider like if you want to carry out more comprehensive cold email campaigns and gather data. We at Nerdy Joe employ a variety of technologies to increase the deliverability and effectiveness of our cold email marketing.

16 - How successful are cold emails?

The importance of the target demographic, the efficiency of the communication strategy, and the attractiveness of the offer are just a few of the variables that affect how effective cold email marketing is.

A high degree of engagement and the finest conversion rates are guaranteed at Nerdy Joe. We are confident in our ability to generate leads for any company that offers a high-quality good or service that fills a market demand.

Any cold outreach reach campaign for a product must be matched with a strong product-market fit in order to be successful. If your business is still figuring out the product-market fit, we might not be the best choice for you.

17 - How can I make sure recipients open and read my cold email?

In cold emails, creating attention-grabbing subject lines with value-driven messages is frequently regarded as the gold standard. However, in our experience at Nerdy Joe, this strategy isn't always successful, especially if the recipient isn't familiar with your business.

Your first impression during cold outreach dictates whether a lead will read your email and respond to it or ignore it. Recognizing this, we spend a lot of attention on figuring out your ideal customer profile (ICP) and identifying the accounts that go with each ICP.

We do more than just skim the surface. Our specialists investigate each prospective lead, gathering important information. We make extensive use of this data to personalize our messages in a way that consistently captures and holds the attention of the recipients.

18 - Is cold emailing more effective than cold calling?

In an objective way, both strategies have their benefits, but because cold email is more focused and causes less disturbance, it frequently outperforms the other strategy.

Cold calling turns off many recipients since it comes across as intrusive. It disrupts their day and might not be in line with how they desire to be reached.

On the other hand, email offers a professional, less intrusive platform and a location to reach potential leads. It makes it simpler to communicate with prospects about business while preserving their confidentiality and privacy.

19 - How do you measure whether a cold emailing campaign is effective?

At Nerdy Joe, we analyze the success rate of cold email marketing using appropriate metrics like the agreed-upon number of leads generated, the caliber of those prospects, and the conversion rates.

For this reason, we usually start our cooperation by describing your objectives and figuring out what you would regard as a significant success for your company. The quantity of leads created is, in our opinion, the key sign of a successful cold email campaign.

For instance, if you own a FinTech firm that sells software to accountants, the most important indicators for your company would be the number of software sign-ups, the number of accountants who have asked for a demo, and the amount of people willing to talk about deals or sales. 

Though statistics like the reply rate or open rate can help us develop our strategies and guide our future activities, they don't help us determine how well a campaign has performed. Unfortunately, a lot of cold email agencies focus solely on these metrics while delivering results.

20 - Do I need to outsource my cold emailing?

Although it is possible to manage cold email campaigns internally, there are many advantages and better results to be had by handing this task off to a specialized firm like Nerdy Joe. 

According to studies, sales teams frequently spend a substantial amount of time locating and cold-emailing potential customers, leaving little time for making sales calls and closing agreements. This is where a cold emailing service shows its value. 

We take care of these time-consuming processes by being given your cold email outreach. Your sales team's time and resources are freed up as a result of the quick identification and communication we develop with potential customers. 

This not only spares your staff from extra work, but it also ensures a successful cold email outreach procedure. Your sales team may then focus on their core strengths, which include closing deals and conducting direct sales dialogues with leads.

21 - How do I increase my cold email response rate?

A lack of response in cold email campaigns can be due to a number of things, including vague targeting, a lackluster sender profile, ineffective messaging, disregard for audience preferences, or boring offers. 

We at Nerdy Joe strongly address these feasible difficulties. To find out which offers and messaging formats most appeal to your particular target group, we undertake split testing with them. 

Through doing this, we may enhance the campaign's performance and refine our plans. We also look at different approaches for interacting with your target market, typically taking into account LinkedIn since email may not be the only business communication channel used by your target market. 

Our goal is to develop a go-to-market plan that is suitable for your company and your particular target market.

22 - Where does your cold email agency operate?

Here are a few areas where we operate:

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23 - What industry do you specialize in?

Here's a non-exhaustive list of industries we cover:

Cold Email Services for Accountants

Cold Email Services for Automotive Sales and Services

Cold Email Services for CBD Businesses

Cold Email Services for Chiropractors

Cold Email Services for Coaches

Cold Email Services for Commercial Cleaning Companies

Cold Email Services for Consultants

Cold Email Services for Decorators

Cold Email Services for Dentists

Cold Email Services for Digital Marketing Agencies

Cold Email Services for E-Commerce Businesses

Cold Email Services for EdTech Companies

Cold Email Services for Electricians

Cold Email Services for Event Planning and Management Companies

Cold Email Services for Fitness and Wellness Centers

Cold Email Services for Franchises

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