Hiring a lead generation company that grows the sales pipeline of your business in the United States often comes with different problems. Although most of these companies promise great results, they tend not to deliver them.
Instead, they bind you into some contracts – a minimum of 3 months — and charge you for their lead generation processes which don't guarantee any ROI for your business. To avoid this, we have curated a list of the top lead generation companies in the United States.
We’ve also reviewed each company to help you understand what to expect from them. So, let’s get started.
Note: Struggling to get replies or book meetings with prospects that fit in your ICP? We’ll help you get 6 SQLs or book 6 meetings with prospects that are ready to buy for only $999/month. Book a 15-minute consultation now.
11 Best Lead Generation Companies in The US
Here is a quick detail of the top companies in the United States that you can consider for your lead generation and appointment setting service needs.
1. Nerdy Joe
Yes, that’s us.
You might not be surprised that we made the top of our own list for the top US-based lead generation companies. But without an ounce of bias, we will detail why we are the best company you need to hire for your lead generation needs in the US.
Unlike most lead generation agencies, Nerdy Joe is a B2B digital marketing agency that only offers email marketing and outbound lead generation services (i.e., cold emailing). We like the idea of offering only one service and performing it excellently.
Our team of experienced lead generation and appointment setting service specialists uses proven strategies to attract and engage potential customers through cold outreach strategies such as cold email and email marketing.
We work closely with our clients to understand their unique needs and tailor our services to deliver the results they're looking for. We believe that generating leads is only half the battle — the real challenge lies in converting those leads into loyal customers for you.
That's why we focus on generating leads that are not only interested in your product or service but are also more likely to make a purchase.
Working with us is pretty straightforward as we don’t require you to commit to a certain number of months, and you know exactly what you get when you choose to work with us.
Why Nerdy Joe is the best lead generation service provider in the US for you
You get a company that focuses on delivering actual results, rather than just boasting about the quantity of emails they send out or how many channels they use.
So, there are four types of lead generation companies out there.
The first type charges you based on how many emails they send or how many contacts they add to your list.
The second type charges you a monthly fee, but they don't always deliver on their promise to get you the best leads.
The third type considers anyone who downloads an ebook or PDF to be a "lead" and charges you for that.
And finally, the fourth type charges you based on the number of qualified leads they bring in for your sales team.
But let's be real, only the last type of company truly cares about your return on investment (ROI) and gets you the best results.
If you're looking for a lead generation service provider’s help, it's because you're not growing as quickly as you want to and you need more leads to sell to. That’s it.
That's why we don't care about or bother you with things like the number of emails we send or the work we do — we're all about the results we get for you.
Our team service is all about providing value and focusing on the metrics that matter, like the number of positive replies we get, the number of meetings we book, and the lead-to-close rate.
For example, if you want to work with us to increase your SaaS product's customer base, we'll report back on:
the number of new sign-ups you get,
the number of positive replies you get,
the number of demo calls we book for you,
and the number of new clients we bring in for you.
If you’re selling a CBD-based healthcare solution to individuals with chronic pain, we will reach out to healthcare centers and doctors who treat people with conditions like arthritis, multiple sclerosis, fibromyalgia, etc., and we report back on:
the number of doctors wanting to buy
the number of doctors wanting to learn more by hearing from you
the number of doctors wanting to describe their clients’ unique conditions
You get the point, yeah?
Our offering is tailored to your specific goals and what outcome matters most to you.
You get a company that truly reflects who you are and what you stand for — rather than one that just sends out generic, impersonal emails to everyone.
If you had to pick between two companies that generate leads for you, which one would you choose?
A: The first company creates a massive list of thousands of people and sends them all the same generic emails.
B: The second company creates a targeted list of 30 prospects and writes personalized, relevant, and convincing emails to send to them.
I'm guessing you'd prefer company B, right?
Sadly, the lead generation game has gone through some major changes in recent years. You only need to check out Twitter to see what most self-proclaimed lead generation gurus are preaching these days.
Many folks out there in the lead generation industry think that in order to have success with cold outreach or lead generation, you have to send around 1000 emails per day.
Even some of the most notorious lead generation agencies out there swear by strategies like building hand curated lists of 30000 people and reaching out to them all in a single month.
They believe that by sending out massive amounts of emails, they'll eventually convert a significant percentage of the recipients into leads for their clients.
And while this might seem like a good strategy from a mathematical point of view, it’s actually not the best way to go about things.
From our experience, here is what it could mean if you are targeting huge lists:
Lead blasting: If you are sending emails to this many people, it means that you are not taking the time to properly research your prospects to tailor your email to each individual. You’re blasting people with generic cold emails and pushing for action. They might say you’re selfish and lazy.
Poor leads quality: Since there is no super personalization, the quality of the leads you get the meetings with will be subpar, and you can’t convert, at least not easily or in a short timeframe.
Pissed prospects: Some prospects can be mean to you, saying things like “Remove me from your list”, “Don’t ever email me again”, or worse, “Your cold email sucks”.
Your brand reputation is on the hook: Targeting people with generic emails can negatively impact your company’s reputation. This can be particularly damaging if you are in a competitive industry or rely heavily on word-of-mouth referrals. Also, we are sure that’s not how you want your business to be represented.
That’s why we take a different approach at Nerdy Joe. Quality outreach requires a lot of work and time, and targeting huge lists doesn’t help with that, and we understand it.
So, instead, our approach is all about targeting a specific audience and crafting personalized messages for each recipient.
Our ideal scenario is that we send 20 emails, get 15 replies, 10 positives, and get you 4 sales-qualified leads, meetings or sign-ups.
We achieve this by being super-specific in who we target and creating personalized messages to very short prospect lists, and guess what? It works.
We spend time learning and researching your ideal customer profile (ICP) in and out before we send a single email.
We want each recipient to feel like you know them personally and take you seriously. Even if they don’t sign up for our offer, we still want them to give you a pleasant response.
It requires researching each prospect individually and collecting data points to create cold emails that stand out and make them love what you have to say or offer them.
Just for some context on how this works for us, here’s an example of a reply we received as we reached out to a VP of Marketing who has historically blocked or reported SPAM to anyone who’s sent him a cold email.
Here’s another example where we pitched a Head of Marketing, and here’s the response.
Gurus might say otherwise, but we usually focus our outbound lead generation campaigns on a small group of 10 to 15 people, not a huge list of 1000 prospects. We believe that the best way to make sales is by building trust and relationships.
You might be wondering how we gather information about each person in your target audience to personalize our approach. Well, we do a lot of things. We:
listen to podcasts your potential customers have appeared on,
read blog posts they've written,
keep an eye on their social media posts on platforms like LinkedIn, Twitter, and Mastodon.
check out discussions they're involved in on online forums.
All this data helps us come up with unique and personalized ways to start an email conversation with your prospects. It helps us write cold emails that naturally stand out and connect with your target audience at a core level.
Here’s an example of how it works in real life: we reached out to Ben Sailer, the Head of Content at CoSchedule, and asked him if we could write for them.
Here’s what he replied 1 hour later.
Here is another successful example from a similar strategy.
The emails we sent to those potential clients were so darn compelling that they just had to take notice and even offered to bring us on board.
You get a team of experts with an unwavering commitment to data quality: we do the prospecting, list building, and everything manually.
At our company, we've made it a policy to never use our clients' data for lead generation campaigns. As well, unlike most lead generation companies, we do not rely on data intelligence tools such as ZoomInfo or Lusha for data.
We don’t trust these data sources because they only aggregate technographic and demographic data. For example, using these tools, it’s easy to find data regarding companies that:
Are in the accounting software industry,
Have 30 to 65 employees,
Are series B-funded companies,
Are in Europe,
Use Slack or Digital Ocean as part of their tech stack.
Have a ping pong table at the office.
The problem with this data is that it can only serve to craft obvious cold email opening lines like:
Subject line: Freshworks integration
Hey [[First name]],
You are in the UK and use Freshworks. Let's hop on a call.
So, we like to take it a little further down the personalization road. We seek and make use of psychographic data and other types of data.
How do we do that?
When we sign a new client, one of the first things we do is ask about their ICP.
We ask questions like:
Which type of clients have the highest lifetime value?
Which type of clients is easiest to close?
Which type of clients churns the fastest?
What are the top 3 objections you hear from prospective clients during sales calls?
Why did you start your company?
What pain points were you trying to solve?
By answering these questions, we can pinpoint precisely who we should target and why. And this type of information makes the difference between:
“We’re targeting series A tech companies,”
“Our ICP is a VP of Sales at a b2b software company selling to HR professionals, and his main pain points are lack of organization, time management, and team collaboration. He often refers to XYZ podcasts to get insights as to how to manage his team efficiently.”
Once we have a clear understanding of who the ICP is, we proceed to manually build our list, and that’s what we use to run our lead generation campaigns.
You don't have to sign any contract with us — if you're happy with our service, you can renew your subscription, and if not, you're free to stop it anytime.
Most lead generation companies require you to sign a contract that lasts for 3 to 6 months, but not Nerdy Joe.
We're a subscription-based business that offers results right from Month 1. You can renew your subscription based on your satisfaction with our service and your budget. Plus, we won't waste your time with unnecessary meetings or send you vague proposals based on limited information about your company.
Here is why you should dig our subscription system:
Unlike retainer contracts, our system doesn't force you to commit to a fixed period of time and payment.
It offers less risk than a retainer contract. You won't have to worry about the financial and legal implications of breaking a contract if you're not satisfied with the service.
A retainer contract may cause a service provider to become complacent since you're already committed to paying for their service, regardless of how satisfied you are. The system keeps us on our toes, and we know we have to deliver, and that’s what we do.
Your chosen plan clearly spells out what you'll receive
Our offerings and pricing are clear — and this is probably why we’re one of the best lead generation agencies. You choose a plan based on your budget and needs, and you know exactly what you get at the end of the month.
No, “it depends on a lot of factors.”
No, “Your account manager swallowed the key to his office and couldn’t work.”
If you have product-market fit and are solving a problem that most people have, it is almost everything we need to get you results. But if you’re still figuring out who your solution is best for, then we’re probably not going to be of help.
Our lead generation service’s pricing is crystal clear. We’re three plans:
Silver: It costs $499/month and only gives you 2 hot LEADS.
Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.
Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.
Our email marketing pricing includes the following:
The tech stack we use to build your prospect list and send and monitor your campaign.
A complete list of prospects that fit your buyer persona and ICP.
The campaign setup fees.
A dedicated management team.
Belkins is a B2B lead generation company that generates qualified leads and drives sales for companies across 190+ industries.
According to their website, here is an overview of how they generate qualified leads for their clients.
They review your ICP and analyze the total addressable market (TAM) to identify matching decision-makers
They search for people that fit your criteria
They segment your leads and gather more details to deliver personalized emails that trigger actions
Upon receiving a response, their SDRs will schedule a call that involves you and the prospects
They constantly monitor the performance of the campaigns and adjust their strategies where necessary.
They also offer services related to lead research and lead nurturing. Belkins’ pricing plan is categorized into three groups:
Growth Plus, and
All seem to operate on a contract basis which could last for up to 12 months. Since their exact pricing details aren't mentioned on their website, you can use their ROI calculator to give you an estimated amount of their service. Also, you can speak to one of their sales consultants to obtain more pricing information.
3. Cience Technologies
Cience Technologies is a US-based B2B lead generation company that provides sales development and appointment-setting services for companies in 150+ industries. Their lead generation service focuses on offering outbound and inbound sales development to improve the sales pipeline and generate revenue for their clients.
Their outbound lead generation service involves validating your ICP, targeting highly qualified leads through a multi-approach, and then implementing various SDR strategies to generate sales opportunities.
Unlike our pricing plan, Cience offers a contractual plan that binds you to them for up to 12 months. This means that when you sign up, you'll have to work for them for months, even when you get zero leads generated.
4. Sales Nash
Sales is a multinational company that offers appointment setting, prospecting, and sales development services for its clients. They mainly focus on generating qualified B2B leads and closing sales deals that grow businesses.
Although their original focus was on the software industry, they have now expanded into various industries such as health tech, digital marketing, event management, healthcare, and more.
Here is an overview of their processes:
They evaluate the project and provide their clients with a plan before they begin working with them.
They perform all the preparation within the first couple of days of the project
Depending on the task they may be working on, be it appointment-setting campaigns or qualifying leads, they provide all the data in real-time.
They constantly adjust their processes to get better results.
Sales Nash offers three pricing plans for their lead generation and appointment setting service, which include:
Junior SDR team which costs $2250 per month
Standard SDR team which costs $3250 per month
Extended SDR team which costs $4750 per month.
Jump Crew is a US lead generation company that helps to drive revenue and take your business to the next level. They have worked with companies such as Bosch, Prosper, Experian, RingCentral, Overstock, and more.
Their lead generation processes are as follows:
They understand your products, brand voice, and value propositions to develop compelling sales scripts or email sequences.
They discover new ways to capture leads
Their sales teams qualify the generated leads
They learn about your prospects and nurture them before putting a call to them and closing the deals.
Although there are no pricing details on their website, you can fill out a form or chat with them on WhatsApp to request a quote.
CallBox describes itself as a B2B lead generation company that helps to generate and manage leads, nurture relationships, and increase appointments with qualified sales. They have partnered with different notable brands such as Acer, Forbes, HP, Fujitsu, DHL, Toshiba, and more.
They execute a multi-channel marketing approach combining emails, phone calls, social media, chatbots, and Search Engine Optimization (SEO) to generate qualified leads for their clients.
Unlike Nerdy Joe, their pricing details aren’t displayed on their website. However, you can fill out a form or book a call to get custom pricing.
Smith.ai is another US-based lead generation company that utilizes virtual receptionists to generate and convert leads through various channels such as phone calls, website chats, text messages, and social media platforms like Facebook.
They offer outreach campaigns and appointment-setting services to capture, generate, and qualify leads to increase revenue.
To better understand the company, here is how their process works.
They start by providing a list of prospects who need an outreach
They call the prospects
They send follow-up emails and text messages to engage the prospects
They schedule meetings with qualified leads based on your preferences
They track the performance of the campaign.
They also integrate with various CRM tools such as Zapier, HubSpot, Clio, and Salesforce to provide a seamless experience and win more clients.
Their outreach campaign’s pricing plan is categorized into two groups and this includes:
On-demand plan which costs $3,000 per campaign
Ongoing plan which costs $2,400 per month.
Cleverly is a US lead generation agency that generates qualified leads and drives revenue through cold email sequences and LinkedIn.
Their lead generation process is as follows:
They build qualified email lists of your ICP
They write clear and personalized cold emails that get responses
They send custom messages to thousands of ICPs every month
They notify you when they get a response from the campaign so you can close the deal.
They offer different pricing based on the type of lead generation service you want. Their cold email lead generation’s pricing is based on a pay-per-meeting model. However, you must contact them to get the exact pricing information.
Meanwhile, they offer three pricing packages for their LinkedIn lead generation service. This includes:
Silver plan which costs $397 per month
Gold plan which costs $497 per month
Platinum plan which costs $1,197 per month.
9. FlyTech Inc
FlyTech Inc is a lead generation agency in the US that grows the sales pipeline of companies through various digital channels.
They generate leads through targeted campaigns across various sales and marketing channels. Their process involves executing different cost-effective strategies such as crafting effective messages, curating and A/B testing copies across various channels, and measuring how customers respond to these messages.
Some of the channels they use include paid search, direct outreach (personalized emails and LinkedIn messages), social targeting (LinkedIn, Twitter, and Meta), and channel exploration.
There is no pricing detail on their website. However, you can get in touch with them to get a quote.
Operatix is another US-based lead generation agency that provides outsourced SDR services to B2B tech companies. Their goal is to mainly increase the sales pipeline and generate revenue for businesses. They understand their client’s value proposition and identify quality leads that can propel businesses and provide sales opportunities.
They also implement some account-based marketing strategies to help increase conversion rates. Some of the services they offer include:
Outbound sales development.
Although there is no pricing information on their website, you can contact their team to request a quote.
11. SalesPro Leads
SalesPro Leads is also a B2B lead generation company that helps companies in the United States to identify sales opportunities. They mainly focus on the technology industry.
Their lead generation and appointment-setting services are classified into two groups:
Exclusive Partner Lead Program
Target Market Program
These programs enable the agency to partner with your sales team and enable them to generate high-quality sales leads that produce excellent results. Unlike Nerdy Joe, there is no pricing information on their website. But you can call, email, or fill out a form to get a quote.
Let Nerdy Joe help you grow with lead generation
You’ve seen how each of the companies on this list can help your business grow through lead generation services. So, now it all comes down to your needs and your goals with lead generation.
If you are looking for an agency that will use paid search, SEO, and content marketing to boost your sales, CallBox is the most suitable lead generation agency for you.
If you are looking for a virtual receptionist, we recommend Simth.ai.
But if what you’re looking for is:
An agency that charges you for results, not tasks.
An agency that doesn’t require you to commit to a contract.
An agency that does not waste your time and that’s affordable.
A group of experts that care about your company's reputation and relationship with prospects.
Nerdy Joe is the lead gen service you’re looking for.
Note: Struggling to get replies or book meetings with prospects that fit in your ICP? We’ll help you get 6 SQLs or book 6 meetings with prospects that are ready to buy for only $999/month. Book a 15-minute consultation now.