Top 8 CBD Marketing Agencies That Get Results

Unlike mainstream industries, finding a fitting marketing agency in the cannabis industry can be challenging.

With the unique regulations, nuances, and sensitivities associated with CBD marketing, you need specialized expertise to navigate the complex landscape.

In this article, we will explore the best CBD marketing agencies that offer tailored solutions to CBD brands. We’ll explore each option and detail how they approach CBD marketing to help you make a sound choice. 

Let’s get started.

What is a CBD marketing agency? 

A CBD marketing agency or a cannabis marketing agency markets cannabis companies as digital marketing agencies do for any other business.

The main difference is that they are well-versed professionals who are familiar with the CBD industry and promote CBD products to help businesses to grow.

While some are full-service marketing agency that offers CBD marketing alongside digital marketing services and social media advertising, others solely specialize in the CBD industry. 

Some of the services they offer include email marketing, video marketing, content marketing, SEO, branding, advertising, and more. 

Top cannabis marketing agencies to work with 

Here are eight CBD marketing agencies you can consider to grow your business. 

1 - Nerdy Joe

As such, we are primarily a B2B lead generation agency dedicated to providing top-notch email marketing and outbound lead generation services, specifically through cold emailing. 

Our expertise spans several business areas, including lead generation for your hemp business (cannabidiol) companies.

As you can tell, our primary goal here is to help you increase your customer base by generating qualified leads, and people with an expressed interest in your CBD products or services. 

Unlike other companies, we don’t use a combination of online marketing techniques such as search engine optimization (SEO), pay-per-click (PPC) hemp advertising, social media marketing, or content marketing. 

We intentionally offer cold outreach (i.e, cold email) service alone. We are cold email experts and helped grow several businesses on the back of cold email; we believe in focusing on only one channel and mastering perfectly. 

Our team has a deep understanding of the unique challenges and regulations you face as a CBD business. We are familiar with the nuances of CBD marketing, including navigating complex legal and regulatory issues and creating compliant content.

Here is why you should work with Nerdy Joe and why we are the best lead generation service providers for your CBD agency. 

Why you should work with Nerdy Joe to generate leads for your CBD business

You pay for the results and for the work we do — our primary concern is your ROI

It’s a common thing in the realm of lead generation. Most companies will either charge you for the number of people they reach out to, the number of emails they send, the many works they do (whether you need them or not), etc. 

At Nerdy Joe, we only charge you for the results, the number of leads, and the number of people with an expressed interest in your CBD product or service that we bring to your company or your sales team.

That's because, for us, if you're looking for a lead generation company to partner with for your CBD business, it means that you need leads, people who are interested in your products or services, to fuel your business growth.

So, with you, we will define what a lead should be, and based on the plan you choose, we will agree on a specific number of leads, and that's what you'll pay for. Not for the work we do or the number of people we reach out to.

Doing so guarantees that you know exactly what to expect, and you can easily tie what we do to your ROI. And so, we will report on metrics that pertain to the number of potential clients we bring to your table, and not vanity metrics like email opens or clicks.

• Number of positive replies, 

• Number of prospects interested in a sample of your product or seeing how your service can help them, 

• Number of prospects ready to make a purchase, 

• Etc.

You get excellent outreach with strong personalization — we don't believe in playing the numbers game.

It’s also a common thing in the lead generation landscape for service providers to approach lead generation as a numbers game. Both self-acclaimed experts and agencies believe in strategies like:

“We will send 1000 cold emails per day. By the end of the week, we’ll get at least 100 replies and book 10 meetings or get you 10 leads”

This makes sense to some extent and could even work. They could get substantial results for their clients. 

But in our experience, that’s the fastest way to damage your reputation and fall into several other pitfalls. Here are some of the pitfalls involved in this:

• being flagged as spam by email service providers (ESPs) and internet service providers (ISPs), 

• tarnishing your company's reputation on social media, 

• generating subpar leads that will never buy, 

• facing deliverability issues with the domain,

• and more.

So, instead of casting a wide net, we carefully handpick a small list of prospects. We understand the value of quality over quantity and know for a fact that sending hundreds of generic emails is not the way to close deals and generate leads. 

So, instead of huge lists with generic emails, we focus on sending tailored, individually-personalized (not-persona-based templates) cold emails to a select group of 10 or 15 people, with the aim of building trust and relationships with them.

This also gives us room to ensure that our outreach campaigns align with your CDB’s industry regulations and check all the compliance boxes. We take the time to work on each prospect individually. 

And by personalization, we don’t mean simply including name variables in the cold emails. Instead, we research each prospect individually to collect interesting data about them that we use to personalize our emails and make them take you seriously. 

For example, we can:

• Listen to podcasts they’ve been on,

• Read blog posts they’ve written, 

• Read social media posts they’ve liked and shared or commented on, 

• Comb through online forums where your prospects are active. 

Doing so allows us to pick up on unique information about each individual, which helps us craft unique cold emails with compelling lines and icebreakers that resonate with them at a core level. They can feel the email is written for them alone and that the offer is tailored to their preferences.

We profile prospects and build our prospects lists manually - we don’t rely on data intelligence tools.

It's not that we're technologically averse. We are well aware that prospecting tools like ZoomInfo, Apollo.io, and Lusha can help us quickly generate lists of thousands of prospects for cold emailing. All we have to do is apply a few filters to ensure they do business in the CBD industry.

However, these tools often provide only basic information and lack insight into the preferences and needs of prospects, as well as how they align with the CBD products or services you have to offer. In general, they only provide technographic and demographic information. Stuff like:

• Have CBD product or service

• Have 20 - 100 employees

• Use HubSpot 

• Located on Mars

• Recently acquired by Elon Musk

• And more basic data

Moreover, using such tools can result in a generic and impersonal approach, where we simply blast emails to a massive list and hope for some responses. That doesn't align with our ethos of quality work and personalized interactions. 

We believe in understanding our prospects deeply and creating meaningful connections. That's why we prefer to ask you specific questions that help us identify the right targets for your CBD business and the reasons behind it. Some examples of questions we might ask include:

• the reasons behind starting your CBD oil, 

• the pain points you were trying to solve,

• the types of clients with the highest lifetime value, 

• the easiest clients to close, 

• the clients that churn the fastest, 

• common objections heard during sales calls with previous clients, 

• digital assets and marketing channels they engage with the most,

• etc,

With your answers, we gain a deep understanding of your target market and get highly specific in what CBD businesses we should target with our lead generation campaign. That's how we establish credibility with our cold emails in a highly competitive market.

In fact, that’s how we go from we’re targeting:

“Healthcare CDB companies,” 

to

“Our ICP is a doctor at a healthcare company selling CBD-based oil and cannabis products for pain management, and his main pain points are lack of continuous product delivery, product stock management, and effective pain elimination. He often refers to XYZ podcasts to get insights as to how to apply products efficiently.” 

Once we have a clear ICP, we manually build our lead list. This approach allows us to craft more tailored and effective messaging that resonates with your ideal customers, resulting in higher-quality leads and better campaign performance.

You have the freedom to renew or stop your subscription — no contracts are required.

Unlike traditional lead generation companies that may require long-term contracts ranging from 3 to 6 months, we offer flexible payment and renewal options that align with your satisfaction and budgetary needs.

Furthermore, we believe in providing transparency and not relying on superficial information about your company. We don't send you proposals based on surface-level data. 

Instead, we take the time to thoroughly understand your CBD business and its unique requirements, ensuring that our approach is tailored to your specific needs. 

We also value your time and avoid unnecessary meetings that do not contribute to achieving meaningful results.

We offer clear deliverables and measurable outcomes — you’ll know exactly what to expect.

We acknowledge that lead generation can be unpredictable, which is why we prioritize clarity and transparency in our offerings and pricing. 

With each of our plans, you'll know exactly what you can expect at the end of the month. We don't rely on vague statements or make excuses like "it depends on a lot of factors" or "your account manager is unavailable." 

We are dedicated to delivering results based on your specific needs and requirements, and we hold ourselves accountable for the outcomes we promise. You can trust us to provide a clear and reliable service that aligns with your CBD business goals.

Pricing

Our lead generation service’s pricing is crystal clear. We’re three plans:

• Silver: It costs $499/month and only gives you two warm LEADS.

• Gold: This is the plan we recommend, as it gives you the biggest bang for your buck. It costs $999/month and gives you 6 hot and sales-qualified appointments or LEADS.

• Platinum: This plan is for mid-level to enterprise companies willing to fuel their sales team with up to 15 sales-ready leads on a monthly basis.

Our email marketing pricing includes the following:

• The tech stack we use to build your prospect list and send and monitor your campaign.

• A complete list of prospects that fit your buyer persona and ICP.

• The campaign setup fees.

2 - Canesta

Canesta is a digital marketing agency that offers CBD marketing services among its many digital marketing services. Irrespective of the CBD product that you sell, they offer cannabis branding by crafting strategies that communicate the values of your business and also send a powerful brand message that resonates with your potential CBD consumers. 

As a full-service CBD agency, they also develop and launch powerful search engine optimization (SEO) campaigns that outrank your competitors, drive traffic, and bring qualified visitors to generate revenue for your business. 

In addition, they build a solid content marketing strategy that expands your reach and targets the perfect demographics. Then, they craft high-quality content that is shareable and worthy of receiving credible backlinks. 

Unlike Nerdy Joe’s website, which contains vivid pricing details, Canesta’s website has no such information. Instead, you must fill out a form to request a proposal or arrange a free consultation with them.

3 - Icarus Digital Marketing

Icarus is a paid media advertising agency that offers CBD advertising for various businesses. They have worked for different brands such as American Shaman, Endoca, Naturopathica, Elixinol, Evergreen Technology, Impact, Therapy Nature, and more. 

They focus on running paid advertising campaigns to drive traffic and generate revenue for your business. They launch these campaigns on platforms such as Google, Facebook, Instagram, and other relevant social media platforms. The campaigns are original, customized, and tailored to suit and convert the target audience.

If you have questions about their paid media campaigns for your CBD business, you can schedule a consultation to receive answers to your inquiries. Prices depend on the CBD services you want for your business. However, you should note that their pricing detail isn’t displayed on their website. But you can fill out a form or call them to get a quote. 

4 - Forge Digital Marketing

Forge Digital Marketing is a CBD marketing agency that offers CBD lead generation and other services to grow and scale various businesses. They have partnered with various companies such as Yellow, Queen City Green, Applied Botanics, FarmScape, Rival Nutrition, Heritage Cannabis, and more. 

Through a proven framework, they optimize your website, increase traffic, and drive more clients to your site to scale your business. Here is an overview of how they generate more qualified leads for their clients. 

• They discuss you on the phone to know about your pain points

• They craft a marketing plan to identify different opportunities that creates growth and target specific KPIs

• They execute the marketing plan to maximize these growth opportunities

• They deliver monthly reports in customized dashboards to view your progress

• They offer areas of optimization and opportunities to continue growing.

Other CBD marketing services they offer include CBD brand identity design, search engine optimization, e-commerce website design, influencer marketing, email marketing, videography, display advertising, and ad management. To get a quote, you must fill out a form on their website. 

5 - Puff Creativ

PuffCreativ is another CBD marketing agency that offers CBD email marketing and other services to its clients. They have worked for various companies such as Trym, GreenScreens, Sozo, High Hemp, Rebel Spirit, Society, Dispense, GrowersNetwork, and more. 

Although they are a full-service agency, they also focus on crafting well-designed and personalized email campaigns that engage and resonate with your audience. With their team of talented writers, they can set up automated emails through desired triggers to engage and build relationships with your audience. By implementing these strategies, they improve brand awareness and drive organic traffic to your site. 

Other CBD services they offer include Cannabis SEO, social media management, website design and development, video production and animation, graphics design, and more. Their pricing packages aren't displayed on their website, but you can fill out a form to get in touch with them. 

6 - The Email Marketers

The Email Marketer is also a CBD marketing agency that offers different CBD services to grow businesses. They have been featured in different publications such as Thrive Global, Vend, Built In, Stop Ad Blog, Rebrandly, and more.

They mainly offer SMS and email marketing services to build lasting relationships and grow your revenue. Here is an overview of how their process works.

• They build an email marketing and SMS strategy around your customer and their unique position

• They launch and send out your email marketing campaigns

• They ensure that your customers get the right message at the right time to drive revenue

• They optimize your on-site opt-ins and run list-growth campaigns for your brand

• Their copywriting experts craft personalized messages that are tailored to your brand and focus on conversions.

Contrary to Nerdy Joe’s website, there are no pricing details on their website. However, you can schedule a free call with their experts or fill out the forms on their site to get a quote. 

7 - Boundless Labs

Boundless Labs is a leading CBD marketing agency that helps other cannabis brands grow, whether short-term or long-term. They are featured in different publications such as CNBC, Inverse, Merry Jane Magazine, Esquire Magazine, and more. 

Since they understand the challenges associated with growing a CBD agency, they offer various marketing services that make the growth process easier for cannabis businesses. Of all the services they offer, email marketing has proven to be an effective channel for generating revenue. 

They run their email marketing campaign on Sendlane, a popular email marketing platform, which prevents them from getting blocked and generates over $1m per month for the brands. Other marketing services they offer include:

• A paid acquisition where they run ads on Facebook, Google, and Instagram.

• SEO, where they create engaging content to rank on the first page of Google

• Influencer marketing where they involve micro-influencers and larger influencers to build brand awareness and drive traffic

• PR+Affiliate marketing where they get featured in different publications. 

Contrary to Nerdy Joe, there is no pricing information on their website. But, you can fill out the forms on their site to request a quote.

8 - BigEye

BigEye is another CBD marketing agency that helps other CBD companies to thrive. They possess an “in-depth consumer and market intelligence ”about cannabidiol which helps to build strong relationships with their client’s customers. They have the expertise and the team that positions your brand and makes it stand out from your competitors in the industry. 

Here is a quick view of how their process works.

• They implement a data-driven communication strategy that enables your customers to have an in-depth understanding of your products

• They position your brand to meet the market’s needs, enabling it to stand out from the rest

• They ensure that your brand constantly evolves with the current trends in the industry 

• They implement different marketing strategies and send messages that reach your audience. 

Other CBD services they offer include CBD skincare, CBD cosmetics marketing, CBD health products, and CBD pet product marketing. There are no pricing details on their website, but you can fill out a form to get a quote. 

Partner with Nerdy Joe to start generating CDB leads today

There you have it. These are the best lead generation and marketing companies you can hire for your CBD business. Each company offers you excellent service and can help you reach your marketing goals. 

But we believe we are more result oriented and focused on helping you grow your revenue. So, if what you need is a lead generation company that can help you get real, hot leads to your business, then we are the one to beat. 

Here is what we are:

• An agency that runs custom lead generation campaigns. 

• An agency that charges you for results, not tasks. 

• An agency that doesn’t require you to commit to a contract. 

• An agency that does not waste your time and that’s affordable. 

• A group of experts that care about your company's reputation and relationship with prospects.