14 Best Copywriting Services to Boost Your Email Marketing

Are you struggling to create compelling marketing copy that converts your leads into customers? Are you tired of spending countless hours crafting the perfect message but not seeing any tangible results? 

As we dive into our review of the 15 best copywriting services to outsource your lead generation and marketing copy in 2023, we can confidently say that our own service stands out from the crowd. 

At Nerdy Joe, we pride ourselves on being result-driven and taking a personalized approach to every copywriting project we take on. 

We don't rely on aggressive sales tactics; instead, we take the time to research your audience manually and craft super personalized copies that truly resonate and generate leads and sales. 

We’ve created copies that have helped us generate leads for our business. Here is an example. 

Here goes another example. 

As well, we’ve created copies that have helped us generate sales and close deals. Here is an example. 

So, if you're a business owner, marketer, or entrepreneur looking to outsource your copywriting needs, you've come to the right place. 

In this post, we've carefully curated a list of the top 14 copywriting services in the market that can help you achieve your marketing goals. 

We’ll also show you why Nerdy Joe is the go-to choice for businesses looking to level up their copywriting game in 2023.

14 Best Copywriting Services to Outsource Your Lead Gen and Marketing Copy

Here are the 14 best copywriting services you can consider when outsourcing your lead generation and marketing copy.

1 - Nerdy Joe

If you are looking for a copywriting and lead generation service that will take the time to truly understand your target audience and help you achieve real results, look no further than Nerdy Joe.

Our exceptional process to understanding your target audience, combined with our top-notch writing skills, allows us to create custom copywriting that is tailored to your specific needs. 

We are results-oriented and care deeply about your return on investment — that’s why we’ll only report on metrics that matter to your needs and goals (.i.e., x leads generated, x meetings booked).

As well, we uphold strong ethical standards and have keen attention to detail. Our team provides a collaborative and timely service, with seamless communication between you and us. 

We believe that transparency and honesty are key to any successful partnership, and we work hard to ensure that our clients are always kept in the loop.

We also offer a unique approach to our services that eliminates the need for long-term and binding contracts. We give our clients the ability to choose the services that work best for them without feeling trapped by a contract.

Here is why Nerdy Joe is the best copywriting service that you need to consider. 

Why Nerdy Joe is the best copywriting service for your needs

Our process to understanding your audience and our top-notch writing skills

Whether you want cold email, email nurturing sequences, newsletter copy, etc., we believe that understanding your target audience is the key to crafting successful copy. That's why we take a deep dive into your audience's needs, preferences, and pain points as soon as you sign up for our service.

To ensure that we have a good understanding of your target audience, we begin by asking you about your Ideal Customer Profile (ICP). Most people only have surface-level information about the audience. So, they say things like:

• We target SaaS companies.

• We target companies that had an IPO.

• Etc.

But that’s not specific enough. So, we ask meaningful questions to get a more accurate and representative picture of your ICP.

Specifically, we want to know which type of clients are easiest to close, which clients churn the fastest, and which clients have the highest lifetime value. 

We also ask about the top objections you hear from prospective clients during sales calls and what pain points you were trying to solve when you started your company.

By answering these questions, you eliminate the guesswork and tell us precisely who we should target and why. This type of information makes all the difference in the world when it comes to crafting email copy that resonates with your target audience.

In fact, that’s actually pinpointing your ICP in the most meaningful way and capturing everything about them that helps us create winning copies for your marketing campaigns.

• 👎🏻“We’re targeting series A tech companies,” 

• 👍🏻“Our ICP is a VP of Sales at a b2b software company selling to HR professionals, and his main pain points are lack of organization, time management, and team collaboration. He often refers to XYZ podcasts to get insights as to how to manage his team efficiently.”

Once we have a clear understanding of your ICP, our experienced and skilled copywriting team gets to work creating copy that your audience will love. We write persuasive and engaging copy that speaks directly to your audience's needs and pain points.

But don't just take our word for it.

A VP of Marketing who historically blocked or reported SPAM to anyone who sent him a cold email replied to our email. 

As did the ex-Head of Marketing at hunter.io, Irina Maltseva. 

Even the CEO of the multi-million dollar agency Foundation Marketing, Ross Simmonds, was impressed with our approach.

The approach we take makes people love our email copy. So much so that they take the time to tell us before offering to hire us to do copywriting for them. 

We offer copywriting based on your unique needs and goals — and only report on metrics that tie to your ROI.

We understand that custom copywriting services must be results-oriented to truly care about your return on investment. 

For example, if you are looking for a copywriting service because you have lead generation goals, the copywriting service must tailor their service accordingly. More importantly, the results they report should pertain to your lead generation goals (i.e., our copy generated x leads)

So, we find two types of copywriting services: those that simply produce the copy and charge you for each copy they write, and those that take the time to understand your goals and tailor their services accordingly and get you meaningful results.

We firmly believe that only the latter makes sense for business copywriting. That's why we take the time to understand your specific needs and goals, and we tailor our services to meet those needs. 

We don't believe in a one-size-fits-all approach to copy creation because we know that every business is unique. Also, we won't create a copy, hand it off to you, and call it quits — unless that is what we agreed on first at the kickoff. 

Based on that, let's say you need email copywriting services to get more clients for your SaaS tool. 

We understand that you need to fill your sales pipeline with leads and boost signups, so we agree on a specific number of leads or signups we will bring you per month. We create the email copies, run the campaigns, and get the leads/signups for you.

And because you signed up to get signups, we won't bother you with email metrics that don't pertain to your customer attraction goal, such as the open rate or click-through rate. 

Instead, we will report on metrics that matter to you, such as the number of positive replies, and the number of meetings booked.

We don’t bargain with data research and copy quality — we uphold strong ethical marketing standards and have a keen attention to detail

This heading might seem confusing to you or you can’t actually touch on what we mean, really. So, let’s discuss it. 

We uphold unique marketing ethics and standards and our copywriting service practices are rooted in those ethical values, and because of our unwavering need for those standards being met, we never bargain with data quality and prospect research.

Here is what we mean in contextual terms. 

Let's say you need us to create cold email copies to generate more leads for your business. This is where our ethics truly set us apart. 

While most copywriting services treat lead generation cold emailing as a numbers game, we take a different approach. 

They think of strategies like: “we’ll send 1000 cold emails per day for every week and before the weekend, we can convert 0.01 percent of them and get a few clients.” 

Go on Twitter asking for cold emailing tips and you’ll see what we’re talking about. 

That’s poor quality and mediocre at its best. But it gets worse. 

• Getting flagged as a spammer: ESPs and ISPs will flag your email and IP addresses as spammers.  

• Damaging both brand and sender reputation: They’ll kill your company’s reputation, and you’ll get a bad rap on social media. 

• Poor leads quality: The quality of the leads you get will be subpar, and you can’t convert, at least not easily or in a short timeframe. 

• Pissed prospects: Some prospects can be mean to you, saying things like “Remove me from your list”, “Don’t ever email me again,” or worse, “Really? Your cold email sucks”. 

• Deliverability issues: Your domain will face severe deliverability issues and most of your future emails if not landing in the spam folder will be bouncing.

Now, we believe in being super-specific in who we target and creating customized messages for a short list of prospects. Why?

We don’t want to spam people; we want to respect subscribers' privacy, and comply with all relevant laws and regulations. Also, the email copies will be sent under your name, and we are sure you don’t want to come across as a spammer. 

So, we take it slow, put in the research, and our email copies are always optimized for maximum impact. And we don't just talk the talk - we walk it as well.

Our goal is to make each recipient feel like you know them and take you seriously, rather than just another spammer in their inbox. 

Considering lead generation as your goal, we strive for the ideal scenario of sending 20 personalized cold emails, getting 15 replies, 10 positives, and getting you 4 sales-qualified leads or sign-ups.

Personalization to us means crafting each email copy to be relatable, meaningful to the prospect's unique personality, and timely. We don't just add [[First name]] and other variables to email subject lines.

So, how do we research prospects and gather information for personalization purposes? 

We listen to podcasts they've been on, read blog posts they wrote, check their LinkedIn, Twitter, and Mastodon posts, and read discussions on forums they're in.

Using the data we collect, we craft first lines and icebreakers customized to each individual. (That’s also part of our ethics, no cold email without a compelling icebreaker)

Here’s what it looks like in real life. We pitched CoSchedule’s Head of Content, Ben Sailer, and asked him if we could write for them.

Here’s what he replied 1 hour later.

Our team manually builds all the data we use when targeting prospects for our clients, including list building and prospect research. We don't rely on data intelligence tools because they only compile technographic and demographic data from companies.

We know that personalization takes a high level of accuracy and customization to cut through the noise and get someone's attention. And that's why we take it upon ourselves to do the work and bring out relevant data we can use.

Those marketing ethics are more than just words. They're at the core of everything we do, from crafting compelling email copy to our personalized research approach. 

We are timely and keep you in the same loop with us throughout the process

Collaboration is at the heart of what we do. Our team works closely with our clients to create customized marketing strategies that align with their unique needs every step of the way.

We believe in the power of open communication, which is why we maintain seamless and timely communication channels throughout the entire process. 

We provide regular updates on campaign performance and are always available to answer any questions or concerns you may have.

We also understand the importance of meeting deadlines and launching campaigns on schedule. We will deliver high-quality copy on time, every time, ensuring that you are always one step ahead of the competition.

We offer a unique approach to our services that eliminates the need for long-term and binding contracts.

At our core, we're a team of marketers who believe in building strong and successful partnerships with our clients. 

We know that transparency and accountability are the key ingredients to achieving this, which is why we offer a unique approach to lead generation that eliminates the need for long-term, binding contracts.

We don't believe in locking you into a rigid payment plan. Instead, we offer flexible options that allow you to choose the plan that works best for you, pay only for the leads we generate, and renew only if you're satisfied with the results.

Our approach is designed to give you the freedom to choose what's best for your business. Whether you need to scale up or scale down, our subscription-based model allows you to do so without any financial or legal consequences.

With our flexible approach, you're always in control. It also commits us to deliver results that exceed your expectations and maintains a high level of customer satisfaction.

At the end of the day, our goal is to provide you with a flexible, risk-free, and accountable approach to lead generation that puts your needs first. We're here to help you succeed, and we'll work with you every step of the way to achieve your business goals.

1 - Verblio

Verbilo is a content marketing agency that offers newsletter writing services for agencies, marketers, and publishers. They deliver high-quality content in various industries such as automotive, healthcare, legal, marketing, software, real estate, and more. 

They have a team of expert writers from diverse professional backgrounds that delivers custom newsletter content while considering the segment on your list. These newsletters become the spotlight to new products and services you have to offer and engage your audience. They also tweak the email content by featuring “educational round-up and announcement emails.”

Once you place your orders, you can expect your email copies within 72 hours. Then, you can review the drafts, accept, decline, or request edits for your content. There is a pricing detail about your website, but you can fill out a form to request a quote. 

3 - Content Cucumber 

Content Cucumber is a content marketing agency that specializes in delivering quality content that boosts organic traffic and increases customer engagement. They mainly deliver web copies, email newsletters, blog posts, and product descriptions in various industries such as B2B services, finance, education, e-commerce, logistics, health, software, and others. 

With this agency, you can get up to 2,000 words per week, a dedicated writer, royalty-free images, and three plan options. Their goal is to make content creation as easy as possible while offering free revisions when necessary. 

Unlike other agencies where you pay per article, Content Cucumber offers monthly, quarterly, and annual plans for their clients. Here is the pricing for the monthly plan.

• Seed plan which costs $490 per month

• Sprout plan which costs $900 per month

• Bloom plan which costs $1800 per month.

4 - SalesAR

Sales AR is a B2B lead generation agency that provides lead generation and appointment-setting services for their clients. Once you sign up for their service, you will receive a polished database with all the needed contact information after selecting the companies that could be interested in your products or services. 

Then, they search for the decision makers and validate the selected contacts. Afterward, they assess your ICP and analyze the market. There are no pricing details about their service, but you can request a quote from their website.

5 - WebFx

WebFx is a digital marketing agency that offers various digital marketing services that drive revenue and grow businesses. One of the digital marketing services it offers is a professional copywriting service where they deliver original and compelling copies that increases engagement, and website traffic, and boosts sales. 

Their copywriting service team features experts from diverse backgrounds, including technical and non-technical, to deliver compelling and persuasive copies. Their copywriting services include website copywriting, SEO copywriting, e-commerce copywriting, long-form copywriting, online guide copywriting, expert copy, and brand voice copy. Each copywriting service has its pricing plans.

Here is the pricing package for some of their copywriting services.

• Website copywriting service costs $300 per page

• Long-form copywriting costs $900 per page

• Skyscraper content costs $900 per page.

6 - Crowd Content

Crowd Content is a content writing agency that delivers quality content to agencies, brands, publishers, and e-commerce companies. According to their website, they're trusted by over 8,000 companies such as Dribble, System, GrubHub, WealthSimple, Caring.com, and more. 

Their copywriting services involve delivering high-quality sales letters that drive sales and conversion. They craft their campaign to convert your target audience to valuable leads. All you have to do is to place orders and they will deliver your content within a specified time.

Their pricing package is based on the type of content you request and the number of words you offer. For instance, a 600-word blog post costs $71.40. You can request a custom quote based on your preferences. 

7 - Copify UK

Copify is a content writing agency that delivers high-quality content for its clients. They have worked for brands such as Yell, Voyage Privé, LookFantastic, Lyca Mobile, AutoTrader, and more. 

Some of the services they deliver include blog copywriting, website content writing, SEO copywriting, e-commerce copywriting, article writing, and content creation. Once you sign up with the agency, all you have to do is to order your content, and they deliver it to you within record time. 

There is no pricing detail on their website, but you can contact them to request a quote. 

8 - Content Hero

Content Hero is a content writing agency that delivers high-quality content for brands and web agencies. Their goal is to provide value to their client by providing high-quality content that resonates with their audience. 

They strive to deliver 100% unique content, which goes through two editing and proofreading stages. To begin with this agency, all you need to do is to order through their channels, such as emails, Slack, Trello, or Asana. 

Their pricing plan varies on the type of project and the number of words that you request. Their pricing ranges from £80, £90, and £100 per 1,000 words. If you need to get further information about their pricing, you must fill out a form. 

9 - Goodman Lantern

Goodman Lantern is a copywriting agency that delivers high-quality content in various industries, such as SaaS, Telecom, Augmented Reality, and more. They claim to be trusted by hundreds of brands, such as TikTok, Tommy Hilfiger, Trivago, Pearson, EasyGroup, and so on. 

Their email copywriting service involves creating personalized emails with exciting content to communicate with your customers. They use some specific information relating to the buyer’s profile to speak directly with the customers and improve the click-through rate. They ensure to avoid spam by carefully picking out what to say.

They also ensure that the email copywriting service resonates with the target audience and fulfills business goals. There are no pricing details about their copywriting service, but you can get in touch to request a quote. 

10 - Neil Patel

Neil Patel is an entrepreneur that specializes in boosting organic traffic for various businesses. His team worked for over 500,000 businesses, including Microsoft, Twitter, Dell, Shopify, eBay, Dell, Nike, and more. 

They can help you create all sorts of digital assets, from website copy, landing page, video content, and sales page. They can even help you with strategy, including keyword research, video marketing and more.

The agency also offers marketing courses where you can have a holistic knowledge of digital marketing. Neil Patel also offers an SEO tool called Ubersuggest.

11 - Express Writers

Express Writers is a marketing agency that offers all-in-one content-writing services to brands, marketers, and agencies. They have worked with various notable companies such as Nordstrom, Campaign Monitor, BuzzSumo, JotForm, and more. 

They have a team of industry writers that can produce and deliver content right on time. They specialize in delivering email copies that deliver value to their audience. They offer their email marketing services in four formats:

• 200-word teaser email

• 400-word nurturing email

• 800-word long-form offer

• Five-email sequence

Each of these email marketing services has a specific pricing plan. This includes:

• Short teaser email costs $56

• Short nurturing email costs $112

• Long offer email costs $224

• Five email sequence costs $475

12 - Writers for Hire

Writers for Hire is a writing agency that delivers various writing projects to their clients in various industries such as medical, legal, heavy industrial, technology, oil and gas, retail services, and more.

They have their works in notable publications such as The New York Times, USA Today, Los Angeles Times, Sherm, CBS, Business Insider, and more. 

One of the major writing services they deliver is copywriting, where they deliver well-crafted advertising and marketing copies for various clients. Once you decide to work with them, you will get:

• A project manager that monitors your work toward budget and deadlines

• A lead writer with experience in your business, products, or services

• An editor who ensures quality check

Pricing varies based on the number of words and pages you want. The first page, which is a maximum of 450 words, costs between $480 -$1200. Additional pages cost between $200 - $450.

13 - The Email Copywriter

The Email Copywriter is an email marketing agency that provides email marketing services to e-commerce brands and helps them to grow their revenue. They claim to have worked with various companies such as The Urban Monk, The Hustle, Filippo Loreti, Rich Dad, Betterment, and more. 

Their main focus is to help companies with all the tools, training, and tips they need to turn their email list into valuable assets. They help companies to scale in three major ways;

• Coaching program (The Winner’s Circle)

• Flow setup, which involves performing strategies for various email marketing campaigns — copywriting, email design, email optimization, and email performance.

• A workshop that involves training your in-house team on how to improve sales through email.

There are no pricing details on their website, but you can fill out a form to contact the agency. 

14 - Content Mavericks

Content Mavericks is a content marketing agency that helps brands, marketers, and entrepreneurs to gain more traffic with less content.

They offer various content marketing products which they can help grow your traffic and generate revenue. They host a private group called “The Boardroom”, where you get a step-by-step plan on how to grow your website with content strategy.

The boardroom gives access to topic discovery, hiring content writing team content promotion, and content review. It costs $49 per month and assures you of a 30-day money guarantee. You can email the team for more information about their services.

Why you need outsourced copywriting services

Outsourcing your copywriting service can be a smart move for your business. If you still have doubts about this, here are a few reasons why you should consider outsourcing your copywriting service.

1. It saves you time

When you remove copywriting from your schedule, you will have one of the most precious resources for a business – time. 

Rather than spending time crafting your ad copy, sales pages, landing pages, video scripts, and copy on web pages, outsourcing enables you to direct your energy on other core business activities that require your attention. 

Besides, you can get your content back within a short time. In short, you don’t have to do it all by yourself, and you'll always get a compelling copy.  

2. Fresh perspective

Sometimes, when you work on something for a long time frame, your opinions may become biased, or you can miss out on some key pieces. 

However, outsourcing your copywriting service to a third party will enable them to see things from a new angle that could be beneficial to your business. 

Not only that, but they will also craft pieces that resonate with your target audience. 

3. Quality work

Working with professionals enables you to have the most relevant and valuable content that resonates with your audience. 

For instance, if you are a SaaS company that needs to implement your email marketing strategies, you can hire a professional to craft and implement SaaS email marketing strategies that yield positive results.

Get the best of copywriting services with Nerdy Joe

With Nerdy Joe, you can trust that your copywriting and marketing campaigns are in good hands. 

Our result-driven copywriting service is tailored to help businesses like yours add more sales meetings to your calendar, hit your SQLs quota without breaking the bank, and grow predictably month-to-month through email without spamming your contacts.

With our expert team of copywriters, you can trust that your campaigns will be crafted with precision and attention to detail. We understand the importance of generating quality leads for your business, which is why we employ proven strategies that have been tested and refined over time.

Say goodbye to the frustration of lackluster lead generation and hello to the growth and success your business deserves. 

Let Nerdy Joe take the reins and deliver the results you need. 

Wanna give it a shot? Talk to us here.