Nerdy Joe — cold email and email marketing agency

Toronto's best LinkedIn lead generation agency.

Using our proven LinkedIn lead generation strategy, we'll get you 3 - 5 sales qualified meetings every week with businesses in Toronto and beyond.

linkedin lead gen at nerdyjoe

Our LinkedIn lead generations strategies and campaigns have already helped our clients who are in the Toronto area generate leads at:

lead generation program to get qualified leadslead generation clients of nerdyjoecold email marketingcold email strategycold email agency near mecold email marketing

Here's how we can boost your B2B sales in Toronto in 2023…

Our tailored approach is the key to our success. We use our learnings from past campaigns to avoid mistakes and guide our actions towards successful B2B LinkedIn lead generation campaigns and funnels in Toronto.

cold email marketing

We'll identify your ideal prospects

Our team will work with you to identify the most valuable segments of your target audience and decision-makers across Toronto. We'll meticulously compile a prospect list that factors in intent and psychographic data for qualified prospects — ensuring our LinkedIn lead generation campaigns are highly targeted and effective.

lead generation company

We'll craft irresistible offers

We'll pinpoint your ideal customer profile (ICP) and determine their pain points, the emotions these pain points trigger, and how these factors are crucial to their job success in Toronto. Then, we'll create an offer that addresses these needs and is impossible to resist.

email marketing agency

We'll book meetings and close them

Once the offer resonates with your potential customers in Toronto, we'll arrange a sales call with them, integrate them into your CRM, and you'll do what you excel at—convincing them that you're the ultimate choice.

Want a more in-depth look into our LinkedIn lead generation process? Here are some of our outbound LinkedIn lead gen case studies...

These LinkedIn lead generation case studies go through our approach and how it applies to some of our clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our B2B LinkedIn lead generation agency in Toronto work?

Subscribing to our Toronto LinkedIn lead gen services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers who are in Toronto say about us...

Great LinkedIn lead gen campaign is 30% nailing the connection request, 30% targeting the right decision makers, 40% understanding the target audience and their pain points. Our customers, who are in the Toronto area like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Toronto LinkedIn lead generation agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is LinkedIn lead generation?

Using LinkedIn to recruit and engage new clients is known as LinkedIn lead generation. Making the most of LinkedIn's sizable user base, professional setting, and extensive targeting options will enable you to connect with the right business prospects, send them targeted messages, and turn them into customers.

1 - How much do LinkedIn lead generation agencies specialized in Toronto charge?

There are rarely set prices for LinkedIn lead gen services. The price will be highly influenced by parameters like campaign objectives, the audience that will be targeted, expected outcomes, your sector, and a number of other factors. 

Additionally, many agencies have a tendency to keep their pricing under wraps and decline to list any exact prices on their website, which only serves to increase uncertainty. 

Nevertheless, we have observed numerous companies using a fixed-rate pricing system. Some people choose the pay-per-meeting model. Then there are those who base their prices on factors like as the length of the campaign, continuous support, and the scope of the project. 

Remember that there can be minimum commitment times or project quantities that call for upfront payments in addition to the regular pricing you see. 

Generally speaking, the monthly cost of LinkedIn lead generation services ranges from a little under $1,000 to $50,000. This mostly depends on the agency you work with, the standing of your business, and the outcomes promised. 

The Nerdy Joe company is dedicated to open pricing. We are aware that obtaining leads, filling your sales funnel, and securing meetings or sales prospects with truly interested clients are your main objectives when looking for a lead generation service

We provide three straightforward fixed-rate monthly packages as a result. You may buy 2 sales-qualified leads for $499. Six leads that are sales-qualified are yours for $999. We also provide 15 sales-qualified leads for $1,999. 

We are certain that these packages offer outstanding value, especially as they were created to take into account Toronto's particular market dynamics.

2 - Do you provide Toronto-based lead data when doing LinkedIn lead generation?

Certainly, we do. 

We don't just use client data or data intelligence tools to hurriedly create lists and then bombard people with spam-like, uninspired messages. 

The key to our effective lead generation is a thorough grasp of the requirements of your target clients. We do this by posing a series of questions to you that will help us understand who your product or service is intended for and why they are your ideal clients. 

If Toronto is your target region, we do in-depth research with the help of the insights from your replies to find possible leads in that market. 

Then, in order to engage and attract these leads and ultimately create commercial prospects for you, we launch a tailored outreach effort.

3 - How does your LinkedIn lead generation process allow you to be compliant with international data privacy laws?

In all of our lead generation procedures, Nerdy Joe maintains compliance with foreign data protection legislation, such as GDPR and Australia's Protection Act. We take your leads' privacy and data protection very seriously.

4 - What are the best LinkedIn lead generation agencies in Toronto?

Toronto is home to a number of reputable LinkedIn lead generation companies. Among the notable ones are:

  • Nerdy Joe 
  • J2 Group
  • Lead Express
  • Quint Digital
  • eMarket Experts
  • The Lead Agency
  • Clearwater Agency
  • And more.

Some of the lead generation companies on this list may not have their main offices in Toronto, but they nevertheless have the knowledge and tools needed to fully comprehend your needs and meet them with excellence.

5 - What is a LinkedIn lead generation agency, and why do I need one for my Toronto-based business?

A LinkedIn lead generation company uses LinkedIn to assist companies in connecting with and attracting potential customers in order to expand their sales pipeline through B2B outreach campaigns

LinkedIn is a hub for business-to-business connections. It provides a great platform for connecting with and engaging potential clients and business partners.

By working with a LinkedIn lead generation service, you can get professional assistance in utilizing this enormous professional network to identify new customers, create tailored outreach efforts, and finally convert them into paying customers.

6 - How do you get Toronto-based qualified leads with LinkedIn?

Regardless of the location, effective B2B lead generation necessitates a thorough comprehension of your target market and the development of an ideal client profile that aligns with your objectives and offering.

We at Nerdy Joe are aware of this. We place a high priority on learning everything there is to know about your product, the target market it serves, and the reasons those customers need it. Even your reasons for launching your firm are a subject of inquiry.

Therefore, if Toronto is where you're aiming, our strategy entails conducting in-depth research to find individuals in this market (who suit your ICP) on LinkedIn. We then carefully examine each profile to gather important insights.

Then, we design a special campaign to pique their curiosity and win them over as devoted customers of your company.

7 - How do I start a LinkedIn lead generation campaign?

With Nerdy Joe, launching a LinkedIn lead generating campaign is simple. Simply select one of our three plans from our price page that best fits your business needs and financial constraints. 

As soon as you sign up, we immediately start a Basecamp project for you and email you an invitation to join. After that, we have a lengthy conversation to better understand your needs and determine important details like your target market and ideal client profile. 

Additionally, in order to make sure the campaign on your behalf runs smoothly, we'll need access to your LinkedIn account. From there, we'll keep you informed of our progress, and you can keep an eye on everything as it happens.

With Nerdy Joe, launching a LinkedIn lead generating campaign is simple. Simply select one of our three plans from our price page that best fits your business needs and financial constraints. 

As soon as you sign up, we immediately start a Basecamp project for you and email you an invitation to join. After that, we have a lengthy conversation to better understand your needs and determine important details like your target market and ideal client profile. 

Additionally, in order to make sure the campaign on your behalf runs smoothly, we'll need access to your LinkedIn account. From there, we'll keep you informed of our progress, and you can keep an eye on everything as it happens.

8 - How does Nerdy Joe work?

At Nerdy Joe, we begin new lead generation initiatives by being intimately familiar with the client's business operations and the salient features of their good or service. This helps us to comprehend their particular wants and objectives for generating LinkedIn leads. 

The next stage is to have conversations to better understand your particular business needs and goals. This enables us to adjust our strategies as necessary. After gaining a thorough knowledge, we carry out in-depth market research to identify your ICP and create a buyer persona

Additionally, we ensure that your LinkedIn account is optimized or set up in a way that best represents your brand and appeals to your target market. The outreach messages that our talented team then creates are tailored to each member of your target demographic. 

Our main objective is to locate leads in your target market on LinkedIn, engage with them, and develop connections with them over time with the ultimate goal of turning them into customers for your company.

9 - How long will it take to get results?

It takes time to collect data, evaluate it, test it, and adjust strategies, just like with any B2B lead generating effort

Through this procedure, we are able to determine the strategies that will produce the best results. The period of time it takes to start noticing effects can therefore differ between businesses. 

Although some people might need to wait a few weeks to notice noticeable progress, you might get effects right away. However, we guarantee that we will generate results for your campaign within the first month.

10 - How fast do you start working?

After you sign up, we immediately create a Basecamp project just for your business and invite you to join. 

We then start a detailed chat to learn about your company's objectives, desired clientele, and other crucial campaign components. 

In order to make sure your profile appropriately represents your brand, we'll also ask for your LinkedIn login information. After laying the groundwork, we immediately test various messaging approaches to see which ones connect with your audience the most.

11 - What is your LinkedIn lead generation process, and what makes you different?

Among other important aspects, our LinkedIn lead production strategy includes profile optimization, the creation of strategic content, and targeted marketing. 

We begin by comprehending your market and product, figuring out your ICP, and creating buyer personas. Then, in order to develop and nurture connections over time, we reach out to potential prospects and maintain consistent interaction. We invite you to read a full post about it here

Our focus on tailored outreach and a strong engagement approach is what makes us unique. We work hard to establish beneficial relationships that foster company expansion.

12 - How to hire a LinkedIn lead generation agency?

We advise getting in touch with a few agencies that match your brand's beliefs and business objectives when thinking about employing a LinkedIn lead generation service. Examine their experience, performance history, rate of success, and promises. 

When selecting a choice, take your financial situation and business goals into account. Ask them about the type and quantity of leads they can produce, the associated costs, and the likelihood of conversion. We welcome your communication as well: Speak with Nerdy Joe.

13 - Why should I hire a Toronto-specialized LinkedIn lead generation agency?

You may work with a team that has a comprehensive awareness of the local market by hiring a LinkedIn lead generating agency with a focus on the Toronto area. Your chances of obtaining top-notch leads can be greatly increased by doing this. 

However, many of the successful businesses are not headquartered in the Toronto region. Even their headquarters are not in Australia. It doesn't matter where the agency is physically located as long as it has the know-how to succeed in your target market. 

Our ICP and lead research techniques at Nerdy Joe allow us to serve companies at wherever location, including Toronto. We work hard to completely comprehend your product or service offerings and pinpoint the ideal contacts to engage with in order to constantly produce exceptional outcomes.

14 - How many LinkedIn messages can I send per day?

Although there isn't a set daily limit for connection requests on LinkedIn, it's typically recommended to send fewer than 100 requests daily to prevent setting off spam filters

We prioritize quality over quantity at Nerdy Joe. Every connection request is unique and catered to the recipient, ensuring that we establish sincere connections with people who suit the profile of your target audience. 

We concentrate on communicating with small, verified groups of prospects to make sure our outreach is focused and pertinent. We avoid automation and bulk outreach and instead prefer to personally handle every activity, establishing ties that go beyond simple commercial transactions and create deep connections that can lead to client conversions.

15 - Can I send LinkedIn messages with a free account?

Yes, a free LinkedIn account allows you to send messages, but you are only able to do so to people on your connection list and only up to a certain number of times per month.

Upgrading to a premium account is essential if you want to establish connections with people who are not in your network, like we do in our cold outreach efforts in Toronto.

16 - How successful are LinkedIn lead generation campaigns?

The effectiveness of your marketing approach, the attractiveness of the offer, and the relevancy of the targeted audience are all important components of LinkedIn lead generating campaigns.

Nerdy Joe guarantees you great engagement and profitable conversions. We are certain that we can develop an effective good or service that fills a genuine demand and has good product-market fit.

Any outbound lead generation campaign's effectiveness depends heavily on product-market fit. We might not be a good fit for you if your company is still working to discover the perfect product-market fit. We aim to make sure that our efforts support your corporate goals and produce the finest results possible.

17 - How can I make sure recipients open and read my LinkedIn messages?

The widely acknowledged method for gaining attention on LinkedIn is to create interesting, valuable messages, but our experience has shown that this approach is not always successful, especially if the recipient is unfamiliar with your business. 

The first touchpoint, or first impression, in cold outreach is what makes or breaks whether a lead will interact with you or ignore you. In light of this, we make a significant effort to comprehend your ICP and earmark the appropriate accounts that are in line with each ICP. 

Our professionals thoroughly investigate every prospective lead, collecting important data points along the way. We use this information to add distinctive, individualized features to our messages, ensuring that we continuously hook and reel in our audience.

18 - Is LinkedIn lead generation more effective than cold calling?

Although each strategy has its own merits, LinkedIn lead generation typically receives more positive feedback because of its targeted approach and less interruptions.

Many recipients avoid cold calling because they believe it to be intrusive. It interferes with their routine and isn't in line with how they desire to be communicated with.

Instead, LinkedIn provides a less obtrusive, business-focused network for communicating with potential leads. It allows professional encounters that are considerate of potential clients' workplaces.

19 - How do you measure whether a LinkedIn lead generation campaign is effective?

We agree at the outset that the quantity of leads generated, their quality (how quickly they can be converted into customers), and their conversion rates—how many of these leads actually end up becoming customers—are the key metrics we use to assess the success of our LinkedIn lead generation campaigns.

We start our collaboration by talking about your goals and identifying what would be regarded as a huge achievement for your company as part of our process. For us, a LinkedIn lead generation campaign's success is essentially measured by the number of leads it generates.

The most important metrics for your company would be the number of sign-ups for your product, the number of accountants who want a demo, and the number of people ready for sales conversations or transactions, for instance, if you were marketing a FinTech software solution to accountants.

While metrics like response or open rates can offer insightful information that helps us improve our methods or direct our future strategies, they don't give a thorough picture of the campaign's overall success. 

Unfortunately, when reporting their results, many LinkedIn lead generation companies only use these indicators.

20 - Do I need to outsource my LinkedIn lead generation?

Even if you can handle LinkedIn lead creation on your own, working with a specialized company like Nerdy Joe has several benefits and can produce better results.

Additionally, only around 12% of the time spent by sales teams is really spent having meaningful conversations and closing deals; the majority of that time is spent finding and connecting with potential customers. Using lead generation companies like ours for outsourcing effectively closes this gap.

We take on these time-consuming tasks when you give us the responsibility of generating your LinkedIn leads. We quickly locate new customers and engage them, saving up your sales team's time and resources.

This saves your team time and guarantees that your lead generating initiatives are carried out more successfully. Your sales force is able to fully concentrate on their two main areas of expertise, closing transactions and having direct sales conversations.

21 - How do I increase my LinkedIn lead generation response rate?

Low response rates in LinkedIn lead generation efforts might be caused by a variety of circumstances. Ineffective messages, an unattractive profile, inappropriate targeting, disregarding audience preferences, and unappealing offers are a few examples of this.

At Nerdy Joe, we take preventative action to deal with these problems before they arise. To find out which offers and message strategies genuinely resonate with your target demographic, we run A/B tests with a variety of offers. This gives us the opportunity to improve the campaign and sharpen our ideas for better outcomes.

Since LinkedIn may not be the only medium your target audience uses for business communications, we also look for additional methods (usually email) to contact them. Our ultimate goal is to develop a go-to-market plan that complements your company and appeals to your specific target market.