Nerdy Joe — cold email and email marketing agency

Melbourne's best LinkedIn lead generation agency.

Using our proven LinkedIn lead generation strategy, we'll get you 3 - 5 sales qualified meetings every week with businesses in Melbourne and beyond.

linkedin lead gen at nerdyjoe

Our LinkedIn lead generations strategies and campaigns have already helped our clients who are in the Melbourne area generate leads at:

our lead generation process is perfect and generate leads like crazylead generation clients of nerdyjoeemail marketing company

Maximize your B2B sales in Melbourne using our proven approach that delivers results

In today's competitive business world, relying on outdated methods that don't guarantee consistent results can be detrimental to your Melbourne-based brand visibility and growth. That's where we step in. We do the hard work so you focus on closing deals.

cold email marketing

We'll target the right prospects

We'll determine the most valuable segment of your target audience and decision-makers in Melbourne. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our B2B LinkedIn lead gen campaigns hit the mark.

lead generation company

We'll create compelling offers

We'll delve into your ideal customer profile (ICP) in Melbourne, uncover their pain points, and understand the emotions these challenges trigger. Then, we'll create a tailored offer that directly addresses their needs and positions your business as the ultimate solution.

email marketing agency

We'll set meetings and close deals

Once the offer resonates with your potential customers in Melbourne, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our LinkedIn lead generation process? Here are some of our outbound LinkedIn lead gen case studies...

These LinkedIn lead generation case studies go through our approach and how it applies to some of our clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our B2B LinkedIn lead generation agency in Melbourne work?

Subscribing to our Melbourne LinkedIn lead gen services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers who are in Melbourne say about us...

Great LinkedIn lead gen campaign is 30% nailing the connection request, 30% targeting the right decision makers, 40% understanding the target audience and their pain points. Our customers, who are in the Melbourne area like yourself, love that we tick these boxes.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

What the FAQ

Have a question in mind about our Melbourne LinkedIn lead generation agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is LinkedIn lead generation?

LinkedIn lead generation is a strategic approach to using LinkedIn to attract and engage potential customers. This is accomplished by leveraging LinkedIn's extensive user base, professional setting, and in-depth targeting features to connect with relevant business prospects, send them personalized messages and turn them into customers.

1 - How much do LinkedIn lead generation agencies specialized in Melbourne charge?

Pricing for LinkedIn lead generation services is rarely one-size-fits-all. The cost will hinge heavily on specifics like campaign goals, targeted audience, anticipated results, your industry, and several other elements. 

Also, many agencies tend to be hush-hush about their pricing, and refuse to display any specific pricing on their website — adding to the confusion. 

That said, we’ve seen plenty of agencies operating on a fixed-rate pricing structure. Others opt for a pay-per-meeting model. Then there are those that consider aspects like campaign lifespan, ongoing support, and project size to calculate their fees. 

Keep in mind that outside the typical pricing you see, there could also be minimum commitment periods or project sizes that necessitate upfront payments. 

Broadly speaking, LinkedIn lead generation services can cost you anywhere from a little under $1,000 to $50,000 a month. This depends largely on the agency you team up with, your company's reputation, and the promised results. 

We at Nerdy Joe, are committed to transparent pricing. We know that when you seek a lead gen service, your primary goal is to acquire leads, stock up your sales pipeline, and secure meetings or sales opportunities with genuinely interested parties. 

That's why we offer three straightforward monthly packages at flat rate prices. For $499, you obtain 2 sales-qualified leads. For $999, you acquire 6 sales-qualified leads. And for $1,999, we deliver 15 sales-qualified leads. 

We are confident that these packages provide exceptional value, especially tailored to accommodate the unique market dynamics of Melbourne.

2 - Do you provide Melbourne-based lead data when doing LinkedIn lead generation?

Absolutely, we do. 

We don't just leverage client data or resort to data intelligence tools to hastily compile lists and then inundate individuals with uninspired, spam-like messages. 

Our secret to successful lead generation hinges on a deep, insightful understanding of your ideal customers’ needs. We achieve this by asking you a set of questions to help us decipher who your product or service is for and why they are your ideal customers. 

With the insights from your answers, we perform comprehensive research to identify potential leads in your target market, specifically focusing on Melbourne if that's your target region. 

Afterwards, we initiate a customized outreach campaign to engage and attract these leads, with the goal of generating business opportunities for you.

3 - How does your LinkedIn lead generation process allow you to be compliant with international data privacy laws?

Nerdy Joe ensures compliance with international data privacy laws, including GDPR and Australia's Privacy Act, in all our lead generation processes. We take the privacy and data security of your leads very seriously.

4 - What are the best LinkedIn lead generation agencies in Melbourne?

There are several high-profile LinkedIn lead generation agencies offering services in Melbourne. Some of the notable ones include:

  • Nerdy Joe 
  • J2 Group
  • Lead Express
  • Quint Digital
  • eMarket Experts
  • The Lead Agency
  • Clearwater Agency
  • And more.

Despite some companies on this list not being headquartered in Melbourne, they possess the necessary expertise and resources to understand your needs comprehensively and deliver stellar results.

5 - What is a LinkedIn lead generation agency, and why do I need one for my Melbourne-based business?

A LinkedIn lead generation agency uses LinkedIn to help businesses reach out to and attract potential clients to grow their sales pipeline using B2B outreach campaigns

LinkedIn is a hub for professional networking and B2B prospects. It serves as an excellent platform for finding and engaging potential business associates and clients.

By employing a LinkedIn lead generation agency, you gain expert help in leveraging this vast professional network to pinpoint potential clients, develop personalized outreach campaigns, and ultimately transform them into your business clients.

6 - How do you get Melbourne-based qualified leads with LinkedIn?

Successful B2B lead generation, regardless of the geographic region, requires an in-depth understanding of your target audience and the creation of an ideal customer profile that mirrors your product and goals.

At Nerdy Joe, we acknowledge this. This is why we prioritize gaining a comprehensive understanding of your product, the specific individuals it targets, and why they need your product. We even ask you about the motivation behind starting your business.

So, if you've set your sights on Melbourne, our approach involves detailed research to identify relevant individuals from this market (who fit your ICP) on LinkedIn. We then meticulously analyze each profile to collect key insights.

Following this, we create a custom campaign to spark their interest and turn them into faithful clients of your business.

7 - How do I start a LinkedIn lead generation campaign?

Starting a LinkedIn lead generation campaign with Nerdy Joe is a straightforward process. You merely need to choose the plan that best aligns with your business requirements and budget from our three options on our pricing page. 

Once you've signed up, we promptly create a project for you on Basecamp and send you an invitation to join. We then engage in a comprehensive discussion to understand your needs and get clear on critical aspects like your target audience, ideal customer profile, and so on. 

We'll also need access to your LinkedIn account to ensure the smooth running of the campaign on your behalf. From there, we'll keep you in the loop about our activities, and you can monitor everything in real time.

8 - How does Nerdy Joe work?

At Nerdy Joe, we kick off new lead generation projects by immersing ourselves in the client's business specifics and the unique selling points of their product or service. This enables us to grasp their unique needs and goals for LinkedIn lead generation. 

The next step is to engage in discussions to understand your unique business needs and objectives. This helps tailor our strategies accordingly. Once we've gained a clear understanding, we conduct extensive market research to identify your ICP and create a buyer persona

We also make sure your LinkedIn account is set up or enhanced to effectively represent your brand and appeal to your target demographic. Our skilled team then composes outreach messages that are customized to resonate with each individual in your target audience. 

In essence, our goal is to find leads within your target market on LinkedIn, engage with them, and nurture these relationships over time, with the ultimate aim of converting them into clients for your business.

9 - How long will it take to get results?

Like any B2B lead generation campaign, it takes time to gather data, analyze, test and fine-tune strategies. This process enables us to identify the most effective methods for delivering results. Therefore, the timeline for seeing noticeable results can vary between companies. You may see results quickly, while others might have to wait a few weeks to observe substantial progress. But regardless, we commit to delivering results within the first month of your campaign.

10 - How fast do you start working?

As soon as you sign up, we set up a specific project tailored for your company in our Basecamp and send you an invitation to join. We then initiate a comprehensive conversation to understand your business goals, ideal customer profile (ICP), and other vital campaign elements. We'll also request your LinkedIn account credentials to ensure your profile accurately reflects your brand. Once the foundation is established, we dive straight into testing different messaging styles and offer to identify what resonates most with your audience.

11 - What is your LinkedIn lead generation process, and what makes you different?

Our LinkedIn lead generation process involves several key steps — profile optimization, strategic content creation, targeted outreach, among others. 

We start by understanding the product and your market, identifying your ICP, and building a buyer persona. We then reach out to potential leads and maintain consistent engagement to build and nurture relationships over time. 

What sets us apart is our emphasis on personalized outreach and a robust engagement strategy. We strive to create meaningful connections that lead to business growth. We invite you to read a full post about it here.

12 - How to hire a LinkedIn lead generation agency?

When considering hiring a LinkedIn lead generation agency, we recommend reaching out to a few agencies that align with your brand values and business goals. Evaluate their expertise, track record, success rates, and guarantees. 

Consider your business objectives and budget when making a decision. Ask questions about the quality and quantity of the leads they can generate, costs involved, and conversion possibilities. 

We also invite you to have a conversation with us. We are available to answer any questions you may have and provide the necessary information for you to make an informed decision.

13 - Why should I hire a Melbourne-specialized LinkedIn lead generation agency?

Hiring a LinkedIn lead generation agency with a focus on the Melbourne market provides you with a team that has a deep understanding of the local landscape. This can significantly improve your chances of securing high-quality leads. 

However, a lot of the companies that kick-ass in the business are not based in the Melbourne area. They are not even based in Australia. What’s important is that the agency has the necessary expertise to excel in your target market, regardless of its physical location. 

At Nerdy Joe, our methodologies enable us to cater to businesses based in Melbourne or any other location. We strive to understand your product or service offerings fully and identify the right people to connect with, consistently delivering excellent results.

14 - How many LinkedIn messages can I send per day?

While LinkedIn doesn't officially impose a limit on daily connection requests, it's generally advised to send fewer than 100 requests per day to avoid triggering spam filters

At Nerdy Joe, we focus on quality over quantity. Each connection request is personalized and tailored to the recipient, ensuring we create genuine connections with individuals fitting your target audience profile. 

We focus on engaging with small, validated groups of prospects, ensuring our outreach is targeted and relevant. We steer clear of automation and mass outreach, and prefer to personally handle all actions, fostering connections that extend beyond transactional interactions and build meaningful relationships that can result in business conversions.

15 - Can I send LinkedIn messages with a free account?

Yes, you can send LinkedIn messages with a free account, but your ability is limited to only those within your connection list, along with a limited number of InMails per month.

If you want to build connections with individuals outside of your network, such as what we perform in our cold outreach campaigns in Melbourne, upgrading to a premium account is crucial.

16 - How successful are LinkedIn lead generation campaigns?

The success of LinkedIn lead generation campaigns relies on factors such as the relevance of the targeted audience, the quality of your communication strategy, and the appeal of the offer.

At Nerdy Joe, we assure you of high engagement and successful conversions. We are confident we can create a successful product or service that meets a real need and has product-market fit.

Product-market fit is a critical factor in the success of any cold outreach campaign. If your business is still trying to find its product-market fit, we might not be the right fit for you. We want to ensure that our efforts align with your business objectives and yield the best possible outcomes.

17 - How can I make sure recipients open and read my LinkedIn messages?

Crafting engaging, value-rich messages is the universally accepted formula to get attention on LinkedIn, but our experience has proven that it's not always the golden ticket, particularly when your brand is new to the recipient. 

For cold outreach, the primary touchpoint, the initial impression, is the deal maker or breaker, determining if a lead will engage or just ignore you. With this in mind, we invest substantial effort into understanding your ICP and earmarking the right accounts that align with each ICP. 

Our experts go beyond scratching the surface and conduct an exhaustive exploration of each potential lead, securing critical data points. We harness this data to sprinkle unique personalized elements into our messages, ensuring we hook and reel in recipients consistently.

18 - Is LinkedIn lead generation more effective than cold calling?

Both strategies have their unique advantages, but LinkedIn lead generation usually elicits a more favorable response due to its focused approach and lesser interruptions.

Cold calling is often deemed intrusive, causing many recipients to retreat. It disrupts their routine and doesn't align with their preferred communication styles.

On the contrary, LinkedIn offers a business-oriented, less intrusive platform for connecting with prospective leads. It facilitates professional interactions that respect the working environment of potential customers.

19 - How do you measure whether a LinkedIn lead generation campaign is effective?

Our measure of success for LinkedIn lead generation centers around tangible metrics such as the quantity of leads generated (which we agree upon at the outset), the quality of these leads (how quickly they can be turned into customers), and conversion rates (how many of these leads become customers).

As a part of our process, we begin our collaboration by discussing your objectives and pinpointing what would be considered a major success for your business. To us, a successful LinkedIn lead generation campaign is primarily determined by the amount of leads it produces.

For example, if you're marketing a FinTech software solution to accountants, the most meaningful metrics for your business would be the number of your product's sign-ups, the number of accountants who request a demo, and the number of individuals primed for sales talks or transactions.

While metrics like response or open rates can provide valuable insights for refining our tactics or guiding our future strategies, they don't provide a comprehensive overview of the campaign's total success. 

Unfortunately, many LinkedIn lead generation companies focus exclusively on these metrics when reporting their results.

20 - Do I need to outsource my LinkedIn lead generation?

While you can certainly manage LinkedIn lead generation internally, entrusting this responsibility to a specialized agency like Nerdy Joe offers numerous advantages and can lead to more positive results.

Also, sales teams spend a large portion of their time identifying and connecting with prospective clients, leaving only around 12% of their time for meaningful conversations and deal closures. Outsourcing to lead generation agencies like ours efficiently fills this gap.

By entrusting us with your LinkedIn lead generation, we take over these time-consuming duties. We swiftly identify potential clients and engage them, freeing up valuable time and resources for your sales team.

This not only spares your team from additional work, but also ensures your lead generation efforts are carried out more efficiently. It enables your sales team to fully focus on their key strengths: conducting direct sales discussions and closing deals.

21 - How do I increase my LinkedIn lead generation response rate?

There are numerous factors that can contribute to a low response rate in LinkedIn lead generation campaigns. This can include improper targeting, an unappealing profile, ineffective messages, neglecting audience preferences, or unattractive offers.

At Nerdy Joe, we preemptively address these issues before they become a problem. We conduct A/B testing with a variety of offers and messaging approaches to determine what truly connects with your target audience. This enables us to refine our strategies and enhance the campaign for superior results.

Furthermore, we look for other channels (typically email) to reach your target audience, recognizing that LinkedIn might not be the only platform they use for business communications. Our ultimate aim is to craft a go-to-market strategy that aligns with your business and resonates with your unique audience.