Nerdy Joe — cold email and email marketing agency

Houston's best LinkedIn lead generation agency

Using our proven LinkedIn lead generation strategy, we'll get you 3 - 5 sales qualified meetings every week with businesses in Abu Dhabi and beyond.

linkedin lead gen at nerdyjoe

Our LinkedIn lead generations strategies and campaigns have already helped our clients who are in the Houston area generate leads at:

lead generation program to get qualified leadscold email marketinglead generation clients of nerdyjoecold email strategycold email agency near meour lead generation process is perfect and generate leads like crazy

Boost your Houston-attributed sales using our tried-and-tested B2B LinkedIn lead generation strategy that delivers results

Houston companies can benefit from our modern LinkedIn lead generation tactics that consistently deliver results, allowing your team to focus on growth and closing deals.

email marketing company

We'll target the right prospects

We’ll identify which segment of your target market and decision-makers is worth going after. We’ll then manually build a prospect list that factor in intent and psychographic data so that our campaign is spot on.

lead generation company

We'll create compelling offers

We’ll determine what’s our ICPs’ pain points, what emotions each of the pain points triggers, and how this is key to the success of their job. We’ll then craft an offer that fits, and they can’t say no to.

lead generation company

We'll set meetings and close deals

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our LinkedIn lead generation process? Here are some of our outbound LinkedIn lead gen case studies...

These LinkedIn lead generation case studies go through our approach and how it applies to some of our clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our B2B LinkedIn lead generation agency in Houston work?

Subscribing to our Houston LinkedIn lead gen services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers who are in Houston say about us...

Great LinkedIn lead gen campaign is 30% nailing the connection request, 30% targeting the right decision makers, 40% understanding the target audience and their pain points. Our customers, who are in the Houston area like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Houston LinkedIn lead generation agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is LinkedIn lead generation?

LinkedIn lead generation consists of using the LinkedIn platform to discover, engage, and foster potential business leads. The process generally involves researching and identifying potential clients or customers on LinkedIn and developing new business possibilities or sales leads.

1 - How much do LinkedIn lead generation agencies specialized in Houston charge?

The financial investment required for LinkedIn lead generation services mainly changes based on the unique requirements of your campaign, the market you aim to target, the intended results, your industry, among other aspects.

Some lead gen agencies may bill you a flat rate, while others may charge based on the number of leads they manage to acquire, the duration of the campaign, or the necessary continuous support. It's also not unusual for agencies to require minimum commitment periods or project sizes, which might necessitate an initial investment. 

From what we see, the cost of LinkedIn lead generation services could range anywhere between $1,000 to $50,000 per month, depending on the agency you opt to collaborate with, the reputation of your company, and the projected results. 

At Nerdy Joe, we prioritize transparent pricing. We're well aware that your primary goal when hiring a lead generation service is to secure leads, populate your sales pipeline, and arrange meetings or sales opportunities with genuinely interested leads. 

As such, we offer three straightforward monthly packages at flat rate prices. For $499, we deliver 2 sales-qualified leads. For $999, you're provided with 6 sales-qualified leads. And for $1,999, we supply 15 sales-qualified leads. 

We firmly believe that these packages offer remarkable value for money and are custom-tailored to the distinct market dynamics of Houston.

2 - Do you provide Houston-specific lead data when doing LinkedIn lead generation?


At Nerdy Joe, our modus operandi doesn't involve leaning on client data or resorting to using data or sales intelligence tools to hastily compile exhaustive lists of individuals and start bombing them with random messages on LinkedIn. 

During our lead generation process, the most time is spent on the challenging yet pivotal task of identifying your ideal customer profile. To achieve this, we'll probe you with a series of stimulating questions. These questions will enable us to understand who your product or service is designed for and why they constitute the perfect customer for you. 

From there, we'll conduct extensive research to identify potential leads within your preferred market, especially in Houston if that is your target region. Subsequently, we'll kick off an outreach campaign that is designed to engage and attract these leads, ultimately resulting in increased business opportunities for you.

3 - How does your LinkedIn lead generation process allow you to be compliant with international data privacy laws?

We prioritize compliance with all international data privacy laws, including GDPR and CCPA, in our LinkedIn lead generation process. We ensure that everything we do is conducted in a lawful and responsible manner.

4 - What are the best LinkedIn lead generation agencies in Houston?

There are many LinkedIn lead generation agencies in Houston. Here is a quick list of the top companies operating in Houston. 

  • Nerdy Joe
  • Dunlap Marketing
  • SERP Matrix
  • Belkins
  • WebFx
  • And more. 

Although not all the companies listed may be based in Houston, they boast the required team and expertise to comprehend your needs and deliver excellent results.

5 - What is a LinkedIn lead generation agency, and why do I need one for my Houston business?

A LinkedIn lead generation agency aids businesses in reaching out and creating connections with potential leads or clients via LinkedIn using B2B outreach campaigns.

LinkedIn is as a fantastic platform where you can link up and network with numerous B2B professionals. It's an excellent source of business and sales opportunities.

A LinkedIn lead generation agency can assist you in tapping into this vast network of professionals to find potential buyers, create a personalized campaign to reach them, and ultimately transform them into customers for your business.

6 - How do you get Houston-based qualified leads with LinkedIn?

Achieving success with B2B lead generation, regardless of the location, necessitates a clear understanding of your target audience and the creation of an ideal customer profile that aligns with your product and brand objectives.

Part of this process involves gaining an in-depth understanding of your product and the specific individuals it caters to, as well as comprehending the reasons for their need for your product. Once we achieve this, finding your target customers, no matter where they are, gets easy.

So, if your target market is Houston, we'll carry out thorough research to find the relevant individuals on LinkedIn. We'll meticulously analyze their profiles or accounts to collect valuable insights. 

Next, we'll work on a custom campaign aimed at capturing their interest and converting them into loyal customers for your business.

7 - How do I start a LinkedIn lead generation campaign?

Starting a LinkedIn lead generation campaign with Nerdy Joe is a breeze. All you need to do is choose the plan that best meets your business needs and falls within your budget. 

Once you sign up, we'll immediately create a project for you on Basecamp. You'll be added to the project automatically. We'll then engage in a conversation to onboard you, while discussing essential elements such as your target audience and ideal customer profile (ICP). 

Also, we'll request your LinkedIn account credentials to enable us to effectively execute the campaign on your behalf.

8 - How does Nerdy Joe work?

The first step of our process is to dive into your business and fully understand the nuances of your offerings. We make it a priority to comprehend your LinkedIn lead generation goals and objectives. 

After that, we invest time in having in-depth conversations to discern your company's unique requirements and aspirations, which assists us in tailoring our strategies to suit your needs and getting clear on what success should be for your business. 

With that established, we then perform exhaustive market research to identify your ICP and create a buyer persona. Furthermore, we work on optimizing your LinkedIn account to ensure it truly represents your brand and attracts the interest of your target demographic. 

We then devise personalized outreach messages designed to strike a chord with your specific audience. We want to build relationships with potential leads, facilitating regular engagement and fostering connections that translate into conversions. 

Overall, our work is to locate leads within your target market on LinkedIn, connect with them, and nurture these relationships over time to get valuable clients for your company.

9 - How long will it take to get results?

Anyone familiar with B2B lead generation knows that the early stages of a campaign primarily revolve around trial, data analysis, and strategy refinement. This process allows us to identify the approach that yields the most effective results. 

And because of that, the timeline to achieve tangible results can greatly differ due to a multitude of factors. While some businesses see results immediately, others may have to wait a few weeks to witness significant outcomes. 

But regardless of the timeframe, we assure you of our commitment to delivering results within the first month of your campaign.

10 - How fast do you start working?

As soon as you come onboard with us, our team celebrates your arrival with cheerful emojis in our virtual Campfire. Almost instantly, a dedicated project specifically for your company is created in our Basecamp, and you are sent an email granting you access to it. 

Following that, we kick-start discussions to onboard you and gain a more comprehensive understanding of your goals, ICP, and other pertinent aspects of the campaign. 

Subsequently, we request access to your LinkedIn account to lay some groundwork. With the groundwork laid, we start testing various messaging and offers to determine the strategies that resonate best with your target audience.

11 - What is your LinkedIn lead generation process, and what makes you different?

Fully detailing our LinkedIn lead generation process would entail a comprehensive article. We invite you to read a full post about it here.

However, here is a succinct breakdown of our process:

  • Market research: This gives us an insight into your target market and competition.
  • ICP and buyer persona creation: This ensures our outreach efforts are targeted and yield results.
  • Lead identification: Leveraging our expertise and tools, we identify potential leads in your Houston target market on LinkedIn.
  • Personalized outreach: We craft personalized outreach messages designed to engage and maximize interaction.
  • Consistent engagement: Our priority is to nurture relationships with potential leads. We maintain consistent interaction, building trust and credibility over time. 

By adhering to this comprehensive process, we maximize your chances of connecting with valuable leads and converting them into clients.

12 - How to hire a LinkedIn lead generation agency?

The best course of action when looking to hire a lead generation agency is to engage in conversations with a few companies, listen to their offerings and commitments carefully, and evaluate their expertise, experience, success rate, and more. 

It's also crucial to bear your goals and budget in mind when making your decision. Be sure to ask questions about the number of leads, the costs involved, the quality of the leads, and their potential conversion rates. 

We also invite you to have a conversation with us. We are available to answer any questions you may have and provide the necessary information for you to make an informed decision.

13 - Why should I hire a Houston-specific LinkedIn lead generation agency?

Opting for a LinkedIn lead generation agency that specializes in the Houston market offers you the benefit of working with a team that understands the dynamics of this particular market. This knowledge greatly enhances your likelihood of acquiring high-quality leads. 

However, remember that not every company you encounter will be based in Houston, and some may not even be in the United States. What truly matters is that the agency has the requisite expertise to succeed in your target market. 

At Nerdy Joe, our ICP and lead research processes make us an ideal choice for LinkedIn lead generation tailored to businesses in Houston, or anywhere else for that matter. We take the time to deeply understand your offerings and accurately identify the individuals we need to engage with. 

This enables us to consistently deliver excellent engagement and conversion results, irrespective of the market we’re targeting.

14 - How many LinkedIn messages can I send per day?

While LinkedIn does not officially impose a daily limit on connection requests, it's generally advisable to keep it under 100 requests to evade spam filters and maintain a solid reputation. At Nerdy Joe, we focus on quality and authenticity, rather than simply chasing numbers. 

Each connection request we send out is carefully personalized to the recipient. Our strategy is all about targeting small, hand-picked groups of prospects that align with your target audience. This ensures our outreach is highly targeted and relevant. 

One of our core principles involves performing all activities manually. It helps us maintain an authentic and friendly interaction style with potential clients. Doing so creates connections that transcend superficial interactions and foster substantial relationships.

15 - Can I send LinkedIn messages with a free account?

Indeed, but there are restrictions. A free LinkedIn account permits you to send messages to your connections but not InMails to those outside your network. 

If you want to connect with individuals outside your network (like we do with cold message campaigns), a premium account is essential. 

Premium accounts come with additional features and benefits, particularly the ability to send connection requests to individuals outside your existing connections.

16 - How successful are LinkedIn lead generation campaigns?

The success of LinkedIn lead generation campaigns hinges on several factors, such as the relevance of the targeted audience, the effectiveness of the messaging, the value of the offer being promoted, and more. 

At Nerdy Joe, we guarantee strong engagement and conversions for the LinkedIn lead generation campaign we run for you. We confidently deliver superior results for businesses with an offering that adequately addresses a genuine need and have achieved product-market fit. 

Product-market fit is a key factor in the success of any outbound lead generation campaign. If your business is yet to find product-market fit, we may not be a good match. We want to ensure that our efforts align with your business goals and produce the most beneficial outcomes.

17 - How can I ensure recipients open and read my LinkedIn messages?

Composing persuasive and relevant messages is a primary element to capture recipients’ attention on LinkedIn. However, from our experience at Nerdy Joe, this approach is not always sufficient, particularly when initiating contact with unfamiliar recipients. 

The first message, the initial impression, can significantly impact the engagement level of a lead. That's why our process begins with an in-depth research and comprehension of your ICP and identifying matching accounts for each ICP. 

Our team meticulously researches each potential lead, collecting and making sense of critical data that helps us personalize our messages. This methodology ensures that our messages always intrigue recipients and pique their interest.

18 - Is LinkedIn lead generation more effective than cold calling?

Cold calling is perceived as disruptive and may alienate many recipients. It intrudes on their day and might not align with their preferred communication method. LinkedIn, on the other hand, presents a more professional, less invasive way of approaching potential leads. 

LinkedIn allows more precise, relevant communication, thereby boosting the probability of establishing meaningful connections without seeming annoying. It provides a platform to connect with prospects based on mutual interests, industry connections, etc., making the process more effective and appreciated by the recipients.

19 - How do you measure the effectiveness of a LinkedIn lead generation campaign?

At Nerdy Joe, we evaluate success using meaningful performance indicators such as the number of leads produced, the quality of leads, and conversion rates. 

We always aim to understand your unique goals and significant achievements from the onset. We consider the volume of leads as a primary determinant of your campaign's success or failure and because that’s what you need and it’s the very reason you hired us. 

So, we factor in the nature of your product or business as well as your target audience. For instance, if your offering is software for accountants, the metrics that make sense are the number of sign-ups and demo requests from accountants, accountants interested in sales, etc. 

Our ultimate objective is to book meetings with people keen to collaborate with you. These metrics offer crucial insights into your investments and the return on investment (ROI). 

While reply rate or open rate metrics are useful to highlight potential improvements or guide our subsequent actions, they don't present a comprehensive picture of the campaign's overall success. 

Unfortunately, many LinkedIn lead generation companies focus solely on these metrics when delivering results.

20 - Do I need to outsource my LinkedIn lead generation?

While it’s plausible to handle LinkedIn lead generation internally, outsourcing it to an expert agency like Nerdy Joe offers you great benefits and yields better results. 

Apart from the expertise and creative experience agencies offer, they can also save significant time. Research has shown that salespeople spend a large portion of their time researching and contacting potential customers, leaving only about 12% of their time for meaningful conversations and closing deals

Lead generation agencies like us can help by taking over these tasks. Our specialized skills and experience allow us to efficiently identify and contact potential customers, freeing your sales team's time and resources. 

This not only saves your team time and effort but also ensures that your lead generation efforts are handled with efficiency. And it allows your sales team to maximize their productivity and focus on what they excel at: face-to-face selling and closing deals.

21 - How do I increase my LinkedIn lead generation response rate?

Various factors can contribute to a low response rate, such as targeting an incorrect audience, unimpressive profile, ineffective messaging, disregarding audience preferences, or unattractive offers. 

At Nerdy Joe, we proactively address these issues from the beginning. We conduct split testing with varying offers and messaging styles to identify what your target audience best responds to. This allows us to refine our strategies and optimize the campaign for improved results. 

We also consider alternative channels to connect with your target audience, acknowledging that LinkedIn might not be their exclusive platform for business. Our ultimate aim is to create a go-to-market strategy that best suits your business and your specific target audience.