Nerdy Joe — cold email and email marketing agency

Columbus's best LinkedIn lead generation agency

Using our proven LinkedIn lead generation strategy, we'll get you 3 - 5 sales qualified meetings every week with businesses in Columbus and beyond.

linkedin lead gen at nerdyjoe

Our LinkedIn lead generations strategies and campaigns have already helped our clients who are in the Columbus area generate leads at:

lead generation program to get qualified leadscold email marketingemail marketing companycold email strategycold email agency near meour lead generation process is perfect and generate leads like crazy

Maximize your B2B sales in Columbus using our proven LinkedIn lead generation approach that delivers results

Columbus companies can trust our tailored LinkedIn lead generation approach to deliver consistent results, enabling your sales team to concentrate on closing deals and growing your business.

email marketing company

We'll identify your ideal prospects

We'll determine the most valuable segment of your target audience and decision-makers. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our lead generation campaigns hit the mark.

lead generation company

We'll craft irresistible offers

We’ll determine what’s our ICPs’ pain points, what emotions each of the pain points triggers, and how this is key to the success of their job. We’ll then craft an offer that fits, and they can’t say no to.

lead generation company

We'll book meetings and close them

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our LinkedIn lead generation process? Here are some of our outbound LinkedIn lead gen case studies...

These LinkedIn lead generation case studies go through our approach and how it applies to some of our clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our B2B LinkedIn lead generation agency in Abu Dhabi work?

Subscribing to our Columbus LinkedIn lead gen services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers who are in Columbus say about us...

Great LinkedIn lead gen campaign is 30% nailing the connection request, 30% targeting the right decision makers, 40% understanding the target audience and their pain points. Our customers, who are in the Columbus area like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at Hunter.io

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Columbus LinkedIn lead generation agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is LinkedIn lead generation?

LinkedIn lead generation is an organized tactic to locate, captivate, and engage potential customers using LinkedIn. The core purpose of this method is to leverage the large community of professionals on LinkedIn, generating leads for sales or unearthing new business prospects.

1 - How much do LinkedIn lead generation agencies specialized in Columbus charge?

The charges for LinkedIn lead generation services can swing widely, mainly hinging on your specific campaign, your targeted market, expected results, and your business sector. 

Numerous lead gen firms offer a set price for their services, while others may charge based on the number of leads procured, the campaign duration, or the extent of ongoing support needed. There may also be a minimum commitment period or project size that entails upfront investment costs. 

From our experience, LinkedIn lead generation services can range from a mere $1,000 to an immense $50,000 per month. This is significantly defined by the particular agency you collaborate with, your business's reputation, and the promised results. 

At Nerdy Joe, we uphold the principle of straightforward pricing. We comprehend that your primary aim when you seek a lead gen service is to acquire leads, stock up your sales pipeline, and lock in meetings or sales opportunities with genuinely interested prospects. 

Hence, we offer three straightforward monthly packages at a fixed rate. For $499, you acquire 2 sales-qualified leads. For $999, you get 6 sales-qualified leads. And for $1,999, we deliver 15 sales-qualified leads. 

We are convinced that these packages provide excellent value for money and are specially tailored to align with Columbus's unique market dynamics.

2 - Do you provide Columbus-specific lead data when doing LinkedIn lead generation?

Yes, we do. 

At Nerdy Joe, we don't lean on client data, nor do we use data or sales intelligence tools to hastily amass lists of individuals and start sending a lot of messages. 

Our lead gen process places significant emphasis on the labor-intensive but crucial task of researching your ideal customer. To accomplish this, we'll provide a series of reflective questions. These help us understand clearly who your product or service aims at and why they make the perfect customer for you. 

With the information gathered from your responses, we'll conduct comprehensive research to identify potential leads in your preferred market, focusing especially on Columbus if that's your target location. 

Subsequently, we'll initiate a customized outreach campaign intended to intrigue and draw these leads, thereby broadening your business opportunities.

3 - How does your LinkedIn lead generation process allow you to be compliant with international data privacy laws?

Our LinkedIn lead generation process ensures adherence to international data privacy laws, including GDPR and CCPA. Nerdy Joe maintains ethical data handling practices, ensuring all leads are legally compliant and trustworthy.

4 - What are the best LinkedIn lead generation agencies in Columbus?

There are numerous LinkedIn lead generation agencies in Columbus. Here are the most notorious ones. 

  • Nerdy Joe
  • FYVE Marketing
  • Adept Marketing
  • The Media Captain
  • Treetree
  • ForeFront Web
  • Fuego Leads

While some companies on the list may not be based in Columbus, they possess the necessary team and expertise to fully comprehend your requirements and deliver exceptional outcomes. 

5 - What is a LinkedIn lead generation agency, and why do I need one for my Columbus business?

A LinkedIn lead generation agency is a specialized entity that enables businesses to reach out to, forge relationships with prospective clients via LinkedIn, and sell to them.

LinkedIn is a goldmine for business networking and B2B opportunities. It's an incredible platform to identify and engage potential business partners and customers.

With a LinkedIn lead generation agency, you'll have professionals by your side, leveraging this vast professional network to pinpoint potential customers, create personalized campaigns aimed at them, and ultimately turn them into patrons of your business.

6 - How do you get Columbus-based qualified leads with LinkedIn?

The key to effective lead generation, regardless of geography, lies in having a precise understanding of your target demographic and constructing an ideal customer profile that supports the product and your goals. We at Nerdy Joe acknowledge this.

It involves developing comprehensive knowledge about your product, the specific individuals it serves, and the underlying reasons why they need your product. So, if Columbus is your desired market, our approach involves meticulous research to identify relevant individuals on LinkedIn. 

Their profiles or accounts are then meticulously scrutinized to gather critical insights. Following this, we develop a customized campaign to attract their interest and turn them into devoted customers of your business.

7 - How do I start a LinkedIn lead generation campaign?

Initiating a LinkedIn lead generation campaign with Nerdy Joe is a breeze. All you need to do is choose the plan that best matches your business requirements and budget. 

Once you're on board, we'll automatically create a project for you on Basecamp and include you in it. We'll then engage in a detailed conversation to get you up to speed and discuss crucial aspects such as your target audience and ideal customer profile. 

We'll also require your LinkedIn account credentials to ensure seamless execution of the campaign on your behalf. From there, we will walk you through our processes and you can have a real time view of everything we’re doing. 

8 - How does Nerdy Joe work?

At Nerdy Joe, we commence by diving deep into your business specifics and the unique selling propositions of your product or service. This allows us to grasp your specific needs and objectives for LinkedIn lead generation. 

Following that, we engage in in-depth discussions to comprehend your unique business needs and goals. This helps us align our efforts and strategies accordingly. 

Once we have a clear picture, we undertake comprehensive market research to identify your ICP and construct a buyer persona. Also, we work on setting up or improving your LinkedIn account to ensure it represents your brand accurately and appeals to your target audience. 

Our seasoned team then drafts outreach messages tailored to resonate with each individual in your specific target audience. We place emphasis on relationship building and lead nurturing, ensuring consistent engagement and creating connections that ultimately lead to conversions. 

In essence, our goal is to locate leads within your target market on LinkedIn, engage with them, and nurture these relationships over time, with the ultimate aim of converting them into loyal and valuable customers for your business.

9 - How long will it take to get results?

If you have a basic understanding of B2B lead generation, you'll know that the initial stages of the campaign revolve around testing, data analysis, and strategy fine-tuning. That’s what we do.

This process enables us to zero in on the most effective approach that yields results. It's crucial to understand that the timeframe for achieving noticeable results can vary due to numerous factors. 

While some companies will see results right off the bat, others might have to wait a few weeks to see significant outcomes. Regardless of the timeline, we assure you that we are committed to delivering results within the first month of your campaign.

10 - How fast do you start working?

The moment you sign up with us, our team welcomes your arrival with exuberant emojis in our Campfire. Instantly, a dedicated project explicitly for your company is automatically generated in our Basecamp, and you will receive an email to access it. 

Next, we initiate discussions to onboard you and gain a deeper understanding of your goals, ICP, and any other crucial aspects related to the campaign. Following that, we request your LinkedIn account details to lay some groundwork. 

Once the groundwork is done, we start experimenting with messages and offers to identify the best strategies that resonate with your target audience.

11 - What is your LinkedIn lead generation process, and what makes you different?

In brief, our LinkedIn lead generation process involves profile optimization, strategic content creation, and targeted outreach. But, to get a comprehensive overview of our LinkedIn lead generation process, you'd need a detailed article.

We invite you to read how we conduct lead generation here. However, here's a succinct summary of our process: 

  • Market research: We gather insights into your target market and the competitors. 
  • ICP and buyer persona identification: This ensures that our outreach efforts are precisely targeted and effective. 
  • Lead identification: Using our expertise and tools, we identify and locate potential leads within your Columbus target market on LinkedIn. 
  • Personalized outreach: We draft personalized outreach messages tailored to engage the readers and maximize engagement. 
  • Consistent engagement: Building and nurturing relationships with potential leads is our priority. We engage with them consistently, cultivating trust and credibility over time. 

By following this comprehensive process, we maximize your chances of connecting with valuable leads and converting them into customers for your business.

12 - How to hire a LinkedIn lead generation agency?

The best approach to hiring a lead generation agency is to contact several companies and attentively listen to what each agency has to offer and the promises they make. You’ll need to focus on aspects like their expertise, experience, track record, and more. 

It’s also important to consider your goals and budget when making your decision. You should also ask questions about the number of leads, the associated and hidden costs, the quality of the leads, and how easily you can convert them into clients. 

We encourage you to engage in a conversation with us at our agency as well. We are here to answer any questions you may have and provide you with the necessary information to make a confident decision.

13 - Why should I hire a Columbus-specific LinkedIn lead generation agency?

Opting for a LinkedIn lead generation agency that specializes in the Columbus market gives you the benefit of working with a team that understands the unique dynamics of this specific market. This expertise significantly boosts your chances of capturing high-quality leads. 

However, bear in mind that not all companies you encounter will be based in Columbus, and some may not even be in the United States. So, what truly counts is ensuring that the agency has the necessary skills to thrive in your target market. 

At Nerdy Joe, our ICP and lead research processes equip us perfectly for LinkedIn lead generation tailored to businesses in Columbus or anywhere else for that matter. 

We set out to gain a comprehensive understanding of your offerings, and to identify exactly the people we need to engage with. This enables us to consistently deliver exceptional results, irrespective of the market we are targeting.

14 - Why is Nerdy Joe the best LinkedIn lead generation agency?

Our agency stands out thanks to our comprehensive approach that consistently generates outstanding outcomes. We prioritize a results-oriented methodology, ensuring that our strategies are closely aligned with your specific goals and objectives. 

When you hire us, you can expect a well-defined number of meetings added to your calendar – that's what you pay for and what we deliver. Also, we believe in maintaining a controlled campaign volume, striking a balance between volume and quality that maximizes impact without overwhelming your target audience. 

Unlike other companies that send out a high volume of generic messages, we invest the time to gain a deep understanding of your ICP. This valuable insight allows us to tailor our efforts with precision, creating personalized messages that resonate with each recipient on a profound level. 

We steer clear of using templates for mass messaging, ensuring optimal engagement and conversion rates. Our team of skilled copywriters adeptly conveys your unique value proposition, igniting genuine interest and driving sales. 

We pay meticulous attention to detail, consistently delivering a steady flow of high-quality leads that fuel exponential business growth.

15 - What are LinkedIn InMail best practices?

At Nerdy Joe, we adhere to specific guidelines to optimize our LinkedIn InMail efforts and achieve the best possible results:

  1. Personalization: We invest time in personalizing each InMail we send. We make it a point to mention something specific about the recipient's profile or work that caught our attention. This demonstrates genuine interest and significantly increases the likelihood of receiving a positive response.
  2. Conciseness: We understand the importance of getting to the point quickly. We ensure that our messages are clear, concise, and to the point. Lengthy, overly detailed messages can deter engagement, so we prioritize brevity while conveying our message effectively.
  3. Customization: We customize the invitation message to add context or mention mutual connections or interests. This helps establish a rapport and increases the chances of acceptance. By personalizing the message to align with the recipient's background, we enhance the connection-building process.
  4. Value proposition: We clearly articulate the value or benefit that the recipient will gain from engaging with us or our proposition. We highlight how our offering can help solve their problems, achieve their goals, or provide valuable insights. 
  5. Clarity on next steps: We make it easy for the recipient to understand the next steps. Whether we are requesting a meeting, seeking feedback, or inviting them to explore a resource, we provide clear instructions and ensure that the recipient knows how to proceed.
  6. Professional tone: As we are reaching out to professionals on a professional platform, we maintain a courteous and professional tone in our InMails. We strive to be polite and respectful, avoiding overly casual or informal language. 
  7. Follow-up: If we don't receive a response initially, we send a polite follow-up message after a reasonable interval. This allows us to maintain communication and gives the recipient another opportunity to engage with our message.

By following these guidelines, we maximize the effectiveness of our LinkedIn InMail campaigns and increase the chances of receiving positive responses from our targeted professionals.

16 - Do I need to have a LinkedIn Premium account for lead generation?

While having a LinkedIn Premium account is not mandatory for lead generation, at Nerdy Joe, we recognize the value it brings to our campaigns. We believe in leaving no stone unturned when it comes to crafting excellent InMails that captivate our target audience.

LinkedIn Premium offers additional features and functionality that enhance our lead generation efforts. For instance, it provides access to more robust search filters, allowing us to narrow down our search criteria and target specific industries, job titles, locations, and more. This precision in targeting enables us to reach the most relevant prospects for your business.

Premium members also enjoy access to more extensive profile insights, such as identifying who has viewed their profile and gaining additional analytics. These insights provide valuable information that helps us tailor our approach and messaging for optimal engagement.

Moreover, LinkedIn Premium provides extra InMail allocations, which means we can reach out to more people, increasing our chances of success. With more opportunities to connect and engage, we can cast a wider net and generate a higher volume of quality leads for your business.

17 - How do I automate LinkedIn lead generation?

LinkedIn lead generation can be automated using various tools and services. However, balancing automation with personalization is vital for effective audience engagement. At Nerdy Joe, we don’t rely on tools. Rather, you’ll have a dedicated account manager who takes the time to do everything manually.

18 - What tools do you use for LinkedIn lead generation?

At Nerdy Joe, we leverage the powerful combination of LinkedIn Premium and Sales Navigator to optimize our lead generation efforts. These tools provide us with a comprehensive suite of features that enable us to research profiles, craft compelling messages, track engagement, and conduct targeted outreach with precision.

LinkedIn Premium offers native features that enhance our lead research capabilities. With access to advanced search filters and expanded profile insights, we can dive deep into the profiles of potential leads. This allows us to gather valuable information and gain a comprehensive understanding of their background, interests, and professional goals.

Sales Navigator takes our lead generation strategy to the next level. It provides us with an array of advanced features specifically designed for sales and lead generation professionals. With Sales Navigator, we can create and save lead lists, monitor updates and activities of our prospects, and receive tailored recommendations for potential leads.

19 - How do you identify my ideal customer on LinkedIn?

At Nerdy Joe, our approach to LinkedIn lead generation begins with a meticulous process of identifying your ideal customer on the platform. We understand the importance of targeting the right individuals who align with your target audience and are most likely to engage with your offerings.

To achieve this, we work closely with you to define your ICP and buyer persona. By gaining a clear understanding of your target market, industry, and specific requirements, we establish the criteria for identifying potential leads.

Once the ICP and buyer persona are defined, we employ various research methods to find individuals who fit the profile. We utilize advanced filters available on LinkedIn and Sales Navigator to narrow down the search results based on factors such as industry, job title, location, and more. 

20 - Can I send LinkedIn messages with a free account?

Yes, but there are limitations. A free LinkedIn account allows you to send messages to your connections but not InMails to individuals you are not connected with.

If you want to connect with individuals outside of your network (as we do in cold message campaigns), having a premium account is essential.

Premium accounts offer additional features and benefits, notably the ability to send connection requests to people outside of your existing connections.

21 - How successful are LinkedIn lead generation campaigns?

The success rate of LinkedIn lead generation campaigns can vary, depending on several factors, such as the relevance of the targeted demographic, the potency of your messages, and the appeal of your value proposition, among other things. 

At Nerdy Joe, we assure robust engagement and conversions for the LinkedIn lead generation campaigns we organize for our clients. We're confident in our capability to deliver outstanding outcomes for businesses with a product or service that addresses a real need and has product-market fit. 

Product-market fit is an integral element in the success of any outbound lead generation campaigns. If your business hasn't found its product-market fit yet, it might not be the right moment to delve into outreach campaigns. We aim to ensure our efforts align with your business goals and deliver the best possible results.

22 - How can I ensure recipients open and read my LinkedIn messages?

It's well acknowledged that creating compelling and value-laden messages is vital to capture the attention of recipients on LinkedIn. But, from our experience, this is not always enough, particularly when reaching out to people who don't know you. 

When cold messaging, the initial contact, the first impression determines whether the lead will engage or not. Therefore, we prioritize investing time to understand your ICP and pinpoint the right accounts for each ICP. 

Our team performs extensive research on each person, collecting invaluable data points that enable us to include personal touch points within the messages we send. This ensures our messages consistently grab the recipients' attention and engage them.

23 - Is LinkedIn lead generation more effective than cold calling?

LinkedIn lead generation proves more effective than cold calling for numerous reasons. Cold calling can be viewed as intrusive and may be unsettling for many individuals. It can interrupt their daily routine and might not coincide with their preferred communication method. 

On the other hand, LinkedIn offers a more professional and non-intrusive means of reaching out to prospects. It provides a platform where you can interact with potential leads in a context that aligns with their professional interests. 

By using LinkedIn, you can engage with individuals within their professional realm, making your outreach more relevant and impactful.

24 - How do you measure the effectiveness of a LinkedIn lead generation campaign?

We assess the effectiveness of LinkedIn lead generation campaigns using various Key Performance Indicators (KPIs), such as the number of leads generated, lead quality, and conversion rates. 

From the get-go, we aim to understand your specific goals and what you would consider a significant achievement for your business. We believe that meeting the agreed-upon lead count is the primary metric that determines the success or failure of your LinkedIn lead generation campaigns. 

So, when we work with you, we consider your business’s nature, and the number of leads we bring to measure success.

While metrics like reply rate or open rate are useful for identifying areas of improvement or guiding our next steps, they do not offer a comprehensive overview of the overall success of the campaign. 

Unfortunately, many LinkedIn lead generation companies solely focus on these metrics when reporting results, which may not accurately reflect the impact on your business.

25 - Do I need to outsource my LinkedIn lead generation?

While it's feasible to handle your LinkedIn lead generation in-house, outsourcing it to a specialized agency like Nerdy Joe can offer many advantages and yield better results. 

In addition to the expertise and creative insights that agencies offer, they can also significantly save you time and effort. It has been found that sales representatives spend a substantial amount of their time researching and reaching out to prospective customers, leaving them with just 12% of their time to engage in meaningful conversations and close deals. 

This is where lead generation agencies can be of immense help. By outsourcing your LinkedIn lead generation tasks to professionals like us, we can handle these chores and you/your sales team can focus on having meetings and closing deals. 

26 - How do I increase my LinkedIn lead generation response rate?

A low response rate in a LinkedIn lead generation campaign can be influenced by several factors. It's crucial to assess and address these factors to enhance the campaign's overall efficacy. 

The factors can range from targeting the wrong audience, a less convincing profile, ineffective messaging, to audience preferences and unattractive offers. At Nerdy Joe, we take an active approach to tackle these issues from the onset. 

We perform split testing with different offers and messaging styles to identify what resonates best with your target audience. This enables us to tweak our strategies and optimize the campaign for better outcomes.