Nerdy Joe — cold email and email marketing agency

California's best LinkedIn lead generation agency

Using our proven LinkedIn lead generation strategy, we'll get you 3 - 5 sales qualified meetings every week with businesses in California and beyond.

linkedin lead gen at nerdyjoe

Our LinkedIn lead generations strategies and campaigns have already helped our clients who are in the California area generate leads at:

our lead generation process is perfect and generate leads like crazyemail marketing companylead generation clients of nerdyjoecold email strategycold email agency near mecold email marketing

Boost your California-attributed sales using our tried-and-tested B2B LinkedIn lead generation strategy that delivers results

California companies can rely on our tailored LinkedIn lead generation strategies to produce consistent results, freeing your team to focus on closing deals and driving growth.

email marketing company

We'll target the right prospects

We’ll identify which segment of your target market and decision-makers is worth going after. We’ll then manually build a prospect list that factor in intent and psychographic data so that our campaign is spot on.

lead generation company

We'll create compelling offers

We’ll determine what’s our ICPs’ pain points, what emotions each of the pain points triggers, and how this is key to the success of their job. We’ll then craft an offer that fits, and they can’t say no to.

lead generation company

We'll set meetings and close deals

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our LinkedIn lead generation process? Here are some of our outbound LinkedIn lead gen case studies...

These LinkedIn lead generation case studies go through our approach and how it applies to some of our clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our B2B LinkedIn lead generation agency in California work?

Subscribing to our California LinkedIn lead gen services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers who are in California say about us...

Great LinkedIn lead gen campaign is 30% nailing the connection request, 30% targeting the right decision makers, 40% understanding the target audience and their pain points. Our customers, who are in the California area like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our California LinkedIn lead generation agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is LinkedIn lead generation?

LinkedIn lead generation refers to the process of leveraging LinkedIn's networking potential to generate business leads. This involves identifying and attracting or reaching out to potential clients on LinkedIn with the goal of generating sales leads or business opportunities. .

1 - How much do LinkedIn lead generation agencies specialized in California charge?

Lead generation companies have various pricing models and often do not display their prices on their websites. The cost you'll pay depends on factors such as your campaign requirements, target market, desired outcomes, industry, and more.

Some charge a set fee for their services, while others base their fees on the number of leads generated, campaign duration, or the level of ongoing support required. Also, you may have to pay an upfront investment fee.

From what we know, the cost of LinkedIn lead generation services can vary widely, ranging from under $1,000 to $50,000 per month. The specific pricing depends on the company you choose to work with, the reputation of your own company, and the promised results.

At Nerdy Joe, we believe in transparent pricing. We understand that when you hire a lead generation service, your primary goal is to obtain leads, fill your sales pipeline, and secure meetings or sales opportunities with genuinely interested prospects.

That's why we offer three clear monthly packages at fixed prices. For $499, you'll receive 2 sales-qualified leads. For $999, you'll get 6 sales-qualified leads. And for $1,999, we provide 15 sales-qualified leads. We believe this pricing structure offers excellent value for money and is specifically tailored to suit the unique market of California.

2 - Do you provide California-specific lead data when doing LinkedIn lead generation?


We do not rely on or use client data for our operations. Furthermore, we don’t want to spam people by hastily compiling lists of numerous individuals using data or sales intelligence tools and blasting them with random messages.

Our lead generation’s effectiveness revolves around identifying your ideal customer profile. To achieve this, we will engage you in a series of thought-provoking questions. These questions help us gain a deep understanding of your target audience and why they are the perfect customers for your product or service.

Based on your answers, we will conduct thorough research to pinpoint potential leads within your desired market, with a particular focus on California if that's your target area.

Following the research phase, we will launch a carefully crafted outreach campaign designed to captivate and attract these leads. 

3 - How does your LinkedIn lead generation process allow you to be compliant with international data privacy laws?

Nerdy Joe strictly adheres to international data privacy laws, such as GDPR and CCPA, while handling client data. We prioritize ethical data practices and ensure our lead generation methods are fully compliant.

4 - What are the best LinkedIn lead generation agencies in California?

There are numerous LinkedIn lead generation agencies in California. Here is a shortlist of the best lead generation companies operating there. 

  • Nerdy Joe
  • Oncore Leads
  • Lead Advisors
  • Callbox Lead Management Solutions
  • Dymic Digital Inc.
  • WebPerfex
  • Core6 Marketing

Some companies on the list may not be based in California, still, they possess the necessary team and expertise to fully understand your requirements and deliver exceptional outcomes. 

5 - What is a LinkedIn lead generation agency, and why do I need one for my California business?

A LinkedIn lead generation agency helps businesses conduct B2B outreach campaigns and establish connections with potential clients on LinkedIn.

LinkedIn provides a great opportunity for businesses and individuals to connect and network with a large number of B2B professionals. It's a great place to find business and sales opportunities too. 

A LinkedIn lead generation agency can help you leverage this extensive network of professionals to identify potential buyers, create a personalized campaign to reach out to them, and ultimately convert them into customers for your business.

6 - How do you get California-based qualified leads with LinkedIn?

Regardless of the location, your lead gen experts need to have a clear grasp of your target audience and create an ideal customer profile that aligns with your objectives in order to be successful with lead generation, we understand that. 

This also entails discussing your product or service and gaining profound knowledge about the specific individuals it caters to. We need to understand the underlying reasons behind their need for your offering.

With that in mind, if your target market is California, our approach will involve conducting thorough research to identify the relevant individuals on LinkedIn. We will analyze their profiles or accounts to gather valuable insights that will inform our lead generation strategy.

With this knowledge in hand, we will create a customized campaign designed to capture their attention and convert them into loyal customers for your business. 

7 - How do I start a LinkedIn lead generation campaign?

To get started with us, simply select the plan that aligns with your business needs and budget.

Once you sign up, we'll take care of setting up a project for you on Basecamp and you will be automatically added to the project.

Next, we'll engage in a conversation to onboard you, during which we'll discuss important aspects such as your target audience and ideal customer profile (ICP). This step is crucial in tailoring our approach to effectively reach your desired prospects.

As part of the campaign execution, we will request your LinkedIn account credentials. This allows us to efficiently manage the campaign on your behalf. We will provide you with a hassle-free experience as we work together to achieve your lead generation goals.

8 - How does Nerdy Joe work?

We believe in starting the LinkedIn lead generation process by gaining a deep understanding of your business and the unique aspects of your product or service. This allows us to fully comprehend your specific requirements and objectives.

Through detailed discussions, we will delve into the intricacies of your business to understand your distinctive needs and goals. This information will serve as the foundation for aligning our strategies and efforts to best meet your expectations.

Once we have a clear understanding of your business, we will conduct comprehensive market research. This research will enable us to identify your ICP and create a buyer persona. Plus, we will set up or enhance your LinkedIn account to ensure it accurately reflects your brand and captivates your target audience.

Will then craft personalized outreach messages that resonate with each individual in your specific target audience. We want to build and nurture relationships with potential leads, ensure consistent engagement, fostering connections that lead to conversions.

Overall, we identify leads within your target market on LinkedIn, establish meaningful connections with them, and nurture these relationships over time to convert them into customers for your business.

9 - How long will it take to get results?

If you're familiar with B2B lead generation, you understand that the early stages of a campaign is all about testing, analyzing data, and refining strategies. This process is crucial if we want to identify an effective approach that produces desired results. 

That said, it's important to acknowledge that the timeframe for achieving tangible outcomes can vary significantly due to various factors.

While some companies get results right from the beginning, it might take a few weeks to observe substantial outcomes for you. Still, regardless of the specific timeline, rest assured that we are committed to delivering results within the first month of your campaign.

We understand the importance of producing meaningful results in a reasonable timeframe.We will be implementing strategies and optimizing the process to ensure that you start seeing positive outcomes within the initial month of working together.

10 - How fast do you start working?

We begin working on your LinkedIn lead generation campaign as soon as we have a thorough understanding of your business objectives and target audience. So, upon signing up with us, a dedicated project exclusively for your company is automatically generated in our Basecamp.

Next, we initiate discussions to onboard you and gain a comprehensive understanding of your goals, Ideal Customer Profile (ICP), and any other essential aspects related to the campaign. 

Subsequently, we will request your LinkedIn account details. From there, we can start experimenting with messaging and offers, exploring different approaches to discover the strategies that resonate most effectively with your target audience.

11 - What is your LinkedIn lead generation process, and what makes you different?

Our LinkedIn lead generation process encompasses profile optimization, content strategy, targeted outreach, and many other activities we can’t detail here. We invite you to read how we conduct lead generation here. But, here’s a rough summary of our process:

  1. Market research: We need insights into your target market and the competitors.
  2. ICP and buyer persona identification: This ensures that our outreach efforts are precisely targeted and effective.
  3. Lead identification: With our expertise and tools, we identify and locate potential leads within your California target market on LinkedIn.
  4. Personalized outreach: We craft personalized outreach messages that are tailored to hook the readers and maximize engagement
  5. Consistent engagement: Building and nurturing relationships with potential leads is our priority. We engage with them consistently, fostering trust and credibility over time.

12 - How to hire a LinkedIn lead generation agency?

Before you hire a B2B lead generation company, always reach out to multiple companies and actively listen to what each agency has to offer and the promises they make. Pay close attention to factors such as their expertise, experience, track record, and more.

It's important to take your goals and budget into account when making your decision. Consider asking questions about the number and quality of leads they can provide, the associated costs, and the ease of converting those leads into clients.

We also encourage you to have a conversation with us here at our agency. We are available to address any inquiries you may have and provide you with the necessary information to make a good choice.

13 - Why should I hire a California-specific LinkedIn lead generation agency?

When you hire a LinkedIn lead generation agency that specializes in your local California market, it implies distinct advantages like a deep understanding of the unique dynamics specific to this market. 

This expertise significantly enhances the likelihood of capturing high-quality leads that are relevant to your business.

The fact is that not all agencies you come across will be based in California, and some may not even be located in the United States. For us, the key factor to consider is whether the agency has the necessary talent and capabilities to succeed in your target market.

At Nerdy Joe, our focus on the ICP and our lead research processes make us an excellent choice for LinkedIn lead generation tailored to any market. We always strive to get a comprehensive understanding of your offerings and precisely identify the individuals we need to engage with.

With this, we consistently deliver excellent results, regardless of the market we are targeting. Our expertise in LinkedIn lead generation and our commitment to understanding your unique needs and ideal customers make us well-equipped to drive meaningful outcomes for your business in the California market.

14 - Why is Nerdy Joe the best LinkedIn lead generation agency?

With utmost humility, our agency distinguishes itself through a multifaceted approach that consistently yields exceptional results. 

We prioritize a results-driven methodology, ensuring that our strategies align with your goals and objectives. You hire us to get a specific number of meetings added to your calendar, that’s what you pay for and that’s what you get. 

Moreover, we maintain a regulated campaign volume, striking a balance that maximizes impact without overwhelming your target audience. While other companies send thousands of generic messages, we take the time to gain a profound understanding of your ICP. 

This allows us to acquire invaluable insights that enable us to tailor our efforts precisely. We create personalized messages that align with each recipient at a core level. We don’t use templates to send mass messages, ensuring optimal engagement and conversion rates.

Our copywriting experts artfully convey your unique value proposition, sparking genuine interest and driving sales. This meticulous attention to detail allows us to consistently deliver a stream of high-quality leads that fuel exponential business growth.

15 - What are LinkedIn InMail best practices?

Here are some guidelines we follow at Nerdy Joe to make the most of our LinkedIn InMail efforts:

  1. Taking the time to personalize each InMail you send, that’s what we do, really. Mention something specific about the recipient's profile or work that caught your attention. This demonstrates your genuine interest and increases the likelihood of a positive response.
  2. Clearly communicating the purpose of your outreach and getting to the point quickly. Long, overly detailed messages deter engagement.
  3. Customizing the invitation message to add context or mention a mutual connection or interest. This helps to establish a rapport and increase the chances of acceptance.
  4. Clearly articulating the value or benefit the recipient will gain from engaging with you or your proposition. Highlighting how your offering can help them solve a problem, achieve their goals, or provide valuable insights.
  5. Whether we're requesting a meeting, seeking feedback, or inviting them to explore a resource, we make it easy for the recipient to understand the next steps.
  6. We’re reaching out to professionals on a professional platform. So, we maintain a professional and courteous tone in your InMail. We’re always polite and respectful, and avoid using overly casual or informal language.
  7. If we don't receive a response initially, we send a polite follow-up message after a reasonable interval. 

16 - Do I need to have a LinkedIn Premium account for lead generation?

A LinkedIn Premium account is not mandatory, but it can enhance lead generation, hence we always use it. We know the level of lead research and customer understanding it takes to craft an excellent InMail that hooks people. So, we leave nothing to chance. 

Having a LinkedIn premium provides additional features and functionality that brings unique angles to the lead generation campaign. For example, LinkedIn Premium offers more robust search filters, allowing you to narrow down your search criteria and target specific industries, job titles, locations, and more. 

Also, premium members have access to more extensive profile insights, such as who has viewed their profile and additional analytics. It also provides extra InMail allocations, which means that we can reach out to more people, maximizing our chance for success. 

17 - How do I automate LinkedIn lead generation?

LinkedIn lead generation can be automated using various tools and services. However, balancing automation with personalization is vital for effective audience engagement. At Nerdy Joe, we don’t rely on tools. Rather, you’ll have a dedicated account manager who takes the time to do everything manually.

18 - What tools do you use for LinkedIn lead generation?

LinkedIn Premium’s native features and Sales Navigator. With this combination, we have all the tools we need to research profiles, create great messages, track engagement, and conduct targeted outreach effectively.

19 - How do you identify my ideal customer on LinkedIn?

Basically, we identify your ideal customer on LinkedIn through careful research. First, with you, we agree on your ICP and your buyer persona. From there it becomes easy to find the individuals that fit  the profile. 

We can use filters to conduct research or leverage the power of LinkedIn Sales Navigator. 

20 - Can I send LinkedIn messages with a free account?

Yes, you can send messages with a free LinkedIn account. But you’ll be limited in how many messages you can send. That’s because a free LinkedIn account allows you to send messages to your connections but not InMails to individuals you are not connected with. 

If you wish to connect with individuals who are not in your network (like we always do with cold message campaigns), having a premium account is paramount. Premium accounts offer additional features and benefits, especially the ability to send connection requests to people outside of your existing connections.

21 - How successful are LinkedIn lead generation campaigns?

The success of LinkedIn lead generation campaigns relies on various factors, including the relevance of the targeted audience, the effectiveness of messaging, the value proposition presented, and more.

At Nerdy Joe, we guarantee strong engagement and conversions for the LinkedIn lead generation campaigns we run on behalf of our clients. We have confidence in our ability to deliver excellent results for businesses that have a product or service that effectively addresses a genuine need and have product-market fit.

An established product-market fit plays a vital role in the success of any outbound lead generation campaign. If your business has not yet found product-market fit, it may not be the right time to engage in outreach campaigns. We want to ensure that our efforts align with your business objectives and yield the best possible outcomes.

22 - How can I ensure recipients open and read my LinkedIn messages?

It is widely recognized that crafting compelling and value-driven messages is crucial for capturing the attention of recipients on LinkedIn. However, from our experience, it’s not always enough, especially when reaching out to individuals who are not familiar with you.

When sending cold messages, the initial message, the first impression impacts whether the lead engages or not. That's why we prioritize spending time to thoroughly understand your ICP and identify the appropriate accounts for each ICP.

Our team conducts extensive research on each individual, gathering valuable data points that allow us to create personalization touch points within the messages we send. Doing so ensures that our messages consistently capture the attention of recipients and hook them in.

23 - Is LinkedIn lead generation more effective than cold calling?

LinkedIn lead generation is more effective than cold calling for several reasons. Cold calling is often perceived as intrusive and can be off-putting to many individuals. It can disrupt their daily activities and may not align with their preferred method of communication.

Au contraire, LinkedIn provides a more professional and non-intrusive approach to reaching out to prospects. It offers a platform where you can engage with potential leads in a manner that aligns with their professional context. 

By utilizing LinkedIn, you can connect with individuals within their professional sphere, making your outreach more relevant and meaningful.

24 - How do you measure the effectiveness of a LinkedIn lead generation campaign?

We measure the effectiveness of LinkedIn lead generation campaigns using various Key Performance Indicators (KPIs), like the number of leads generated, the quality of the leads, and conversion rates. 

In fact, from the very beginning, we want to fully comprehend your specific goals and what would be considered a significant achievement for your company. We believe getting the agreed upon number of leads is the primary metric that determines the success or failure of your LinkedIn lead generation campaigns.

So, when collaborating with you, we consider the nature of your business and target audience to measure success. 

For instance, if you’re selling a software product to accountants, the metrics that hold the most significance are the number of people who sign up for your product, the number of accountants who request a demo, and the number of individuals interested in discussing sales or making deals — and that’s how we measure the effectiveness of the campaign.

While metrics like reply rate or open rate are useful for identifying areas of improvement or guiding our next steps, they do not offer a comprehensive overview of the overall success of the campaign. Unfortunately, many LinkedIn lead generation companies solely focus on these metrics when reporting results, which may not accurately reflect the impact on your business.

25 - Do I need to outsource my LinkedIn lead generation?

While you can manage your LinkedIn lead generation in-house, outsourcing it to an expert agency like Nerdy Joe can offer numerous benefits and lead to better results. 

Apart from the expertise and the creative experience agencies will offer you, they will also help you big time. 

Recent sales statistics show that salespeople spend a huge amount of their time researching and reaching out to potential customers. This leaves them with only 12% of their time to engage in meaningful conversations and closing deals. 

This is where lead generation agencies can provide valuable assistance. By outsourcing your LinkedIn lead generation service to professionals like us, we take care of these tasks. 

Our specialized skills and expertise allow us to efficiently identify and reach out to potential customers, freeing up your sales team's time and resources.

This not only saves your team time and effort but also ensures that your lead generation efforts are handled with precision and efficiency. Sales team also gets to maximize their productivity and concentrate on what they do best: engaging in face-to-face selling and closing deals. 

26 - How do I increase my LinkedIn lead generation response rate?

A low response rate in a LinkedIn lead generation campaign can be influenced by several factors. It’s essential to evaluate and address these factors to improve the overall effectiveness of the campaign. 

The factors can be anything from targeting the wrong audience, an unconvincing profile, ineffective messaging, audience preferences, to offering unappealing offers.

At Nerdy Joe, we take a proactive approach to address these issues from the start. We conduct split testing with different offers and messaging styles to identify what resonates best with your target audience. This allows us to refine our strategies and optimize the campaign for better results.

Also, we explore alternative channels to connect with your target audience, recognizing that LinkedIn may not be the sole platform they prefer for conducting business. 

Our ultimate goal is to develop a go-to-market strategy that works best for your business and your specific target audience.