Nerdy Joe — cold email and email marketing agency

Boston's best LinkedIn lead generation agency.

Using our proven LinkedIn lead generation strategy, we'll get you 3 - 5 sales qualified meetings every week with businesses in Boston and beyond.

linkedin lead gen at nerdyjoe

Our LinkedIn lead generations strategies and campaigns have already helped our clients who are in the Boston area generate leads at:

our lead generation process is perfect and generate leads like crazycold email marketingemail marketing companycold email strategycold email agency near melead generation program to get qualified leads

Here's how we can boost your B2B sales in Boston in 2023…

Our tailored approach is the key to our success. We use our learnings from past campaigns to avoid mistakes and guide our actions towards successful B2B LinkedIn lead generation campaigns and funnels in Boston.

email marketing company

We'll identify your ideal prospects

Our team will work with you to identify the most valuable segments of your target audience and decision-makers across Boston. We'll meticulously compile a prospect list that factors in intent and psychographic data for qualified prospects — ensuring our LinkedIn lead generation campaigns are highly targeted and effective.

lead generation company

We'll craft irresistible offers

We'll pinpoint your ideal customer profile (ICP) and determine their pain points, the emotions these pain points trigger, and how these factors are crucial to their job success in Boston. Then, we'll create an offer that addresses these needs and is impossible to resist.

lead generation company

We'll book meetings and close them

After crafting a compelling offer, we'll schedule sales calls with potential clients in Boston, add them to your CRM, and let you excel in showcasing your business as the top choice.

Want a more in-depth look into our LinkedIn lead generation process? Here are some of our outbound LinkedIn lead gen case studies...

These LinkedIn lead generation case studies go through our approach and how it applies to some of our clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our B2B LinkedIn lead generation agency in Boston work?

Subscribing to our Boston LinkedIn lead gen services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers who are in Boston say about us...

Great LinkedIn lead gen campaign is 30% nailing the connection request, 30% targeting the right decision makers, 40% understanding the target audience and their pain points. Our customers, who are in the Boston area like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Boston LinkedIn lead generation agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is LinkedIn lead generation?

LinkedIn lead generation is the strategic process of using LinkedIn's networking platform to identify and connect with potential business leads. It's all about finding and connecting with possible customers or clients on LinkedIn to create sales leads or new business opportunities.

1 - How much do LinkedIn lead generation agencies specialized in Boston charge?

The pricing structure of LinkedIn lead generation services depends on your specific campaign needs, targeted market, the expected outcome, industry, and more. In most cases, lead generation companies don’t display any pricing info on their website. You’ll have to ping them.

Some lead gen agencies charge a fixed fee, others charge based on a pay-per-lead model, and more. Plus, agencies often have minimum commitment periods or project sizes, which may involve upfront investment fees.

From what we’ve seen over the years, LinkedIn lead generation services typically cost anywhere from less than $1,000 to $50,000 per month, depending on the specific company you partner with, your own company’s standards, and the promised results.

At our company, we believe in transparent pricing. We understand that when you hire a lead generation service, your main focus is to obtain leads, fill your sales pipeline, and secure meetings or sales opportunities with genuinely interested prospects.

That's why we offer three straightforward monthly packages at fixed prices. For $499, you get 2 sales-qualified leads. For $999, you receive 6 sales-qualified leads. And for $1,999, we provide 15 sales-qualified leads. 

We believe this offers excellent value for money and is specifically tailored to the unique market dynamics of Boston.

2 - Do you provide Boston-specific lead data when doing LinkedIn lead generation?

Yes, we do. Actually it goes matter who they are, we’ll find them even outside of Boston. 

When it comes to generating leads for your business, we take a thoughtful approach. We start by asking you a series of engaging questions to better understand your ideal customer. This helps us gain a clear picture of who your product or service is meant for and why they are the perfect fit for you.

With this valuable knowledge in hand, we conduct thorough research to identify potential leads in your target market, particularly in Boston if that's your focus area.

Afterward, we create a tailored outreach campaign designed to grab the attention of these leads and draw them towards your business. Our ultimate goal is to provide you with increased business opportunities. 

3 - How does your LinkedIn lead generation process allow you to be compliant with international data privacy laws?

Nerdy Joe takes data privacy seriously. Our LinkedIn lead generation process adheres strictly to international data privacy laws. We ensure that all our data collection, storage, and usage practices are fully compliant with these laws.

4 - What are the best LinkedIn lead generation agencies in Boston?

There are several LinkedIn lead generation agencies operating in Boston. 

  • Nerdy Joe
  • Brafton, Inc.
  • GoingClear
  • Refine Labs
  • Fetch & Funnel
  • Prometheus PPC

While some companies on the list may not be based in Boston, they possess the necessary team and expertise to fully comprehend your requirements and deliver exceptional outcomes. 

5 - What is a LinkedIn lead generation agency, and why do I need one for my Boston business?

A LinkedIn lead generation agency specializes in helping businesses connect with potential clients on the LinkedIn platform. The platform offers a fantastic opportunity to connect and build relationships with numerous B2B professionals. It serves as a valuable platform for finding business and sales opportunities.

By partnering with a LinkedIn lead generation agency, you can leverage LinkedIn’s vast network of B2B professionals to identify potential buyers for your products or services. The agency will work with you to develop a personalized campaign aimed at reaching out to these prospects. Their goal is to help you convert these leads into loyal customers for your business.

6 - How do you get Boston-based qualified leads with LinkedIn?

No matter where your target audience is located, it's crucial to have a clear understanding of who they are and create an ideal customer profile. This is important and generally the first step in lead generation.

Another essential aspect is gaining a deep understanding of your product and the specific individuals it serves. It's important to comprehend why they need the product and how it benefits them.

When that’s done, if Boston is your target market, we will conduct comprehensive research to identify the relevant individuals on LinkedIn. We will carefully analyze their profiles to gather valuable insights that can guide our approach.

Based on this knowledge, we will create a customized campaign specifically designed to grab their attention and convert them into loyal customers for your business. 

7 - How do I start a LinkedIn lead generation campaign?

Working with Nerdy Joe for a LinkedIn lead generation campaign is a smooth and hassle-free process. To begin, simply select the plan that best fits your business needs and budget.

Once you sign up, we'll take care of setting up a project for you on Basecamp. You'll be added to the project automatically. From there, we'll have a conversation to onboard you and discuss important details such as your target audience and ideal customer profile (ICP).

As part of the process, we'll kindly request your LinkedIn account credentials. This allows us to efficiently execute the campaign on your behalf, ensuring optimal results for your business. Rest assured, we handle your credentials with the utmost care and prioritize the security and privacy of your information.

8 - How does Nerdy Joe work?

To kick off our partnership, we believe deeply understanding our client’s business and the unique aspects of their product or service. This allows us to fully comprehend their specific requirements and objectives when it comes to LinkedIn lead generation.

So, we'll begin with in-depth discussions to gain insight into your business's distinct needs and goals. This will help us align our strategies and efforts accordingly, ensuring a tailored approach that suits your business perfectly.

Once we have that on check, we'll conduct comprehensive market research. This will enable us to identify your Ideal Customer Profile (ICP) and create a buyer persona. Plus, we'll work on setting up or enhancing your LinkedIn account to accurately reflect your brand and captivate the attention of your target audience.

Our experienced team will then craft personalized outreach messages designed to resonate with each individual in your specific target audience. We'll focus on building and nurturing relationships with potential leads, ensuring consistent engagement and fostering connections that lead to conversions.

9 - How long will it take to get results?

If you're familiar with B2B lead generation, you're aware that the initial stages of a campaign involve testing, analyzing data, and refining strategies. This crucial process helps us determine the most effective approach that generates results.

Because of that, the timeframe for achieving outcomes varies. Some companies see results right from the beginning, others need to wait a few weeks to see substantial outcomes. However, regardless of the timeline, we want to assure you that we are committed to delivering results within the first month of your campaign.

During this period, we'll be working tirelessly to fine-tune our strategies and optimize your lead generation efforts. We will continuously improve and adapt our approach to ensure the best possible outcomes for your business.

10 - How fast do you start working?

Shortly after you sign up with us, a dedicated project designed specifically for your company is automatically created in our Basecamp. You will receive an email with access instructions, allowing you to dive right in.

The next step involves initiating discussions to onboard you and gain a deeper understanding of your goals, ICP, and any other crucial aspects related to the campaign. We want to ensure that we have a comprehensive understanding of your business to create an effective strategy.

As we move forward, we request your LinkedIn account details. This allows us to work on your profile or help you set up a new one if needed. With this foundation in place, we will begin experimenting with messaging and offers, aiming to find the best strategies that resonate with your specific target audience.

11 - What is your LinkedIn lead generation process, and what makes you different?

Here’s a concise summary of our process:

  1. Market research: We need insights into your target market and the competitors.
  2. ICP and buyer persona identification: This ensures that our outreach efforts are precisely targeted and effective.
  3. Lead identification: With our expertise and tools, we identify and locate potential leads within your Austin target market on LinkedIn.
  4. Personalized outreach: We craft personalized outreach messages that are tailored to hook the readers and maximize engagement
  5. Consistent engagement: Building and nurturing relationships with potential leads is our priority. We engage with them consistently, fostering trust and credibility over time.

By following this comprehensive process, we maximize your chances of connecting with valuable leads and converting them into customers for your business.

Understand that a comprehensive overview of our LinkedIn lead generation process would require a detailed article. We invite you to read how we conduct lead generation here

12 - How to hire a LinkedIn lead generation agency?

When it comes to hiring a lead generation agency, it's wise to reach out to multiple companies and carefully evaluate each one based on what they offer and the promises they make. Pay close attention to their expertise, experience, track record, and more.

It's crucial to consider your goals and budget when making your decision. Take the time to ask important questions about the number and quality of leads they can generate, associated costs, and how easily those leads can be converted into clients.

We highly encourage you to have a conversation with us at our agency as well. We’ll address any inquiries you have and provide you with all the necessary information to help you make a confident choice.

13 - Why should I hire a Boston-specific LinkedIn lead generation agency?

A Boston-specific agency will provide local knowledge and insights that can be invaluable in connecting with your target audience. This expertise alone significantly increases your chances of capturing high-quality leads.

But, not all companies you come across will be based in Austin, and some may not even be located in the United States. However, what truly matters is ensuring that the agency possesses the necessary talent and capabilities to succeed in your target market.

At Nerdy Joe, our ICP and lead research processes make us the perfect choice for tailored LinkedIn lead generation campaigns for businesses in Boston. Our top priority is gaining a thorough understanding of your offerings and precisely identifying the individuals we need to engage with.

With this approach, we consistently deliver excellent results regardless of the market we are targeting. That’s because it helps us adapt our strategies and effectively generate leads that align with your goals, whether you're targeting Boston, or any other specific location.

14 - How many LinkedIn messages can I send per day?

LinkedIn has certain limitations on the number of messages you can send per day, but they don’t detail them. It's generally recommended to stay below 100 requests. This helps avoid triggering spam filters and maintain a good reputation on the platform.

At Nerdy Joe, we prioritize quality in our approach rather than solely focusing on quantity. Each connection request we send is carefully personalized and tailored to the recipient. We believe in establishing genuine connections with individuals who align with your target audience.

Our strategy revolves around targeting small groups of prospects that we have hand-selected and qualified. This ensures that our outreach is highly targeted and relevant to the people we connect with.

One of our core principles is conducting all activities manually. We don't rely on automation or mass outreach techniques. By taking a hands-on approach, we maintain a friendly and authentic interaction style with potential clients.

Our goal is to build connections that go beyond superficial interactions and foster meaningful relationships. We believe that authentic engagement leads to better outcomes and long-term success for your business.

15 - Can I send LinkedIn messages with a free account?

Yes, you can send LinkedIn messages with a free account, although there are some limitations. A free LinkedIn account allows you to send messages to your connections but not InMails to individuals you are not connected with. 

If your goal is to connect with individuals who are not in your network, such as with cold message campaigns, having a premium LinkedIn account becomes essential.

Premium accounts provide additional features and benefits, including the ability to send connection requests to people who are not currently in your existing connections.

16 - How successful are LinkedIn lead generation campaigns?

The success or lack thereof of LinkedIn lead generation campaigns depend on various factors, such as the relevance of the targeted audience, the effectiveness of messaging, the value of the offer presented, and more.

At Nerdy Joe, we are committed to delivering strong engagement and conversions for the LinkedIn lead generation campaigns we run. We have confidence in our ability to achieve excellent results for businesses that have a product or service that effectively addresses a genuine need and have already achieved product-market fit.

Product-market fit plays a crucial role in the success of any outbound lead generation campaign. If your business hasn't yet found product-market fit, we may not be the best fit for your needs. We want to ensure that our efforts align with your business objectives and yield the best possible outcomes.

Our goal is to work with businesses that are well-positioned to benefit from our services, allowing us to deliver the most effective lead generation results for your specific situation.

17 - How can I make sure recipients open and read my LinkedIn messages?

Crafting engaging, personalized messages is key to getting your LinkedIn messages read, it’s widely known. However, from our experience, it’s not always enough, especially when reaching out to individuals who are not familiar with you.

When it comes to sending cold messages, the initial impression is crucial in determining whether a lead will engage or not. That's why we place a strong emphasis on thoroughly understanding your ICP and identifying the appropriate accounts for each one of them.

Our team invests time in conducting extensive research on each individual, gathering valuable data points that enable us to create icebreakers and personalized touch points within the messages we send. By doing so, we ensure that our messages consistently capture the attention of recipients and effectively get them to read through.

We believe that personalized and targeted messaging is key to establishing a meaningful connection with potential leads. By tailoring our messages to resonate with their specific needs and interests, we increase the chances of initiating a positive and engaging conversation.

18 - Is LinkedIn lead generation more effective than cold calling?

While both strategies can be effective, LinkedIn lead generation can provide a more targeted and personalized approach, leading to higher quality leads. At Nerdy Joe, we've seen first-hand how powerful LinkedIn can be for lead generation, particularly when combined with our expertise.

Als, cold calling can often be seen as intrusive and disruptive to people's daily routines. It may not align with their preferred method of communication, which can create a negative impression from the start.

At the same time, LinkedIn offers a more professional and non-intrusive approach to reaching out to prospects. It provides a platform where you can engage with potential leads in a manner that aligns with their professional context.

19 - How do you measure whether a LinkedIn lead generation campaign is effective?

From the beginning of our partnership, we seek to understand your specific goals and what would be considered a significant achievement for your company. For us, the ultimate measure of success or failure in your LinkedIn lead generation campaigns is conversion.

We factor in the nature of your business and your target audience. For instance, if you’re selling a CBD product to doctors, the key metrics we focus on are the number of people who sign up for your product, the number of doctors who request testimonials, and the number of doctors interested in discussing sales or making deals.

Our ultimate objective is to generate genuine interest from individuals who are eager to start working with you. These conversion metrics provide valuable insights into your investments and the return on investment (ROI) you are receiving from the campaign.

Metrics like reply rate or open rate are useful for identifying areas of improvement and informing our next steps, but they do not provide a comprehensive picture of the overall success of the campaign. 

Unfortunately, many LinkedIn lead generation companies solely focus on these metrics when reporting results, which may not capture the true impact on your business. Our approach is centered around delivering tangible results in terms of conversions and meaningful business opportunities. 

20 - Do I need to outsource my LinkedIn lead generation?

Yes, you do.

While you can manage LinkedIn lead generation in-house, outsourcing to an expert agency like Nerdy Joe can often lead to better results. 

Research has shown that salespeople often spend a significant amount of their time researching and reaching out to potential customers. This leaves them with only a small portion of their time to engage in meaningful conversations and close deals.

Also, Startups and eCommerce businesses, especially when small struggle to establish effective strategies that ensure consistent lead generation  and customer acquisition — chances are that you’re here for one of these reasons.

This is where lead generation agencies can provide valuable assistance. By outsourcing your LinkedIn lead generation service to professionals like us, we take care of these time-consuming tasks. Our specialized skills and expertise allow us to efficiently identify and reach out to potential customers, freeing up your sales team's time and resources.

21 - How do I increase my LinkedIn lead generation response rate?

Several factors can contribute to a low response rate in your LinkedIn lead generation campaign. Unconvincing profile, ineffective messaging, audience preferences, tough competition or unappealing offers are only a few of them.

At Nerdy Joe, we take a proactive approach to tackle these challenges right from the start. We conduct split testing, which involves experimenting with different offers and messaging styles to determine what resonates best with your target audience. 

It allows us to refine our strategies and optimize the campaign for better engagement and response rates. Also, LinkedIn may not be the sole platform preferred by your target audience for business interactions. That's why we often combine it with email to connect with them.

We aim to develop a go-to-market strategy that works best for your business and your specific target audience. It helps us improve response rates, capture the attention of potential leads, and generate meaningful engagement that ultimately leads to conversions and business growth.