Nerdy Joe — cold email and email marketing agency

We help companies in Washington secure 3 - 5 sales meetings every week

Looking for a lead generation agency to get you meetings with potential clients in Washington or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our B2B appointment-scheduling process supports our clients in Washington to arrange appointments with promising prospects at:

lead generation clients of nerdyjoecold email marketingcold email marketingcold email agency near mecold email agency around mebest cold email services

Here's how we can enhance your B2B sales in Washington in 2023…

Our customized approach is the secret to our success in Washington. We leverage our learnings from previous campaigns to avert mistakes and direct our actions towards effective B2B lead generation campaigns and funnels.

email marketing company

Engage with the right prospects

We’ll identify the key segments of your target market and decision-makers worth pursuing. We’ll then create a prospect list that takes into account intent and psychographic data to make our campaign precise.

lead generation company

Develop engaging offers

We'll identify your ideal customer profile (ICP) and analyze their pain points, the emotions these pain points evoke, and the significance of these factors to their job success. Subsequently, we'll create an offer that caters to these needs and is simply irresistible.

cold email marketing

Generate leads and secure deals

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our lead generation setting processes and strategies? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Washington B2B lead generation company work?

Subscribing to our lead generation and appointment-setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

more leads from ideal prospects and linkedin lead generation

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

Results icons

4 Get results

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Washington area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Washington-based lead gen agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

B2B lead generation is a marketing strategy that involves generating interest in a product or service and luring customers in order to build a sales pipeline. While gathering information from these prospective customers for upcoming business opportunities, it tries to pique consumers' interest.

This procedure often begins when a prospective client, or "lead," expresses interest in the goods or services that a business is offering. There are several ways to accomplish this, including through event marketing, social media, content marketing, SEO, email marketing, and other tactics.

Data is collected and entered into a lead management system or customer relationship management system (CRM) so that the sales team can follow up for additional contact after the lead has been found.

1 - How much do lead generation agencies specializing in Washington charge?

Unfortunately, it is difficult to locate lead generation businesses with websites that are clear about the various service tiers and associated costs. Lead generation costs are not always predictable.

The cost of these services varies greatly from agency to agency because it typically depends on experience, technological know-how, team size, specific campaign needs, and anticipated results.

Different businesses use different pricing strategies. While some businesses impose flat fees, others charge clients per lead. There are various costing formulas available depending on the length of the campaign, the volume of work necessary, or the size of the project.

Before they contact you, certain lead generating companies could request upfront payments or a commitment to a minimum amount of service time.

In spite of this, our research indicates that the monthly cost of lead generation services could range from $100 to $50,000. The agency you select, the outcomes you want, and the reputation of your business all have a big impact on the final price.

Nerdy Joe backs open pricing. We are aware that your primary goals when working with a lead generation firm are to generate leads, add prospective customers to your sales pipeline, and schedule meetings or sales opportunities with genuinely interested prospects.

As a result, we offer three simple packages at pre-set, flat rates that you pay for the services on a monthly basis. For $499, you receive 2 sales-qualified leads. For $999, you receive 6 sales-qualified prospects. We also offer 15 sales-qualified leads for $1,999.

2 - Do you provide Washington-specific lead data when doing lead generation?

Absolutely! Nevertheless, we keep getting better.

Unlike most lead generation services, we do not employ systems like ZoomInfo or Lusha for consumer information or sales intelligence instead of immediately compiling lists of people and sending them bland, pointless messages. 

How well we understand your target client and their wants will affect our success to generate leads. In order to do this, we ask you a number of insightful questions to assist us understand who your product or service is intended for and why they are your ideal clients. 

We conduct in-depth research using the data from your comments to find possible leads in your market if Washington is your target market. Then, in an effort to engage and draw these leads, we start a focused outreach campaign. You'll consequently have additional opportunities for business.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

Nerdy Joe places a high priority on adhering to all local Washington laws and international data privacy requirements. In all of our procedures for collecting, keeping, and processing data, we take care to safeguard each person's right to privacy and to adhere to all relevant legal obligations.

4 - What are the best lead generation agencies in Washington?

In Washington, there are several reliable companies that generate leads. Here is a brief rundown of the best possibilities. 

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Treemont Consulting
  • DJM Sales & Marketing.
  • Invenio Solutions.
  • Everise
  • Impactable
  • EBQ
  • And more. 

While some of the lead generation businesses on the list may not be situated in Washington, they have the personnel and expertise required to completely comprehend your lead generating goals and deliver top-notch outcomes.

5 - What is a lead generation agency, and why do I need one for my Washington business?

Lead generating agencies are companies that provide services that assist businesses locate and cultivate new customers for their products or services. Using a range of methods, strategies, and tools, they look for, communicate with, and qualify leads—potential consumers. For businesses, this creates opportunities for sales. 

Partnering with a lead generation company has several benefits that cannot be overestimated.

  • Saving time: Lead generation takes a lot of time. You can concentrate on your core business operations by outsourcing to an SDR service that does lead generation. Your salespeople will spend more time and effort closing deals than they will on generating leads.
  • Expertise: Lead generation companies possess the resources and know-how necessary to put ideas into action that you might not possess or be aware of.
  • Cost-effective: While hiring a lead generation company may be expensive, you will receive more qualified leads as a result than if you attempted to do it yourself.
  • Scalability: As your business grows, a lead generation company in Washington can modify its services to meet your changing needs.  

6 - How do you get Washington-based qualified leads with lead generation?

We contend that creating excellent leads involves a thorough understanding of your target market and the creation of an ideal customer profile that is suitable with your objectives and product, regardless of where you are in the world.

Understanding your product, your target market, and the demand that emerges from that understanding is our main goal. Even the motivation for founding your business is covered in the specifics.

As a result, if Washington is your target market, our strategy necessitates extensive study to find relevant people (who fit your ICP). Then, we diligently create a list and carefully review each profile to gather crucial data.

Then, we develop a tailored marketing campaign to pique their interest and turn them into devoted customers for your company.

7 - How do I start a lead generation campaign?

Launching a lead generation campaign with Nerdy Joe is simple. Choose one of the three options on our price page that best satisfies your needs as a business and your budget.

We start a project on Basecamp for you the moment you sign up and accept the invitation to join. We talk in-depth about critical issues like your target market, your ideal customer profile, and other things to completely understand your goals as our session continues.

Depending on whether we're utilizing LinkedIn or email, we'll additionally want your account credentials in order to successfully execute a campaign on your behalf. We try to make sure you are aware of how we operate so you can see our procedures in action.

8 - How does Nerdy Joe work?

A discussion about the particulars of the client's industry and the distinctive features of their goods or services is the first step in every new lead generation project at Nerdy Joe. This conversation has helped us understand their goals and desires for lead generation.

The discussions that follow aim to comprehend their particular corporate aims and ambitions in order to customize our efforts and objectives. Once we have a thorough knowledge, we do in-depth research to determine your ICP and buyer profile.

Additionally, we warm them up or get them ready to make sure that your domains (or LinkedIn account) accurately represent your brand and are engaging to your target market. After that, our qualified staff creates the outreach messages, taking into account the unique needs of each recipient.

Because they encourage ongoing involvement and establish connections that result in conversions, developing relationships with clients and nurturing prospects are our top priorities.

In conclusion, our approach entails identifying leads in your target market, getting in touch with them, and developing relationships with them over time with the ultimate goal of turning them into devoted and lucrative clients for your business.

9 - How long will it take to get results?

As you are no doubt aware, the initial stages of every B2B lead generation campaign is all about testing, making sense of data, and strategy fine-tuning. This approach allows us to identify the strategy that will produce the best results.

Before seeing results, each organization could go through a distinct time period. While other businesses will need to wait a few weeks before they begin to receive a lot of leads, certain businesses can find success immediately away.

You can rely on us for one thing: we routinely produce results for the first month of your campaign.

10 - How fast do you start working?

When you initially sign up for our services, we welcome you with a festive assortment of joyful emoticons in our Campfire chat.

We send you a request to work together on our Basecamp platform as we create a special project for your company.

after a thorough review of your campaign's goals, ICP, and other crucial elements. We could ask for access to your accounts and domains in order to maintain brand consistency and positive perceptions.

As soon as the study is finished, we start testing a range of messages and offers to discover which ones your target demographic responds to the best.

11 - What is your lead generation process, and what makes you different?

It would be necessary for us to compose another article to fully explain our process. But like other businesses, ours can be reduced to a few key lead generation stages. However, here's a brief synopsis of it:

  • Market research: We thoroughly look into your target market, your rivals, and other pertinent information. 
  • ICP identification and buyer persona creation: With you, we will discuss and conduct further research to nail your ICP and identify the buyer personas. This step ensures our cold outreach efforts are precisely targeted and effective.
  • Lead research: Using our expertise and powers to identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
  • Customized outreach: We craft personalized cold emails and cold email sequences aimed to captivate and boost interaction.
  • Continuous engagement: We want to interact with them and establish relationships with them in order to gradually win their trust and confidence.

That's it. Using this strategy increases the likelihood that you'll connect with potential leads and turn them into paying customers.

12 - How to hire a lead generation agency?

When you're considering employing a lead generating company, we advise getting in touch with a few companies that complement your brand to find out more about their services.

Verify their credentials, track record of performance, warranties, clientele, and success rate. Goals and resources at hand should both be taken into consideration while making a decision.

Detail the quantity, caliber, cost, and potential conversions of leads.

You are welcome to have a talk with us at Nerdy Joe, as well. We are ready to answer all your questions and provide the information you need to make an informed decision.

13 - Why should I hire a Washington-specific lead generation agency?

Working with a lead generation business in Washington which understands the market can help you improve your chances of getting high-quality leads because their staff is knowledgeable with the regional characteristics.

Remember that not all agencies will have their primary offices in Washington or even in the USA. The agency needs to have the abilities necessary to operate successfully in your target market in order to find and connect with the most qualified prospects, wherever they may be.

Nerdy Joe is the greatest alternative for lead generation since we can discover your target client profile and do lead research specifically tailored to businesses in Washington or anywhere else.

No matter what industry we're in, we never give up attempting to thoroughly understand your offers and link you with the right people. As a result, we are consistently able to deliver excellent results.

14 - How can I ensure recipients open and read my messages?

It is generally recognized that valuable and engaging messages are key to capturing people's attention. But if you're trying to connect with people you don't yet know, we've discovered that this might not be enough on its own. 

The first encounter and impression have a significant influence on how a potential lead reacts to cold marketing. As a result, we go to considerable lengths to fully understand each ICP and select the best accounts for each ICP. 

Our team conducts in-depth research on each person, gathering data that enables us to personalize the cold emails we send. We ensure that our messages effectively grab and hold the attention of their recipients by doing this.

15 - How do you measure the effectiveness of a lead generation campaign?

At Nerdy Joe, we measure the effectiveness of our lead generation campaigns through meaningful lead generation performance indicators, like the number of leads generated, the quality of these leads, and conversion rates.

We immediately determine your particular goals and what counts as a remarkable achievement for you. We believe that the quantity of leads generated was the main factor in determining the success of your LinkedIn lead creation activities. 

We consider the characteristics of your business, the product, and your target market when we collaborate with you as a partner. 

If you're marketing a FinTech software product to accountants, the number of people who sign up for your product, the number of accountants who request a demo, and the number of people interested in talking about sales or transactions are all essential indicators. 

Connecting you with customers who are prepared and eager to buy is our primary objective. These metrics offer crucial information about your investment and return on investment (ROI). 

While metrics like response rate or open rate are helpful for pinpointing issue areas and strategizing our next moves, they don't give a clear picture of how the campaign is doing all in all. 

Unfortunately, many lead generating companies only emphasize these traits despite the fact that they provide results.

16 - Do I need to outsource my lead generation?

The results are better when lead generation is outsourced to a reputable company like Nerdy Joe, but managing lead generation internally is still an option. 

Agencies could help you save a ton of time in addition to their expertise and creativity. Sales studies show that salespeople spend most of their time prospecting and researching potential new clients, only working on deals for approximately 12% of the time. 

B2B lead generation services like ours that generate leads can take on these responsibilities. Our specialized expertise and experience enable us to swiftly identify and establish connections with new customers, saving your sales staff time and resources. 

In addition to ensuring that the lead creation procedures are followed appropriately, this will save your team time and effort. Furthermore, it increases output while enabling your sales team to concentrate on their strongest skills, such deal closure and face-to-face selling.

17 - How do I increase my lead generation response rate?

The low response rate of a lead generation campaign might be caused by a variety of circumstances. These include, among other things, unattractive offerings, audience preferences, bad profiles, weak messages, and poor audience targeting.

So, to resolve these issues before they ever surface, we adopt a proactive approach. A/B testing is the first thing we do to identify which offers and marketing strategies work best with your target market. This offers us the chance to tweak the campaign and alter our tactics for better results.

Additionally, we consider several strategies for contacting your target audience. Our main objective is to develop a go-to-market plan that is tailored to your company's particular target market.