Nerdy Joe — cold email and email marketing agency

We help companies in Portland secure 3 - 5 sales meetings every week

Looking for a lead generation agency to get you meetings with potential clients in Portland or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our B2B appointment setting process helps our Portland clients schedule appointments with warm leads at:

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Here's how we can boost your B2B sales in Portland in 2023…

In today's competitive business world in Portland, depending on outdated tactics that don't ensure consistent results can be harmful to your brand visibility and growth. That's where we step in.

cold email marketing

Get in front of the suitable prospects

We’ll identify the essential segments of your target market and decision-makers to target. We’ll then build a prospect list that considers intent and psychographic data so that our campaign is accurate.

lead generation company

Make them a captivating offer

We'll locate your ideal customer profile (ICP) and identify their pain points, the emotions these issues trigger, and the relevance of these factors to their job performance. Then, we'll create an offer that caters to these needs and is difficult to resist.

email marketing agency

Generate leads and close deals

Once the offer resonates with your potential customers, we'll arrange a sales call with them, integrate them into your CRM, and you'll do what you excel at—convincing them that you're the ultimate choice.

Want a more in-depth look into our lead generation setting processes and strategies? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study

How does our Portland B2B lead generation company operate?

Subscribing to our lead generation and appointment-setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Portland area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Portland-based lead gen agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

B2B lead generation is a marketing tactic that involves generating interest in a good or service and luring clients to create a sales pipeline. While gathering information from these prospective clients for impending business prospects, it aims to arouse consumers' interest.

When a potential client, or "lead," exhibits interest in the products or services that a company is providing, this process frequently gets started. There are numerous strategies for doing this, including event marketing, social media marketing, content marketing, SEO, email marketing, and other techniques.

In order for the sales team to follow up for more contact once the lead has been discovered, data is gathered and entered into a lead management system or customer relationship management system (CRM).

1 - How much do lead generation agencies specializing in Portland charge?

Unfortunately, it is uncommon to discover lead generation companies who are upfront about the different service tiers and associated price on their website. Lead generation costs are not always predictable.

The cost of these services varies greatly from agency to agency because it typically depends on experience, technological know-how, team size, specific campaign needs, and anticipated results.

Different firms use distinct pricing techniques. While some businesses impose set fees, others charge clients per lead. There are several costing formulas available depending on the length of the campaign, the volume of work necessary, or the size of the project.

Some lead generation businesses may ask for upfront payments or a promise to provide a minimum amount of service time before they get in touch with you.

In spite of this, our research indicates that the monthly cost of lead generation services could range from $100 to $50,000. The choice of agency, the desired results, and the standing of your company all have a significant bearing on the final cost.

Nerdy Joe favors open pricing. We are aware that your main objectives when working with a lead generation company are to generate leads, add potential customers to your sales pipeline, and book meetings or sales opportunities with truly interested prospects.

With this in mind, we offer three straightforward packages at fixed, flat rates that you pay monthly for the services. For $499, you receive 2 sales-qualified leads. For $999, you receive 6 sales-qualified leads. And for $1,999, we provide 15 sales-qualified leads.

2 - Do you provide Portland-specific lead data when doing lead generation?

Absolutely! Nevertheless, we keep getting better.

Unlike most lead generation services, we do not employ systems like ZoomInfo or Lusha for consumer information or sales intelligence instead of immediately compiling lists of people and sending them bland, pointless messages. 

Our ability to generate leads will be influenced by how well we comprehend your target consumer and their needs. We ask you a series of enlightening questions to help us understand who your product or service is meant for and why they are your ideal clients in order to accomplish this. 

We conduct in-depth research using the data from your comments to find possible leads in your market if Portland is your target market. Then, in an effort to engage and draw these leads, we start a focused outreach campaign. You'll consequently have additional opportunities for business.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

Nerdy Joe places a high premium on observing all Portland state regulations as well as international guidelines for anti-spam and data privacy. We take care to uphold each person's right to privacy and to comply with all applicable legal requirements in all of our methods for gathering, storing, and processing data.

4 - What are the best lead generation agencies in Portland?

There are numerous reputable lead generation businesses in Portland. The finest options are listed below in brief. 

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Treemont Consulting
  • DJM Sales & Marketing.
  • Invenio Solutions.
  • Everise
  • Impactable
  • EBQ
  • And more. 

Even though some of the lead generation businesses on the list might not be situated in Portland, they have the personnel and expertise required to completely appreciate your lead generating aims and deliver top-notch outcomes.

5 - What is a lead generation agency, and why do I need one for my Portland business?

Lead generating agencies are businesses that provide services to help businesses locate and cultivate new customers for their products or services. Using a range of methods, strategies, and tools, they look for, communicate with, and qualify leads—potential consumers. For businesses, this creates opportunities for sales. 

Engaging with a company that generates leads has multiple advantages that cannot be emphasized.

  • Time-saving: Much time is needed for lead creation. You might concentrate on your primary business operations by outsourcing lead generation to a company. Your salespeople will devote more time and effort to closing deals rather than creating leads. 
  • Expertise: Businesses that generate leads have the means and know-how to implement concepts that you might not possess or be aware of.
  • Cost-effective: Outsourcing a lead generation company may be pricey, but you will end up with more qualified leads than if you tried to do it yourself.
  • Scalability: As your company grows, a Portland lead generation company can modify its services to match your evolving needs.   

6 - How do you get Portland-based qualified leads with lead generation?

No matter where you are in the world, we believe that creating high-quality leads necessitates a deep comprehension of your target market and the creation of an ideal client profile that is suitable with your objectives and offerings.

Understanding your product, your target market, and the demand that results from that understanding is our top priority. Even your company's founding motivation is included in the details.

Because of this, if Portland is your target market, our strategy necessitates extensive study to find relevant locals (who fulfill your ICP). In order to gather crucial information, we painstakingly construct a list and carefully review each profile.

Then, we design a tailored marketing campaign to pique their interest and turn them into devoted customers for your company.

7 - How do I start a lead generation campaign?

A lead generation campaign is straightforward to get started with Nerdy Joe. Choose from the three alternatives on our price page the one that best fits your needs and your budget.

We create a project for you on Basecamp as soon as you sign up and accept the invitation to join. We continue our in-depth discussion by talking about significant issues like your target market, your ideal customer profile, and other things to completely comprehend your goals.

We'll also want your account credentials in order to successfully execute a campaign on your behalf, depending on whether we're using LinkedIn or email. We make an effort to make sure you are familiar with our procedures so you can see them in action.

8 - How does Nerdy Joe work?

A discussion about the particulars of the client's industry and the distinctive features of their goods or services is the first step in every new lead generation project at Nerdy Joe. This conversation has helped us understand their goals and desires for lead generation.

The discussions that follow aim to comprehend their particular corporate aims and ambitions in order to customize our efforts and objectives. Once we have a thorough knowledge, we do in-depth research to determine your ICP and buyer profile.

Additionally, we warm them up or get them ready to make sure that your domains (or LinkedIn account) accurately represent your brand and are engaging to your target market. After that, our qualified staff creates the outreach messages, taking into account the unique needs of each recipient.

Because they encourage ongoing involvement and establish connections that result in conversions, developing relationships with clients and nurturing prospects are our top priorities.

In conclusion, our approach entails identifying leads in your target market, getting in touch with them, and developing relationships with them over time with the ultimate goal of turning them into devoted and lucrative clients for your business.

9 - How long will it take to get results?

You are aware that in the early phases of any B2B lead generation, testing, making sense of data, and strategy optimization are essential. This technique allows us to choose the tactic that will result in the best outcomes.

Before seeing results, each organization could go through a distinct time period. While other businesses will need to wait a few weeks before they begin to receive a lot of leads, certain businesses can find success immediately away.

You can rely on us for one thing: we routinely produce results for the first month of your campaign.

10 - How fast do you start working?

We greet you in our Campfire chat with a festive array of happy emoticons when you first sign up for our services.

You get a request to collaborate with us as we design a unique project for your business on our Basecamp platform.

Following a detailed discussion of your campaign's objectives, ICP, and other essential components. For the sake of preserving brand consistency and favorable perceptions, we could ask permission to access your accounts and domains.

We start testing a variety of messages and offers as soon as the research is complete to see which ones your target audience responds to the best.

11 - What is your lead generation process, and what makes you different?

A different post would be required to thoroughly describe our procedure. But like other companies, ours can be distilled down to a handful of crucial lead generation phases. But here's a quick summary of it:

  • Market research: To gather vital information, we extensively research your target market and your competitors.
  • ICP identification and buyer persona creation: With you, we will discuss and conduct further research to nail your ICP and identify the buyer personas. This step ensures our cold outreach efforts are precisely targeted and effective.
  • Lead research: Using our expertise and powers to identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
  • Customized outreach: We craft personalized cold emails and cold email sequences aimed to captivate and boost interaction.
  • Continuous engagement: In order to progressively gain the trust and confidence of potential clients, we want to interact with them and establish relationships with them.

That's pretty much it. By employing this technique, you enhance the likelihood that you'll connect with potential leads and convert them into paying clients.

12 - How to hire a lead generation agency?

If you're thinking of hiring a lead generating company, we advise getting in touch with a few businesses that fit your brand to find out more about their offerings. 

Look at the company's credentials, past performance, warranties, customers, and success rate. Both objectives and the resources at hand should be considered while making a decision.

The quantity, quality, cost, and potential conversions of leads should all be thoroughly questioned.

You are welcome to have a talk with us at Nerdy Joe, as well. We are ready to answer all your questions and provide the information you need to make an informed decision.

13 - Why should I hire a Portland-specific lead generation agency?

Working with a lead generation company in Portland that comprehends the market can help you improve your chances of getting high-quality leads because their staff is knowledgeable with the regional characteristics.

Remember that not all agencies will have their primary offices in Portland or even in the USA. The agency needs to have the abilities necessary to operate successfully in your target market in order to find and connect with the most qualified prospects, wherever they may be.

Nerdy Joe is the greatest alternative for lead generation since we can discover your target client profile and do lead research specifically tailored to businesses in Portland or anywhere else.

No matter what industry we're in, we never give up attempting to thoroughly understand your offers and link you with the right people. As a result, we are consistently able to deliver excellent results.

14 - How can I ensure recipients open and read my messages?

It is generally recognized that valuable and engaging messages are key to capturing people's attention. But if you're trying to connect with people you don't yet know, we've discovered that this might not be enough on its own. 

The first encounter and impression have a significant influence on how a potential lead reacts to cold marketing. As a result, we go to considerable lengths to fully understand each ICP and select the best accounts for each ICP. 

Our team conducts in-depth research on each person, gathering data that enables us to personalize the cold emails we send. We ensure that our messages effectively grab and hold the attention of their recipients by doing this.

15 - How do you measure the effectiveness of a lead generation campaign?

At Nerdy Joe, we measure the effectiveness of our lead generation campaigns through meaningful lead generation performance indicators, like the number of leads generated, the quality of these leads, and conversion rates.

We immediately determine your particular goals and what counts as a remarkable achievement for you. We believe that the quantity of leads generated was the main factor in determining the success of your LinkedIn lead creation activities. 

We considered the characteristics of your business, the product, and your target market when we collaborate with you as a partner. 

If you're marketing a FinTech software product to accountants, the number of people who sign up for your product, the number of accountants who request a demo, and the number of people interested in talking about sales or transactions are all essential indicators. 

Pairing business with customers who are prepared and eager to buy is our primary objective. These metrics offer crucial information about your investment and return on investment (ROI). 

While indicators like response rate or open rate are helpful for pinpointing issue areas and strategizing our next moves, they don't give a clear picture of how the campaign is doing all in all. 

Unfortunately, many lead generating companies only emphasize these traits despite the fact that they provide results.

16 - Do I need to outsource my lead generation?

The results are better when lead generation is outsourced to a reputable company like Nerdy Joe, but managing lead generation internally is still an option. 

Agencies could help you save a ton of time in addition to their expertise and creativity. Sales studies show that salespeople spend most of their time prospecting and researching potential new clients, only working on deals for approximately 12% of the time. 

B2B lead generation services like ours that generate leads can take on these responsibilities. Our specialized expertise and experience enable us to swiftly identify and establish connections with new customers, saving your sales staff time and resources. 

In addition to ensuring that the lead creation procedures are followed appropriately, this will save your team time and effort. Furthermore, it increases output while enabling your sales team to concentrate on their strongest skills, such deal closure and face-to-face selling.

17 - How do I increase my lead generation response rate?

For numerous reasons, a lead generation campaign may have a poor response rate. A few of these components are poor audience targeting, a weak profile, a poor message, audience preferences, and unappealing offerings. 

In an effort to resolve these issues before they ever surface, Nerdy Joe adopts a proactive approach. A/B testing is the first thing we do to identify which offers and marketing strategies work best with your target market. This offers us the chance to tweak the campaign and alter our tactics for better results.

We also consider other methods for contacting your target audience. Our ultimate objective is to develop a go-to-market strategy that is most effective for your company and your specific target audience.