Nerdy Joe — cold email and email marketing agency

We help companies in New Jersey secure 3 - 5 sales meetings every week

Looking for a lead generation agency to get you meetings with potential clients in New Jersey or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Using our battle-tested lead generation campaigns, our New Jersey-based clients have generated leads at:

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Here's how we can boost your B2B sales in New Jersey in 2023…

Why go through trial and error when you can rely on the expertise of a team that has generated over 1000 leads for clients in the past quarter?

lead generation agency

We'll identify your ideal prospects

Our team will pinpoint the most valuable audience and decision-makers to pursue in New Jersey. We'll carefully curate a list of prospects, taking into account their intent and psychographic data to ensure our campaign hits the mark.

cold email marketing agency

Craft irresistible offers

We’ll determine what’s our ICPs’ pain points in New Jersey, what emotions each of the pain points triggers, and how this is key to the success of their job. We’ll then craft an offer that fits, and they can’t say no to.

email marketing agency

Book meetings and close them

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our lead generation setting processes and strategies? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our B2B clients.

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our New Jersey B2B lead generation company work?

Subscribing to our lead generation and appointment-setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the New Jersey area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our New-Jersey-based lead gen agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

The main components of the marketing plan referred to as B2B lead generation are creating interest in a good or service and attracting clients. It attempts to grab consumers' attention in order to collect data from these potential clients for upcoming business opportunities.

When a potential client, or "lead," expresses interest in the goods or services a business is offering, the process typically gets started. These include event marketing, social media marketing, content marketing, SEO, email marketing, and other methods.

Information is gathered and recorded into a lead management system or customer relationship management system (CRM) after a lead has been found so that the sales team can follow up for more contact.

1 - How much do lead generation agencies specialized in New Jersey charge?

It is rare to find lead generating providers who are open on their websites regarding the service tiers and accompanying costs. The price of lead generation cannot always be predicted.

Because it typically depends on expertise, technological know-how, team size, particular campaign requirements, and expected outcomes, the cost of these services varies widely from agency to agency.

The pricing strategies used by businesses vary greatly. While some businesses have established prices, others bill customers per lead. Depending on the campaign's duration, the amount of work required, or the scope of the project, there are many costing formulas available.

Some lead generating organizations can request an upfront payment or a commitment to a minimum amount of service time before they get in touch with you.

However, according to our research, the price of lead generation services per month could range between $100 and $50,000. The agency you select, the goals you are pursuing, and the reputation of your business are all significant factors that affect the final price.

Joe the Nerd prefers open pricing. We understand that your primary goals when working with a lead generation firm are to generate leads, add potential customers to your sales pipeline, and schedule meetings or sales opportunities with genuinely interested prospects.

As a result, we offer three simple packages at pre-set, flat rates that you pay for the services on a monthly basis. For $499, you receive 2 sales-qualified leads. For $999, you receive 6 sales-qualified prospects. We also offer 15 sales-qualified leads for $1,999.

2 - Do you provide New Jersey-specific lead data when doing lead generation?

Absolutely! But we're always becoming better.

We don't instantly compile lists of people and send them dreary, pointless emails as most lead generation businesses do; instead, we wait for platforms like ZoomInfo or Lusha to provide us with consumer or sales data. 

Depending on how well we understand the demands and preferences of your target client, we will be able to generate more leads. In order to do this, we pose a series of insightful questions to you that will help us better understand who your product or service is meant for and why they are your ideal clients. 

If New Jersey is your target market, we conduct a thorough study using the data from your comments to find possible prospects there. Then we begin a focused outreach campaign to engage and draw these leads. You'll consequently have more opportunities for business.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

Nerdy Joe places a great premium on adhering to all local laws unique to New Jersey as well as international guidelines for anti-spam and data privacy. In all of our procedures for collecting, keeping, and processing data, we take care to safeguard each individual's right to privacy and to adhere to all relevant legal obligations. 

4 - What are the best lead generation agencies in New Jersey?

New Jersey is home to an abundance of reliable lead generation companies. The best choices are listed below. 

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Treemont Consulting
  • DJM Sales & Marketing.
  • Invenio Solutions.
  • Everise
  • Impactable
  • EBQ
  • And more. 

While the fact that some of the lead generation companies on the list may not be in New Jersey, they have the personnel and expertise required to fully comprehend your lead creation goals and deliver excellent outcomes.

5 - What is a lead generation agency, and why do I need one for my New Jersey business?

A lead generating agency is an organization that provides services to identify and cultivate potential customers for a company's products or services. Using a range of methods, methods, and resources, they locate, engage with, and qualify leads—potential clients. For businesses, this opens up opportunities for sales. 

It is tough to overstate how beneficial using a lead generation company can be.

  • Saving time: Lead generation takes a lot of time. You can concentrate on your core business operations by outsourcing to an SDR service that does lead generation. Your salespeople will spend more time and effort closing deals than they will on generating leads.
  • Expertise: Lead generation companies are equipped with the know-how and resources to put concepts into effect that you might not have or be aware of.
  • Cost-effective: The cost of hiring a lead generation company may be high, but you will obtain more qualified leads as a consequence than if you attempted to do it yourself.
  • Scalability: As your firm grows, a New Jersey lead generation company can modify its offerings to fit your evolving demands.   

6 - How do you get New Jersey-based qualified leads with lead generation?

No matter where you are in the globe, we believe that creating excellent leads requires creating an ideal customer profile that is in line with your objectives and offering. This understanding of your target market must be developed in-depth.

We want to understand your product, your target market, and the demand that arises from that understanding. Even your company's founding goals are covered in the specifics.

Therefore, if New Jersey is your target market, using our method to discover relevant residents (who fulfill your ICP) requires extensive research. Then, in order to gather crucial information, we painstakingly construct a list and carefully review each profile.

Then, we design a tailored marketing campaign to pique their interest and turn them into devoted customers for your company.

7 - How do I start a lead generation campaign?

A lead generation campaign may be started with simplicity with Nerdy Joe. Choose one of the three options on our price page that best meets your needs and your budget.

We immediately create a project for you on Basecamp as soon as you sign up and accept the offer to join. We continue our in-depth conversation by discussing crucial issues like your target market, your ideal consumer profile, and other things in order to properly comprehend your aims.

In order to successfully execute a campaign on your behalf, we'll also need your account credentials, depending on whether we're utilizing LinkedIn or email. In order for you to see our procedures in action, we make an effort to ensure that you are aware of them.

8 - How does Nerdy Joe work?

At Nerdy Joe, every new lead generation project begins with a discussion about the particulars of the client's industry and the distinctive features of their goods or services. This conversation has given us a deeper understanding of their needs and lead generation goals.

In order to tailor our efforts and aims, the discussions that follow try to grasp their specific corporate goals and desires. After gaining a full knowledge, we carry out extensive research to determine your ICP and buyer persona.

In order to ensure that your domains (or LinkedIn account) accurately reflect your brand and are appealing to your target audience, we also warm up or prepare them. The outreach messages are then created by our talented staff while taking into account the unique needs of each recipient.

Building relationships with clients and potential customers is one of our top priorities because it promotes continuous communication and creates connections that lead to conversions.

Finding leads in your target market, getting in touch with them, and developing relationships with them over time with the ultimate goal of turning them into devoted and lucrative clients for your business make up the final part of our plan. 

9 - How long will it take to get results?

As you are no doubt aware, the initial stages of every B2B lead generation campaign involve testing, making sense of data, and strategy fine-tuning. This approach allows us to identify the strategy that will produce the best results.

The time it takes for each business to see benefits may be different. While some companies succeed right away, others must wait a few weeks before they start to get a lot of leads.

We consistently create results throughout the first month of your campaign, and that much is guaranteed about us.

10 - How fast do you start working?

We greet you in our Campfire chat when you first sign up for our services with a vibrant selection of happy emoticons.

You are invited to collaborate with us as we design a unique project for your business on our Basecamp platform.

after a detailed review of your campaign's objectives, ICP, and other essential components. In order to preserve brand consistency and favorable opinions, we might ask permission to access your accounts and domains.

After the study is complete, we start testing various messages and offers to discover which ones your target audience reacts to the best.

11 - What is your lead generation process, and what makes you different?

To properly describe our procedure, a different post would need to be written. But like other companies, ours can be distilled down to a handful of crucial lead generation phases. But here's a quick summary of it:

  • Market research: We thoroughly research your competitors, your target market, and other relevant data.
  • ICP identification and buyer persona creation: With you, we will discuss and conduct further research to nail your ICP and identify the buyer personas. This step ensures our cold outreach efforts are precisely targeted and effective.
  • Lead research: Using our expertise and powers to identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
  • Customized outreach: We craft personalized cold emails and cold email sequences aimed to captivate and boost interaction.
  • Continuous engagement: To progressively gain their confidence and trust, we want to interact with them and develop connections with them.

That's about it. By employing this technique, you boost your chances of connecting with potential leads and converting them into paying clients.

12 - How to hire a lead generation agency?

When you're considering employing a lead generating company, we advise getting in touch with a few companies that complement your brand to find out more about their services.

Examine their track record, prior successes, warranties, and clientele. When selecting a choice, goals and the resources at hand should both be taken into account. Inquire in detail about the quantity, quality, cost, and possible conversions of leads.

You are welcome to have a talk with us at Nerdy Joe, as well. We are ready to answer all your questions and provide the information you need to make an informed decision.

13 - Why should I hire a New Jersey-specific lead generation agency?

Considering their staff is knowledgeable with the local dynamics, working with a lead generation company in New Jersey that comprehends the market can help enhance your chances of acquiring high-quality leads.

It's crucial to remember that not all agencies will have their main offices in New Jersey or even in the USA. The agency must possess the skills necessary to function successfully in your target market in order to locate and connect with the most qualified prospects, wherever they may be.

Nerdy Joe is the best alternative for lead creation that is especially targeted to businesses in New Jersey or anywhere else due to the method we evaluate your ideal client profile and do lead research.

No matter what industry we're in, we never stop trying to fully comprehend your offers and introduce you to the appropriate contacts. Because of this, we are consistently able to produce top-notch outcomes.

14 - How can I ensure recipients open and read my messages?

It is an established fact that developing valuable and engaging messages is necessary for engaging audiences. We've discovered, though, that this might not be enough on its own, especially if you're trying to talk to strangers. 

The initial interaction and impression have a big impact on how a potential lead responds to cold marketing. As a result, we take great care to comprehend each ICP in its entirety and choose the appropriate accounts for each ICP. 

Our team conducts in-depth research on each person, gathering data that enables us to personalize the cold emails we send. We ensure that our messages effectively grab and hold the attention of their recipients by doing this.

15 - How do you measure the effectiveness of a lead generation campaign?

At Nerdy Joe, we measure the effectiveness of our lead generation campaigns through meaningful lead generation performance indicators, like the number of leads generated, the quality of these leads, and conversion rates.

We ascertain your specific objectives and what constitutes a spectacular accomplishment for you right away. We think that the number of leads created was what really made your LinkedIn lead creation efforts successful. 

When we work with you as a partner, we take into account the traits of your company, the product, and your target market. 

The amount of people who sign up for your product, the number of accountants who request a demo, and the number of people interested in talking about sales or transactions are all crucial signs if you're selling a FinTech software product to accountants. 

Our main goal is to connect you with customers who are prepared and eager to buy. Important details regarding your investment and return on investment (ROI) are provided by these indicators. 

Even if statistics like response rate or open rate are useful for identifying problem areas and planning our next steps, they don't provide a clear picture of how the campaign is faring overall. 

Sadly, many lead generation businesses merely highlight these attributes, even though they create results.

16 - Do I need to outsource my lead generation?

Although hiring a respected business like Nerdy Joe to handle lead generation is more efficient, lead generation can also be managed internally. 

Along with their expertise and originality, agencies could help you save a ton of time. Sales studies show that only about 12% of a salesperson's time is really spent closing agreements; the majority of that time is spent prospecting and vetting potential new clients. 

These jobs can be carried out by B2B lead generation services like ours. We can locate and connect with new clients quickly due to our specialized knowledge and experience. Your sales team will save time and money by doing this. 

In addition to saving your team time and effort, doing this will ensure that the lead creation protocols are correctly followed. Along with increasing productivity, it frees up your sales force to focus on their best competencies, such face-to-face selling and deal closing.

17 - How do I increase my lead generation response rate?

The low response rate of a lead generation campaign might be caused by a variety of circumstances. These include, among other things, unattractive offerings, audience preferences, bad profiles, weak messages, and poor audience targeting.

So, to resolve these issues before they ever surface, we adopt a proactive approach. A/B testing is the first thing we do to identify which offers and marketing strategies work best with your target market. This offers us the chance to tweak the campaign and alter our tactics for better results.

Additionally, we take into account various methods for contacting your target audience. The creation of a go-to-market strategy specifically suited to the target market of your firm is our main goal.