Nerdy Joe — cold email and email marketing agency

We help companies in Minneapolis secure 3 - 5 sales meetings every week

Looking for a lead generation agency to get you meetings with potential clients in Minneapolis or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our B2B lead generation campaigns have helped Minneapolis-based clients schedule appointments with hot prospects at:

lead generation program to get qualified leadslead generation clients of nerdyjoecold email marketingcold email agency near mecold email agency around mebest cold email services

Maximize your B2B sales in Minneapolis using our proven approach that delivers results...

In today's competitive business world, relying on outdated methods that do not guarantee consistent results can be damaging to your brand's visibility and growth. This is where we come in.

lead generation agency

Target the right prospects

Our team will identify the most valuable segment of your target audience and decision-makers in Minneapolis. We will compile a prospect list manually, using intent and psychographic data to ensure that our lead generation campaigns are effective.

cold email marketing agency

Create compelling offers

We'll delve into your ideal customer profile (ICP) in Minneapolis, uncover their pain points, and understand the emotions these challenges trigger. Then, we'll create a tailored offer that directly addresses their needs and positions your business as the ultimate solution.

email marketing agency

Generate leads and close deals

Once the offer resonates with your potential customers, we'll arrange a sales call with them, integrate them into your CRM, and you'll do what you excel at—convincing them that you're the ultimate choice.

Want a more in-depth look into our lead generation setting processes and strategies? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Minneapolis B2B lead generation company work?

Subscribing to our lead generation and appointment-setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Minneapolis area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Minneapolis-based lead gen agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

B2B lead generation is an approach to marketing which includes attracting customers and developing interest in a product or service in order to build a sales pipeline. It makes an effort to stimulate consumers' interest while gathering data from these potential clients for impending business prospects.

This process frequently starts when a potential customer, or "lead," shows interest in the products or services that a company is providing. The use of event marketing, social media, content marketing, SEO, email marketing, and other strategies are a few approaches to do this.

When a lead is discovered, data is gathered and recorded into a lead management system or customer relationship management system (CRM) so that the sales team can follow up for further interaction.

1 - How much do lead generation agencies specialized in Minneapolis charge?

Sadly, it is challenging to find lead generating companies with websites that are transparent about the different service tiers and associated pricing. Costs of lead generation are not always foreseeable.

Because it often depends on expertise, technological know-how, team size, particular campaign needs, and anticipated outcomes, the price of these services varies widely from agency to agency.

Different companies employ various pricing techniques. While some companies charge flat prices, others bill customers per lead. Depending on the length of the campaign, the amount of work required, or the scope of the project, there are several costing formulas available.

Some lead generation businesses may ask for upfront fees or a commitment to a minimum length of service time before they get in touch with you.

However, according to our analysis, the price of lead generation services per month could range from $100 to $50,000. The final cost is greatly influenced by the agency you choose, the results you desire, and the standing of your company.

Nerdy Joe supports free pricing. We are aware that when dealing with a lead generation company, your main objectives are to generate leads, add potential clients to your sales pipeline, and book meetings or sales opportunities with truly interested prospects.

As a result, we offer three simple packages at pre-set, flat rates that you pay for the services on a monthly basis. For $499, you receive 2 sales-qualified leads. For $999, you receive 6 sales-qualified prospects. We also offer 15 sales-qualified leads for $1,999.

2 - Do you provide Minneapolis-specific lead data when doing lead generation?

Absolutely! But we're still getting better.

We employ tools like ZoomInfo or Lusha to obtain customer or sales insight rather than instantly creating lists of people and delivering them drab, meaningless emails. 

The quality of our understanding of your target consumer's wants will determine our capacity to generate leads. To do this, we pose a series of insightful questions to you that will help us better understand who your product or service is intended for and why they are your ideal clientele. 

In order to find possible leads in your market, if Minneapolis is your target market, we do in-depth study using the data from your comments. Then, we start a focused outreach campaign to try and engage and draw these leads. You'll consequently have additional opportunities for business.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

Nerdy Joe lays a strong emphasis on adhering to all local laws unique to Minneapolis as well as international guidelines for anti-spam and data privacy. In all of our procedures for collecting, keeping, and processing data, we take care to safeguard each individual's right to privacy and to adhere to all relevant legal obligations.

4 - What are the best lead generation agencies in Minneapolis?

The lead generation industry has a strong presence in Minneapolis. The best options are briefly listed here. 

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Treemont Consulting
  • DJM Sales & Marketing.
  • Invenio Solutions.
  • Everise
  • Impactable
  • EBQ
  • And more. 

Despite the fact that some of the lead generation businesses on this list may not be in Minneapolis, they have the personnel and knowledge necessary to fully appreciate your lead creation objectives and provide first-rate results.

5 - What is a lead generation agency, and why do I need one for my Minneapolis business?

A company providing services that assist in discovering and cultivating potential clients for a company's goods or services is known as a lead generating agency. They search for, connect with, and qualify leads—potential customers—using a variety of strategies, techniques, and tools. This creates sales chances for companies. 

It is impossible to exaggerate the advantages of working with a lead generation business.

  • Saving time: Lead generation takes a lot of time. You can concentrate on your core business operations by outsourcing to an SDR service that does lead generation. Your salespeople will spend more time and effort closing deals than they will on generating leads.
  • Expertise: Lead-generating companies have the resources and know-how to implement concepts that you might not have or be aware of.
  • Cost-effective: Even though hiring a lead generation company may be pricey, you will end up with more qualified leads than if you attempted to do it yourself.
  • Scalability: As your firm grows, a lead generation company in Minneapolis can modify its services to match your evolving demands.  

6 - How do you get Minneapolis-based qualified leads with lead generation?

We believe that creating great leads requires a thorough understanding of your target market and the creation of an ideal customer profile that is suitable with your objectives and product, regardless of where you are in the world.

Understanding your product, your target market, and the demand that emerges from that understanding is our main goal. Even the motivation for founding your business is covered in the specifics.

In light of this, if Minneapolis is your target market, our method requires in-depth research to identify relevant residents (who meet your ICP). Then, we painstakingly compile a list and meticulously go over each profile to obtain vital information.

Then, we develop a tailored marketing campaign to pique their interest and turn them into devoted customers for your company.

7 - How do I start a lead generation campaign?

A lead generation campaign can easily be started with Nerdy Joe. Choose from the three alternatives on our price page the one that best fits your needs and your budget.

We create a project for you on Basecamp as soon as you sign up and accept the invitation to join. We continue our in-depth discussion by talking about significant issues like your target market, your ideal customer profile, and other things to completely comprehend your goals.

If you want us to successfully carry out a campaign on your behalf, we'll also need your account credentials, depending on whether we're using LinkedIn or cold email. We go out of our way to ensure that you are aware of our processes so you may observe them in action.

8 - How does Nerdy Joe work?

At Nerdy Joe, every new lead generation project begins with a discussion about the particulars of the client's industry and the distinctive features of their goods or services. As a consequence of this conversation, we have a deeper understanding of their needs and goals for lead generation.

The presentations that follow take an effort to clarify their particular organizational goals and aspirations in order to customize our efforts and goals. We conduct significant research to determine your ICP and buyer persona after acquiring a thorough understanding.

We also warm up or polish them to make sure that your domains (or LinkedIn account) accurately represent your brand and are appealing to your target audience. Our skilled staff then develops the outreach messages while taking into account the particular requirements of each recipient.

We also warm up or polish them to make sure that your domains (or LinkedIn account) accurately represent your brand and are appealing to your target audience. Our skilled staff then develops the outreach messages while taking into account the particular requirements of each recipient.

We also warm up or polish them to make sure that your domains (or LinkedIn account) accurately represent your brand and are appealing to your target audience. Our skilled staff then develops the outreach messages while taking into account the particular requirements of each recipient.

Our top priorities are cultivating relationships with clients and prospects because they encourage ongoing involvement and create connections that result in conversions.

In conclusion, our approach entails finding leads in your target market, getting in touch with them, and developing relationships with them over time with the ultimate goal of turning them into devoted and lucrative clients for your business. 

9 - How long will it take to get results?

As you are no doubt aware, the initial stages of every B2B lead generation campaign is all about testing, making sense of data, and strategy fine-tuning. This approach allows us to identify the strategy that will produce the best results.

The length of time it takes for each company to see results may vary. While some businesses can find success immediately away, others will need to wait a few weeks before they begin to receive lots of leads.

One thing about us is certain: we routinely produce results throughout the first month of your campaign.

10 - How fast do you start working?

When you initially sign up for our services, we welcome you in our Campfire chat with a colorful assortment of joyful emoticons.

You receive an invitation to work with us as we create a special project for your company on our Basecamp platform.

after a thorough discussion of the goals, ICP, and other crucial elements of your campaign. We might request authorization to access your accounts and domains in order to maintain brand consistency and positive perceptions.

As soon as the study is finished, we begin experimenting with different messages and offers to see which ones your target audience responds to the most favorably.

11 - What is your lead generation process, and what makes you different?

It would be necessary to write a different post to fully explain our process. But like other businesses, ours can be reduced to a few key lead generation stages. However, here's a brief synopsis of it:

  • Market research: We thoroughly investigate your target market, your rivals, and other pertinent information.
  • ICP identification and buyer persona creation: With you, we will discuss and conduct further research to nail your ICP and identify the buyer personas. This step ensures our cold outreach efforts are precisely targeted and effective.
  • Lead research: Using our expertise and powers to identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
  • Customized outreach: We craft personalized cold emails and cold email sequences aimed to captivate and boost interaction.
  • Continuous engagement: We want to communicate with them and build relationships with them in order to gradually win their trust and confidence.

That's it. Using this strategy increases the likelihood that you'll connect with potential leads and turn them into paying customers.

12 - How to hire a lead generation agency?

When you're considering employing a lead generating company, we advise getting in touch with a few companies that complement your brand to find out more about their services.

Examine their experience, past results, customers, and success rate. Goals and available resources should both be considered while making a decision.

Ask specific questions regarding the quantity, caliber, price, and potential conversions of leads.

You are welcome to have a talk with us at Nerdy Joe, as well. We are ready to answer all your questions and provide the information you need to make an informed decision.

13 - Why should I hire a Minneapolis-specific lead generation agency?

Working with a lead generating business in Minneapolis with knowledge of the market can help increase your chances of obtaining high-quality leads because their personnel is familiar with the local dynamics. 

Not all agencies will have their primary headquarters in Minneapolis or even in the USA, so it's vital to keep that in mind. The agency must have the abilities required to operate successfully in your target market in order to find and connect with the most qualified prospects, wherever they may be.

Because of the way we determine your ideal client profile and do lead research, Nerdy Joe is the greatest alternative for lead generation that is specifically tailored to businesses in Minneapolis or anyplace else.

Regardless of the market we're working in, we never give up attempting to thoroughly understand your offers and connect you with the right people. We are able to consistently deliver excellent results as a result.

14 - How can I ensure recipients open and read my messages?

It is an established fact that developing valuable and engaging messages is necessary for engaging audiences. We've discovered, though, that this might not be enough on its own, especially if you're trying to talk to strangers. 

The first interaction and impression have a huge impact on how a potential lead responds to cold marketing. Because of this, we take great care to completely comprehend each ICP and choose the appropriate accounts for each ICP. 

Our staff meticulously investigates each person, gathering information that helps us to personalize the cold emails we send. That’s how we ensure that our messages effectively draw in and hold the interest of the target audience.

15 - How do you measure the effectiveness of a lead generation campaign?

At Nerdy Joe, we measure the effectiveness of our lead generation campaigns through meaningful lead generation performance indicators, like the number of leads generated, the quality of these leads, and conversion rates.

We promptly ascertain your specific objectives and what constitutes a noteworthy accomplishment for you. We think that the success of your LinkedIn lead creation activities was primarily based on the number of leads created. 

When we work with you as a partner, we take into account the features of your company, the product, and your target market. 

The amount of people who sign up for your product, the number of accountants who ask for a demo, and the number of people interested in talking about sales or transactions are all crucial signs if you're selling a FinTech software product to accountants. 

Our main goal is to connect you with clients who are prepared and eager to buy. These metrics provide essential details about your investment and return on investment (ROI). 

While indicators like response rate or open rate are useful for identifying problem areas and planning our next steps, they don't provide a clear picture of how the campaign is faring overall. 

Sadly, despite the fact that they generate results, many lead generation businesses only highlight these qualities.

16 - Do I need to outsource my lead generation?

Although hiring a respected business like Nerdy Joe to handle lead generation is more efficient, lead generation can also be managed internally. 

Agencies could save you a ton of time in addition to their knowledge and creativity. According to sales studies, salespeople spend the majority of their time identifying and qualifying potential new clients; just around 12% of their time is spent in closing deals. 

B2B lead generation companies like ours are able to perform these tasks. Because of our specific knowledge and experience, we can easily find and connect with new clients. This will save your sales personnel time and resources. 

In addition to saving your team time and effort, doing this will ensure that the lead creation protocols are correctly followed. Along with increasing productivity, it frees up your sales force to focus on their best competencies, such face-to-face selling and deal closing.

17 - How do I increase my lead generation response rate?

The low rate of engagement of a lead generation campaign might be attributed to a variety of circumstances. These include, among other things, unattractive offerings, audience preferences, bad profiles, weak messages, and poor audience targeting

So, to resolve these issues before they ever surface, we adopt a proactive approach. A/B testing is the first thing we do to identify which offers and marketing strategies work best with your target market. This offers us the chance to tweak the campaign and alter our tactics for better results.

We also take into account a number of methods for approaching your target audience. Our main goal is to create a go-to-market strategy that is specific to the target market for your firm.