Nerdy Joe — cold email and email marketing agency

We help companies in Melbourne secure 3 - 5 sales meetings every week

Looking for a lead generation agency to get you meetings with potential clients in Melbourne or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Discover the different sectors our sales team has effectively established a sales pipeline for with our B2B lead generation tactics in Melbourne:

lead generation clients of nerdyjoecold email marketingcold email marketingour lead generation process is perfect and generate leads like crazylead generation program to get qualified leadscold email agency near me

Here’s how we can help you enhance your B2B sales in Melbourne in 2023…

Our customized approach is the secret to our success in Melbourne. We leverage our learnings from previous campaigns to avert errors and steer our actions towards effective B2B lead generation campaigns and funnels.

lead generation agency

Target the appropriate prospects

Our team will join forces with you to identify the most valuable segments of your target audience and decision-makers. We'll systematically compile a prospect list that factors in intent and psychographic data for appropriate prospects — making sure our lead generation campaigns are precise and productive.

cold email marketing agency

Construct persuasive offers

We'll identify your ideal customer profile (ICP) and evaluate their pain points, the emotions these challenges incite, and the implications of these factors on their job success. Subsequently, we'll create an offer that caters to these needs and is nearly perfect to be declined.

email marketing agency

Generate leads and secure deals

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our lead generation setting processes and strategies? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study

How does our Melbourne B2B lead generation agency work?

Subscribing to our lead generation and appointment-setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Melbourne area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Melbourne-based lead gen agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

For a business to construct a sales pipeline, the marketing tactic known as B2B lead generation involves establishing and drawing interest in a product or service. It tries to stimulate consumer interest and collect information from those prospective customers in order to create new business opportunities.

This procedure is frequently started by a prospective customer, or "lead," who shows interest in a company's products or services. Social media, event marketing, content marketing, search engine optimization, email marketing, and other techniques can all be used to achieve this.

When a lead is discovered, its information is immediately written down and entered into a lead management system (LMS) or customer relationship management (CRM), where the sales team can follow up for additional contact.

1 - How much do lead generation agencies specialized in Melbourne charge?

Inevitably, it is typical to discover lead generation firms that openly publish on their websites all of the service tiers they offer and the corresponding fees of email marketing or lead generation. The cost of lead generation is not always predetermined.

The cost of these services varies widely depending on the agency, as pricing is typically determined by the firm's expertise, technological know-how, team size, specific requirements for your lead generation campaign, and anticipated outcomes.

Various pricing structures are used by various businesses. Some companies employ a pay-per-lead strategy, while others use a fixed price model. There are also models that base costs on the length of the campaign, the amount of effort necessary, or the size of the project.

Some lead generating businesses may need upfront investment expenses or a commitment to a minimum service period before starting a partnership with you.

According to our research, the cost of lead generation services can range from less than $1,000 to $50,000 per month in light of the aforementioned. The final cost is significantly influenced by your choice of agency, the desired results, and the standing of your company.

Nerdy Joe supports transparent pricing. We comprehend that generating leads, adding potential clients to your sales pipeline, and scheduling meetings or sales opportunities with leads that are genuinely interested are your primary objectives when dealing with a lead generation firm.

As a result, we offer three simple packages at pre-set, flat rates that you pay for the services on a monthly basis. For $499, you receive 2 sales-qualified leads. For $999, you receive 6 sales-qualified prospects. We also offer 15 sales-qualified leads for $1,999.

2 - Do you provide Melbourne-specific lead data when doing lead generation?

Absolutely! We still perform better. 

Unlike other lead generation businesses, Nerdy Joe doesn't instantly compile lists of people and send them dreary, useless emails. Instead, we use platforms like ZoomInfo or Lusha to obtain data about customers or sales. 

A key step in determining our success in lead generation is thoroughly comprehending your ideal customer and their needs. In order to accomplish this, we approach you with a series of probing inquiries that help us determine who your product or service is meant for and why they are your ideal customers. 

Using the information from your comments, we undertake in-depth research, focusing specifically on Melbourne if it is your target market, in order to identify potential prospects in your industry. Then, we launch a targeted outreach effort to engage and attract these leads. You will have more opportunities for business as a result.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

Nerdy Joe considers following every law in Melbourne as well as international guidelines for anti-spam and data privacy a top priority. We take steps to ensure that the ways we gather, store, and manage data respect each individual's right to privacy and comply with all applicable laws and regulations.

4 - What are the best lead generation agencies in Melbourne?

Several trustworthy lead generation companies could be discovered in Melbourne. Here is a succinct list of the best. 

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Treemont Consulting
  • DJM Sales & Marketing.
  • Invenio Solutions.
  • Everise
  • Impactable
  • EBQ
  • And more. 

Despite knowing that certain of the lead generation businesses on this list may not be situated in Melbourne, they have the necessary employees and expertise to fully appreciate your lead generation goals and deliver exceptional results.

5 - What is a lead generation agency, and why do I need one for my Melbourne business?

An organization that provides services to locate and cultivate potential customers for a business's products or services is known as a lead generating agency. To open doors for sales for businesses, they use a number of tactics, strategies, and tools to find, connect with, and qualify leads—potential customers.

For the following reasons, hiring a lead generation company is essential:

  • Saving time: Lead generation takes a lot of time. You can concentrate on your core business operations by outsourcing to an SDR service that does lead generation. Your salespeople will spend more time and effort closing deals than they will on generating leads.
  • Expertise: Firms that specialize in lead generation have the skills and knowledge to use methods that you might not have access to or experience with. 
  • Cost-effective: While it costs money to hire a lead generation company, doing so is ultimately less expensive because it produces more qualified leads than trying to do it yourself. 
  • Scalability: In order to suit your changing needs as your Melbourne company grows, a lead generation company might modify their services 

6 - How do you get Melbourne-based qualified leads with lead generation?

We believe that the trick to effective lead generation, regardless of location, is to have a complete grasp of your target market and the creation of an ideal client profile that is suitable with your offering and objectives.

We therefore make a great effort to fully know your product, its target market, and the reasons why they require it. We will even discuss the original motivation behind launching your firm.

As a result, if you want to select Melbourne as your target market, our technique calls for undertaking thorough research to find relevant locals (who fit your ICP) from that city. We meticulously construct a list and carefully review each profile to acquire the necessary data.

Then, we develop a tailored marketing campaign to pique their interest and turn them into devoted customers for your company.

7 - How do I start a lead generation campaign?

Launching a lead generation campaign with Nerdy Joe is simple. Simply choose the one of our three pricing tiers on our pricing page that best suits your company's requirements and your budget.

As soon as you sign up, we set up a Basecamp project for you and send you an invitation to join. Following that, we conduct a thorough conversation to completely grasp your goals during which we go over crucial issues like your target market, ideal consumer profile, and other vital issues.

We also require your account credentials (depending on whether we're using LinkedIn or cold email) to make sure the campaign we run on your behalf goes off without a hitch. You can follow along with our actions in real time by understanding our procedures, which we make apparent to you.

8 - How does Nerdy Joe work?

At Nerdy Joe, the first step in every new lead generation project is a discussion about the specifics of the client's business and the unique aspects of their product or service. Through this dialogue, we are better able to comprehend their specific lead generation requirements and objectives.

The succeeding interactions are intended to help us better understand their particular business objectives and goals so that we can focus our efforts and use the appropriate strategies. After receiving all the information, we perform in-depth research to determine your ICP and buyer profile.

Furthermore, we make an effort to warm up or prepare your domains (or LinkedIn account) so that they appropriately represent your brand and attract your target audience. Then, our creative team crafts outreach messages that are uniquely suited to every recipient.

Our main focus is on establishing relationships with leads and nurturing them because this method encourages ongoing engagement and forges ties that lead to conversions.

In summary, our method involves locating leads in your target market, connecting with them, and fostering these relationships over time with the ultimate objective of turning them into loyal and profitable customers for your company.

9 - How long will it take to get results?

As you are no doubt aware, the initial stages of every B2B lead generation campaign involve testing, making sense of data, and strategy fine-tuning. This approach allows us to identify the strategy that will produce the best results. 

Given this, every company will experience results at a different pace. While other businesses would need to wait a few weeks to receive a significant quantity of leads, some would see outcomes straight away.

However, there is one thing you can absolutely rely on: your campaign will always yield results in the first month.

10 - How fast do you start working?

We invite you to our offerings with a festive display of joyful emojis in our Campfire chat when you first join up for our services.

You receive an email inviting you to join as we create a special project in our Basecamp platform that is created specifically for your company.

Then, we begin extensive discussions that clarify your objectives, your ICP, and other crucial facets of the campaign. We may request access to your accounts and domains so that we can ensure brand consistency and positive impressions.

Once the groundwork is done, we don't waste any time in starting to test various messages and offers to discover which ones your target audience responds to the best.

11 - What is your lead generation process, and what makes you different?

It would be necessary to write a separate essay to fully explain our process. But like other businesses, ours can be broken down into a few key phases that are essential for lead creation. However, here's a succinct overview of it:

  • Market research: We do in-depth competition and target market research to gain critical insights.
  • ICP identification and buyer persona creation: With you, we will discuss and conduct further research to nail your ICP and identify the buyer personas. This step ensures our cold outreach efforts are precisely targeted and effective.
  • Lead research: Using our expertise and powers to identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
  • Customized outreach: We craft personalized cold emails and cold email sequences aimed to captivate and boost interaction. 
  • Continuous engagement: We will gradually win the trust and credibility of potential leads by developing and maintaining connections with them.

It effectively captures the whole. By using this strategy, you raise the possibility that you'll connect with potential leads and turn them into paying clients.

12 - How to hire a lead generation agency?

When you're considering employing a lead generating company, we advise getting in touch with a few companies that complement your brand to find out more about their services.

Consider their credentials, track record, list of past clients, and success rate. Your goals and financial restrictions should both be taken into account while making a decision. Ask specific questions about lead amount and quality, related costs, and potential conversions.

You are welcome to have a talk with us at Nerdy Joe, as well. We are ready to answer all your questions and provide the information you need to make an informed decision.

13 - Why should I hire a Melbourne-specific lead generation agency?

One of the advantages when collaborating with a lead generation service with experience in the Autin market is a team educated with the local dynamics, enhancing your chances of acquiring high-quality leads.

Remember that not all agencies will have their headquarters in Melbourne or even in the Australia. It's crucial that the agency has the abilities needed to be successful in your target market, successfully tracking down and getting in touch with the best-fit prospects wherever they may be.

Nerdy Joe's approach to determining your ideal client profile and lead research makes us the greatest option for lead generation specifically tailored to businesses in Melbourne or anywhere else.

No matter which market we're focusing on, we never stop trying to fully understand your offers and connect you with the right people. This enables us to consistently deliver fantastic results.

14 - How can I ensure recipients open and read my messages?

It is an established fact that developing valuable and engaging messages is necessary for engaging audiences. We've discovered, though, that this might not be enough on its own, especially if you're trying to talk to strangers.

The first contact or interaction in cold messaging has a significant impact on the potential lead's response. We consequently place great importance on selecting the suitable accounts for each ICP and fully understanding your ICP. 

Our staff meticulously investigates each person, gathering information that helps us to personalize the cold emails we send. That’s how we ensure that our messages effectively draw in and hold the interest of the target audience.

15 - How do you measure the effectiveness of a lead generation campaign?

At Nerdy Joe, we measure the effectiveness of our lead generation campaigns through meaningful lead generation performance indicators, like the number of leads generated, the quality of these leads, and conversion rates.

We start by determining what your precise goals are and what would constitute a significant victory for you. The number of leads generated is, in our opinion, the key indicator of whether your LinkedIn lead generation activities were successful or not. 

When we collaborate with you, we consider the qualities of your business, the product, and your target market. 

The amount of people who sign up for your product, the number of accountants who request a demo, and the number of people interested in talking about sales or transactions, for instance, are relevant indicators if you're selling a FinTech software product to accountants. 

Our major objective is to connect you with passionate and ready to buy buyers. These indicators provide invaluable insight into your investment and the return on investment (ROI) you're making. 

Despite the fact that metrics like response rate or open rate are helpful for pinpointing issue areas and strategizing our next steps, they fall short of offering a complete picture of the campaign's overall or genuine performance. 

Unfortunately, a lot of lead generation businesses solely accentuate these metrics while describing results.

16 - Do I need to outsource my lead generation?

While it can be done to handle lead generation yourself, there are several benefits to outsourcing it to a specialized company like Nerdy Joe. 

Aside from their expertise and creativity, agencies may also help clients save a ton of time. Sales studies show that although salespeople spend the majority of their time contacting and researching potential clients, just around 12% of their time is actually spent actually having meaningful talks and closing deals. 

B2B lead generation services like ours may help by taking on these responsibilities. We can discover and contact new prospects fast thanks to our specialized expertise and experience, freeing up the time and resources of your sales team. 

This ensures that your lead generation operations are managed properly while also saving your team time and effort. Additionally, it increases productivity while letting your sales team focus on what they do best: face-to-face selling and deal closing.

17 - How do I increase my lead generation response rate?

The low response rate of a lead generation campaign might be caused by a variety of circumstances. These include, among other things, unattractive offerings, audience preferences, bad profiles, weak messages, and poor audience targeting.

So, to resolve these issues before they ever surface, we adopt a proactive approach. A/B testing is the first thing we do to identify which offers and marketing strategies work best with your target market. This offers us the chance to tweak the campaign and alter our tactics for better results.

We also consider other approaches to contacting your target audience. The development of a go-to-market strategy specific to your business and your target market is our ultimate objective.