Nerdy Joe — cold email and email marketing agency

Get 3-5 leads or sales appointments every week for your manufacturing business

Looking for a battle-tested lead generation agency to get you meetings with potential clients? We have set over 300 meetings in the last quarter for our clients who are in the manufacturing space, so let us run your lead generation campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our lead generations strategies and campaigns have already helped our clients who are in the manufacturing space generate leads at:

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Here's how we can boost your manufacturing business sales in 2023…

Our tailored lead generation approach is the key to our success. We use our learnings from past lead generation campaigns to avoid mistakes and guide our actions toward successful campaigns.

email marketing company

We'll identify your ideal prospects

We'll determine the most valuable segment of your target audience and decision-makers. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our lead generation campaigns hit the mark.

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We'll craft irresistible offers

We'll delve into your ideal customer profile (ICP), uncover their pain points, and understand the emotions these challenges trigger. Then, we'll create a tailored offer that directly addresses their needs and positions your business as the ultimate solution.

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We'll book meetings and close them

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our lead generation process? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our clients who are in the manufacturing space.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our B2B lead generation agency for manufacturing work?

Subscribing to our lead gen agency for manufacturing businesses is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our manufacturing customers say about us...

Great lead gen campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers, who are in the manufacturing business like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our lead generation agency for manufacturing businesses but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

Generating leads entails arousing and attracting interest in a product or service in order to build a sales pipeline. Identifying potential clients (also known as "leads") who are interested in what you have to offer is what it really boils down to.

The process of luring and persuading people or organizations who might be interested in the services your business has to offer in the manufacturing is regarded as a component of the manufacturing. By using methods like cold emails and LinkedIn outreach, one can start interest in anything.

Let us look at how lead generation could help your company in the Manufacturing:

It is customary to determine your target market in the initial step. Depending on your areas of expertise and service offerings, this might be anything from small enterprises, independent contractors, established businesses, startups, or even single clients for your Manufacturing.

Knowing your target market helps you create a prospect list. You may use LinkedIn's search and filter features to find possible leads depending on the industry, job role, location, firm size, and other criteria. This makes it a very useful tool.

You start communication after making this list. You might do this by introducing your services and expressing a willingness to talk about how you might be of benefit to their company via LinkedIn messages or connection requests. 

Each potential lead should receive a customized and unique message from you, emphasizing how your Manufacturing services may help them address their particular issues. Cold email can be a very successful tactic to use in conjunction with your LinkedIn marketing. 

It's crucial to explain who you are, what your Manufacturing organization does, and most importantly, how you can benefit the recipient's business in a clear, succinct manner when writing an effective cold email. Once again, customization is important. 

Inviting the receiver to a call or meeting with a clear call-to-action (CTA) is also essential. It is your responsibility to interact and nurture these leads once interest has been generated. 

Setting up discovery calls to learn more about their needs or following up with emails or LinkedIn messages, as well as providing pertinent resources like articles or case studies, could all help achieve this. Your objective is to gradually earn their trust and develop a close friendship. 

You'll ideally turn these leads into paying customers by persistently displaying your knowledge and how your Manufacturing services may benefit them.

Remember that this procedure is continuing in closing. Continually luring in and nurturing prospective customers is the goal of lead generation. Your sales funnel will stay filled and your Manufacturing company will keep expanding if you take a constant, proactive approach.

1 - How much do lead generation agencies specializing in manufacturing charge?

The cost of lead gen varies depending on the industry that it is targeting. Additionally, it's extremely uncommon for lead generating companies to openly list on their websites the various service tiers they offer along with the associated charges. 

The way you pay for lead generation services largely varies depending on the agency, as they frequently base it on factors like their expertise, technical aptitude, team size, the unique requirements of your lead generation project, and expected outcomes.

Lead generation agencies also employ various pricing structures. Some opt for a flat fee model, while others operate on a pay-per-lead basis. There are also companies that model their pricing based on the duration of the campaign, the workload involved, or the project's breadth.

Accordingly, the price of lead generation services might range from under $1,000 to $50,000 per month, to offer a rough estimate. Your choice of agency, your goals, and the standing of your business all have a big impact on the final cost.

Also, keep in mind that certain lead generation companies may ask for upfront investment fees or a commitment to a minimum service duration before even initiating a partnership with you.

At Nerdy Joe, we champion pricing transparency. We acknowledge that your main goal in hiring a lead generation agency is to generate leads, channel potential clients into your sales funnel, and secure meetings or sales opportunities with genuinely interested leads.

We understand that and it’s the reason we offer four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.

2 - Do you provide Manufacturing lead data when doing outbound marketing?

Certainly, we do. Yet, there is something you should know about our organization. 

Contrary to common practice espoused by most of the lead generation agencies and experts, our agency’s approach to lead generation campaigns does not rely on using client data or exploiting data and sales intelligence tools like ZoomInfo or Apollo. 

We avoid hastily creating lists of individuals only to inundate them with generic, ineffective outreach. Our success in lead generation is built on our robust methods of deeply understanding your ideal customer and focusing on a particular group of prospects. 

To do this, we ask you a series of probing questions that will enable us to understand precisely who benefits from your product or service and why they make up your ideal audience.

We fully grasp your product and the best uses for it thanks to your comments. Additionally, as we analyze the information gleaned from your responses, we undertake in-depth research to identify possible prospects in your target market and industry.

Following this preliminary work, we launch a tailored lead generation campaign with the intention of engaging and attracting these leads to your company.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

We understand the essential necessity of data privacy and take steps to guarantee that our lead generation methods comply with national and international legislation like the GDPR and CCPA. Given the handling of sensitive financial data, this compliance is particularly crucial in the Manufacturing sector. 

At Nerdy Joe, we only pursue leads who have consented to our contact or who are located in countries that permit business-to-business communication. Additionally, we keep mechanisms in place for leads to opt out, and we guarantee that their data is protected and only utilized for legitimate business needs.

4 - What are the best lead generation agencies for the Manufacturing industry?

It is critical to consider the agency's experience, knowledge, and lead generation strategy when selecting the best lead generation partner for your manufacturing business. Here are the best lead generation companies that work in the Manufacturing sector:

  • Nerdy Joe
  • MediaBoom 
  • Growth Rhino
  • Cleverly
  • Lead Cookie
  • Martal Group
  • Belkins
  • Abstrakt Marketing Group
  • Lead Fuze

The truth is that all lead generation companies will vouch for their ability to deliver an excellent lead generating solution for your Manufacturing company. They serve a wide range of industries instead of focusing on a single one, though.

Nobody among us is special. To succeed for your company, all you need is a staff with the necessary creative abilities. 

Our business, Nerdy Joe, sets itself apart by providing a more customized, goal-oriented approach. We design highly efficient lead generating campaigns that are especially geared to satisfy the particular needs of your Manufacturing company.

5 - What is a lead generation agency, and why do I need one for my Manufacturing firm?

A lead generation agency is, to put it simply, a company that has the knowledge and experience to assist businesses in generating leads that will convert into consumers. Offering a fully-managed solution, they take care of every aspect of the procedure, including the planning, carrying out, and maintenance of lead generating campaigns.

They are composed of copywriting and outreach specialists who are skilled at email marketing, prospect research, and campaign management. They let you connect with new important stakeholders like possible investors, partners, or clients.

They can support you in executing cold outreach campaigns through email or LinkedIn and all you need to do is watch as your sales pipeline fills up with leads ready for conversion. These agencies alleviate the stress of lead generation, allowing you to focus on selling. 

They also free up a lot of time for your sales team, allowing them to concentrate on their main duties—holding meetings and closing deals.

6 - How do you get Manufacturing qualified leads with lead generation?

Nerdy Joe asserts that identifying your target market in detail and developing an ideal customer profile that complements your offerings and goals are the keys to a fruitful lead generation campaign, regardless of the industry you are targeting.

Understanding your product, its specific target market, and their need for it is always of utmost importance to us at Nerdy Joe. For this procedure, we have a special framework. We'll even ask you about the main motivations for starting your firm.

Consequently, if Manufacturinges are your target market, our plan will include extensive research to identify the right individuals in this group (who fit your ICP). After that, we'll create a tailored campaign to interact with them and turn them into leads for your business.

7 - How do I start a lead generation campaign?

An effective lead generation campaign is launched and maintained through a number of procedures. Generally speaking, these involve determining your target audience, creating a message that will persuade, monitoring interaction and constantly improving your strategy, among other things.

If you are working with Nerdy Joe, just select the one of the three packages from our price page that best fits the needs and financial constraints of your business.

We create a project for you on Basecamp and give you an invitation email as soon as you sign up. To better understand your needs and important details like your target market, ideal consumer profile, and other things, we then start a conversation.

Depending on whether we are running an email outreach campaign or a LinkedIn outreach campaign, we then set up new domains or obtain your credentials to lay some groundwork or prepare the landscape. 

Next, we build the outreach lists, conduct prospect research for data enrichment, and draft the initial outreach email or messages — effectively getting everything ready. We walk you through our operational procedure, offering you the ability to track all our actions in real-time.

8 - How does Nerdy Joe work?

At Nerdy Joe, we always start new lead generation initiatives with a careful analysis of the operations of our clients and the key selling points of their products or services. 

This enables our specialists to comprehend your particular requirements and lead generation marketing goals.

Once that’s completed, we engage in thorough discussions to understand your business requirements and ambitions, which allows us to align our efforts and strategies appropriately. We'll conduct comprehensive market research to identify your ICP and create a buyer persona.

We also lay the groundwork necessary to maximize your engagement at the same time. This involves tasks like setting up and warming up new domains for the best email deliverability or enhancing your LinkedIn profile's appearance. It also includes developing outreach lists and prospect research.

The outreach messages and sequences are then created by our staff; each is tailored to appeal to a specific member of your target demographic. In order to generate ongoing engagement and create connections that lead to conversions, our goal is to develop relationships with leads and nurture them.

We also run split testing campaigns experimenting with different offers, sending times, messaging styles, and more. The intention behind this is to discover the go-to-market strategy that resonates best with your target audience.

Additionally, we value openness and give our clients regular, in-depth reports on the success of each campaign.

9 - How long will it take to get results?

Any B2B lead generation campaign's first few days often involve testing, data analysis, and strategic revision, just like with any other lead generation firm. This technique enables us to choose the method that will produce the best results.

As a result, the time frame for receiving leads can vary from business to business. While some businesses might begin receiving leads as soon as the campaign begins, others might have to wait a few weeks to see the same results.

Nerdy Joe still promises that no matter what, you will start to see results within the first month of your campaign.

10 - How fast do you start working?

Our Campfire chat greets you with a barrage of joyful emojis as soon as you join our community. After that, you will be invited to join a special project that we establish on our Basecamp that is specialized especially for your business.

Then, discussions begin regarding your objectives, your target market (ICP), and other essential marketing components. Depending on the situation, we'll either set up new domains or seek access to your current ones (or use your LinkedIn credentials), making sure they are consistent with your brand and present a favorable impression.

As soon as the foundation is established, we start experimenting with different messages and offers to determine which ones connect with your audience the most effectively. Thus, the instant you join up, the work begins.

11 - What is your lead generation process, and what makes you different?

A different, in-depth post would be required to fully describe our procedure. Though it may be distilled down to a few crucial steps, our lead generation process is lengthy. A quick summary of our strategy is provided below:

Pre-campaign phase

The lead generation campaign is launched prior to the completion of these steps.

  • Product research: To comprehend your product's nature completely, we go deep into knowing it. We may then decide on the best sales approach and determine who needs it.
  • Domain/account setup and warm-up: For the campaign, we generate and warm up new domains to make sure they are well-suited for high deliverability rates.
  • ICP identification and buyer persona development: We will identify your top clients and establish the ideal contacts within each organization to ensure maximum engagement, working with you or your sales team. 
  • List building: Based on the mutually agreed ICP and buyer persona, our team manually identifies leads and constructs the outreach lists
  • Prospect research and icebreaker creation: We research each individual on our list for personalization. We leverage the data collected to craft unique touchpoints in the emails, or "icebreakers." 
  • Email/message samples and sequence creation: We draft the cold email copies and cold email sequences, making sure they are uniquely personalized for each recipient.

Campaign phase

  • Monitoring campaign: We keep an eye on the campaign's progress at this point and make notes. According to the prospects' engagement, we divide them into several funnels or categories. 
  • Improvement: If we identify areas for improvement using the data we collect, we put out efforts to improve outcomes. 

Post-campaign phase

  • Reporting: The leads we've produced for your company are sent at the conclusion of the campaign. In contrast, we outline any problems that emerged and how we're resolving them. 
  • Improvement: For the best results, we modify and adapt the campaign as needed. To give the client additional leads, we iterate the process.

Nearly all of that is covered. 

Before creating even one lead generation email, we make it a priority to thoroughly understand your target audience, which sets us apart from other lead generation companies.

Also, we don’t run mass email campaigns. Each potential customer we add to our targeting list is hand-selected and thoroughly investigated. To make sure every email we send and the offers we suggest are appropriate for their needs, we gather information about them. We never send the same email to two prospects since we don't utilize templates.

We focus on short lists and devote time to the rigorous work needed to secure them for your company. The ideal scenario is to create a list of 20 prospects, carry out adequate research before launching campaigns, create individually tailored lead generating emails for each recipient, receive 15 replies, 10 of which are favorable, and produce 6 leads that can be converted.

We don’t need to target thousands of people to yield a few leads that might not even convert into customers. All of our operations are performed manually to guarantee top-tier accuracy and efficiency. We don’t depend on any data intelligence tools or hire freelancers from UpWork or Fiverr for hasty list building.

12 - How to hire a lead generation agency?

We believe that the best course of action in this case is to get in touch with a number of lead generation businesses that are appropriate for your company.

Consider factors such as their experience, success rate, previous clients, skill set, and any guarantees they may be prepared to provide. Your decision-making process should be heavily influenced by your particular objectives and financial constraints.

Ask specific questions on the quantity and caliber of leads they can produce, the related expenses, and the prospective conversion rates.

We also welcome you to engage in a discussion with us at Nerdy Joe (pick a time on our calendar). We’re prepared to answer all your questions and provide the necessary information to help you make an informed decision.

13 - Why should I hire an Manufacturing-specialized lead generation agency?

The likelihood of obtaining high-quality leads increases when you work with a lead generation company experienced in the Manufacturing sector. This is because they have a team that is knowledgeable with the market environment.

The majority of elite firms, nonetheless, won't especially specialize in your Manufacturing market, it is a fact. The crucial factor is the agency's capacity to excel in your target market, successfully discovering and engaging the most pertinent leads, regardless of their location.

Nerdy Joe uses a system to generate leads for your Manufacturing or cannabidiol business that involves identifying your ideal client profile and doing extensive lead research.

We always put two things first: interacting with the right people and fully understanding your offerings. Regardless of the industry at hand, this method enables us to continuously provide outstanding results.

14 - How successful are lead generations?

Lead generation is a powerful marketing strategy that has worked in a variety of industries. Various elements, like campaign idea, target market, and execution, affect the success rate.

According to us, the success of lead generation campaigns depends on a number of important variables, including the relevancy of the target audience, the effectiveness of the messaging approach, the suitability of the offer to the prospect's pain points, and so on.

We promise optimal conversions and engagement. We are confident in our capacity to produce leads for any company with a service or product that addresses a real need and has a favorable product-market fit.

Product-market fit is a vital component in the success of any outbound outreach campaign. If your business is still in the phase of discovering its product-market fit, we might not be the most suitable choice for you.

15 - How do you measure whether a lead generation campaign is effective?

At Nerdy Joe, we measure the success of our lead generation efforts through meaningful lead generation metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.

As a result, we always kick off our cooperation by figuring out what you want to achieve and what would constitute a real win for your company. In our opinion, the quantity of leads generated is the key sign of a successful lead generation campaign.

The most crucial business metrics, for instance, would be the quantity of healthcare organizations signing up for your offer, the quantity of businesses requesting a demo, and the quantity of individuals willing to discuss sales or deals.

Even though indicators like response rates or open rates might help us make modifications and direct our future tactics, they don't always indicate a campaign's success. In reporting outcomes, a lot of lead generation companies, unfortunately, just use these indicators.

16 - Do I need to outsource my lead generation?

Outsourcing lead generation is an effective way to focus your internal resources on core business operations, while leaving the lead generation process to experts. 

When you outsource to Nerdy Joe, you're utilizing a wealth of business knowledge and experience as well as tried-and-true methods that have assisted several Manufacturing firms in generating top-notch leads. 

As a result, hiring Nerdy Joe or another specialized company to handle lead generation for your business is a smart move.

17 - How do I increase my email response rate for my lead generation?

There are many causes of inadequate response rates in lead generating initiatives. These may include, among other things, a failure to comprehend the target market, inefficient communication strategies, unappealing offers, or unsuitable targeting.

We do not just deal with these issues; at Nerdy Joe, we deliberately incorporate them into the planning of our campaigns. To fully comprehend your target audience's demands, interests, and communication preferences, we first do extensive research.

After that, we carefully craft our marketing, using terms and offers that specifically address the issues and goals of your target. We create dialogues intended to engage and foster trust rather than just sending emails.

Additionally, we regularly run A/B tests utilizing various message formats and promotional offers, using the information gleaned to hone and improve our strategy. We are devoted to learning from mistakes and improving depending on input from the real world. We don't presume we have it right from the start.

Furthermore, we are conscious of the fact that not every lead generation strategy is successful. As a result, we take into account other forms of contact besides email, including LinkedIn, in order to interact with your target audience in a way that suits them best.

Our unique and comprehensive approach to lead generation sets us apart from the competition and enables us to consistently achieve high response rates regardless of the industry or target market. Instead of just focusing on the number of leads, we aim for the most significant engagements that lead to successful business relationships.