Nerdy Joe — cold email and email marketing agency

We help companies in London secure 3 - 5 sales meetings every week

Looking for a lead generation agency to get you meetings with potential clients in London or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our B2B lead generation services have already generated quality sales leads at companies like:

lead generation program to get qualified leadslead generation clients of nerdyjoecold email marketingcold email strategycold email agency near mecold email agency around me

Get predictable sales lead with our proven lead generation strategies by outsourcing lead generation to us.

In today's competitive business world, relying on outdated methods that don't guarantee consistent results can be detrimental to your brand visibility and growth. That's where we step in.

email marketing company

We’ll define the ideal prospects for your business

Our team will carefully identify the most promising segments of your target audience and decision-makers in London. We'll manually build a prospect list, incorporating intent and psychographic data, to ensure our lead generation campaigns are laser-focused.

lead generation company

We’ll create compelling offers

We'll define your ideal customer profile (ICP) and understand their pain points; the emotions triggered, and the significance of addressing these issues for their professional success. We'll then craft an irresistible offer that speaks directly to their needs and core values.

cold email marketing

We’ll drive leads and help you close deals

With an offer that resonates with your potential new customers, we'll book more sales calls, add them to your CRM, and let you showcase your expertise by convincing them that your solution is the best fit for their needs.

Want a more in-depth look into our lead generation setting processes and strategies? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our B2B clients.

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study

Are you sold? Let our team fully manage lead generation for you while you focus on closing...

Subscribing to our lead generation and appointment-setting services is pretty straightforward. See for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

high quality leads and more leads from ideal prospects

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B lead generation plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the London region love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at Hunter.io

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our London-based lead gen agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

B2B lead generation is a marketing technique that involves piqueing and capturing interest in a product or service to create a sales pipeline. It aims to pique consumer interest while gathering data from those potential clients for upcoming business opportunities.

This procedure typically begins when a prospective client, or "lead," expresses interest in a business's goods or services. Various methods, including social media, content marketing, event marketing, search engine marketing, email marketing, and more, can be used to achieve this.

Once the lead has been located, the data is gathered and entered into a lead management system or customer relationship management system (CRM), where the sales team can follow up for additional engagement.

1 - How much do lead generation agencies specialized in London charge?

Sadly, it's rare to discover lead generation companies that clearly disclose on their website the various service tiers they offer and the accompanying costs. The cost of lead generation and email marketing is not always predetermined.

The price you pay for these services varies significantly depending on the agency, as pricing is frequently based on knowledge, technical prowess, team size, your campaign's particular needs, and anticipated results.

Different businesses employ various pricing models. Some use flat fees, while others use a pay-per-lead system. There are additional costing models based on the campaign's duration, the amount of work required, or the project's size.

Before working with you, certain lead generating companies could demand upfront investment costs or a dedication to a minimum service time.

Having stated that, according to our information, the monthly cost of lead generation services can be somewhere from less than $1,000 and $50,000. The agency you select, the outcomes you want, and the reputation of your business all have a significant impact on the final price.

We support open pricing here at Nerdy Joe. We recognize that generating leads, directing prospective customers into your sales pipeline, and securing meetings or sales opportunities with seriously interested prospects are your main goals in working with a lead generation firm.

For this reason, we provide three simple packages at fixed, flat rates that you pay monthly for the services. You get two leads that are ready to be sold for $499. You get six leads that are ready for sale for $999. And 15 sales-qualified leads are included in the $1,999 package.

2 - Do you provide London-specific lead data when doing lead generation?

Absolutely! Even so, we perform better.

Contrary to most lead gen companies, we at Nerdy Joe, we don’t use tools like ZoomInfo or Lusha to get data on customers or sales instead of instantaneously compiling lists of people and emailing them dull, worthless messages. 

Understanding your ideal consumer and their wants in-depth is a critical effort that will determine our success in lead generation. To do this, we come at you with a number of probing questions that enable us to understand who your product or service is intended for and why they are your ideal clients. 

We conduct extensive research, focusing particularly on London if that's your target market, using the insights from your comments, to uncover possible leads in your market. Then, in order to engage and draw these leads, we start a tailored outreach effort. This will increase your commercial opportunities.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

Nerdy Joe places a high priority on adhering to all local legislation in London and international data privacy laws. We make sure that all of our methods for collecting, storing, and processing data uphold the rights of every individual to privacy and adhere to all legal requirements. 

4 - What are the best lead generation agencies in London?

In London, there are many reliable lead generation companies. Here is a succinct selection of the best. 

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Treemont Consulting
  • DJM Sales & Marketing.
  • Invenio Solutions.
  • Everise
  • Impactable
  • EBQ
  • And more. 

Despite the fact that some of the lead generation companies on the list may not be situated in London, they have the necessary teams and knowledge to completely comprehend your lead generating requirements and produce excellent results.

5 - What is a lead generation agency, and why do I need one for my London business?

A lead generation agency is a firm that offers services to find and develop prospective clients for a company's goods or services. They discover, get in touch with, and qualify leads—potential customers—using a variety of tactics, strategies, and tools to open doors for sales for companies.

Employing a lead generation business is crucial for a number of reasons:

  • Time saving: Lead generation is a time-consuming process. By outsourcing to a lead generation agency, you can focus on your core business processes. Your salespeople will focus more time and focus on selling rather than doing lead generation.
  • Expertise: Lead generation companies offer the knowledge and resources to put into practice strategies that you might not have access to or knowledge of.
  • Cost-effective: Although hiring a lead generating company comes at a cost, doing so is ultimately more cost-effective because it generates more qualified leads than attempting to do it yourself. 
  • Scalability: A lead generating company can adjust their services to meet your growing needs as your London organization expands. 

6 - How do you get London-based qualified leads with lead generation?

For us, a thorough understanding of your target market and the development of an ideal customer profile that is in line with your product and objectives are essential for effective lead generation, regardless of where you are in the world.

Because of this, our main focus is on thoroughly comprehending your product, its target market, and their need for it. Even the original inspiration for starting your firm will be included.

Therefore, if you choose London as your target market, our plan entails thorough research to identify pertinent locals (who meet your ICP). We then carefully compile a list and examine each profile to get essential information.

From there, we create a customized marketing campaign to pique their interest and win them over as loyal clients for your business.

7 - How do I start a lead generation campaign?

It's easy to launch a lead generation campaign with Nerdy Joe. Simply select one of the three plans on our pricing page that best suits your needs as a business and your financial constraints.

We immediately create a project for you on Basecamp after you register and extend an invitation to join. We next have a lengthy talk to fully understand your goals, going through important topics like your target market, ideal consumer profile, and so forth.

In order to ensure a successful campaign execution on your behalf, we also need your account credentials (depending on whether we're using LinkedIn or cold email). You can follow along with our actions in real time because we make our procedures clear to you.

8 - How does Nerdy Joe work?

At Nerdy Joe, every new lead generation project begins with a discussion about the particulars of the client's business and the distinctive qualities of their goods or services. This conversation helps us better understand their particular lead generation needs and goals.

In order to personalize our efforts and plans, the following dialogues aim to grasp their particular business needs and ambitions. Having a complete understanding, we conduct extensive research to identify your ICP and buyer profile.

Additionally, we prepare or warm up your domains (or LinkedIn account) to make sure it accurately represents your brand and appeals to your target audience. Then, with each recipient's unique needs in mind, our experienced staff creates outreach messages.

Our main priorities are developing relationships and nurturing leads since this strategy encourages continuous interaction and creates connections that result in conversions.

In conclusion, our process entails finding leads in your target market, engaging with them, and cultivating these connections over time with the ultimate goal of turning them into devoted and lucrative clients for your business.

9 - How long will it take to get results?

As you are surely aware, the initial stages of any B2B lead creation are all about testing, data analysis, and plan optimization. This procedure helps us identify the strategy that will produce the best results.

Because of this, the time it takes for each organization to see noticeable results may differ. While some firms might see results right away, others might have to wait a few weeks before receiving a considerable number of leads.

But one thing is certain: during the first month of your campaign, we consistently deliver results.

10 - How fast do you start working?

When you first sign up for our services, we celebrate your arrival with a merry display of happy emoticons in our Campfire chat.

We simultaneously establish a unique project in our Basecamp platform that is built exclusively for your business, and you get an email inviting you to join.

Then, we start having in-depth discussions to fully comprehend your goals, your ICP, and other important aspects of the campaign. In order to make sure your accounts and domains are consistent with your brand and leave a good impression, we could ask for access to them.

Once the foundation is laid, we don't waste any time in starting to test different messaging and offers to see which ones resonate most with your target demographic.

11 - What is your lead generation process, and what makes you different?

Our procedure would need to be thoroughly explained in a separate article. But like other businesses, ours can be distilled into a handful of crucial stages for lead generation. But here's a quick summary of it:

  • Market research: For crucial insights, we thoroughly research your target market and your competitors.
  • ICP identification and buyer persona creation: With you, we will discuss and conduct further research to nail your ICP and identify the buyer personas. This step ensures our cold outreach efforts are precisely targeted and effective.
  • Lead research: Using our expertise and powers to identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
  • Customized outreach: We craft personalized cold emails and cold email sequences aimed to captivate and boost interaction.
  • Continuous engagement: Our objective is to develop and maintain relationships with prospective leads so that over time, we may gain their confidence and credibility.

That's pretty much it. By using this strategy, you increase your chances of engaging with potential leads and converting them into paying customers.

12 - How to hire a lead generation agency?

When you're thinking about hiring a lead creating agency, we recommend getting in touch with a number of businesses that fit your brand to inquire about their services.

Think about their experience, track record, guarantees, prior clientele, and success rate. Additionally, your decision should take into account your goals and financial constraints.

Inquire in detail about the quantity and quality of leads, related expenses, and possible conversions.

You are welcome to have a talk with us at Nerdy Joe, as well. We are ready to answer all your questions and provide the information you need to make an informed decision.

13 - Why should I hire a London-specific lead generation agency?

A team knowledgeable with the local dynamics is one advantage of hiring a lead generation agency with experience in the London market, increasing your chances of obtaining high-quality leads.

Keep in mind that not all agencies will be based in London or even the United States. The important thing is that the agency should possess the skills required to succeed in your target market, successfully locating and contacting the best-fit prospects wherever they may be.

Nerdy Joe is the best option for lead generation specifically suited to businesses in London or anyplace else thanks to our method of identifying your ideal consumer profile and researching leads.

Regardless of the market we're working on, we constantly work to thoroughly comprehend your offers and find the appropriate people to interact with. This enables us to continually give great outcomes.

14 - How can I ensure recipients open and read my messages?

It's common knowledge that effective message creation is essential to grabbing people' attention. However, we've discovered that this might not be enough on its own, especially if you're trying to reach out to people who don't know you yet. 

When it comes to cold messaging, the first interaction and impression have a significant impact on how the potential lead responds. Because of this, we lay a lot of attention on thoroughly comprehending your ICP and identifying the appropriate accounts for each ICP. 

Our staff conducts in-depth research on each person, gathering data points that allow us to incorporate personalisation features into the cold emails we deliver. By doing this, we make sure that our messages properly capture and hold the attention of their recipients.

15 - How do you measure the effectiveness of a lead generation campaign?

At Nerdy Joe, we use important, meaningful lead generation performance indicators like the number of leads generated and the quality of the leads, as well as the conversion rate for the client — to evaluate the effectiveness of our lead generating tactics.

We establish your specific objectives and what constitutes a substantial success for you right away. In our opinion, the major indicator of whether your LinkedIn lead generation initiatives were successful or unsuccessful is the quantity of leads created. 

When you work with us as a partner, we take into account the traits of your company, the product, and your target market. 

The amount of people who register for your product, the number of accountants who request a demo, and the number of people interested in talking sales or deals, for instance, are key indicators if you're selling a FinTech software product to accountants. 

Our main goal is to connect you with customers who are eager and ready to buy. These indicators give you priceless information about your investment and return on investment (ROI). 

While indicators like response rate or open rate are useful for identifying areas for improvement or planning our next steps, they fall short of providing a complete picture of the campaign's overall performance. 

Sadly, when reporting results, many lead generation companies just focus on these indicators.

16 - Do I need to outsource my lead generation?

Although handling lead creation internally is conceivable, outsourcing it to a knowledgeable firm like Nerdy Joe has several advantages and produces superior outcomes. 

Aside from their knowledge and creativity, agencies also offer major time savings. According to sales studies, salespeople spend the majority of their time contacting and conducting market research on potential clients, leaving only approximately 12% of their time for productive interactions and completing agreements. 

Lead generation companies like ours can offer assistance by taking on these duties. We can quickly locate and get in touch with potential clients thanks to our specific knowledge and experience, freeing up the time and resources of your sales team. 

By doing this, you not only save your team time and effort, but you also guarantee that the lead creation processes are carried out effectively. Additionally, it enables your sales force to concentrate on what they do best — face-to-face selling and completing deals—while maximizing productivity.

17 - How do I increase my lead generation response rate?

Multiple reasons may contribute to a lead generating campaign's low response rate. These elements can include incorrect audience targeting, a weak profile, weak messaging, audience preferences, and unattractive offerings, among others. 

At Nerdy Joe, we take a proactive stance to address these problems before they even arise. To determine which offers and message approaches are most effective with your target audience, we start by running A/B testing campaigns right away. This gives us the opportunity to adjust our tactics and improve the campaign for better outcomes. 

We also look into other channels for reaching your target audience. Our ultimate goal is to create a go-to-market strategy that works best for your business and your unique target market.