Nerdy Joe — cold email and email marketing agency

We help companies in Kansas City secure 3 - 5 sales meetings every week

Looking for a lead generation agency to get you meetings with potential clients in Kansas City or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Explore the various industries our sales team has successfully generated a sales pipeline for using our B2B lead generation strategies in Kansas City:

lead generation clients of nerdyjoecold email marketingcold email marketingcold email strategycold email agency around mebest cold email services

Here’s how we can help you strengthen your B2B sales in Kansas City in 2023…

In today's competitive business environment in Kansas City, depending on old-fashioned methods that don't ensure constant results can negatively impact your brand visibility and growth. That's where we intervene.

email marketing company

Target the right prospects

Our team will collaborate with you to recognize the most valuable segments of your target audience and decision-makers. We'll diligently compile a prospect list that includes intent and psychographic data for qualified prospects — ensuring our lead generation campaigns are targeted and successful.

lead generation company

Create engaging offers

We'll locate your ideal customer profile (ICP) and explore their pain points, the emotions these issues stir, and the relevance of these elements to their job performance. Then, we'll create an offer that caters to these needs and is too appealing to resist.

cold email marketing

Generate leads and close deals

Once the offer resonates with your potential customers, we'll arrange a sales call with them, integrate them into your CRM, and you'll do what you excel at—convincing them that you're the ultimate choice.

Want a more in-depth look into our lead generation setting processes and strategies? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Kansas City B2B lead generation company operate?

Subscribing to our lead generation and appointment-setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Kansas City area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Kansas-City-based lead gen agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

B2B lead generation is a marketing technique that involves arousing and capturing interest in a product or service in order to fill their sales pipeline. In order to acquire information for prospective business prospects, it seeks to catch consumers' attention while also attracting potential customers.

When a potential customer, or "lead," shows interest in the products or services offered by a company, this process frequently gets started. This can be done in a number of methods, such as through social media, event marketing, content marketing, search engine marketing, email marketing, and others.

After a lead is discovered, data is gathered and entered into a lead management system or customer relationship management system (CRM) so that the sales team may follow up for further engagement.

1 - How much do lead generation agencies specialized in Kansas City charge?

Unfortunately, it's difficult to come across lead generation companies who are honest about the different service tiers and associated costs on their website. Lead generation expenses are not always predictable.

The price of these offerings varies substantially depending on the agency because it frequently depends on expertise, technical acumen, team size, the unique requirements of your campaign, and expected outcomes.

Different companies use different approaches to pricing. Some businesses impose fixed fees, while others operate on a pay-per-lead basis. There are additional price formulas available based on the length of the campaign, the amount of work necessary, or the complexity of the project.

Some lead generation businesses may demand upfront charges or a commitment to a minimum period of service time before they begin to interact with you.

Having said that, our research indicates that the monthly cost of lead generation services may range from $100 to $50,000. The final cost is greatly influenced by the agency you choose, the results you desire, and the standing of your company.

Joe the Nerd supports open pricing. We are conscious of the fact that, when working with a lead generation company, your main objectives are to generate leads, add prospective customers to your sales pipeline, and book meetings or sales opportunities with truly interested prospects.

As a result, we offer three simple packages at pre-set, flat rates that you pay for the services on a monthly basis. For $499, you receive 2 sales-qualified leads. For $999, you receive 6 sales-qualified prospects. We also offer 15 sales-qualified leads for $1,999.

2 - Do you provide Kansas City-specific lead data when doing lead generation?

Absolutely! Even yet, we continue to do better.

We don't immediately create lists of individuals and bombard them with a deluge of sterile, ineffective messages; instead, we use technologies for customer information or sales intelligence, such as ZoomInfo or Lusha. 

If we are effective in generating leads, it will be because we have a thorough understanding of your target customer and their needs. In order to do this, we question you in a number of enlightening methods that help us comprehend who your product or service is meant for and why they are your perfect clients. 

If Kansas City is your target market, we carry out extensive study using the data from your comments to find potential leads in your market. A targeted outreach campaign is then launched in an effort to engage and attract these leads. You will thus have more business opportunities.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

Following all local Kansas City regulations as well as international guidelines for anti-spam and data privacy is very important to Nerdy Joe. We take care to protect each individual's right to privacy and to comply with all applicable legal requirements in all of our processes for gathering, storing, and processing data.

4 - What are the best lead generation agencies in Kansas City?

There are numerous trustworthy lead generation businesses in Kansas City. The top options are briefly listed here. 

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Treemont Consulting
  • DJM Sales & Marketing.
  • Invenio Solutions.
  • Everise
  • Impactable
  • EBQ
  • And more. 

Even if some of the lead generation businesses on the list may not be located in Kansas City, they have the personnel and expertise required to fully appreciate your lead generating goals and deliver top-notch outcomes.

5 - What is a lead generation agency, and why do I need one for my Kansas City business?

A lead generating agency is a business that provides services to identify and cultivate potential customers for a company's products or services. They use a range of methods, strategies, and resources to find, engage with, and qualify leads—potential consumers. For businesses, this creates sales opportunities.

The importance of employing a lead generation company cannot be overstated.

  • Saving time: Lead generation takes a lot of time. You can concentrate on your core business operations by outsourcing to an SDR service that does lead generation. Your salespeople will spend more time and effort closing deals than they will on generating leads.
  • Expertise: Lead generation businesses have the tools and know-how to implement ideas that you might not have or be aware of.
  • Cost-effective: While hiring a lead generation company may be pricey, you will end up with more qualified leads than if you were to do it yourself.
  • Scalability: As your firm grows, a lead generation company in Kansas City can modify its services to match your evolving needs.  

6 - How do you get Kansas City-based qualified leads with lead generation?

Wherever you are in the world, in our opinion, effective lead generation requires the development of an ideal client profile that is consistent with your product and objectives and a deep grasp of your target market.

We place a high premium on fully comprehending your product, its target market, and their resulting demand for it. The content will even cover your first driving force for launching your business.

As a result, if Kansas City is your target market, our technique necessitates in-depth investigation to locate pertinent locals (who meet your ICP). After that, we meticulously construct a list and examine each profile to gather crucial data.

Then, we develop a tailored marketing campaign to pique their interest and turn them into devoted customers for your company.

7 - How do I start a lead generation campaign?

It's simple to launch a lead generation campaign with Nerdy Joe. Choose the option from our three options on our price page that best fits your company's requirements and your spending limit.

We start a project on Basecamp for you as soon as you sign up and accept the invitation to join. We go over significant issues like your target market, ideal consumer profile, and other things to completely comprehend your aims as we continue our extensive talk.

Whether we're utilizing LinkedIn or email, we'll also need your account credentials to run a successful campaign on your behalf. We take effort to make sure you understand how we operate so you can see our operations in real time.

8 - How does Nerdy Joe work?

At Nerdy Joe, every new lead generation project begins with a discussion about the particulars of the client's industry and the distinctive features of their goods or services. This conversation helps us understand their particular lead generation needs and goals.

In order to customize our efforts and aims, the conversations that follow aim to grasp their unique business requirements and ambitions. After gaining a thorough understanding, we conduct in-depth research to determine your ICP and buyer profile.

In order to make sure that your domains (or LinkedIn account) accurately reflect your brand and are appealing to your target audience, we also warm up or prepare them. The outreach messages are then created by our talented team while taking into account the unique needs of each recipient.

Our main priorities are developing connections with clients and nurturing prospects since this approach encourages ongoing engagement and creates connections that result in conversions.

In conclusion, our approach entails finding leads in your target market, getting in touch with them, and cultivating these relationships over time with the ultimate objective of turning them into devoted and lucrative clients for your business.

9 - How long will it take to get results?

As you are no doubt aware, the initial stages of every B2B lead generation campaign involve testing, making sense of data, and strategy fine-tuning. This approach allows us to identify the strategy that will produce the best results.

Therefore, the period of time it takes for any organization to start noticing effects may vary. While some businesses may see benefits immediately, others may need to wait a few weeks before seeing a major increase in leads.

You can, however, rely on us for one thing: we routinely produce results for the first month of your campaign.

10 - How fast do you start working?

When you first sign up for our services, we welcome you in our Campfire chat with a festive display of joyful emoticons.

You receive an invitation to join us as we create a special project for your company on our Basecamp platform.

The goals, ICP, and other crucial elements of your campaign are then thoroughly discussed. We may request access to your accounts and domains in order to maintain brand consistency and positive perceptions.

Following completion of the research, we immediately begin testing a range of messages and offers to see which ones your target audience reacts to the best.

11 - What is your lead generation process, and what makes you different?

A different post would need to be created in order to adequately discuss our process. However, like most businesses, ours can be boiled down to a few essential lead generation stages. However, here's a succinct overview of it:

  • Market research: We carefully review your target market and your rivals in order to acquire vital information. 
  • ICP identification and buyer persona creation: With you, we will discuss and conduct further research to nail your ICP and identify the buyer personas. This step ensures our cold outreach efforts are precisely targeted and effective.
  • Lead research: Using our expertise and powers to identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
  • Customized outreach: We craft personalized cold emails and cold email sequences aimed to captivate and boost interaction.
  • Continuous engagement: Engaging potential customers continuously is our goal in order to build connections with them and gradually win their credibility and confidence.

With the help of this method, you have a better chance of getting in touch with prospective leads and turning them into paying customers.

12 - How to hire a lead generation agency?

When you're considering employing a lead generating company, we advise getting in touch with a few companies that complement your brand to find out more about their services.

Consider their background, prior performance, clientele, and success rate. Your decision should take into account your objectives and the available funds. Ask specific questions about lead quantity, quality, pricing, and conversion potential.

You are welcome to have a talk with us at Nerdy Joe, as well. We are ready to answer all your questions and provide the information you need to make an informed decision.

13 - Why should I hire a Kansas City-specific lead generation agency?

Collaborating with a lead generation company with local market expertise in Kansas City might improve your chances of obtaining high-quality leads because their workforce is familiar with the peculiarities of the area.

Remember that not every agency will have its primary office in Kansas City or even in the USA. The agency needs to be proficient in your target market in order to locate and reach the best potential customers wherever they may be.

Nerdy Joe is the greatest choice for lead generation specifically suited to enterprises in Kansas City or anywhere else because of our method for creating your ideal client profile and lead research.

Regardless of the area we are focusing on, we are constantly working to completely understand your offers and link you with the right people. Because of this, we are consistently able to achieve great results.

14 - How can I ensure recipients open and read my messages?

It is an established fact that developing valuable and engaging messages is necessary for engaging audiences. We've discovered, though, that this might not be enough on its own, especially if you're trying to talk to strangers.

How a potential lead reacts to cold marketing is significantly influenced by the initial encounter and perception. We therefore take great care to fully understand each ICP and select the proper accounts for each ICP. 

Our staff meticulously investigates each person, gathering information that helps us to personalize the cold emails we send. That’s how we ensure that our messages effectively draw in and hold the interest of the target audience.

15 - How do you measure the effectiveness of a lead generation campaign?

At Nerdy Joe, we measure the effectiveness of our lead generation campaigns through meaningful lead generation performance indicators, like the number of leads generated, the quality of these leads, and conversion rates.

We immediately determine your specific goals and what counts as a significant accomplishment for you. We believe that the quantity of leads generated was the key determinant of the effectiveness of your LinkedIn lead creation efforts. 

We consider the characteristics of your business, the product, and your target market when we collaborate with you as a partner. 

If you're marketing a FinTech software product to accountants, the number of people who sign up for your product, the number of accountants who request a demo, and the number of people interested in discussing sales or transactions are all essential indicators. 

Connecting you with customers who are eager and prepared to buy is our primary objective. These metrics offer vital information about your investment and return on investment (ROI). 

Although metrics like response rate or open rate are helpful for pinpointing problem areas and strategizing our next moves, they don't give a comprehensive picture of how the campaign is doing all in all. 

Unfortunately, many lead generating businesses only emphasize these traits while delivering results.

16 - Do I need to outsource my lead generation?

It is possible to manage lead generation in-house, but there are several benefits to outsourcing it to a reputable company like Nerdy Joe, and the results are better. 

Aside from their expertise and originality, agencies could help you save a ton of time. According to sales studies, salespeople spend most of their time pursuing and researching potential new clients, and only around 12% of their time actually closing deals. 

B2B lead generation services, such as ours, can take on these responsibilities. We can swiftly locate and connect with new clients thanks to our specialized expertise and experience, which will spare your sales staff time and resources. 

By doing this, you can ensure that the lead creation procedures are carried out correctly while also saving your team time and effort. It also increases productivity while enabling your sales team to concentrate on their best areas, such as face-to-face selling and completing deals.

17 - How do I increase my lead generation response rate?

The low response rate of a lead generation campaign might be caused by a variety of circumstances. These include, among other things, unattractive offerings, audience preferences, bad profiles, weak messages, and poor audience targeting.

So, to resolve these issues before they ever surface, we adopt a proactive approach. A/B testing is the first thing we do to identify which offers and marketing strategies work best with your target market. This offers us the chance to tweak the campaign and alter our tactics for better results.

We also consider several ways to get in front of your target market. Our main objective is to develop a go-to-market plan that is tailored to your company's particular target market.