Nerdy Joe — cold email and email marketing agency

We help companies in Houston secure 3 - 5 sales meetings every week

Looking for a lead generation agency to get you meetings with potential clients in Houston or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Using our battle-tested lead generation campaigns, our Houston-based clients have generated leads at:

lead generation clients of nerdyjoecold email marketingemail marketing companycold email strategycold email agency near mebest cold email services

Here's how we can boost your B2B sales in Houston in 2023…

Why go through trial and error when you can rely on the expertise of a team that has generated over 1000 leads for clients in the past quarter?

cold email marketing

Get in front of the right prospects

Our team will pinpoint the most valuable audience and decision-makers to pursue in Houston. We'll carefully curate a list of prospects, taking into account their intent and psychographic data to ensure our campaign hits the mark.

lead generation company

Make them an irresistible offer

We’ll determine what’s our ICPs’ pain points in Houston, what emotions each of the pain points triggers, and how this is key to the success of their job. We’ll then craft an offer that fits, and they can’t say no to.

email marketing agency

We'll transform leads into loyal customers

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our lead generation setting processes and strategies? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Houston B2B lead generation company operate?

Subscribing to our lead generation and appointment-setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Houston area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Houston-based lead gen agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

In order to fill a sales funnel, the primary goal of the marketing approach known as B2B lead generation is to create and capture interest in a product or service. In order to create new business opportunities, it makes an effort to arouse consumer interest and collects information from those potential customers.

A prospective customer, or "lead," who shows interest in a company's products or services often starts this process. Numerous tactics, including event marketing, social media marketing, content marketing, SEO, email marketing, event marketing, and more, can be used to achieve this.

In order for the sales team to follow up for more contact, leads are recognized as soon as they are discovered, and their specifics are noted and placed into a customer relationship management (CRM) or lead management system (LMS).

1 - How much do lead generation agencies specialized in Houston charge?

Sadly, it is uncommon to discover lead generation providers that clearly publish on their website the many service tiers they offer and the accompanying charges. The cost of lead generation is not always predetermined.

The cost of these services varies greatly depending on the agency, as pricing is frequently determined by the firm's expertise, team size, experience, the specific needs of your lead generation campaign, and anticipated outcomes.

Pricing tactics used by various businesses vary. Some companies only impose a flat fee, while others use a pay-per-lead business model. Numerous models base costs on the duration of the campaign, the volume of work required, or the scope of the project.

Some lead generating firms could need upfront investment money or a commitment to a minimum period of service time before they start working with you.

In light of the aforementioned, our figures suggest that the cost of lead generation services could range from less than $1,000 to $50,000 per month. The final cost will be greatly influenced by your choice of agency, the desired results, and the reputation of your company.

At Nerdy Joe, we advocate for open pricing. When dealing with a lead generation firm, we are aware that your primary objectives are to generate leads, add potential clients to your sales pipeline, and schedule meetings or sales opportunities with leads who are sincere in their interest.

As a result, we offer three simple packages at pre-set, flat rates that you pay for the services on a monthly basis. For $499, you receive 2 sales-qualified leads. For $999, you receive 6 sales-qualified prospects. We also offer 15 sales-qualified leads for $1,999.

2 - Do you provide Houston-specific lead data when doing lead generation?

Absolutely! But we're becoming better all the time.

Unlike other lead generation businesses, Nerdy Joe doesn't instantly compile lists of people and send them dreary, useless emails. Instead, we use platforms like ZoomInfo or Lusha to obtain data about customers or sales. 

One of the most important steps in assessing our performance in lead generation is thoroughly comprehending your target consumer and their needs. In order to accomplish this, we probe you with a series of questions that help us determine who your product or service is meant for and why they are your ideal clients. 

When Houston is your target market, we pay close attention when conducting in-depth research there and use the knowledge we gather from your input to find potential customers. A targeted outreach campaign is then launched to engage and entice these leads. You will thus have more business opportunities.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

The adhering to of all local laws in Houston and international guidelines for anti-spam and data privacy is a top priority for Nerdy Joe. We ensure that all of our procedures for gathering, storing, and managing data respect each individual's right to privacy and abide by all applicable rules and laws.

4 - What are the best lead generation agencies in Houston?

There are numerous reliable lead generation businesses in Houston. Only the greatest are included on this list. 

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Treemont Consulting
  • DJM Sales & Marketing.
  • Invenio Solutions.
  • Everise
  • Impactable
  • EBQ
  • And more. 

Considering the fact that some of the lead generation businesses on this list are not based in Houston, they have the personnel and expertise necessary to appreciate your lead generating objectives and deliver exceptional outcomes.

5 - What is a lead generation agency, and why do I need one for my Houston business?

A lead generation agency is a company that offers services to locate and cultivate potential customers for a business's products or services. They make use of a range of techniques, plans, and resources to find, connect with, and qualify leads—potential consumers. This provides businesses with new sales options.

Several aspects make hiring a lead generation company necessary:

  • Saving time: Lead generation takes a lot of time. You can concentrate on your core business operations by outsourcing to an SDR service that does lead generation. Your salespeople will spend more time and effort closing deals than they will on generating leads.
  • Expertise: Companies that generate leads may be able to assist you in using strategies that you might not have access to or experience with. 
  • Cost-effective: In the long run, employing a lead generation company will be less expensive since they will produce more qualified leads than you could if you tried to do it yourself. 
  • Scalability: As your business expands, a lead generation company in Houston can modify their services to fit your changing needs. 

6 - How do you get Houston-based qualified leads with lead generation?

The keys to successful lead generation, in our opinion, are the creation of an ideal customer profile that is suitable with your offering and objectives, regardless of location, and a thorough understanding of your target market.

As a result, we spend a lot of time learning about your product, its target market, and the reasons why they require it. You'll learn all you need to know to launch your business, even from scratch.

As a result, if you choose to use Houston as your target market, our strategy requires intensive research to identify individuals there who are pertinent and meet your ICP. We methodically construct a list and scrutinize each profile to acquire essential data.

Then, we develop a tailored marketing campaign to pique their interest and turn them into devoted customers for your company.

7 - How do I start a lead generation campaign?

Starting a lead generation campaign with Nerdy Joe is simple. Simply choose the pricing tier from our three options on our pricing page that best suits your needs as a business and your financial constraints.

We immediately establish a Basecamp project for you after you register, and we send you an email inviting you to join. Once we have a thorough understanding of your goals, we have a lengthy conversation in which we go over critical subjects including your target market, ideal customer profile, and other crucial issues.

Depending on whether we're using LinkedIn or cold email, we also require your account credentials to make sure the campaign we run on your behalf is successful. You can follow our actions in real time if you understand our methodology, which we make apparent to you.

8 - How does Nerdy Joe work?

At Nerdy Joe, every new lead generation project starts with a discussion about the specifics of the client's business and the unique aspects of their product or service. Our understanding of their specific lead generating needs and objectives has improved as a result of this dialogue.

The subsequent encounters are created to make it simpler for us to appreciate their distinct business goals and aspirations so that we can focus our efforts and use the most effective methods. After gathering all the data, we carry out a thorough investigation to determine your ICP and buyer profile.

Additionally, in an effort to accurately represent your brand and attract your target audience, we work to warm up or prepare your domains (or LinkedIn account). Our creative team then creates a unique outreach message for each individual.

Since this technique encourages ongoing interaction and forges links that lead to conversions, our main objective is to establish relationships with leads and nurture them.

The bottom line is that our strategy comprises locating leads in your target market, getting in touch with them, and fostering these relationships over time with the ultimate goal of turning them into loyal and profitable customers for your company.

9 - How long will it take to get results?

As you are no doubt aware, the initial stages of every B2B lead generation campaign involve testing, making sense of data, and strategy fine-tuning. This approach allows us to identify the strategy that will produce the best results.

It also implies that the rate at which each organization experiences results will vary. Others would have to wait a few weeks to get a significant amount of leads, while some businesses would see results immediately away.

However, there is one thing you can absolutely rely on: your campaign will always yield results in the first month.

10 - How fast do you start working?

We embrace you in our Campfire chat with a festive display of joyful emojis when you first join up for our services.

You obtain an email inviting your participation as we build a special project specifically for your company on our Basecamp platform.

Then, we commence in-depth discussions to completely understand the objectives, ICP, and other crucial facets of your campaign. We could request access to your accounts and domains to maintain brand consistency and good perceptions.

As soon as the study is finished, we start testing a range of messages and offers to discover which ones your target audience reacts to the best.

11 - What is your lead generation process, and what makes you different?

It would take a full post to thoroughly outline each step of our process. However, like most businesses, ours can be boiled down to a few essential lead generation stages. However, here's a succinct overview of it:

  • Market research: We thoroughly investigate our target market and the competition in order to gain important insights.  
  • ICP identification and buyer persona creation: With you, we will discuss and conduct further research to nail your ICP and identify the buyer personas. This step ensures our cold outreach efforts are precisely targeted and effective.
  • Lead research: Using our expertise and powers to identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
  • Customized outreach: We craft personalized cold emails and cold email sequences aimed to captivate and boost interaction.
  • Continuous engagement: We will progressively win potential customers' trust and credibility by developing and maintaining connections with them.

Every aspect is covered. Your chances of connecting with potential leads and turning them into paying clients increase with the use of this strategy.

12 - How to hire a lead generation agency?

When you're considering employing a lead generating company, we advise getting in touch with a few companies that complement your brand to find out more about their services. 

Consider their background, track record, assurances, clientele, and rate of success. In making your decision, keep in mind your goals and available budget.

Ask targeted inquiries to learn more about the amount, quality, costs, and potential conversions of leads.

You are welcome to have a talk with us at Nerdy Joe, as well. We are ready to answer all your questions and provide the information you need to make an informed decision.

13 - Why should I hire a Houston-specific lead generation agency?

There are many benefits to working with a lead generation company in Houston with local market expertise, including a team that is familiar with the local dynamics, enhancing your chances of acquiring high-quality leads.

Remember that not all agencies will have their headquarters in Houston or even the USA. The agency must have the abilities necessary to succeed in your target market, successfully tracking down and connecting with the most suitable prospects wherever they may be.

Nerdy Joe is the greatest option for lead generation tailored to businesses in Houston or anywhere else because of our method for determining your ideal client profile and lead research.

No matter whatever industry we are focusing on, we are continually striving to completely understand your offers and make the right connections for you. This allows us to consistently deliver great results.

14 - How can I ensure recipients open and read my messages?

It is an established fact that developing valuable and engaging messages is necessary for engaging audiences. We've discovered, though, that this might not be enough on its own, especially if you're trying to talk to strangers.

The response from a potential lead is significantly influenced by the initial engagement, or contact, in cold messaging. Therefore, it is imperative that we fully know your ICP and establish the right accounts for each ICP. 

Our staff meticulously investigates each person, gathering information that helps us to personalize the cold emails we send. That’s how we ensure that our messages effectively draw in and hold the interest of the target audience.

15 - How do you measure the effectiveness of a lead generation campaign?

At Nerdy Joe, we measure the effectiveness of our lead generation campaigns through meaningful lead generation performance indicators, like the number of leads generated, the quality of these leads, and conversion rates.

We start by evaluating your goals and what a significant victory for you would be. The quantity of leads generated, in our opinion, was an essential indicator of whether your LinkedIn lead creation efforts were effective or unsuccessful. 

When working with you, we consider the qualities of your business, the product, and your target market. 

If you're selling a FinTech software product to accountants, important indicators include the number of people who sign up for your product, the number of accountants who request a demo, and the number of people interested in talking about sales or transactions, for example. 

Our main objective is to connect you with consumers who are enthusiastic and interested. These indicators provide invaluable insight into the investment you are making and return on investment (ROI) that you are realizing. 

Although metrics like response rate or open rate are helpful for pinpointing issue areas and strategizing our next steps, they don't give a whole view of the campaign's overall or genuine performance. 

Unfortunately, many lead generating companies simply stress these figures when talking about results.

16 - Do I need to outsource my lead generation?

Even though managing lead generation on your own is feasible, there are various advantages to contracting with a seasoned company like Nerdy Joe. 

In addition to their expertise and creativity, agencies can be incredibly time-efficient. According to sales studies, salespeople spend only 12% of their time actually completing deals and participating in meaningful conversations, since they spend the rest of their time contacting and investigating potential customers. 

By assuming these responsibilities, B2B lead generation services can contribute. We can swiftly locate and connect with new customers thanks to our specialized expertise and experience, which will spare your sales staff time and resources. 

In addition to ensuring the effectiveness of your lead generation activities, doing this will also help your team save time and effort. It also increases productivity and frees up your sales force to focus on their strongest suit, which are in-person selling and deal closing, respectively.

17 - How do I increase my lead generation response rate?

The low response rate of a lead generation campaign might be caused by a variety of circumstances. These include, among other things, unattractive offerings, audience preferences, bad profiles, weak messages, and poor audience targeting.

So, to resolve these issues before they ever surface, we adopt a proactive approach. A/B testing is the first thing we do to identify which offers and marketing strategies work best with your target market. This offers us the chance to tweak the campaign and alter our tactics for better results.

Additionally, we consider numerous strategies for reaching your target audience. Our major objective is to develop a distinctive go-to-market strategy for your business and target market.