Nerdy Joe — cold email and email marketing agency

We generate 3 - 5 sales meetings every week for your home improvement business

Looking for a battle-tested lead generation agency to get you meetings with potential clients? We have set over 300 meetings in the last quarter for our clients who are in the home improvement space, so let us run your lead generation campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our lead generations strategies and campaigns have already helped our clients who are in the home improvement space generate leads at:

cold email strategycold email agency near meemail marketing companycold email marketingour lead generation process is perfect and generate leads like crazylead generation clients of nerdyjoe

Here’s how we can help you skyrocket your home improvement services business' sales in 2023…

Our tailored lead generation approach is the key to our success. We use our learnings from past lead generation campaigns to avoid mistakes and guide our actions toward successful campaigns.

lead generation agency

We'll target the right prospects

We'll determine the most valuable segment of your target audience and decision-makers. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our lead generation campaigns hit the mark.

cold email marketing agency

We'll create compelling offers

We’ll determine what’s our ICPs’ pain points, what emotions each of the pain points triggers, and how this is key to the success of their job. We’ll then craft an offer that fits, and they can’t say no to.

email marketing agency

We'll set meetings and close deals

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our lead generation process? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our clients who are in the home improvement space.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our B2B lead generation agency for home improvement businesses work?

Subscribing to our lead gen agency for home improvement businesses is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers who are home improvement customers say about us...

Great lead gen campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers, who are in the home improvement business like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at Hunter.io

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our lead generation agency for home improvement businesses but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

The process of igniting and capturing interest in a good or service with the goal of creating a sales pipeline is referred to as lead generation in marketing. In other words, the goal is to identify potential clients (also known as "leads") who are interested in your products or services.

It refers to the method of attracting and persuading individuals and groups who might be interested in the Home Improvement Services products and services your business offers. This entails arousing interest through methods like outreach on LinkedIn and cold emails.

Take into account the following ways that lead generation might benefit your Home Improvement Services company:

Usually, the first stage entails determining your target market. Depending on your areas of expertise and service offered, this might be anything from small enterprises, freelancers, huge corporations, startups, or even individual clients for your Home Improvement Services firm.

Following identification of your target market, you create a prospect list. You can use LinkedIn's search and filter features to find possible leads based on industry, job role, area, firm size, and more, making it a highly effective tool for this.

You make contact after compiling this list. You might do this by introducing your services and expressing a willingness to talk about how you might be able to benefit their business through LinkedIn messages or connection requests. 

This outreach should be tailored and unique to every potential lead, highlighting how your Home Improvement Services products can solve their specific problems. Cold emailing can be a very successful tactic in addition to your LinkedIn marketing. 

Writing a good cold email requires stating who you are, what your Home Improvement Services firm does, and most crucially, how you can benefit the recipient's business in a clear, succinct manner. Personalization is crucial here once more. 

Additionally, it's essential to finish with a call to action (CTA) that is explicit and invites the receiver to a call or meeting. Your objective is to interact with and nurture these leads once interest has been generated. 

This might be accomplished by sending follow-up emails or LinkedIn messages, sharing pertinent resources such as articles or case studies, or scheduling discovery conversations to learn more about their needs. Your goal is to develop a solid rapport with these potential customers over time by earning their trust. 

By consistently showcasing your knowledge and how your Home Improvement Services services may benefit them, you will ideally convert these leads into paying customers.

Last but not least, remember that this process is continuing. Continuously recruiting and fostering potential customers is the goal of lead generation. Your sales pipeline will remain full and your Home Improvement Services company will continue to expand if you take a continuous, aggressive approach.

1 - How much do lead generation agencies specializing in the Home Improvement Services industry charge?

Different target industries have different lead generation costs. Additionally, it's extremely uncommon to find lead generating companies who publicly list on their websites the various service tiers they offer along with the associated charges. 

The amount you pay for lead generation services varies widely depending on the agency, as they typically base it on things like their knowledge, technical prowess, team size, the particular needs of your lead generation project, and anticipated results.

Lead generation agencies also employ various pricing structures. Some opt for a flat fee model, while others operate on a pay-per-lead basis. There are also companies that model their pricing based on the duration of the campaign, the workload involved, or the project's breadth.

Nevertheless, to provide a rough estimate, lead generation services can cost anywhere from less than $1,000 to $50,000 each month. The agency you choose, the results you want, and the status of your business all have a big impact on the final cost.

Also, it’s possible that certain lead generation companies ask for upfront investment fees or a commitment to a minimum service duration before even initiating a partnership with you.

At Nerdy Joe, we champion pricing transparency. We acknowledge that your main goal in hiring a lead generation agency is to generate leads, channel potential clients into your sales funnel, and secure meetings or sales opportunities with genuinely interested leads.

We understand that and it’s the reason we offer four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.

2 - Do you provide Home Improvement Services lead data when doing outbound marketing?

We do, indeed. However, there is something you should know about our organization. 

Contrary to common practice espoused by most of the lead generation agencies and experts, our agency’s approach to lead generation campaigns does not rely on using client data or exploiting data and sales intelligence tools like ZoomInfo or Apollo. 

We avoid hastily creating lists of individuals only to inundate them with generic, ineffective outreach. Our success in lead generation is built on our robust methods of deeply understanding your ideal customer and focusing on a particular group of prospects.

To do this, we ask you a series of probing questions that will enable us to understand precisely who benefits from your product or service and why they make up your ideal audience.

We fully grasp your product and the best uses for it thanks to your comments. Additionally, as we analyze the information gleaned from your responses, we undertake in-depth research to identify possible prospects in your target market and industry.

Following this preliminary work, we launch a tailored lead generation campaign with the intention of engaging and attracting these leads to your company.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

We recognize the critical importance of data privacy and ensure our lead generation practices are in line with international anti-spam laws. Given the handling of sensitive financial data, this compliance is particularly significant in the Home Improvement Services industry. 

At Nerdy Joe, we only target leads who have expressed an interest in hearing from us or who are located in places where business-to-business contact is legal. We also maintain explicit methods for leads to opt-out, guarantee the security of their data, and ensure that it is only used for legitimate business purposes.

4 - What are the best lead generation agencies for the Home Improvement Services industry?

It is important to consider the agency's experience, knowledge, and lead creation strategy when selecting the best lead generation partner for your Home Improvement Services business. Here are the leading lead generation companies in the Home Improvement Services sector:

  • Nerdy Joe
  • MediaBoom 
  • Growth Rhino
  • Cleverly
  • Lead Cookie
  • CIENCE
  • Martal Group
  • Belkins
  • Abstrakt Marketing Group
  • Lead Fuze

The truth is that all lead generation businesses would vouch for their ability to deliver top-notch lead generating services for your Home Improvement Services company. They serve a wide range of industries instead of focusing on a single one, though.

None of us are unique. To succeed for your company, all you need is a staff with the necessary creative abilities. 

Our agency, Nerdy Joe, sets itself apart by delivering a more customized, outcome-oriented approach. We construct highly effective lead generation campaigns that are specifically tailored to meet the unique demands of your business.

5 - What is a lead generation agency, and why do I need one for my Home Improvement Services firm?

A lead generation agency, put simply, is a company that has experience assisting businesses in generating leads to connect with potential clients. They provide a fully managed solution, handling all aspects of the process, including the planning, carrying out, and managing lead generating campaigns.

They are made up of experts in outreach and copywriting who are skilled in email marketing, prospect research, and campaign administration. They help you connect with new key stakeholders, including potential clients, partners, investors, and other stakeholders.

They can support you in executing cold outreach campaigns through email or LinkedIn and all you need to do is watch as your sales pipeline fills up with leads ready for conversion. These agencies alleviate the stress of lead generation, allowing you and your sales team to focus on selling.

Additionally, they free up a lot of time for your sales team, allowing them to focus on their primary responsibilities—holding meetings and closing deals.

6 - How do you get Home Improvement Services qualified leads with lead generation?

Regardless of the target industry, we at Nerdy Joe fervently believe that creating an ideal customer profile that complements your offering and goals, and thoroughly understanding your target population, is the key to a successful lead generation campaign.

Because of this, at Nerdy Joe we always place a high priority on fully understanding your product, its particular target market, and their need for it. For this procedure, we have our own unique framework. We'll even ask you about the main motivations for starting your company.

In light of this, if home improvement services are your target market, our plan will entail extensive research to identify the perfect individuals within this group (who fit your ICP). Following that, we will create a tailored campaign to interact with them and turn them into leads for your business.

7 - How do I start a lead generation campaign?

A lead generation campaign requires a series of procedures that must be taken in order to launch and manage it. These broadly include determining your target audience, creating a message that will persuade, monitoring interaction and always improving your strategy, and more.

When collaborating with Nerdy Joe, all you have to do is choose one of the three packages on our price page that best suits your company's demands and budget.

As soon as you register, we immediately create a project for you on Basecamp and send you an email invitation. After that, we start a chat to learn more about your requirements and important details like your target market and ideal client profile.

Then, depending on whether an email outreach campaign or a LinkedIn outreach campaign is being launched, we set up new domains or obtain your credentials to build some groundwork or prepare the ground. 

Next, we build the outreach lists, conduct prospect research for data enrichment, and draft the initial outreach email or messages — effectively getting everything ready. We walk you through our operational procedure, offering you the ability to track all our actions in real-time.

8 - How does Nerdy Joe work?

Nerdy Joe's method for starting new lead generation initiatives always begins with a thorough examination of the client's operations and the distinctive selling points of their goods or services. 

This enables our professionals to comprehend your unique needs and lead generating marketing goals.

Once that’s completed, we engage in thorough discussions to understand your business requirements and ambitions, which allows us to align our efforts and strategies appropriately. We'll conduct comprehensive market research to identify your ICP and create a buyer persona.

We also lay the groundwork at this time to maximize your engagement. This includes tasks like setting up and warming up new domains for the best email deliverability, enhancing the appearance of your LinkedIn profile, preparing outreach lists, and looking for possible prospects.

After that, our staff creates the outreach messages and sequences, which are all tailored to appeal to certain members of your target demographic. Our objective is to create connections with leads and nurture them since doing so encourages continuing engagement and creates connections that lead to conversions.

We also run split testing campaigns experimenting with different offers, sending times, messaging styles, and more. The intention behind this is to discover the go-to-market strategy that resonates best with your target audience.

In addition, we value openness and give our clients regular, thorough information on how each campaign performed.

9 - How long will it take to get results?

Any B2B lead generation campaign's first few days often involve testing, data analysis, and strategic revision, just like with any other lead generation firm. This technique enables us to choose the method that will produce the best results.

As a result, the time frame for receiving leads can vary from business to business. While some businesses might begin receiving leads as soon as the campaign begins, others might have to wait a few weeks to see the same results.

Despite everything, Nerdy Joe still guarantees that you will start to see results from your campaign within the first month.

10 - How fast do you start working?

We welcome you with a flurry of happy emoticons in our Campfire conversation as soon as you join up with us. Following that, we design a special project on our Basecamp that is specialized especially for your business, and you will receive an invitation to join.

Then we start having conversations to better understand your objectives, your target audience (ICP), and other crucial campaign components. Depending on the situation, we'll either build up new domains or seek access to your existing ones (or use your LinkedIn credentials), making sure they reflect well on you and your brand.

As soon as the foundation is established, we launch tests of numerous messages and offers to identify the ones that resonate most strongly with your audience. It follows that once you sign up, the work begins.

11 - What is your lead generation process, and what makes you different?

To fully describe our process, it would take a different, in-depth post. Our lead generating procedure, however, can be distilled down to a few crucial steps. Here is a quick summary of our strategy:

Pre-campaign phase

These steps are taken prior to the start of the lead generation campaign.

  • Product research: In order to completely comprehend the nature of your product, we dig deep. We can determine who needs it and the most effective sales approach thanks to this.
  • Domain/account setup and warm-up: With the goal of maximizing their readiness for high deliverability rates, we design and warm up new domains for the campaign.
  • ICP identification and buyer persona development: We will determine the ideal contacts at each organization for optimal engagement, working with you or your sales team to identify your top clients.
  • List building: Based on the mutually agreed ICP and buyer persona, our team manually identifies leads and constructs the outreach lists
  • Prospect research and icebreaker creation: We research each individual on our list for personalization. We leverage the data collected to craft unique touchpoints in the emails, or "icebreakers." 
  • Email/message samples and sequence creation: We draft the cold email copies and cold email sequences, making sure they are uniquely personalized for each recipient.

Campaign phase

  • Monitoring campaign: We keep an eye on the campaign's progress at this point and make notes. According to the prospects' engagement, we divide them into several funnels or categories. 
  • Improvement: If we identify areas for improvement using the data we collect, we put out efforts to improve outcomes. 

Post-campaign phase

  • Reporting: At the conclusion of the campaign, we deliver the leads we've produced for your company. Or, we describe any problems that emerged and how we're resolving them.  
  • Improvement: We adjust and customize the campaign as necessary for the best outcomes. Repeat: In order to provide the client with more leads, we repeat the procedure.

That basically answers my question. 

Unlike other lead generation businesses, we are dedicated to thoroughly understanding your target market before creating even one lead generation email.

Also, we don’t run mass email campaigns. Each candidate we add to our targeting list is hand-selected and thoroughly investigated. By gathering information about them, we can make sure that every email we send and every offer we make is appropriate for their circumstances. Because we don't utilize templates, no two prospects ever get the identical emails.

In order to get them for your company, we focus on short lists and devote time to the meticulous work required. Building a list of 20 prospects, doing adequate research before launching campaigns, creating individually tailored lead generation emails for each person, receiving 15 replies, 10 of which are favorable, and producing 6 leads you can convert are our ideal conditions.

We don’t need to target thousands of people to yield a few leads that might not even convert into customers. All of our operations are performed manually to guarantee top-tier accuracy and efficiency. We don’t depend on any data intelligence tools or hire freelancers from UpWork or Fiverr for hasty list building.

12 - How to hire a lead generation agency?

Contacting numerous lead generation businesses that are appropriate for your company is, in our opinion, the best course of action.

Take into account elements like their experience, customers, success rate, expertise, and any guarantees they may be willing to offer. Your decision-making process should be considerably influenced by your particular goals and budget.

Ask specific questions regarding the number and caliber of leads they can produce, the related expenses, and the prospective conversion rates.

We also welcome you to engage in a discussion with us at Nerdy Joe (pick a time on our calendar). We’re prepared to answer all your questions and provide the necessary information to help you make an informed decision.

13 - Why should I hire a Home Improvement Services-specialized lead generation agency?

Your chances of obtaining high-quality leads increase when you work with a lead generation company with experience in the Home Improvement Services market. This is because they have a team that is knowledgeable with the market environment.

It is a fact, though, that the majority of elite agencies will not focus particularly on the accountant market. The agency's ability to succeed in your target market, successfully discovering and engaging the most relevant leads, regardless of their location, is therefore crucial.

Whether it's for a Home Improvement Services business or a cannabidiol business, Nerdy Joe's process of identifying your target client profile and doing in-depth lead research positions us to be your top choice for lead generation.

Choosing the right people to engage with and thoroughly comprehending your offers are always top priorities for us. No matter the industry, we can consistently provide great outcomes because of our technique.

14 - How successful are lead generations?

A potent marketing tactic that has been successful in a variety of industries is lead creation. Various elements, including campaign concept, target market, and execution, affect the success rate.

According to us, the effectiveness of lead generation campaigns depends on a number of important variables, including the relevancy of the target audience, the effectiveness of the messaging approach, the suitability of the offer to the prospect's pain points, and so on.

We promise optimal conversions and engagement. We are confident in our capacity to produce leads for any company with a service or product that addresses a real need and has a favorable product-market fit.

Product-market fit is a vital component in the success of any outbound outreach campaign. If your business is still in the phase of discovering its product-market fit, we might not be the most suitable choice for you.

15 - How do you measure whether a lead generation campaign is effective?

At Nerdy Joe, we measure the success of our lead generation efforts through meaningful lead generation metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.

As a result, we always begin our cooperation by determining your goals and articulating what would represent a substantial win for your company. The quantity of leads created, in our opinion, is the key sign of a successful lead generation campaign.

The most important metrics for your company would be, for example, the number of healthcare businesses signing up for your offer, the number of businesses requesting a demo, and the number of people ready to discuss sales or deals.

While statistics like response rates or open rates might help us make modifications and direct our future tactics, they don't always indicate a campaign's success. Unfortunately, when reporting outcomes, a lot of lead generation companies just use these data.

16 - Do I need to outsource my lead generation?

Outsourcing lead generation is an effective way to focus your internal resources on core business operations, while leaving the lead generation process to experts.

When you outsource to Nerdy Joe, you have access to a wealth of industry knowledge and expertise as well as tried-and-true methods that have produced great leads for many Home Improvement Services companies. 

Therefore, it is a wise decision for your company to outsource lead generating to a specialized firm like Nerdy Joe.

17 - How do I increase my email response rate for my lead generation?

Numerous factors might contribute to low response rates in lead generating initiatives. These could be due to, among other things, a lack of understanding of the target audience, bad communication strategies, unappealing offers, or ineffective targeting.

We at Nerdy Joe do not just discuss these issues; we deliberately design our campaigns to stay clear of them. A thorough understanding of your target audience's needs, interests, and communication preferences comes first in our process.

Then, using language and offers that precisely address the needs and concerns of your audience, we carefully customize our messaging. We are creating conversations that engage people and foster trust, not just sending emails.

We also regularly do A/B tests with various messaging formats and promotional offers, leveraging the learnings to develop and tweak our strategy. We don't presume we've got it figured out from the beginning; rather, we're dedicated to learning from mistakes and improving based on feedback from the real world.

Additionally, we are aware that there isn't always a single, effective strategy for lead generation. In order to engage with your target audience in ways that are convenient and interesting to them, we take into account numerous communication platforms outside of email, such as LinkedIn.

Regardless of the industry or target audience, we regularly produce strong response rates thanks to our flexible and all-encompassing approach to lead generation. We don't simply aim for the most leads; we also aim for the most meaningful interactions that result in prosperous business connections.