Nerdy Joe — cold email and email marketing agency

Get 3 - 5 sales-qualified meetings for your event planning business every week

Looking for a battle-tested lead generation agency to get you meetings with potential clients? We have set over 300 meetings in the last quarter for our event planning and management clients, so let us run your lead generation campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

We've helped our event planning and management clients generate leads at:

cold email strategycold email agency near meemail marketing companycold email marketingour lead generation process is perfect and generate leads like crazylead generation clients of nerdyjoe

Here’s how we can help you skyrocket your event planning and management business' sales in 2023…

In today's competitive business world, relying on outdated methods that don't guarantee consistent results can be detrimental to your growth. That's where we step in. We do the heavy lifting so you focus on closing deals.

lead generation agency

We'll target the right prospects

We'll determine the most valuable segment of your target audience and decision-makers. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our lead generation campaigns hit the mark.

cold email marketing agency

We'll create compelling offers

We’ll determine what’s our ICPs’ pain points, what emotions each of the pain points triggers, and how this is key to the success of their job. We’ll then craft an offer that fits, and they can’t say no to.

email marketing agency

We'll set meetings and close deals

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our lead generation process? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our event planning and management clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our lead generation agency for event planners work?

Subscribing to our lead gen agency for event planners and managers is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our event planning and management customers say about us...

Great lead gen campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers, event planners like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our lead generation agency for event planning and management businesses but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

The procedure of sparking and engaging interest in a good or service with the goal of creating a sales pipeline is referred to as lead generation in marketing. In other words, the goal is to identify potential clients (also known as "leads") who are interested in your products or services.

It refers to the activity of luring and persuading people or organizations who might be interested in the Event Planning and Management services that your company provides. This entails arousing interest through methods like outreach on LinkedIn and cold emails.

Let's have a look at how the lead generation process can benefit your event management and planning company:

Usually, the first stage entails determining your target market. Depending on your areas of expertise and service offerings, this might be anything from small enterprises, freelancers, huge corporations, startups, or even individual clients for your event planning and management business.

You make a prospect list after determining who your target market is. You can use LinkedIn's search and filter features to find possible leads based on industry, job role, area, firm size, and more, making it a highly effective tool for this.

You make contact after compiling this list. You might do this by introducing your services and expressing a willingness to talk about how you might be able to benefit their business through LinkedIn messages or connection requests. 

Each potential lead should receive a customized and individualized outreach that emphasizes how your event planning and management services may help them address their unique difficulties. Cold emailing can be a very successful tactic in addition to your LinkedIn marketing. 

Writing a good cold email requires explaining who you are, what your event planning and management company does, and most crucially, how you can benefit the recipient's business in a clear, succinct manner. Personalization is crucial here once more. 

Additionally, it's essential to finish with a call to action (CTA) that is explicit and invites the receiver to a call or meeting. Your objective is to interact with and nurture these leads once interest has been generated. 

This might be accomplished by sending follow-up emails or LinkedIn messages, sharing pertinent resources such as articles or case studies, or scheduling discovery conversations to learn more about their needs. Your goal is to develop a solid rapport with these potential customers over time by earning their trust. 

You'll ideally convert these leads into paying customers by continually showcasing your expertise and how your Event Planning and Management services may benefit them.

Last but not least, remember that this process is continuing. Continuously recruiting and fostering potential customers is the goal of lead generation. Your sales funnel will remain full and your event planning and management company will continue to expand with a continuous, aggressive approach.

1 - How much do lead generation agencies specialized in the Event Planning and Management industry charge?

The cost of lead creation does not vary across all target businesses. Additionally, it's extremely uncommon to find lead generating companies who publicly list on their websites the various service tiers they offer along with the associated charges. 

The amount you pay for lead generation services varies widely depending on the agency, as they typically base it on things like their knowledge, technical prowess, team size, the particular needs of your lead generation project, and anticipated results.

Lead generation agencies also employ various pricing structures. Some opt for a flat fee model, while others operate on a pay-per-lead basis. There are also companies that model their pricing based on the duration of the campaign, the workload involved, or the project's breadth.

Nevertheless, to provide a rough estimate, lead generation services can cost anywhere from less than $1,000 to $50,000 each month. The agency you choose, the results you want, and the status of your business all have a big impact on the final cost.

Be mindful that some lead generation companies may request upfront investment costs or a commitment to a minimum service period before even beginning a collaboration with you.

At Nerdy Joe, we support open pricing. We understand that hiring a lead generation company is primarily intended to generate leads, direct potential customers into your sales funnel, and set up meetings or sales opportunities with leads who are really interested.

We understand that and it’s the reason we offer four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.

2 - Do you provide Event Planning and Management lead data when doing outbound marketing?

True, we do. But there is something about our organization that you should know. 

Contrary to common practice espoused by most of the lead generation agencies and experts, our agency’s approach to lead generation campaigns does not rely on using client data or exploiting data and sales intelligence tools like ZoomInfo or Apollo. 

We avoid hastily creating lists of individuals only to inundate them with generic, ineffective outreach. Our success in lead generation is built on our robust methods of deeply understanding your ideal customer and focusing on a particular group of prospects.

In order to do this, we ask you a series of probing questions to better understand who exactly benefits from your good or service and why they make up your ideal audience.

Your replies provide us a thorough insight of your product and the best uses for it. We also perform in-depth research to find prospective leads inside your target sector and market as we make sense of the data gleaned from your responses.

Following this initial planning phase, we launch a tailored lead generation campaign with the intention of attracting and converting these leads to customers for your company.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

We recognize the critical importance of data privacy and ensure our lead generation practices are in line with international anti-spam laws. Given the handling of sensitive financial data, this compliance is particularly crucial in the event planning and management industry. 

At Nerdy Joe, we only target leads who have given their consent to hear from us or who are located in states that permit business-to-business contact. Additionally, we keep mechanisms in place for leads to opt out, and we guarantee that their data is protected and only utilized for legitimate business needs.

4 - What are the best lead generation agencies for the Event Planning and Management industry?

The level of expertise, understanding, and lead generation strategy of the agency are just a few things to consider when selecting the ideal lead generating company for your event planning and management company. The top lead generation companies in the event planning and management sector are listed below:

  • Nerdy Joe
  • MediaBoom 
  • Growth Rhino
  • Cleverly
  • Lead Cookie
  • Martal Group
  • Belkins
  • Abstrakt Marketing Group
  • Lead Fuze

The truth is that all lead generation companies are going to assure you that they can give your event planning and management company an amazing lead generation service. They serve a wide range of sectors, rather than focusing on just one single industry.

We are not unique. For your firm to succeed, all you need is a staff with the necessary creative abilities. 

Our agency, Nerdy Joe, sets itself apart by delivering a more customized, outcome-oriented approach. We construct highly effective lead generation campaigns that are specifically tailored to meet the unique demands of your business.

5 - What is a lead generation agency, and why do I need one for my Event Planning and Management firm?

A lead generation agency, stated plainly, is an entity that has expertise aiding businesses in generating leads to connect with prospective customers. They provide a fully managed solution, handling all aspects of the process, including the planning, carrying out, and managing lead generating campaigns.

They are made up of experts in outreach and copywriting who are skilled in email marketing, prospect research, and campaign administration. They help you connect with new key stakeholders, including potential clients, partners, investors, and other stakeholders.

They can support you in executing cold outreach campaigns through email or LinkedIn and all you need to do is watch as your sales pipeline fills up with leads ready for conversion. These agencies alleviate the stress of lead generation, allowing you and your sales team to focus on selling.

Additionally, they free up a lot of time for your sales team, allowing them to focus on their primary responsibilities—holding meetings and closing deals.

6 - How do you get Event Planning and Management qualified leads with lead generation?

Regardless of the target industry, we at Nerdy Joe fervently believe that creating an ideal customer profile that complements your offering and goals, and thoroughly understanding your target population, is the key to a successful lead generation campaign.

Due to this, at Nerdy Joe we always place the utmost importance on fully understanding your product, its particular audience, and their need for it. For this procedure, we have our own unique structure. We'll even ask you about the main motivations for starting your company.

Therefore, if event planners make up your target market, our strategy will involve thorough research to find the ideal people in this group (who fit your ICP). Following that, we will create a tailored campaign to interact with them and turn them into leads for your business.

7 - How do I start a lead generation campaign?

A lead generation campaign involves a number of actions which can be split down into steps to start and manage. These broadly include figuring out who your target market is, creating a message that will persuade them, monitoring interaction and modifying your strategy over time, and more.

All you have to do to partner with Nerdy Joe is choose one of the three packages on our price page that best suits your company's needs and budget.

We automatically create a project for you on Basecamp and send you an invitation email after you sign up. We next have a dialogue to better understand your goals and important details like your target market, ideal client profile, and so on.

We then set up new domains or obtain your credentials to build some groundwork or prepare the landscape, depending on whether we are doing an email or LinkedIn outreach campaign. 

Next, we build the outreach lists, conduct prospect research for data enrichment, and draft the initial outreach email or messages — effectively getting everything ready. We walk you through our operational procedure, offering you the ability to track all our actions in real-time.

8 - How does Nerdy Joe work?

Nerdy Joe's approach to beginning new lead generation initiatives always begins with a thorough examination of the client's activities and the unique selling points of their goods or services. 

This allows our staff to understand your specific requirements and lead generating marketing goals.

Once that’s completed, we engage in thorough discussions to understand your business requirements and ambitions, which allows us to align our efforts and strategies appropriately. We'll conduct comprehensive market research to identify your ICP and create a buyer persona.

At the same time, we lay the foundation needed to optimize your engagement. This includes tasks like setting up and warming up new domains for the best email deliverability, enhancing the appearance of your LinkedIn profile, preparing outreach lists, and looking for possible prospects.

After that, our staff creates the outreach messages and sequences, which are all tailored to appeal to certain members of your target demographic. Our objective is to create connections with leads and nurture them since doing so encourages continuing engagement and creates connections that lead to conversions.

We also run split testing campaigns experimenting with different offers, sending times, messaging styles, and more. The intention behind this is to discover the go-to-market strategy that resonates best with your target audience.

In addition, we value openness and give our clients regular, thorough information on how each campaign performed.

9 - How long will it take to get results?

The initial couple of weeks of any B2B lead generation campaign frequently include testing, data analysis, and strategic refinement, just like it is with any other lead generating firm. This procedure aids in determining the best method for achieving outcomes.

As a result, each company will have a different lead-generation schedule. While some businesses may begin receiving leads during the first week of the campaign, other businesses might have to wait a few weeks to experience the same results.

Nevertheless, Nerdy Joe guarantees that you will start to see results within the first month of your campaign, no matter what.

10 - How fast do you start working?

We embrace you in our Campfire conversation with an explosion of happy emojis as soon as you join up with us. Following that, we build a special project on our Basecamp that is customized for your business, and you will receive an invitation to join.

Then, we get the conversation going by asking questions to better understand your goals, your target audience (ICP), and other crucial campaign elements. Depending on the situation, we'll either create new domains or seek access to your existing ones (or use your LinkedIn credentials), making sure they are consistent with your brand and present a favorable impression.

As soon as the foundation is set, we launch a testing phase to identify the messages and offers that resonate most strongly with your audience. This suggests that the instant you sign up, the task begins.

11 - What is your lead generation process, and what makes you different?

To elaborate on what we do, it would take a different, in-depth post. Our lead generating procedure, however, can be distilled down to a few crucial steps. Here is a quick summary of our strategy:

Pre-campaign phase

These actions are executed before the launch of the lead generation campaign.

  • Product research: In order to totally understand the nature of your product, we dig deep. We can determine who needs it and the most effective sales approach thanks to this. 
  • Domain/account setup and warm-up: With the objective of maximizing their readiness for high deliverability rates, we design and warm up new domains for the campaign. 
  • ICP identification and buyer persona development: Together with you or your sales team, we will pinpoint your best customers and determine the right contacts at each company for maximum engagement. 
  • List building: Based on the mutually agreed ICP and buyer persona, our team manually identifies leads and constructs the outreach lists
  • Prospect research and icebreaker creation: We research each individual on our list for personalization. We leverage the data collected to craft unique touchpoints in the emails, or "icebreakers." 
  • Email/message samples and sequence creation: We draft the cold email copies and cold email sequences, making sure they are uniquely personalized for each recipient.

Campaign phase

  • Monitoring campaign: At this stage, we monitor the campaign's performance and take notes. We categorize the prospects into different funnels or segments based on their engagement. 
  • Improvement: Drawing on the data we gather, if we discern opportunities for improvement, we implement measures to optimize results.

Post-campaign phase

  • Reporting: At the campaign's end, we provide the leads we've generated for your business. Alternatively, we explain any issues that surfaced and how we're addressing them. 
  • Improvement: If required, we refine and tailor the campaign for optimal results. Repeat: We repeat the process to bring more leads to the client.

The fact basically covers it. 

Our commitment to thoroughly comprehending your target clients before creating even one lead generation email sets us apart from other lead generation companies.

Also, we don’t run mass email campaigns. Each individual client we add to our targeting list has been individually chosen and thoroughly investigated. We gather information about them so that every email we send and every offer we make is appropriate for their needs. Two prospects never receive the identical emails from us since we don't utilize templates.

We spend time on the precise work necessary to secure them for your company by concentrating on small lists of prospects. Building a list of 20 prospects, doing adequate research before launching campaigns, creating individually tailored lead generation emails for each person, receiving 15 replies, 10 of which are favorable, and producing 6 leads you can convert are our ideal conditions.

We don’t need to target thousands of people to yield a few leads that might not even convert into customers. All of our operations are performed manually to guarantee top-tier accuracy and efficiency. We don’t depend on any data intelligence tools or hire freelancers from UpWork or Fiverr for hasty list building.

12 - How to hire a lead generation agency?

The most effective course of action, in our opinion, is to get in touch with numerous lead generation companies that are compatible with your business.

Take into account elements like their experience, customers, success rate, expertise, and any guarantees they may be willing to offer. Your decision-making process should be considerably influenced by your particular goals and budget.

Ask specific questions regarding the number and caliber of leads they can produce, the related expenses, and the prospective conversion rates.

We also welcome you to engage in a discussion with us at Nerdy Joe (pick a time on our calendar). We’re prepared to answer all your questions and provide the necessary information to help you make an informed decision.

13 - Why should I hire an Event Planning and Management -specialized lead generation agency?

Connecting with a lead generation firm with expertise in the accountant sector gives you the benefit of a team with knowledge of the competitive environment, increasing your chances of obtaining high-quality leads.

The majority of elite agencies, nevertheless, won't especially specialize in your accountant market, it is a fact. The agency's ability to succeed in your target market, successfully discovering and engaging the most relevant leads, regardless of their location, is therefore crucial.

Whether you're in the event planning and management industry or the CBD industry, Nerdy Joe is your top choice for lead generation because of our process of describing your ideal client profile and performing in-depth lead research.

We constantly place a high priority on selecting the appropriate people to engage with and properly understanding your offers. No matter the industry, we can consistently provide great outcomes because of our technique.

14 - How successful are lead generations?

A forceful marketing strategy that has been successful in a variety of industries is lead creation. Various elements, including campaign concept, target market, and execution, affect the success rate.

According to us, the effectiveness of lead generation campaigns depends on a number of important variables, including the relevancy of the target audience, the effectiveness of the messaging approach, the suitability of the offer to the prospect's pain points, and so on.

We promise optimal conversions and engagement. We are confident in our capacity to produce leads for any company with a service or product that addresses a real need and has a favorable product-market fit.

Product-market fit is a vital component in the success of any outbound outreach campaign. If your business is still in the phase of discovering its product-market fit, we might not be the most suitable choice for you.

15 - How do you measure whether a lead generation campaign is effective?

At Nerdy Joe, we measure the success of our lead generation efforts through meaningful lead generation metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.

As a result, we always begin our cooperation by learning about your goals and outlining what would represent a truly successful outcome for your company. The quantity of leads created is, in our opinion, the key sign of a successful lead generation campaign.

The most important metrics for your company would be the number of healthcare businesses signing up for your offer, the number of businesses requesting a demo, and the total number of people ready to discuss sales or deals, for example, if you run an event planning and management company that offers services to healthcare businesses.

While statistics like response rates or open rates can offer suggestions for changes and direct our future initiatives, they don't always indicate a campaign's effectiveness. Unfortunately, a lot of lead generation companies only use these KPIs to report outcomes.

16 - Do I need to outsource my lead generation?

Outsourcing lead generation is an effective way to focus your internal resources on core business operations, while leaving the lead generation process to experts.

When you outsource to Nerdy Joe, you're taking advantage of a wealth of industry experience and knowledge as well as tried-and-true methods that have assisted many Event Planning and Management companies in generating high-quality leads. 

Delegating lead generation to a professional company like Nerdy Joe is therefore a wise business decision.

17 - How do I increase my email response rate for my lead generation?

Several variables could be contributing to low rates of response in lead generating initiatives. It could be due to, among other things, a lack of understanding of the target audience, bad communication strategies, unappealing offers, or ineffective targeting.

At Nerdy Joe, we don't simply talk about these problems; we purposefully plan our campaigns to stay clear of them. A thorough understanding of your target audience's needs, interests, and communication preferences comes first in our process.

Then, using language and offers that precisely address the needs and concerns of your audience, we carefully customize our messaging. We are creating conversations that engage people and foster trust, not just sending emails.

We also regularly do A/B tests with various messaging formats and promotional offers, leveraging the learnings to develop and tweak our strategy. We don't presume we've got it figured out from the beginning; rather, we're dedicated to learning from mistakes and improving based on feedback from the real world.

Additionally, we are aware that there isn't always a single, effective strategy for lead generation. In order to engage with your target audience in ways that are convenient and interesting to them, we take into account numerous communication platforms outside of email, such as LinkedIn.

Regardless of the industry or target audience, we regularly produce strong response rates thanks to our flexible and all-encompassing approach to lead generation. We don't simply aim for the most leads; we also aim for the most meaningful interactions that result in prosperous business connections.