Nerdy Joe — cold email and email marketing agency

We help companies in Columbus secure 3 - 5 sales meetings every week

Looking for a lead generation agency to get you meetings with potential clients in Columbus or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Using our battle-tested lead generation campaigns, our Columbus-based clients have generated leads at:

our lead generation process is perfect and generate leads like crazylead generation program to get qualified leadsemail marketing companycold email agency near mebest cold email servicescold email strategy

Here's how we can boost your B2B sales in Columbus in 2023…

Why go through trial and error when you can rely on the expertise of a team that has generated over 1000 leads for clients in the past quarter?

lead generation agency

Target the right prospects

Our team will pinpoint the most valuable audience and decision-makers to pursue in Columbus. We'll carefully curate a list of prospects, taking into account their intent and psychographic data to ensure our campaign hits the mark.

cold email marketing agency

Create compelling offers

We’ll determine what’s our ICPs’ pain points in Columbus, what emotions each of the pain points triggers, and how this is key to the success of their job. We’ll then craft an offer that fits, and they can’t say no to.

email marketing agency

Generate leads and close deals

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our lead generation setting processes and strategies? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Columbus B2B lead generation company operate?

Subscribing to our lead generation and appointment-setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Columbus area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Columbus-based lead gen agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

B2B lead generation is a marketing strategy that focuses on creating interest in a product or service and enticing clients. It attempts to grab consumers' attention in order to collect data from these potential clients for upcoming business opportunities.

When a potential client, or "lead," expresses interest in the goods or services a business is offering, the process typically gets started. Numerous methods, including event marketing, social media, content marketing, SEO, email marketing, and others, can accomplish this.

After a lead is discovered, data is collected and entered into a lead management system or customer relationship management system (CRM) so that the sales team can follow up for more contact.

1 - How much do lead generation agencies specialized in Columbus charge?

Unfortunately, it is uncommon to find lead generating companies that are open on their websites regarding the service tiers and accompanying costs. The cost of lead generation cannot always be predicted in advance.

The cost of these services varies significantly from agency to agency because it often depends on competence, technological know-how, team size, specific campaign objectives, and expected results.

Business organizations employ a wide range of pricing strategies. Others charge clients per lead, while some businesses have established costs. Depending on how long the campaign will last, how much work will be involved, or how big the project will be, there are a variety of costing formulas accessible.

Before contacting you, certain lead generation companies may demand an upfront payment or a commitment to a predetermined minimum length of service time.

Our analysis, however, indicates that the price of lead generation services per month could range between $100 and $50,000. The final cost will be significantly influenced by the agency you select, the goals you are pursuing, and the reputation of your business.

Joe the Nerd likes to use open pricing. We understand that when working with a lead generation business, your major goals are to generate leads, add potential customers to your sales pipeline, and schedule meetings or sales opportunities with really interested prospects.

With this in mind, we offer three straightforward packages at fixed, flat rates that you pay monthly for the services. For $499, you receive 2 sales-qualified leads. For $999, you receive 6 sales-qualified leads. And for $1,999, we provide 15 sales-qualified leads.

2 - Do you provide Columbus-specific lead data when doing lead generation?

Absolutely! But we're always becoming better.

Instead of instantly creating lists of people and emailing them dreary, pointless messages, we use systems like ZoomInfo or Lusha to gain consumer or sales information. 

Depending on how well we understand the demands and preferences of your target client, we will be able to create more leads. In order to do this, we pose a series of insightful questions to you that will help us better understand who your product or service is meant for and why they are your ideal clients. 

If Columbus is your target market, we conduct a thorough study using the data from your comments to find possible prospects there. Then we begin a focused outreach campaign to engage and draw these leads. You'll consequently have more opportunities for business.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

Respecting all local laws unique to Columbus as well as international standards for data privacy is a top focus for Nerdy Joe. In all of our procedures for obtaining, storing, and processing data, we take care to safeguard each individual's right to privacy and to adhere to all relevant legal obligations. 

4 - What are the best lead generation agencies in Columbus?

Columbus is home to a large number of reliable lead generation companies. Here is a concise summary of the best possibilities. 

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Treemont Consulting
  • DJM Sales & Marketing.
  • Invenio Solutions.
  • Everise
  • Impactable
  • EBQ
  • And more. 

Despite the fact that some of the lead generation companies on the list may not be located in Columbus, they have the personnel and expertise required to fully comprehend your lead generation goals and deliver excellent results.

5 - What is a lead generation agency, and why do I need one for my Columbus business?

A lead generating agency is a business that provides services to identify and cultivate potential customers for a company's products or services. They use a range of methods, techniques, and tools to find, interact with, and qualify leads—potential consumers. For businesses, this opens up sales opportunities. 

The benefits of partnering with a lead generation company cannot be overstated.

  • Time-saving: It takes a lot of time to generate leads. You can devote more time to your main business activities by outsourcing lead generation to a company. Your salespeople will spend more time and effort closing deals than they will on generating leads.
  • Expertise: Lead generation companies are equipped with the know-how and resources to put concepts into effect that you might not have or be aware of.
  • Cost-effective: You will acquire more qualified leads as a result of hiring a lead generating company, even though it might be more costly than if you tried to do it yourself.
  • Scalability: As your firm grows, a lead generation company in Columbus can modify its services to fit your evolving needs.  

6 - How do you get Columbus-based qualified leads with lead generation?

No matter where you are in the globe, we believe that creating excellent leads requires creating an ideal customer profile that is in line with your objectives and offering. This understanding of your target market must be developed in-depth.

We want to understand your product, your target market, and the demand that arises from that understanding. Even your company's founding goals are covered in the specifics.

Therefore, if Columbus is your target market, using our method to discover relevant residents (who fulfill your ICP) requires extensive research. Then, in order to gather crucial information, we painstakingly construct a list and carefully review each profile.

Then, we design a tailored marketing campaign to pique their interest and turn them into devoted customers for your company.

7 - How do I start a lead generation campaign?

A lead generation campaign can easily be started with Nerdy Joe. From the three alternatives presented on our price page, pick the one that best satisfies your requirements and your financial capabilities.

When you sign up and accept the invitation to join, we create a project on Basecamp for you right away. We continue our in-depth discussion by talking about significant subjects like your target market, your ideal customer profile, and other things in order to completely comprehend your objectives.

In order to properly run a campaign on your behalf, we'll also require your account credentials, depending on whether we're utilizing LinkedIn or cold email. We make an effort to ensure that you are aware of our procedures so you can see them in action.

8 - How does Nerdy Joe work?

At Nerdy Joe, every new lead generation project begins with a discussion about the particulars of the client's industry and the distinctive features of their goods or services. This conversation has given us a deeper understanding of their needs and lead generation goals.

In order to tailor our efforts and aims, the discussions that follow try to grasp their specific corporate goals and desires. After gaining a full knowledge, we carry out extensive research to determine your ICP and buyer profile.

In order to ensure that your domains (or LinkedIn account) accurately reflect your brand and are appealing to your target audience, we also warm up or prepare them. The outreach messages are then created by our talented staff while taking into account the unique needs of each recipient.

One of our main priorities is developing relationships with clients and potential customers because they encourage ongoing interaction and establish connections that result in conversions.

Finding leads in your target market, getting in touch with them, and developing relationships with them over time with the ultimate goal of turning them into devoted and lucrative clients for your business make up the final part of our plan. 

9 - How long will it take to get results?

You are conscious of the importance of testing, data analysis, and plan optimization throughout the first stages of any B2B lead generation. Using this technique, we can choose the tactic that will produce the best outcomes.

Every company may experience benefits over a different period of time. Some businesses are successful right away, while others have to wait a few weeks before they begin to receive a lot of leads.

We guarantee that we will consistently produce results during the first month of your campaign.

10 - How fast do you start working?

When you initially sign up for our services, we welcome you in our Campfire chat with a colorful collection of joyful emoticons.

We welcome you to work with us as we develop a special project for your company using our Basecamp platform.

after carefully examining the goals, ICP, and other crucial elements of your campaign. We may request authorization to access your accounts and domains in order to maintain brand consistency and good perceptions.

Following the survey, we begin experimenting with different offers and messages to see which ones your target audience responds to the most favorably.

11 - What is your lead generation process, and what makes you different?

A different post would need to be created in order to adequately discuss our process. However, like most businesses, ours can be boiled down to a few essential lead generation stages. However, here's a succinct overview of it:

  • Market research: We thoroughly investigate your rivals, your target market, and other pertinent information.
  • ICP identification and buyer persona creation: With you, we will discuss and conduct further research to nail your ICP and identify the buyer personas. This step ensures our cold outreach efforts are precisely targeted and effective.
  • Lead research: Using our expertise and powers to identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
  • Customized outreach: We craft personalized cold emails and cold email sequences aimed to captivate and boost interaction.
  • Continuous engagement: We want to engage with them and build relationships with them in order to gradually earn their confidence and trust.

That's it, I think. By using this strategy, you increase your likelihood of interacting with potential leads and turning them into paying customers.

12 - How to hire a lead generation agency?

We suggest getting in touch with a few businesses that compliment your brand when you're considering working with a LinkedIn lead generation company to learn more about their offerings.

Analyze their performance history, past achievements, warranties, and clientele. Goals and available resources should both be considered while making a decision.

Ask specific questions regarding the quantity, caliber, price, and potential conversions of leads.

You are welcome to have a talk with us at Nerdy Joe, as well. We are ready to answer all your questions and provide the information you need to make an informed decision.

13 - Why should I hire a Columbus-specific lead generation agency?

Your chances of acquiring high-quality leads can be increased by working with a lead generation company in Columbus that is aware of the market because their staff is familiar with the regional dynamics.

It's important to keep in mind that not every agency will have its primary offices in Columbus or even in the USA. To find and connect with the most qualified prospects, wherever they may be, the agency must have the abilities required to operate successfully in your target market.

Since we examine your ideal client profile and conduct lead research in such a way, Nerdy Joe is the greatest alternative for lead generation that is specifically targeted to businesses in Columbus or anyplace else.

We never give up attempting to thoroughly understand your offers and connect you with the relevant contacts, regardless of the business we work in. This enables us to constantly deliver excellent results.

14 - How can I ensure recipients open and read my messages?

It is common knowledge that in order to draw viewers, captivating messages must be created. We've learned that this might not be sufficient on its own, particularly if you're trying to talk to strangers. 

How a potential lead reacts to cold marketing is significantly influenced by the initial encounter and impression. We therefore take great care to fully understand each ICP and select the proper accounts for each ICP. 

We can individually tailor the communications we send to each recipient thanks to the thorough research and data collection done by our personnel on each individual. We ensure that our messages successfully pique and maintain the interest of their intended audience by doing this.

15 - How do you measure the effectiveness of a lead generation campaign?

In order to evaluate the effectiveness of our lead generating tactics, Nerdy Joe keeps an eye on meaningful lead generation performance indicators like the conversion rates, lead quality, and lead quantity. 

We immediately discover your precise goals and what represents a remarkable accomplishment for you. We believe that the quantity of leads generated was what truly determined the success of your LinkedIn lead production activities. 

We consider the characteristics of your business, the product, and your target market when we collaborate with you as a partner. 

If you're marketing a FinTech software product to accountants, the number of people who sign up for your product, the number of accountants who request a demo, and the number of people interested in talking about sales or transactions are all essential indicators. 

Connecting you with people who are ready and willing to buy is our primary objective. These metrics offer crucial information about your investment and return on investment (ROI). 

Even if metrics like response rate or open rate are helpful for pinpointing issue areas and strategizing our next moves, they don't give a comprehensive picture of how the campaign is doing all in all. 

Unfortunately, many lead generation companies just accentuate these attributes, despite the fact that they create results.

16 - Do I need to outsource my lead generation?

Although it is more effective to hire a reputable company like Nerdy Joe to handle lead generation, lead generation can also be handled internally. 

Along with their expertise and originality, agencies could help you save a ton of time. Sales statistics show that only about 12% of a salesperson's time is really spent closing agreements; the majority of that time is spent prospecting and vetting potential new clients. 

These duties are capable of being completed by lead generation businesses like ours. We can quickly locate and establish connections with new clients thanks to our specialized expertise and experience. Your sales team will benefit by having time and resources saved. 

Doing this will ensure that the lead creation protocols are correctly followed while also saving your team time and effort. Along with raising productivity, it gives your sales team more time to concentrate on their strongest skills, which include deal closing and face-to-face selling.

17 - How do I increase my lead generation response rate?

The inadequate response rate of a lead generation campaign may result from a number of factors. A few of problems include poor audience targeting, a weak profile, a weak message, audience preferences, and unappealing offerings. 

Nerdy Joe employs a preventative strategy to deal with these issues before they even surface. To determine which promotions and marketing strategies are most effective with your target demographic, we immediately start by running split testing. We now have the chance to improve the campaign and our approach for greater results. 

Additionally, we consider several ways to reach your target demographic. Our primary objective is to develop a go-to-market plan that is tailored to your company's target market.