Nerdy Joe — cold email and email marketing agency

We help companies in Charlotte secure 3 - 5 sales meetings every week

Looking for a lead generation agency to get you meetings with potential clients in Charlotte or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our B2B lead generation process has helped Charlotte-based businesses connect with potential clients at:

lead generation clients of nerdyjoelead generation clients of nerdyjoelead generation clients of nerdyjoecold email agency near mebest cold email servicescold email agency around me

Maximize your B2B sales in Charlotte using our proven approach that delivers results...

In these uncertain times, relying on tactics that don't deliver predictable results can be risky for your business. That's where we come in.

lead generation agency

Target the right prospects

We’ll identify which segment of your target audience and decision-makers in Charlotte, NC, is worth going after. Our team will then manually build a prospect list that factors in intent and psychographic data to ensure our lead generation campaigns are spot on.

cold email marketing agency

Craft irresistible offers

We'll pinpoint your ideal customer profile (ICP) and determine their pain points, the emotions these pain points trigger, and how these factors are crucial to their job success. Then, we'll create an offer that addresses these needs and is impossible to resist.

email marketing agency

Generate leads and close deals

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our lead generation setting processes and strategies? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Charlotte B2B lead generation company work?

Subscribing to our lead generation services in Charlotte is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

more leads from ideal prospects and linkedin lead generation

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Charlotte area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Charlotte-based lead gen agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

B2B lead generation is a marketing approach that involves generating interest and luring clients in order to develop a sales funnel. It makes an effort to catch consumers' attention while gathering information from those potential clients for upcoming business prospects.

This process frequently starts when a potential customer, or "lead," shows interest in the products or services that a company is providing. This can be done in a number of ways, including through event marketing, social media, content marketing, SEO, email marketing, and other strategies.

After a lead is found, data is gathered and recorded into a lead management system or customer relationship management system (CRM) so that the sales team can follow up for more contact.

1 - How much do lead generation agencies specialized in Charlotte charge?

Unfortunately, it is uncommon to discover lead generation companies who are upfront about the different service tiers and associated price on their website. Lead generation costs are not always predictable.

Because it often depends on expertise, technological know-how, team size, particular campaign needs, and anticipated outcomes, the price of these services varies widely from agency to agency.

Different firms use distinct pricing techniques. While some businesses impose set fees, others charge clients per lead. There are several costing formulas available depending on the length of the campaign, the volume of work necessary, or the size of the project.

Some lead generation businesses may ask for upfront fees or a commitment to a minimum length of service time before they get in touch with you.

Despite this, our research indicates that the cost of lead generation services on a monthly basis could range from $100 to $50,000. The final cost is greatly influenced by the agency you choose, the results you desire, and the standing of your company.

Joe the Nerd supports open pricing. We are aware that when dealing with a lead generation company, your main objectives are to generate leads, add potential clients to your sales pipeline, and set up appointments or sales opportunities with truly interested prospects.

With this in mind, we offer three straightforward packages at fixed, flat rates that you pay monthly for the services. For $499, you receive 2 sales-qualified leads. For $999, you receive 6 sales-qualified leads. And for $1,999, we provide 15 sales-qualified leads.

2 - Do you provide Charlotte-specific lead data when doing lead generation?

Absolutely! Nevertheless, we continue to improve.

Instead of immediately generating lists of people and sending them dull, meaningless communications, we use systems like ZoomInfo or Lusha to gather consumer or sales insight. 

Our ability to generate leads will depend on how well we comprehend your target consumer and their needs. We ask you a series of enlightening questions to help us understand who your product or service is meant for and why they are your ideal clients in order to accomplish this. 

If Charlotte is your target market, we do in-depth research using the information from your comments to identify potential leads in your market. Then, we launch a targeted outreach campaign in an effort to engage and attract these leads. As a result, you'll have more business opportunities.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

Nerdy Joe places a great focus on observing all Charlotte-specific legislation as well as global standards for data protection. We take care to protect each person's right to privacy and to comply with all applicable legal requirements in all of our processes for gathering, storing, and processing data.

4 - What are the best lead generation agencies in Charlotte?

There are various reputable lead generation businesses in Charlotte. Here is a quick summary of the greatest options. 

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Treemont Consulting
  • DJM Sales & Marketing.
  • Invenio Solutions.
  • Everise
  • Impactable
  • EBQ
  • And more. 

Even if some of the lead generation companies on the list may not be located in Charlotte, they have the personnel and expertise required to completely comprehend your lead generating goals and deliver top-notch outcomes.

5 - What is a lead generation agency, and why do I need one for my Charlotte business?

A lead generating agency is a business that provides services to identify and cultivate potential customers for a company's products or services. They use a range of strategies, methods, and tools to find, communicate with, and qualify leads—potential customers. For businesses, this results in sales opportunities. 

The benefits of partnering with a lead generation company cannot be overstated.

  • Time-saving: Creating leads takes a lot of time. You can concentrate on your main business activities by outsourcing to a lead generation business. Your salespeople will put more of their time and effort into completing deals rather than developing leads.
  • Expertise: Lead-generating companies have the resources and know-how to implement concepts that you might not have or be aware of.
  • Cost-effective: Even though hiring a lead generation company may be pricey, you will end up with more qualified leads than if you attempted to do it yourself.
  • Scalability: As your firm grows, a lead generation company in Charlotte can modify its services to match your evolving demands.  

6 - How do you get Charlotte-based qualified leads with lead generation?

We believe that creating great leads requires a thorough understanding of your target market and the creation of an ideal customer profile that is suitable with your objectives and product, regardless of where you are in the world.

Understanding your product, your target market, and the demand that emerges from that understanding is our main goal. Even the motivation for founding your business is covered in the specifics.

As a result, if Charlotte is your target market, our strategy necessitates extensive study to locate pertinent residents (who fulfill your ICP). Then, we diligently create a list and carefully review each profile to gather crucial data.

Then, we design a tailored marketing campaign to pique their interest and turn them into devoted customers for your company.

7 - How do I start a lead generation campaign?

A lead generation campaign can easily be started with Nerdy Joe. Choose from the three alternatives on our price page the one that best fits your needs and your budget.

We create a project for you on Basecamp as soon as you sign up and accept the invitation to join. We continue our in-depth discussion by talking about significant issues like your target market, your ideal customer profile, and other things to completely comprehend your goals.

We'll also want your account credentials, depending on whether we're utilizing LinkedIn or cold email, in order to successfully execute a campaign on your behalf. We make an effort to make sure you are familiar with our procedures so you can see them in action.

8 - How does Nerdy Joe work?

At Nerdy Joe, every new lead generation project begins with a discussion about the particulars of the client's industry and the distinctive features of their goods or services. As a consequence of this conversation, we have a deeper understanding of their needs and goals for lead generation.

In order to personalize our efforts and aims, the talks that follow attempt to grasp their specific organization objectives and ambitions. After gaining a thorough knowledge, we carry out extensive research to determine your ICP and buyer profile.

In order to ensure that your domains (or LinkedIn account) accurately reflect your brand and are appealing to your target audience, we also warm up or prepare them. The outreach messages are then created by our qualified personnel while taking into account the unique needs of each recipient.

Our top priorities are cultivating relationships with clients and prospects because they encourage ongoing involvement and create connections that result in conversions.

In conclusion, our approach entails finding leads in your target market, getting in touch with them, and developing relationships with them over time with the ultimate goal of turning them into devoted and lucrative clients for your business. 

9 - How long will it take to get results?

You are aware that testing, data analysis, and plan optimization are essential throughout the first stages of any B2B lead generating. With the help of this technique, we can choose the tactic that will produce the finest outcomes.

The length of time it takes for each company to see results may vary. While some businesses can find success immediately away, others will need to wait a few weeks before they begin to receive lots of leads.

One thing about us is certain: we routinely produce results throughout the first month of your campaign.

10 - How fast do you start working?

When you initially sign up for our services, we welcome you in our Campfire chat with a colorful assortment of joyful emoticons.

You receive an invitation to work with us as we create a special project for your company on our Basecamp platform.

after a thorough discussion of the goals, ICP, and other crucial elements of your campaign. We might request authorization to access your accounts and domains in order to maintain brand consistency and positive perceptions.

As soon as the study is finished, we begin experimenting with different messages and offers to see which ones your target audience responds to the most favorably.

11 - What is your lead generation process, and what makes you different?

It would be necessary to write a different post to fully explain our process. But like other businesses, ours can be reduced to a few key lead generation stages. However, here's a brief synopsis of it:

  • Market research: We thoroughly investigate your target market, your rivals, and other pertinent information.
  • ICP identification and buyer persona creation: With you, we will discuss and conduct further research to nail your ICP and identify the buyer personas. This step ensures our cold outreach efforts are precisely targeted and effective.
  • Lead research: Using our expertise and powers to identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
  • Customized outreach: We craft personalized cold emails and cold email sequences aimed to captivate and boost interaction.
  • Continuous engagement: We want to communicate with them and build relationships with them in order to gradually win their trust and confidence.

I think that's it. Using this strategy increases the likelihood that you'll connect with potential leads and turn them into paying customers.

12 - How to hire a lead generation agency?

We suggest getting in touch with a few businesses that complement your brand when you're considering hiring with a lead generation company to learn more about their services.

Examine their experience, past results, warranties, customers, and success rate. Goals and available resources should both be considered while making a decision.

Ask specific questions regarding the quantity, caliber, price, and potential conversions of leads.

You are welcome to have a talk with us at Nerdy Joe, as well. We are ready to answer all your questions and provide the information you need to make an informed decision.

13 - Why should I hire a Charlotte-specific lead generation agency?

Because their staff is knowledgeable with the regional dynamics, working with a lead generation company in Charlotte with market understanding can help enhance your chances of acquiring high-quality leads.

Not all agencies will have their primary headquarters in Charlotte or even in the USA, so it's vital to keep that in mind. The agency must have the abilities required to operate successfully in your target market in order to find and connect with the most qualified prospects, wherever they may be.

Because of the way we determine your ideal client profile and do lead research, Nerdy Joe is the greatest alternative for lead generation that is specifically tailored to businesses in Charlotte or anyplace else.

Regardless of the market we're working in, we never give up attempting to thoroughly understand your offers and connect you with the right people. We are able to consistently deliver excellent results as a result.

14 - How can I ensure recipients open and read my messages?

It is commonly known that engaging audiences requires the development of intriguing messages. However, we've found that this might not be sufficient on its own, particularly if you're trying to talk to strangers. 

How a potential lead reacts to cold marketing is significantly influenced by the initial encounter and impression. We therefore take great care to fully understand each ICP and select the proper accounts for each ICP. 

Our staff meticulously investigates each person and gathers information that enables us to tailor the communications we send to each individual. We ensure that our messages effectively grab and hold the attention of their intended audience by doing this.

15 - How do you measure the effectiveness of a lead generation campaign?

In order to evaluate the effectiveness of our lead generating tactics, Nerdy Joe keeps an eye on important, meaningful lead generation performance indicators like the number of leads generated and the quality of the leads, as well as the conversion rate for the client. 

We immediately determine your particular goals and what counts as a remarkable achievement for you. We believe that the quantity of leads generated was the main factor in determining the success of your LinkedIn lead creation activities. 

We consider the characteristics of your business, the product, and your target market when we collaborate with you as a partner. 

If you’re marketing a FinTech software product to accountants, the number of people who sign up for your product, the number of accountants who request a demo, and the number of people interested in talking about sales or transactions are all essential indicators. 

Connecting you with customers who are prepared and eager to buy is our primary objective. These metrics offer crucial information about your investment and return on investment (ROI). 

While metrics like response rate or open rate are helpful for pinpointing issue areas and strategizing our next moves, they don't give a clear picture of how the campaign is doing all in all. 

Unfortunately, many lead generating companies only emphasize these traits despite the fact that they provide results.

16 - Do I need to outsource my lead generation?

Although it is more effective to outsource lead generation to a reputable company like Nerdy Joe, it is also possible to handle lead generation in-house. 

Aside from their expertise and originality, agencies could help you save a ton of time. Sales statistics show that salespeople spend the majority of their time prospecting and vetting potential new clients, with just around 12% of their time spent actually closing agreements. 

These duties can be taken on by lead generation businesses like ours. We can swiftly locate and connect with new clients because of our specialized expertise and experience, which will spare your sales staff time and resources. 

By doing this, you can ensure that the lead creation procedures are correctly followed while also saving your team time and effort. It also increases productivity while enabling your sales team to concentrate on their strongest skills, such deal closing and face-to-face selling.

17 - How do I increase my lead generation response rate?

Several factors can contribute to a lead generating campaign's low response rate. These include things like poor audience targeting, a weak profile, a weak message, audience preferences, and unappealing offerings, to name a few. 

In order to solve these issues before they ever surface, Nerdy Joe adopts a proactive approach. We start by running A/B testing campaigns right away to see which promos and marketing strategies work best with your target demographic. This provides us the chance to improve the campaign and alter our approach for better results. 

Additionally, we consider several strategies for contacting your target audience. Our main objective is to develop a go-to-market plan that is tailored to your company's particular target market.