Nerdy Joe — cold email and email marketing agency

We help companies in Boston secure 3 - 5 sales meetings every week

Looking for a lead generation agency to get you meetings with potential clients in Boston or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our B2B lead generation process has enabled companies in Boston to engage with potential clients:

lead generation program to get qualified leadslead generation clients of nerdyjoecold email marketingcold email agency near mecold email marketingour lead generation process is perfect and generate leads like crazy

Here's how we can elevate your B2B sales in Boston in 2023…

In today's competitive business world in Boston, relying on outdated methods that don't guarantee consistent results can harm your brand visibility and growth. That's where we step in.

lead generation agency

We'll pinpoint your perfect prospects

We'll determine the most valuable segment of your target audience and decision-makers. Our team will then manually create a prospect list, factoring in intent and psychographic data to make sure our lead generation campaigns are impactful.

cold email marketing agency

We'll create alluring offers

We'll delve into your ICP, reveal their pain points, and grasp the emotions these obstacles evoke. Then, we'll design a custom offer that directly tackles their needs and positions your firm as the top solution.

email marketing agency

We'll transform leads into loyal customers

Once the offer resonates with them, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our lead generation setting processes and strategies? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our B2B clients.

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Boston B2B lead generation company operate?

Subscribing to our lead generation and appointment-setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Boston area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Boston-based lead gen agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

The marketing strategy called B2B lead generation involves piqueing and capturing interest in a good or service in order to develop a sales pipeline. It aims to pique consumer attention while gathering data from those potential clients for upcoming business opportunities.

This procedure often begins when a prospective client, or "lead," expresses interest in the goods or services provided by a business. There are several ways to accomplish this, including social media, event marketing, content marketing, search engine marketing, email marketing, and more.

In order for the sales term to follow up for additional engagement after the lead has been found, the data is collected and entered into a lead management system or customer relationship management system (CRM).

1 - How much do lead generation agencies specialized in Boston charge?

Unfortunately, it's rare to find lead generation businesses who are upfront on their website regarding the various service tiers and accompanying cost. The cost of generating lead is not always predictable.

Depending on the agency, the cost of these services varies greatly because it often depends on knowledge, technical prowess, team size, the particular needs of your campaign, and anticipated results.

Different businesses employ unique pricing models. Some companies use set charges, while others use a pay-per-lead basis. Additional pricing formulas are available based on the campaign's duration, the amount of work required, or the project's scope.

Before starting to engage with you, certain lead generating companies may require upfront investment costs or a commitment to a minimum amount of service time.

Having said that, our study suggests that the cost of lead generation services on a monthly basis might be somewhere from $100 to $50,000. The agency you select, the outcomes you want, and the reputation of your business all have a big impact on the final price.

Nerdy Joe is in favor of open pricing. We are aware that when dealing with a lead generation firm, your primary goals are to generate leads, add potential clients to your sales pipeline, and schedule meetings or sales opportunities with genuinely interested prospects.

With this in mind, we offer three straightforward packages at fixed, flat rates that you pay monthly for the services. For $499, you receive 2 sales-qualified leads. For $999, you receive 6 sales-qualified leads. And for $1,999, we provide 15 sales-qualified leads.

2 - Do you provide Boston-specific lead data when doing lead generation?

Absolutely! Even yet, we still perform better.

Using customer information or sales intelligence tools like ZoomInfo or Lusha, we don't immediately construct lists of people and send them a barrage of generic, unproductive messages. 

Understanding your target consumer and their wants in-depth will help us determine whether or not we are successful at generating leads. In order to do this, we probe you in a variety of illuminating ways that aid us in understanding who your product or service is intended for and why they are your ideal customers. 

In order to locate possible leads in your market, we conduct extensive research using the information from your comments if Boston is your target market. Then, in an effort to engage and draw these leads, we begin a focused outreach campaign. As a result, you will have additional opportunities for business.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

Nerdy Joe places a great priority on adhering to all local laws in Boston as well as international data privacy laws. We make sure that all of our methods for collecting, keeping, and processing data uphold each person's right to privacy and adhere to all relevant legal requirements.

4 - What are the best lead generation agencies in Boston?

In Boston, there are many reliable lead generation companies. The best choices are listed briefly below. 

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Treemont Consulting
  • DJM Sales & Marketing.
  • Invenio Solutions.
  • Everise
  • Impactable
  • EBQ
  • And more. 

Despite the fact that some of the lead generation companies on the list may not be based in Boston, they have the staff and knowledge necessary to completely comprehend your lead generation goals and provide excellent results.

5 - What is a lead generation agency, and why do I need one for my Boston business?

A company that offers services to find and develop potential clients for a company's goods or services is known as a lead generating agency. To locate, connect with, and qualify leads—potential customers—they employ a variety of tactics, strategies, and tools. This opens up opportunities for sales for companies.

For a number of reasons, using a lead generation business is vital.

  • Time-saving: Lead generation requires a lot of time. By outsourcing to a lead generating agency, you may focus on your primary business operations. Instead of generating leads, your salespeople will focus more of their time and effort on closing deals.
  • Expertise: Lead generation companies are equipped with the knowledge and means to put initiatives into action that you might not have or be aware of.
  • Cost-effective: Hiring a lead generation business may be expensive, but you will get more qualified leads as a consequence than if you tried to do it yourself.
  • Scalability: A lead generating company in Boston can adapt its services to meet your changing needs as your business expands.  

6 - How do you get Boston-based qualified leads with lead generation?

According to us, efficient lead generation needs a thorough understanding of your target market and the development of an ideal client profile that is consistent with your product and objectives, wherever you are in the world.

Our top priority is to thoroughly understand your product, its target market, and their consequent need for it. Even the initial motivation behind starting your firm will be covered in the information.

As a result, our approach requires in-depth research to identify relevant locals (who fulfill your ICP) if Boston is your target market. Then, we carefully compile a list and go over each profile to acquire important information.

From there, we create a customized marketing campaign to capture their interest and turn them into loyal clients for your business.

7 - How do I start a lead generation campaign?

Starting a lead generation campaign with Nerdy Joe is easy. Simply select the one of our three alternatives from our price page that best suits your company's needs and your budget.

As soon as you sign up and accept the offer to join, we immediately create a project on Basecamp for you. We continue our lengthy discussion as we go over important topics like your target market, ideal customer profile, and other things to fully understand your objectives.

We also need your account credentials in order to carry out a successful campaign on your behalf, depending on whether we're using LinkedIn or email. In order for you to observe our activities in real time, we take care to ensure that you comprehend how we work.

8 - How does Nerdy Joe work?

Every new lead generation project at Nerdy Joe starts with a conversation about the specifics of the client's business and the unique aspects of their products or services. This discussion enables us to comprehend their specific lead generation requirements and objectives.

The following conversations seek to understand their specific business demands and goals in order to tailor our efforts and objectives. We carry out rigorous study to determine your ICP and buyer profile after having a complete grasp.

We also warm up or prepare your domains (or LinkedIn account) to ensure that they appropriately reflect your brand and are appealing to your target market. Our skilled crew then develops outreach messages while keeping in mind the particular requirements of each recipient.

Since this method fosters constant involvement and forges connections that lead to conversions, building relationships and nurturing leads are our top priority.

In summary, our method comprises identifying leads in your target market, connecting with them, and developing these relationships over time with the ultimate goal of converting them into loyal and profitable customers for your company.

9 - How long will it take to get results?

Testing, data analysis, and plan optimization are crucial in the initial stages of any B2B lead generation, as you are aware. We may select the strategy that will yield the best results thanks to this approach.

The time it takes for each organization to begin recognizing results may therefore differ. While some firms might get results right away, others might have to wait a few weeks before getting a significant number of leads.

But there is one thing you can count on from us: we consistently deliver results for the first month of your campaign.

10 - How fast do you start working?

When you initially sign up for our services, we greet you with a festive display of happy emoticons in our Campfire chat.

You get a message inviting you to participate as we construct a unique project for your business on our Basecamp platform.

Then, we start in-depth discussions to fully comprehend your campaign's goals, ICP, and other important aspects. To ensure brand consistency and favorable perceptions, we could ask for access to your accounts and domains.

As soon as the research is complete, we jump right into testing a variety of messages and offers to see which ones your target demographic responds to the most favorably.

11 - What is your lead generation process, and what makes you different?

To properly describe our procedure, a separate post would have to be written. But like other companies, ours can be distilled down to a handful of crucial lead generation phases. But here's a quick summary of it:

  • Market research: To gather crucial information, we thoroughly examine your target market and your competitors.
  • ICP identification and buyer persona creation: With you, we will discuss and conduct further research to nail your ICP and identify the buyer personas. This step ensures our cold outreach efforts are precisely targeted and effective.
  • Lead research: Using our expertise and powers to identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
  • Customized outreach: We craft personalized cold emails and cold email sequences aimed to captivate and boost interaction.
  • Continuous engagement: Our objective is to interact with potential prospects and develop relationships with them so that we can progressively gain their credibility and trust.

That's pretty much it. Your chances of communicating with potential leads and converting them into paying clients increase with the use of this strategy.

12 - How to hire a lead generation agency?

When you're thinking about working with a lead generating company, we advise getting in touch with a few organizations that fit your brand to find out more about their offerings.

Take into account their history, track record, warranties, client list, and success rate. Your decision should also include your goals and the money you have available.

Ask precise questions about the quantity, quality, costs, and possible conversions of leads.

You are welcome to have a talk with us at Nerdy Joe, as well. We are ready to answer all your questions and provide the information you need to make an informed decision.

13 - Why should I hire a Boston-specific lead generation agency?

Dealing with a lead generating firm with market knowledge in Boston can help increase your chances of getting high-quality leads because their staff is familiar with the local dynamics.

Keep in mind that not all agencies will have their main offices in Boston or even in the USA. The agency must possess the skills necessary to be effective in your target market, successfully locating and contacting the most suitable prospects wherever they may be.

Nerdy Joe is the best option for lead generation specifically suited to businesses in Boston or anyplace else thanks to our approach to defining your ideal client profile and lead research.

We never give up trying to fully comprehend your offers and connect you with the appropriate folks, regardless of the market we're concentrating on. We are able to constantly produce amazing results because of this.

14 - How can I ensure recipients open and read my messages?

It is common knowledge that effective message production is necessary to grab audience attention. But we've discovered that this might not be enough on its own, especially if you're trying to engage with strangers. 

The first interaction and perception have a significant impact on how a potential lead responds to cold messaging. As a result, we take great care to comprehend each ICP in its totality and choose the appropriate accounts for each ICP. 

Each person is thoroughly investigated by our staff, who gathers data that enables us to personalize the communications we send. By doing this, we make sure that our messages properly capture and hold the attention of their intended audience.

15 - How do you measure the effectiveness of a lead generation campaign?

Nerdy Joe monitors key, meaningful lead generation performance indicators like the conversion rates, lead quality, and lead quantity to assess the efficacy of our lead generation strategies. 

We ascertain your particular objectives and what constitutes a substantial accomplishment for you right away. According to us, the main indicator of whether your LinkedIn lead development activities were successful or not was the number of leads created. 

When we work with you as a partner, we take into account the traits of your company, the product, and your target market. 

The number of people who sign up for your product, the number of accountants who want a demo, and the number of people interested in discussing sales or transactions are all crucial signs if you're selling a FinTech software product to accountants. 

Our main goal is to connect you with clients who are eager and prepared to buy. These indicators provide priceless insight into your investment and return on investment (ROI). 

While indicators like response rate or open rate are useful for identifying issue areas and planning our next steps, they don't provide a clear picture of how the campaign is performing overall. 

Unfortunately, a lot of lead generation companies simply highlight these qualities while giving results.

16 - Do I need to outsource my lead generation?

Although handling lead generation in-house is a possibility, there are several advantages to outsourcing it to a seasoned business like Nerdy Joe, and the outcomes are superior. 

Aside from their knowledge and creativity, agencies may save you a lot of time. According to sales statistics, salespeople spend the majority of their time approaching and studying new clients, while allocating approximately 12% of their time to making fruitful connections and closing agreements. 

These duties can be assumed by businesses that produce leads, like ours. Our specialist knowledge and experience enable us to quickly identify and get in touch with new clients, saving your sales team's time and resources. 

By doing this, you can save your team time and effort while ensuring that the lead creation processes are completed properly. Additionally, it boosts productivity while allowing your sales force to concentrate on face-to-face selling and closing deals, which are their strongest suit.

17 - How do I increase my lead generation response rate?

A lead generation campaign may have a low response rate for a number of reasons. Poor audience targeting, a feeble profile, subpar messaging, audience preferences, and unappealing offers are just a few examples of these elements. 

At Nerdy Joe, we take a proactive stance to address these problems before they even arise. To determine which offers and marketing tactics are most effective with your target audience, we immediately start by running A/B testing. This gives us the ability to improve the campaign and change our strategy for better outcomes. 

We also take into account various methods of reaching your target audience. Our ultimate goal is to create a go-to-market strategy that works best for your business and your unique target market.