Nerdy Joe — cold email and email marketing agency

We help companies in Australia secure 3 - 5 sales meetings every week

Looking for a lead generation agency to get you meetings with potential clients in Australia or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our B2B lead generation campaigns have helped Australia-based clients schedule appointments with hot prospects at:

lead generation clients of nerdyjoecold email marketingemail marketing companybest cold email servicescold email agency near mecold email agency around me

Maximize your B2B sales in Australia using our proven approach that delivers results...

Stay ahead of the competition with our lead generation tactics designed to guarantee lead and high quality sales first.

lead generation agency

We'll identify your ideal prospects

Our team will work with you to identify the most valuable segments of your target audience and decision-makers across Australia. We'll meticulously compile a prospect list that factors in intent and psychographic data for qualified prospects — ensuring our lead generation campaigns are highly targeted and effective.

cold email marketing agency

We'll craft offers your prospects can't resist

We'll delve into your ideal customer profile (ICP), uncover their pain points, and understand the emotions these challenges trigger. Then, we'll create a tailored offer that directly addresses their needs and positions your business as the ultimate solution.

email marketing agency

We'll transform leads into loyal customers

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our lead generation setting processes and strategies? Here are some of our lead generation case studies...

These lead generation case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

Get started with Australia's leading B2B lead generation services...

Subscribing to our lead generation and appointment-setting services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great lead generation is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Australia area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Australia-based lead gen agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is lead generation?

B2B lead generation, a marketing tactic, includes arousing and snatching interest in a product or service in order to build a sales pipeline. It seeks to stimulate consumer interest while collecting information from those potential customers for forthcoming commercial prospects.

When a potential customer, or "lead," shows interest in the products or services offered by a company, this process usually gets started. This can be done via a variety of techniques, such as event marketing, social media, content marketing, SEO, email marketing, and more.

The information is obtained and recorded into a lead management system or customer relationship management system (CRM) so that the sales team may follow up for further interaction after the lead has been discovered.

1 - How much do lead generation agencies specialized in Australia charge?

Unfortunately, it's uncommon to come across lead generating companies who are open about the different service tiers and associated pricing on their website. It's not always possible to predict the cost of producing lead.

The cost of these services varies widely depending on the agency because it typically depends on expertise, technical prowess, team size, the unique requirements of your campaign, and expected outcomes.

Various pricing structures are used by various enterprises. Others employ a pay-per-lead model, while some use fixed rates. There are additional costing formulas based on the length of the campaign, the volume of work involved, or the scope of the project.

Some lead generation businesses may require upfront investment expenses or a commitment to a minimum amount of service time before beginning to work with you.

Having said that, our research indicates that the monthly price of lead generation services might range from less than $1,000 to $50,000. The final cost is greatly influenced by the agency you choose, the results you desire, and the standing of your company.

Nerdy Joe supports transparent pricing. We are aware that your major objectives when working with a lead generation company are to generate leads, send potential customers into your sales pipeline, and set up meetings or sales opportunities with truly interested prospects.

With this in mind, we offer three straightforward packages at fixed, flat rates that you pay monthly for the services. For $499, you receive 2 sales-qualified leads. For $999, you receive 6 sales-qualified leads. And for $1,999, we provide 15 sales-qualified leads.

2 - Do you provide Australia-specific lead data when doing lead generation?

Absolutely! We still perform better, though.

We don't quickly compile lists of individuals and bombard them with impersonal, ineffective messages utilizing client information or sales intelligence platforms like ZoomInfo or Lusha. 

A key step in determining our success in lead generation is thoroughly comprehending your target consumer and their needs. In order to accomplish this, we query you in a number of revealing ways that help us comprehend who your product or service is meant for and why they are your ideal clients. 

If Australia is your target market, we do in-depth research using the knowledge from your comments to find potential leads in your market. Then, we launch a targeted outreach effort to engage and attract these leads. You will have more opportunities for business as a result.

3 - How does your lead generation process allow you to be compliant with international data privacy laws?

Nerdy Joe places a high premium on observing all Australian local regulations as well as global data privacy rules. We ensure that all of our procedures for gathering, storing, and processing data respect each individual's right to privacy and comply with all applicable laws.

4 - What are the best lead generation agencies in Australia?

There are numerous trustworthy lead generation firms in Australia. Here is a brief list of the top options. 

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Treemont Consulting
  • DJM Sales & Marketing.
  • Invenio Solutions.
  • Everise
  • Impactable
  • EBQ
  • And more. 

Even though some of the lead generation companies on the list may not be located in Australia, they have the personnel and expertise needed to fully understand your lead generation needs and deliver exceptional results.

5 - What is a lead generation agency, and why do I need one for my Australia business?

A lead generation agency is a business that provides services to identify and cultivate potential customers for the products or services of a company. They use a range of tactics, strategies, and resources to find, contact, and qualify leads—potential customers—to open doors for sales for businesses.

Using a lead generation company is essential for a variety of reasons:

  • Time-saving: Generating leads takes a lot of time. You can concentrate on your core business operations by outsourcing to a lead generation company. Your salespeople will spend more time and energy on closing deals than on generating leads.
  • Expertise: Lead generation firms have the expertise and resources to implement strategies that you might not have access to or be aware of.
  • Cost-effective: Although it costs money to hire a lead generation company, doing so ultimately results in more qualified leads than if you tried to do it yourself.
  • Scalability: As your Australian company grows, a lead generation company can modify its services to accommodate your changing needs.  

6 - How do you get Australia-based qualified leads with lead generation?

No matter where you are in the world, according to us, effective lead generation requires a deep grasp of your target market and the creation of an ideal client profile that is in line with your product and aims.

Our primary goal is to fully know your product, its target market, and their demand for it as a result. The information will even cover the original impetus for launching your business.

As a result, if Australia is your target market, our approach calls for extensive study to find relevant locals (who fit your ICP). Then, we meticulously construct a list and review each profile to gather crucial data.

From there, we design a tailored marketing campaign to grab their attention and convert them into devoted customers for your company.

7 - How do I start a lead generation campaign?

With Nerdy Joe, starting a lead generation campaign is simple. Simply choose the one of our three options that best fits your company's needs and your budget from our price page.

After you register and receive an invitation to join, we immediately establish a project for you on Basecamp. Our lengthy conversation continues as we discuss essential issues like your target market, ideal customer profile, and other issues in order to completely comprehend your aims.

Depending on whether we're utilizing LinkedIn or email, we also require your account credentials in order to execute a successful campaign on your behalf. We make sure that you understand our processes so that you can follow along with our operations in real time.

8 - How does Nerdy Joe work?

Every new lead generation project at Nerdy Joe starts with a conversation about the specifics of the client's business and the unique aspects of their products or services. This discussion enables us to comprehend their specific lead generation requirements and objectives.

The following conversations seek to understand their specific business demands and goals in order to tailor our efforts and objectives. We carry out rigorous study to determine your ICP and buyer profile after having a complete grasp.

We also warm up or prepare your domains (or LinkedIn account) to ensure that they appropriately reflect your brand and are appealing to your target market. Our skilled crew then develops outreach messages while keeping in mind the particular requirements of each recipient.

Since this method fosters constant involvement and forges connections that lead to conversions, building relationships and nurturing leads are our top priority.

In summary, our method comprises identifying leads in your target market, connecting with them, and developing these relationships over time with the ultimate goal of converting them into loyal and profitable customers for your company.

9 - How long will it take to get results?

As you are aware, testing, data analysis, and plan optimization are all important in the early phases of any B2B lead generation. This process enables us to choose the tactic that will result in the best outcomes.

As a result, the amount of time it takes for each organization to start noticing effects may vary. While some businesses may experience immediate results, others may need to wait a few weeks before receiving a sizable quantity of leads.

But one thing is certain: we routinely produce results throughout the first month of your campaign.

10 - How fast do you start working?

We welcome you to our services with a festive display of joyful emoticons in our Campfire chat when you first join up for our services.

You receive an email inviting you to join as we create a special project in our Basecamp platform that is created specifically for your company.

Then, we begin detailed discussions to completely understand your objectives, your ICP, and other crucial facets of the campaign. We may request access to your accounts and domains so that we can ensure brand consistency and positive impressions.

Once the groundwork is done, we don't waste any time in starting to test various messages and offers to discover which ones your target audience responds to the best.

11 - What is your lead generation process, and what makes you different?

A new post would need to be written to fully explain our process. But like other businesses, ours can be reduced to a few key lead generation stages. However, here's a brief synopsis of it:

  • Market research: We thoroughly investigate your target market and your competition to gain critical information.
  • ICP identification and buyer persona creation: With you, we will discuss and conduct further research to nail your ICP and identify the buyer personas. This step ensures our cold outreach efforts are precisely targeted and effective.
  • Lead research: Using our expertise and powers to identify potential leads in your target market on LinkedIn or anywhere else online and manually build a list of prospects.
  • Customized outreach: We craft personalized cold emails and cold email sequences aimed to captivate and boost interaction.
  • Continuous engagement: Our goal is to establish and build connections with potential leads in order to gradually win their trust and credibility.

That's basically it. This tactic improves your chances of interacting with prospective leads and turning them into paying customers.

12 - How to hire a lead generation agency?

We suggest contacting a few companies that fit your brand to learn more about their services when you're considering partnering with a lead generation company.

Consider their background, track record, warranties, list of previous clients, and success rate. Your decision should also take into account your objectives and available budget.

Ask specific questions regarding the quantity and caliber of leads, associated costs, and potential conversions.

You are welcome to have a talk with us at Nerdy Joe, as well. We are ready to answer all your questions and provide the information you need to make an informed decision.

13 - Why should I hire an Australia-specific lead generation agency?

One benefit of working with a lead generation service with experience in the Australia market is a team educated with the local dynamics, enhancing your chances of acquiring high-quality leads.

Remember that not all agencies will have their headquarters in Australia or even in the United States. It's crucial that the agency has the abilities needed to be successful in your target market, successfully tracking down and getting in touch with the best-fit prospects wherever they may be.

Nerdy Joe's approach to determining your ideal client profile and lead research makes us the greatest option for lead generation specifically tailored to enterprises in Australia or anywhere else.

No matter which market we're focusing on, we never stop trying to fully understand your offers and connect you with the right people. This enables us to consistently deliver fantastic results.

14 - How can I ensure recipients open and read my messages?

It is well known that capturing people's attention requires good message production. However, we've found that this might not be sufficient on its own, particularly if you're attempting to connect with people you don't yet know. 

When it comes to cold messaging, the initial encounter and impression greatly influence the potential lead's reaction. As a result, we give careful consideration to understanding each ICP in its entirety and determining the right accounts for each ICP. 

Our staff thoroughly investigates each individual, collecting information that enables us to add personalization elements into cold emails we send. We ensure that our messages effectively grab and hold the attention of their recipients by doing this.

15 - How do you measure the effectiveness of a lead generation campaign?

To evaluate the effectiveness of our lead generation initiatives, Nerdy Joe keeps track of meaningful lead generation performance indicators like conversion rates, lead quality, and lead quantity. 

We immediately determine your precise goals and what represents a significant success for you. The quantity of leads generated, in our opinion, is the key determinant of whether your LinkedIn lead creation efforts were successful or not. 

We consider the characteristics of your business, the product, and your target market when we engage with you as a partner. 

If you're marketing a FinTech software product to accountants, critical indicators include the number of people who sign up for your product, the number of accountants who want a demo, and the number of people interested in talking sales or deals. 

Connecting you with people who are eager and prepared to buy is our primary objective. You can get invaluable information about your investment and return on investment (ROI) from these metrics. 

While metrics like response rate or open rate are helpful for pinpointing problem areas and strategizing our next moves, they don't give a clear view of the campaign's performance as a whole. 

Unfortunately, many lead generation organizations only emphasize these characteristics while presenting outcomes.

16 - Do I need to outsource my lead generation?

Although handling lead generation in-house is a possibility, outsourcing it to an experienced company like Nerdy Joe has several benefits and yields better results. 

Aside from their expertise and originality, agencies can provide significant time savings. Sales statistics show that salespeople only devote about 12% of their time to productive contacts and closing deals; the majority of their time is spent reaching out to and researching potential customers. 

Companies that generate leads, like ours, can help by taking on these responsibilities. Due to our specialized knowledge and experience, we can discover and contact new clients fast, saving up your sales team's time and resources. 

By doing this, you ensure that the lead creation procedures are carried out successfully while also saving your team time and effort. Additionally, it increases productivity while letting your sales team focus on what they do best: face-to-face selling and closing deals.

17 - How do I increase my lead generation response rate?

The low response rate of a lead generation campaign may be caused by a variety of factors. These components may include, but are not limited to, poor audience targeting, a weak profile, bad messaging, audience preferences, and unappealing offers. 

At Nerdy Joe, we adopt a preventative approach to deal with these issues before they even surface. We start by running A/B testing right away to identify which offers and message strategies are most successful with your target demographic. This provides us with the chance to modify our strategies and enhance the campaign for better results. 

We also consider different avenues for contacting your target market. Our ultimate objective is to develop a go-to-market strategy that is most effective for your company and your specific target audience.