Nerdy Joe — cold email and email marketing agency

We help companies in Washington secure 3 - 5 sales meetings every week

We help you increase your sales and revenue without necessarily adding new SDRs to your team. Tell us how many leads you need, and we'll generate them for you using our proven cold email system.

lead gen

Our cold email campaigns and sequences help our clients schedule appointments with hot prospects at:

lead generation clients of nerdyjoecold email marketingemail marketing companycold email strategycold email agency near meour lead generation process is perfect and generate leads like crazy

Here’s how we can help you skyrocket your B2B outbound sales in 2023…

Our tailored cold email approach is the key to our success. We use our learnings from past cold email campaigns to avoid mistakes and guide our actions toward successful B2B lead generation campaigns and funnels.

email marketing company

Get in front of the right prospects

Our team will work with you to identify the most valuable segments of your target audience and decision-makers across Washington. We'll meticulously compile a prospect list that factors in intent and psychographic data for qualified prospects — ensuring our cold email campaigns are highly targeted and effective.

cold email agency

Make them an irresistible offer

We'll identify your ideal customer profile (ICP) and analyze their pain points, the emotions these pain points evoke, and the significance of these factors to their job success. Subsequently, we'll create an offer that caters to these needs and is simply irresistible.

lead generation company

Transform leads into loyal customers

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our cold email processes and strategies? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Washington B2B cold outreach agency work?

Subscribing to our lead generation and cold email services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Washington area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Washington-based cold email agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

Speaking out to new customers or prospects who haven't collaborated with you or your company before or don't know you implies sending a cold email. Similar to cold calling, but using email as the primary method of communication rather than phone calls.

Using cold email, Nerdy Joe introduces your company to potential customers while emphasizing your unique value proposition to pique their curiosity and generate hot leads you can sell to.

1 - How much do cold email agencies specialized in Washington charge?

There doesn't appear to be an agreed-upon price for cold email service that all businesses must adhere to, regardless of location. Even worse, finding a cold email agency that openly lists all of its service levels and prices on its website is difficult. 

The expense of the service varies from one business to the next, and businesses often base their price on their expertise, tech stack, team size, the specifications for your cold email campaign, and the anticipated results. 

Additionally, agencies charge for their services using various pricing methods. Some companies operate on a fixed pricing basis, while others charge on a pay-per-lead basis. The length of the campaign, the quantity of labor necessary, or even the size of the project are all factors in alternative pricing models. 

Recognize that before you begin working together, you could also be forced to pay upfront investment fees or pay for certain minimum commitment durations, depending on the cold email agency you're working with.

That being said, based on our experience, the cost of cold email services may range from less than $1,000 to $50,000 each month. The agency you choose, the results you want, and the size of your business all have a significant impact on the overall cost.  

Nerdy Joe prioritizes open pricing. We are aware that hiring a cold email firm can help you execute outreach programs to generate leads, move qualified prospects into your sales funnel, and set up meetings or other chances to close deals with leads who are really interested. 

So, for set prices, we provide three straightforward monthly options. 2 sales-qualified leads are yours for $499. Six sales-qualified leads are yours for $999. We also provide 15 leads that are suitable for sale for $1,999. 

These packages, which have been carefully chosen to complement Washington's particular market characteristics, provide exceptional value for your money, in our opinion. Our price structure is clear, reasonable, and designed to provide the most possible return on investment.

2 - Do you provide Washington lead data when doing outbound cold emails?

Indeed, we do. 

At Nerdy Joe, we have a set of fundamental rules for cold email campaigns, one of which is to never depend on client data or utilize data or sales intelligence platforms like ZoomInfo or Apollo to quickly generate lists of people before bombarding them with generic, useless messages. 

The vital chore of thoroughly understanding your prospective consumer and their wants is essential to our success in cold emailing. And in order to do this, we probe you with a series of probing questions to learn more about your target market and why they make up your ideal clientele. 

Almost everything about your product and its ideal use cases may be understood from there. Additionally, we do extensive research, concentrating particularly on Washington if that is your target market, utilizing the insights from your comments, to uncover possible leads in your market. 

A tailored cold email outreach campaign is then started with the goal of engaging and attracting these leads for your company.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

Our method at Nerdy Joe for cold email outreach includes compliance with data protection rules, which is a crucial step. with guaranteeing transparency, obtaining permission where appropriate, and scrupulously upholding data confidentiality, we scrupulously abide with international data privacy laws, such as GDPR and CCPA.

4 - What are the best cold email agencies for Washington?

You could choose one of the many cold email firms doing business in Washington. In every interaction, the following major agencies come up. 

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

Remember that not every lead gen business we've included here is really based in Washington. You need to realize that what counts is their creative skill or aptitude to complete the task and offer you hot leads to sell to — and that's what you should grade them on.

5 - What is a cold email agency, and why do I need one for my Washington business?

A company that specializes in assisting businesses connect with prospective clients using cold email is known as a cold email agency. They offer a fully done-for-you solution and take care of all the work (developing, carrying out, and conducting cold email campaigns on behalf of companies).

These companies use their knowledge of email marketing, prospect research, and campaign optimization to help you successfully connect with new prospective partners, investors, clients, or other important stakeholders.

6 - How do you get Washington qualified leads with cold email?

Unaffected by the target country, a thorough grasp of your target market and the creation of an ideal customer profile in line with your goals are the cornerstones of each cold email campaign that succeeds.

Therefore, at Nerdy Joe, we place an emphasis on understanding as much as we can about your product, its particular target market, and their requirements for it. We'll even ask you about the primary motivations driving your company.

Therefore, if Washington is your target area, our plan will include thorough research to find relevant people in that market (who meet your ICP). Then, using a customized approach, we'll ignite their interest and turn them into loyal customers for your business.

7 - How do I start a cold email campaign in Washington?

The method of launching a cold email campaign with Nerdy Joe is simple. Simply choose one of the three packages from our three choices on our price page that best suits your company needs and budget.

We immediately create a project for you on Basecamp when you register, and we email you an invitation to join. Then, we have a detailed discussion about your requirements and other important topics, such your target market and ideal client profile, among others.

Then, we essentially put everything up by creating the new domains, the outreach lists, the cold email drafts, and prospect research. You will be able to monitor all of our actions in real-time while we lead you through our operating procedure as well.

8 - How does Nerdy Joe work?

Nerdy Joe starts new cold email projects by learning about the client's industry, company operations, and distinctive selling points. We can better understand their specific needs and cold email marketing goals thanks to this technique.

In order to align our efforts and tactics with your unique company objectives and goals, we then have in-depth talks to better understand you. The next step will be to identify your ICP and create a buyer persona using extensive market research.

To maximize your levels of participation, we also lay the groundwork. In order to achieve optimum deliverability, this necessitates activities like setting up and warming up new domains, making outreach lists, and investigating possible clients.

Our copywriting experts then write cold emails designed to connect with each member of your target audience. Because doing so encourages continuous engagement and creates connections that eventually lead to conversions, our emphasis is on developing relationships and nurturing leads.

9 - How long will it take to get results?

As you may know, the first few weeks of any B2B lead generation campaign are mostly spent testing, analyzing data, and fine-tuning the approach. We can choose the best strategy to get outcomes with the help of this method. 

Thus, from one organization to another, the timeframe for seeing apparent effects may vary. In the first week of the campaign, some firms could start to see benefits; for others, it might take a few weeks to start seeing real progress. 

But one thing is certain: at Nerdy Joe, we're sure we'll provide results within the first month of your campaign.

10 - How fast do you start working?

We give you a wave of joyful emojis in our Campfire chat as soon as you join us to welcome you. Then, an invitation to participate is immediately sent to you when we design a special project in our Basecamp that is suited just for your business.

Once we have a better understanding of your objectives, ICP, and other crucial campaign elements, we will begin talking. By ensuring they are consistent with your brand and provide a good image, we will either request access to your current domains or develop new ones.

As soon as the groundwork is done, we launch an immediate test of several messages and offers to see which ones connect with your audience the most.

11 - What is your cold email process, and what makes you different?

There would need to be an additional article with a detailed explanation of our process. Our cold email process, however, just has a few essential components. An overview of our approach is provided below:


We do these actions before commencing the cold email campaign. 

  • Product research: We research your product to understand it inside out. It helps us understand who needs it and how to best sell it.  
  • Domain setup and warm-up: We’ll create new domains for the campaign and warm them up. We’ll also ensure they’re well set up and positioned to deliver the deliverability rates. 
  • ICP identification and buyer persona development: Together with you or your sales, will we define your best customers and we will pinpoint the right account to reach out to at each of these companies to get the best engagement. 
  • List building: Based on what we agree on for the ICP and buyer persona, our team will proceed to manually identify leads, find their email addresses and build the outreach lists.
  • Prospect research and icebreaker creation: We’ll research each individual on our list individually for personalization purposes. We use the data we gather to create unique touchpoints in the emails, aka icebreakers.
  • Cold email creation: We craft the cold email copies and sequences and ensure they’re all unique and personalized to their distinctive recipients.


  • Monitoring campaign: Here we monitor campaign performance and take notes. We move the prospects to different funnels or segments based on their engagement. 
  • Improving: Based on the data we collect, if we find room for improvement, we do it to maximize results.


  • Reporting: At the end of the campaign, we deliver the leads we acquired for your business. Or, we’ll explain what went wrong and how we are going about it.
  • Improving: If there’s improvement needed, we improve and set up the campaign for the best outcomes.
  • Repeat: Repeating the process to bring more leads to the client.

This describes everything. Our dedication to thoroughly comprehending your target demographic before we create even one cold email sets us apart from other cold email marketing companies.

Additionally, we don't do bulk email campaigns. Each potential client we add to our list is carefully chosen and investigated by hand. To ensure that every email we write and every offer we include is relevant to their requirements, we collect information about them. 

We concentrate on smaller lists and take the time to do the extensive effort necessary to get these leads for your company. We don't aim at thousands of individuals merely to collect a few leads that you could find difficult to convert into clients.

Our ideal scenario is compiling a list of 20 prospects, doing extensive due diligence on them before starting the campaigns, and producing individually crafted cold emails for each of them. Our goal is to get 15 responses, 10 of which will be favorable, and provide your sales team 6 prospects they can easily close.

To maintain the greatest levels of accuracy and efficiency, we carry out all of our operations manually. We don't rely on any data intelligence technologies or use people from UpWork or Fiverr to swiftly build lists.

12 - How to hire a cold email agency in Washington?

If you're considering working with a cold email agency, we advise getting in touch with a few that complement your brand to learn more about their offerings.

Think about things like their experience, track record, assurances, former customers, success rate, and competence. Your selection should also be influenced by your aims and budget.

Make sure to be specific when you inquire about the amount and quality of leads, related expenses, and prospective conversions.

We welcome your participation in a dialogue with us. We are ready to respond to any of your questions and provide you the facts you need to make an educated choice.

13 - Why should I hire a Washington-specialized cold email agency?

Collaborating with a cold email firm that is knowledgeable about the Washington market provides you the benefit of a workforce that is familiar with the local environment, increasing your chances of generating high-quality leads.

Not every agency will have a physical presence in Washington or even in the United States, so keep that in mind. The agency must have the necessary skills to succeed in your target market, successfully locating and connecting with the best qualified leads wherever they may be. This is a crucial aspect.

No matter where your company is located—in Washington or elsewhere—Nerdy Joe is your best option for cold email marketing thanks to our technique for determining your ideal consumer profile and doing lead research.

In order to constantly achieve excellent results, regardless of the target market, we always make it a point to completely understand your offers and choose the appropriate people to engage with.

14 - How many cold emails can I send per day in Washington?

Your email service provider and the CAN-SPAM Act, not Washington itself, set the daily limit on the amount of cold emails you may send. According to the circumstances and the resources at hand. 

Avoid oversending recipients' inboxes to avoid being flagged as spam. This is the best course of action. The amount of emails sent by Nerdy Joe is strategically planned depending on important variables and the best engagement times to guarantee efficacy. 

15 - Can I send cold emails with Gmail in Washington?

Absolutely! In Washington, it is achievable to send cold emails using Gmail. To preserve the integrity of its services and guard against misuse, Gmail does, however, have a daily sending cap. 

To prevent being marked as spam, be sure you adhere to these restrictions and recommended practices for cold emailing. Use Gmail if all you want to do is send one or two chilly emails. 

But if you want to execute more extensive cold email campaigns and gather data, we advise using an email provider like In order to maximize the deliverability and efficiency of our cold email campaigns, we at Nerdy Joe use a variety of platforms.

16 - How successful are cold emails in Washington?

The relevance of the targeted audience, the effectiveness of the communication approach, the allure of the offer, and other factors all play a role in how well cold email marketing perform.

We guarantee tremendous engagement and the best possible conversions at Nerdy Joe. We are confident in our capacity to create leads for any company that offers a good or service that meets a genuine demand and has achieved product-market fit.

Any outbound lead generation campaign's success depends heavily on product-market fit. We may not be the best option for you if your company is still figuring out how well its products match the market.

17 - How can I make sure recipients open and read my cold email in Washington?

The perfect template for cold emails is often thought to be attention-grabbing subject lines with valuable information. Nerdy Joe has found that this tactic isn't always effective, especially if the recipient is unfamiliar with your company.

During cold outreach, whether a lead reads and responds to your email or deletes it depends on your first impression. As a result, we give careful consideration to developing your ideal customer profile (ICP) and finding the accounts that correspond with each ICP.

We don't simply look at the surface. Our experts look into each potential lead and collect pertinent data. We heavily rely on this information to tailor our messages in a manner that consistently grabs and keeps the recipients' attention.

18 - Is cold emailing more effective than cold calling in Washington?

In an objective way, each of the two methods has benefits, but since cold email offers a more concentrated approach and causes fewer interruptions, it often outperforms the other methods.

Cold calling may come out as intrusive to many recipients, which may be unnerving. It interferes with their schedule and may not be in line with how they like to be addressed.

A professional, less intrusive avenue for connecting with potential customers is email. It makes it simpler for business interactions to respect the professional boundaries of your prospects.

19 - How do you measure whether a cold emailing campaign is effective in Washington?

At Nerdy Joe, we use significant measures to determine the effectiveness of cold email marketing, such as the agreed-upon quantity of leads produced, the caliber of those prospects, and the conversion rates.

Because of this, we always start our cooperation by discussing your objectives and figuring out what would constitute a significant win for your company. According to us, the number of leads created is the key sign of a successful cold email campaign.

The most important business KPIs, for example, would be the number of software sign-ups, the number of accountants asking for a trial, and the amount of people willing to negotiate sales or deals, if you were a FinTech firm selling software to accountants. 

Though statistics like the reply rate or open rate might help us improve our strategies and guide our future activities, they don't provide a clear picture of the campaign's effectiveness. Unfortunately, when delivering results, many cold email firms solely focus on these data.

20 - Do I need to outsource my cold emailing in Washington?

Though it is feasible to oversee cold email campaigns internally, there are numerous benefits and better outcomes to be gained by hiring a professional company like Nerdy Joe. 

Studies show that sales teams often devote a significant amount of time on identifying and cold-contacting prospective clients, leaving little time for making sales calls and concluding deals. This is the time when a cold emailing service is useful. 

You may send us your cold email outreach so that we can handle these time-consuming procedures. Due to our swift discovery and communication with potential clients, your sales team's time and resources are freed up. 

This guarantees a successful cold email outreach process and saves your personnel from additional labor. Then, your sales team can concentrate on their key competencies, which include closing deals and engaging prospects in direct sales conversations.

21 - How do I increase my cold email response rate in Washington?

Insufficient response rates in cold email campaigns may be caused by a variety of things, including vague targeting, a weak sender profile, poor message, a failure to consider audience preferences, and unenthusiastic offers. 

Nerdy Joe takes on these possible difficulties in a proactive manner. We conduct A/B testing to compare different offers and messaging formats in order to determine which ones most appeal to your particular target demographic. 

We can improve the campaign's performance and sharpen our plans thanks to this practice. As email may not be the only business communication method used by your target audience, we also look at other potential avenues for connecting with them, often including LinkedIn

We want to develop a go-to-market plan that is appropriate for your company and your targeted market.