Nerdy Joe — cold email and email marketing agency

We help companies in the UK secure 3 - 5 sales meetings every week

Looking for a cold email agency to get you meetings with potential clients in the United Kingdom or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our cold email campaigns and sequences help our clients schedule appointments with hot prospects at:

lead generation program to get qualified leadscold email marketinglead generation clients of nerdyjoecold email agency near meemail marketing companyour lead generation process is perfect and generate leads like crazy

Here’s how we can help you skyrocket your B2B outbound sales in the UK in 2023…

Our tailored cold email approach is the key to our success. We use our learnings from past cold email campaigns to avoid mistakes and guide our actions toward successful B2B lead generation campaigns and funnels.

email marketing company

Target the right prospects

Our team will work with you to identify the most valuable segments of your target audience and decision-makers across the UK. We'll meticulously compile a prospect list that factors in intent and psychographic data for qualified prospects — ensuring our cold email campaigns are highly targeted and effective.

lead generation company

Make them an irresistible offer

We’ll determine what’s our ICPs’ pain points, what emotions each of the pain points triggers, and how this is key to the success of their job. We’ll then craft an offer that fits, and they can’t say no to.

cold email marketing

Transform leads into loyal customers

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our cold email processes and strategies? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our UK-based B2B cold email agency operate?

Subscribing to our lead generation and cold email services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the United Kingdom area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our UK-based cold email agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

Cold emailing refers to contacting prospective customers or clients who have never interacted with you, your company, or know you personally. It resembles cold calling in the digital age, except instead of making phone calls, you make contact using email.

At Nerdy Joe, we present your company to potential customers through cold email, emphasizing your unique value proposition to pique their interest and offer you hot leads you can sell to.

1 - How much do cold email agencies specialized in United Kingdom charge?

There is no standardized cold email service price that every company must follow, regardless of region. Even worse, it's hard to find a cold email agency that properly lists all of its service levels and prices on its website. 

The cost for the service varies from business to company and is often determined by expertise, technology stack, team size, specifications for your cold email campaign, and anticipated results. 

Agencies determine their service prices using a variety of pricing mechanisms. Others charge on a pay-per-lead basis, while others use flat fee pricing. Other pricing schemes base payments on the size of the project, the quantity of effort necessary, or even the length of the campaign. 

Know that you could also need to pay upfront investment fees or pay for certain minimum commitment periods before you start working together, depending on the cold email agency you're working with.

That being said, cold email services may range in price from less than $1,000 to $50,000 per month, according to our experience. The ultimate price is heavily influenced by the agency you choose, the results you want, and the size of your business.  

We prioritize upfront pricing at Nerdy Joe. We are aware that when you employ a cold email firm, your primary goal is to perform cold outreach campaigns to generate leads, fill your sales funnel with leads who are ready to purchase, and set up meetings or sales opportunities with leads who are truly interested. 

As a result, we provide three straightforward monthly subscriptions at set prices. You get 2 sales-qualified leads for $499. You get 6 sales-qualified leads for $999. We also provide 15 sales-qualified leads for $1,999. 

The value of your investment in these packages, which have been carefully chosen to meet United Kingdom's particular market characteristics, is outstanding, in our opinion. Our pricing structure is open, reasonable, and intended to maximize return on investment.

2 - Do you provide United Kingdom lead data when doing outbound cold emails?

We do, in fact. 

One of our guiding principles at Nerdy Joe is to never utilize client data or data or sales intelligence products like ZoomInfo or Apollo to quickly construct lists of people and then bombard them with generic, useless communications. 

Understanding your prospective client and their demands thoroughly is essential for success when cold emailing. To assist us understand who your product or service is intended for and why they are your ideal clients, we will ask you a number of introspective questions. 

From there, we can learn practically everything about your product and the greatest uses for it. Additionally, if United Kingdom is your target market, we do in-depth research utilizing the insights from your comments to find possible prospects there. 

In order to engage and attract these leads for your company, we then start a tailored cold email marketing campaign.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

Our method at Nerdy Joe for cold email outreach includes compliance with data protection rules, which is a crucial step. with guaranteeing transparency, obtaining permission where appropriate, and scrupulously upholding data confidentiality, we scrupulously abide by international data privacy laws, such as GDPR and CCPA.

4 - What are the best cold email agencies for United Kingdom?

You could work with one of the many cold email firms doing business in United Kingdom. In every interaction, the following major agencies come up:

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

Understand that not each of the lead gen businesses we've included here is really based in United Kingdom. You need to realize that what counts is their creative skill or aptitude to complete the task and offer you hot leads to sell to — and that's what you should grade them on.

5 - What is a cold email agency, and why do I need one for my United Kingdom business?

A firm that specializes in helping companies connect with prospective clients using cold email is known as a cold email agency. They provide a fully done-for-you solution and take care of all the work (developing, carrying out, and administering cold email campaigns on behalf of companies).

To assist you successfully connect with prospective clients, investors, partners, or other important stakeholders who you haven't yet engaged with, these companies draw on their knowledge in email marketing, prospect research, and campaign optimization.

6 - How do you get United Kingdom qualified leads with cold email?

Having a thorough grasp of your target market and creating an ideal customer profile that is in line with your product and aims is the cornerstone of every cold email campaign, regardless of the location of the recipients.

Due to this, at Nerdy Joe, we place a high priority on fully comprehending your product, its particular target market, and their need for it. Even the fundamental motives guiding your company will be discussed.

As a result, if United Kingdom is the location you are trying to reach, our approach will include doing rigorous research to find potential candidates in that market (who fit your ICP). In order to capture their attention and turn them into devoted customers for your business, we will then design a custom campaign.

7 - How do I start a cold email campaign in United Kingdom?

Introducing Nerdy Joe is a simple way to launch a cold email campaign. The only thing you have to do is choose one of our three packages from our price page that best suits your company needs and budget.

Immediately after you register, we create a project for you on Basecamp and email you an invitation to join. Then, we have a lengthy discussion about your requirements and other important topics, like your target market and ideal client profile, among others, to better understand your situation.

Then, we effectively set everything up by registering the new domains, creating the outreach lists, researching potential customers, and creating the cold email drafts. Along with that, we'll guide you through how we operate, and you'll be able to monitor everything we do in real time.

8 - How does Nerdy Joe work?

Nerdy Joe starts new cold email projects by learning about the client's industry, company operations, and distinctive selling points. We can better understand their specific needs and cold email marketing goals thanks to this technique.

In order to align our efforts and tactics with your unique company objectives and goals, we then have in-depth talks to better understand you. The next step will be to identify your ICP and create a buyer persona using extensive market research.

To maximize your levels of participation, we also lay the groundwork. In order to achieve optimum deliverability, this necessitates activities like setting up and warming up new domains, making outreach lists, and investigating possible clients.

Our copywriting experts then write cold emails designed to connect with each member of your target audience. Because doing so encourages continuous engagement and creates connections that eventually lead to conversions, our emphasis is on developing relationships and nurturing leads.

9 - How long will it take to get results?

You may be aware that during the first few weeks of any B2B lead generation campaign, the main tasks are testing, data analysis, and plan tweaking. This process helps us decide which strategy will provide outcomes the most effectively. 

As a consequence, each organization will have a different time frame for seeing benefits. While some companies would need to wait a few weeks for noticeable effects, others might see returns as early as the first week of the campaign. 

There is one thing that is certain, though: at Nerdy Joe, we are certain that we will provide results throughout the first month of your campaign.

10 - How fast do you start working?

We send a wave of happy emoticons in our Campfire chat to welcome you as soon as you join us. Next, we design a special project in our Basecamp that is geared exclusively for your business, and an invitation to join is sent to you right away.

After that, we'll begin talking about how to grasp your objectives, your ICP, and other crucial campaign elements. In order to ensure they complement your brand and provide a positive image, we will either request access to your current domains or build new ones.

After we've built the groundwork, we quickly start experimenting with various messages and offers to see which ones connect with your audience the most.

11 - What is your cold email process, and what makes you different?

It would need a separate paper to provide an in-depth analysis of our procedure. But there are just a few crucial phases that may be cut from our cold email procedure. An overview of our strategy is provided below:


Prior to commencing the cold email campaign, we take these steps. 

  • Product research: To properly understand your product, we do research on it. We can determine who needs it and how to advertise it most successfully thanks to this information.    
  • Domain setup and warm-up: We'll create new domains and get them ready for the campaign. We'll also make sure they are correctly positioned and set up to provide the deliverability rates. 
  • ICP identification and buyer persona development: We will decide which account to call at each of these companies to spark the most interest after jointly identifying your best customers with you or your sales. 
  • List building: Our staff will go ahead and manually select prospects, find their email addresses, and generate the outreach lists based on the ICP and buyer profile we agree upon.
  • Prospect research and icebreaker creation: We will do different research on each individual on our list to make it more individualized. The data we gather is used to create unique touchpoints, or icebreakers, in the emails.
  • Cold email creation: We create the cold email copies and sequences, making sure each one is different and tailored to its specific recipients.


  • Monitoring campaign: Here, we evaluate campaign effectiveness and make notes. Depending on how engaged they are, we advance the prospects via several funnels or segments. 
  • Improving: If there is opportunity for improvement based on the data we gather, we make the necessary changes to optimize outcomes.


  • Reporting: We provide the leads we gathered for your company at the conclusion of the campaign. Alternatively, we might describe what went wrong and how we plan to fix it.
  • Improving: If there’s improvement needed, we improve and set up the campaign for the best outcomes.
  • Repeat: Repeating the process to bring more leads to the client.

That's nearly everything. We identify ourselves from other cold email firms by making a commitment to thoroughly understanding your target audience before we produce even one cold email.

Neither do we engage in mass email marketing. We carefully consider each prospective customer before adding them to our list. We gather information about them so that every email we send and every offer we include is relevant to their needs. 

We focus on smaller lists and invest the necessary time in making the intensive effort required to get these leads for your business. We don't target tens of thousands of people in order to get a few leads that you could find challenging to convert into customers.

In a perfect world, we would create a list of 20 prospects, do comprehensive due research on each one before launching the campaigns, and then personalize each cold email in turn. We want to provide your sales team six leads they can quickly close out of 15 answers, 10 of which will be positive.

For the greatest levels of accuracy and efficiency, we manually carry out all of our operations. We don't rely on any data intelligence technologies or use people from UpWork or Fiverr to create lists rapidly.

12 - How to hire a cold email agency in United Kingdom?

We recommend contacting multiple agencies that align with your brand to discuss their services when you're contemplating hiring a cold email agency.

Consider factors such as their expertise, success rate, past clients, track record, experience, and guarantees. Furthermore, your objectives and budget should influence your decision.

Make sure to ask precise questions about the quantity and quality of leads, associated costs, and potential conversions.

We encourage you to engage in a conversation with us, too. We stand prepared to answer all your inquiries and provide the necessary information for you to make a well-informed decision.

13 - Why should I hire a United Kingdom-specialized cold email agency?

Working with a cold email firm that is knowledgeable about the United Kingdom market provides you the benefit of a workforce that is familiar with the local environment, increasing your chances of generating high-quality leads.

Not every agency will have a physical presence in United Kingdom or even in the United States, so keep that in mind. The agency must have the necessary skills to succeed in your target market, successfully locating and connecting with the best qualified leads wherever they may be. This is a crucial aspect.

No matter where your company is located—in United Kingdom or elsewhere—Nerdy Joe is your best option for cold email marketing thanks to our technique for determining your ideal consumer profile and doing lead research.

In order to constantly achieve excellent results, regardless of the target market, we always make it a point to completely understand your offers and choose the appropriate people to engage with.

14 - How many cold emails can I send per day in United Kingdom?

Your email service provider and the CAN-SPAM Act, not United Kingdom itself, set the daily limit on the amount of cold emails you may send. According to the circumstances and the resources at hand. 

Avoid oversending recipients’ inboxes to avoid being flagged as spam. This is the best course of action. The amount of emails sent by Nerdy Joe is strategically planned depending on important variables and the best engagement times to guarantee efficacy. 

15 - Can I send cold emails with Gmail in United Kingdom?

Absolutely! United Kingdom residents may use Gmail to send unsolicited emails. For the sake of upholding the integrity of its services and guarding against misuse, Gmail does have a daily sending cap. 

For this reason, to prevent your emails from being marked as spam, be sure you stick to these parameters and adhere to established practices for cold emailing. Gmail may be used if all you want to do is send one or two chilly emails. 

However, we suggest that you use the services of an email vendor like if you want to execute more extensive cold email campaigns and gather data. When it comes to Nerdy Joe, we use a variety of platforms to enhance the deliverability and efficiency of our cold email marketing.

16 - How successful are cold emails in United Kingdom?

The relevancy of the targeted audience, the effectiveness of the communication approach, the allure of the offer, and other factors all play a role in how well cold email marketing perform.

We guarantee tremendous engagement and the best possible conversions at Nerdy Joe. We are confident in our capacity to create leads for any company that offers a good or service that meets a genuine demand and has achieved product-market fit.

Any outbound lead gen campaign's success depends heavily on product-market fit. We may not be the best option for you if your company is still figuring out how well its products match the market.

17 - How can I make sure recipients open and read my cold email in United Kingdom?

In cold emails, creating attention-grabbing subject lines with value-driven content is often regarded as the gold standard. However, in our experience at Nerdy Joe, this strategy isn't always successful, particularly if the receiver isn't acquainted with your business.

Your initial impression during cold outreach dictates whether a lead will read your email and respond to it or ignore it. Recognizing this, we spend a lot of attention on figuring out your ideal customer profile (ICP) and identifying the accounts that go with each ICP.

We do more than just skim the surface. Our specialists investigate each prospective lead, gathering important information. We make extensive use of this data to personalize our communications in a way that consistently captures and holds the attention of the receivers.

18 - Is cold emailing more effective than cold calling in United Kingdom?

Objectively speaking, each of the two approaches has its advantages, but cold email often performs better since it provides a more focused approach and creates less interruption.

For many receivers, cold calling can be seen as invasive, which may be unsettling. It messes with their schedule and may not fit with how they want to be spoken to.

Email provides a professional, less invasive platform that allows you to connect with prospective prospects. It makes it easier for commercial dealings to respect your prospects' professional limits.

19 - How do you measure whether a cold emailing campaign is effective in United Kingdom?

At Nerdy Joe, we evaluate the effectiveness of cold email marketing using relevant indicators like the agreed-upon number of leads produced, the caliber of those prospects, and the conversion rates.

For this reason, we usually start our cooperation by describing your objectives and figuring out what you would see as a significant achievement for your company. The amount of leads created is, in our opinion, the key sign of a successful cold email campaign.

For instance, if you own a FinTech firm that sells software to accountants, the most important indicators for your company would be the number of software sign-ups, the number of accountants who have asked for a trial, and the amount of people willing to talk about deals or sales. 

Though statistics like the reply rate or open rate may help us develop our strategies and guide our future activities, they don't help us determine how well a campaign has performed. Unfortunately, a lot of cold email firms focus only on these metrics while delivering results.

20 - Do I need to outsource my cold emailing in United Kingdom?

While handling cold email campaigns internally is possible, there are various advantages and better results to be had by handing this task off to a specialized firm like Nerdy Joe. 

Studies show that sales teams often spend a substantial amount of time locating and emailing potential customers in order to close agreements, leaving little time for sales calls. A cold email service may really shine in this situation. 

We'll manage these time-consuming activities by taking up your cold email outreach. We create contact and quickly identify new customers, freeing up the time and resources of your sales staff. 

In addition to saving your team time and effort, doing this ensures the success of your cold email outreach campaign. Then, your sales force can focus on their core skills—having direct sales discussions with prospects and completing transactions.

21 - How do I increase my cold email response rate in United Kingdom?

A lack of response in cold email campaigns may be caused by a variety of things, including vague targeting, a weak sender profile, poor message, a failure to consider audience preferences, and unenthusiastic offers. 

Nerdy Joe takes on these possible difficulties in a proactive manner. We conduct A/B testing to compare different offers and messaging formats in order to determine which ones most appeal to your particular target demographic. 

We can improve the campaign's performance and sharpen our plans thanks to this practice. As email may not be the only business communication method used by your target audience, we also look at other potential avenues for connecting with them, often including LinkedIn

We want to develop a go-to-market plan that is appropriate for your company and your targeted market.