How would your travel and tourism business change if you could get 3 to 5 leads per week?

A recipient of a "cold email" is one with whom the sender has had no prior communication or relationship. The term “cold” is used because the recipient is not expecting the email and has not requested information from the sender. It’s similar to the concept of cold calling, where a salesperson calls a potential customer without prior interaction.

That said, cold emailing is typically used in sales and marketing as a way to initiate a conversation and potentially develop a business relationship with a potential customer, investor, or other business contact. That’s why it’s regarded as one of the best lead generation strategies — even over cold calling and LinkedIn outreach.

Therefore, for your Travel and Tourism Companies business, this means that we will use cold email as an outreach channel to reach out to potential clients, be they businesses or individual Travel and Tourism Companies who fit your ICP. We will introduce your company to them and emphasize your special value proposition in an effort to pique their interest and generate hot leads that you can sell to.

Cold email agencies serve a wide array of businesses across industries and countries. So, regardless of the industry or the location, there is no standard pricing for cold email services. 

If you’ve ever been on the pricing page of any cold email service you can tell. They don’t transparently display their different service tiers and their pricing on their website. 

The cost of cold email service in the travel and tourism industry, as well as any other business industry, varies from one company to another as a result of the current situation. Companies typically base their pricing on their experience, techstack, team size, the requirements for your cold email campaign and the expected outcomes. 

Also, there are several cold email pricing models that companies work with. Based on the company you’re working with, you can pay a flat rate for all their services while others will make you pay based on a pay-per-lead model. 

Some businesses even use an email volume model, where you pay for each cold email they send on your behalf. You’ll also come by other pricing models that are based on campaign duration, required amount of work or even the project size. 

That being said, based on our experience, the cost of cold email services can range from less than $1,000 to $50,000 per month. The final cost is largely dependent on the agency you choose to work with, what you want for outcomes, and the stature of your company.  

Interestingly, based on the company you’re working with and how they believe cold emailing should be done, you may also be required to pay upfront investment fees or pay for some minimum commitment periods before you start working together.

We value transparent pricing at Nerdy Joe. We know that you are hiring a cold email agency to generate leads for your Travel and Tourism Companies business, get ready-to-buy leads into your sales funnel, and get meetings or sales possibilities with genuinely interested prospects.

With this in mind, we have four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.

We are confident that these packages offer great value for your business, and they're tailored to align with the distinct market conditions of your Travel and Tourism Companies firm. Our pricing structure is clear, economical, and structured to yield the utmost return on investment.

Yes. Well, here is what we do.

Contrary to what most cold email agencies and gurus advocate, our agency's cold email campaigns focus on not relying on client data or using data or sales intelligence tools like ZoomInfo or Apollo to quickly compile lists of people before sending them generic, ineffective cold emails.

Our effectiveness in cold emailing rests on our solid processes of thoroughly understanding your ideal customer and targeting a select group of prospects. And to achieve this, we engage you with a set of insightful questions that help us comprehend who your product or service serves and why they are your perfect customers.

From your answers, we can grasp nearly all there is to know about your product and its best use cases. Moreover, as we are making sense of the insights gained from your answers, we also conduct thorough research to pinpoint potential leads within your target market. 

After this, we initiate a bespoke cold email outreach campaign, intended to engage and draw these leads towards your business.

We at Nerdy Joe give data privacy the utmost importance and adhere to all applicable national and international data privacy laws. Our cold email outreach process is built around responsible data collection and usage practices. 

We strictly adhere to regulations such as GDPR and CCPA, ensuring that all our communications are legal, ethical, and respect the privacy of the recipients. This adherence to data privacy standards not only protects our clients in the Travel and Tourism Companies but also builds trust with their potential customers.

There are various competent cold email agencies catering to the Travel and Tourism Companies. Here are the top ones:

• Nerdy Joe
• Belkins
• Cleverly
• Martal Group
• CIENCE
• Lead Fuze
• Growth Rhino
• Abstrakt Marketing Group
• MediaBoom 

The truth is that all lead generation businesses will inform you that they can be a great cold email service for your travel and tourism business—something we fervently hope they can be. But they don’t make it a niche — they serve a wide variety of industries. 

Our agency, Nerdy Joe, distinguishes itself by providing a more personalized, results-driven approach. We create high-converting cold email campaigns tailored to the unique needs of your Travel and Tourism Companies business. 

A cold email agency is a lead generation entity that excels in assisting businesses in contacting prospective customers via cold emailing. They offer a completely managed service and handle every part of cold email marketing for organizations, including research, implementation, and oversight.

In order to help you connect with potential customers, investors, partners, or other important stakeholders that you have not previously interacted with, these businesses are made up of outreach and copywriting experts who are skilled in email marketing, prospect investigation, and campaign management. 

They can help you run cold outreach campaigns and all you have to do is sit back and see your sales pipeline get filled with leads you can sell to. They help you get sales ready leads without worrying about the lead generation. Also, they free up significant time for your sales team who can then focus on core activities: having meetings and closing deals.

No matter the industry you are targeting, at Nerdy Joe, we are adamant that the secret to a successful cold email campaign is a solid understanding of your target market and the development of an ideal customer profile that complements your objectives and product.

That's why we at Nerdy Joe put a premium on fully understanding your product, its specific target demographic, and their requirement for your product. We have a bespoke framework for this. We will even ask you about the fundamental reasons for your business's existence.

So, if your targeted market comprises Travel and Tourism Companies, our approach will involve rigorous research to pinpoint the right individuals from that market (who align with your ICP). Following this, we'll design a tailored campaign to reach out to them and turn them into leads for your business.

Starting and running a cold email campaign involves a series of activities that break down into steps. Roughly they include your target audience, crafting a compelling message, and continuously optimizing based on feedback.

If you are starting this journey with Nerdy Joe, all you have to do is pick one of the three packages on our pricing page that best suits your needs as a business and your financial constraints.

As soon as you register, we automatically establish a project for you on Basecamp and send an invite email your way. Next, we initiate a dialogue to understand your requirements and key elements such as your target audience, ideal customer profile, among others.

Then, we basically put everything in place, lay the foundation for new domains, create the outreach lists, conduct prospect research for data enrichment, and draft cold emails. We guide you through our working procedure, providing you with the capacity to monitor all our operations in real-time.

Nerdy Joe’s strategy for brand-new cold email projects always starts with a thorough investigation of the particulars of our client's business and the distinctive value propositions of their product or service. This is how our experts understand their specific needs and goals for cold email marketing.

Following that, we have in-depth discussions to fully understand your particular business needs and goals, which enables us to tailor our strategies and efforts accordingly. We'll conduct extensive market research to identify your ICP and develop a buyer persona.

At the same time, we lay the necessary groundwork to maximize your engagement levels. This encompasses activities such as setting up and warming up new domains to ensure maximum email deliverability, building outreach lists, and researching potential prospects.

Next, our team works on the outreach messages and sequences — all tailored to resonate with each member of your target audience. We aim to foster relationships and nurture leads as it encourages ongoing engagement and establishes connections that lead to conversions.

We also run A/B testing campaigns while testing different offers, mailing times, message formats, and other variables. This is based on the idea that you should identify the go-to-market strategy that is most effective for your target market. 

Also, we believe in transparency and provide our clients with regular, comprehensive reports detailing campaign performance.

You may already be aware that any B2B lead generation campaign's initial days are typically spent testing, analyzing data, and fine-tuning the campaign's strategy. This process aids us in pinpointing the most effective method to yield results.

As such, the timeframe to witness noticeable outcomes can vary from one business to another. While some companies may start to see results from the first week of the campaign, others may need to wait a few weeks to see significant progress.

Nonetheless, one certainty remains: at Nerdy Joe, we assure you that you will start seeing results within the first month of your campaign.

As soon as you sign up with us, we greet you in our Campfire chat with a flurry of animated emojis. After that, we generate a distinctive project, custom-made exclusively for your company on our Basecamp, and you'll receive an invitation to join.

We then initiate conversations to comprehend your objectives, your ICP, and other critical elements of the campaign. We'll either request access to your existing domains or establish new ones, ensuring they align with your brand and project a positive image.

Once the groundwork is laid, we promptly begin testing various messages and offers, identifying those that best strike a chord with your audience. That means that work has started the minute you signed up.

It would take a different, in-depth article to fully explain our process. Nevertheless, our cold email procedure can be distilled into several crucial steps. Here's a succinct overview of our approach:

Pre-campaign phase

These are actions undertaken prior to launching the cold email campaign.

• Product research: We investigate your product thoroughly to gain a complete understanding of it. This allows us to determine who needs it and the best sales approach. 
• Domain setup and warm-up: We establish new domains for the campaign and warm them up, ensuring they are optimally set up for high deliverability rates. 
• ICP identification and buyer persona development: In collaboration with you or your sales team, we will identify your best customers and determine the appropriate contacts at each company for maximum engagement. 
• List building: Based on the agreed upon ICP and buyer persona, our team will manually identify leads and build the outreach lists. 
• Prospect research and icebreaker creation: We research each individual on our list for personalization. We utilize the data collected to create unique points of contact in the emails, or "icebreakers." 
• Email samples and sequence creation: We write the cold email copies and sequences, ensuring they are all uniquely personalized to each recipient.

Campaign phase

• Monitoring campaign: Here, we observe campaign performance and take notes. We categorize the prospects into different funnels or segments based on their engagement. 
• Improving: Based on the data we gather, if we identify opportunities for enhancement, we take steps to maximize results.

Post-campaign phase

• Reporting: At the conclusion of the campaign, we present the leads we've secured for your business. Alternatively, we'll clarify any issues that arose and how we're addressing them. 
• Improving: If necessary, we make improvements and tailor the campaign for optimal results. 
• Repeat: We repeat the process to bring more leads to the client.

That’s pretty much about it. What makes us different from the cold email agencies you see out there is our commitment to thoroughly understanding your target customers before crafting a single cold email.

Alos, we don’t do any mass email campaigns. We hand-pick and research every single prospect we put on our targeting list. We also collect data about them to ensure every email we write and the offers we include are aligned with their needs. We don’t rely on templates and two prospects never receive the same emails. 

We take the time to do the challenging work necessary to win them for your company by focusing on small lists. We don’t need to target thousands of people to only bring you a couple leads that you might not be able to turn into customers. 

Our ideal scenario is to create a list of 20 prospects, thoroughly research them prior to launching the campaigns, and create individually personalized cold emails for each of them. This will result in 15 replies, 10 of which will be positive, and 6 leads that your sales team can easily close. 

We run all of our activities manually to ensure top-notch of accuracy and efficiency. We don’t rely on any data intelligence tools or pay people on UpWork or Fiverr to hastily build lists. 

As we see most of our customers do, we believe the best approach to hire a cold email agency is to reach out to various cold email agencies that resonate with your brand.

Consider things like their experience, success rate, clientele from the past, skill set, and any guarantees they may be willing to offer. Also, your specific goals and budget should play a significant role in your decision-making process.

Be sure to ask detailed questions about the number and quality of leads they can generate, the associated costs, and the potential conversion rates.

We also welcome you to have a conversation with us (pick a time on our calendar). We're ready to answer all your questions and provide the necessary information to help you make an informed decision.

Working with a cold email agency adept in the Travel and Tourism Companies market offers you the benefit of a team familiar with the industry environment, thereby enhancing your chances of securing high-quality leads.

The majority of top-tier firms won't, however, specialize in your market for travel and tourism businesses, it is a fact. The critical factor, therefore, is the agency's ability to excel in your target market, effectively identifying and reaching out to the most relevant leads, regardless of where they're located geographically.

At Nerdy Joe, our approach of defining your ideal customer profile and conducting thorough lead research equips us to be your best choice for cold email marketing, be it for a Travel and Tourism Companies business or a CBD business.

We always prioritize fully understanding your offerings and identifying the right individuals to reach out to. This approach enables us to consistently deliver outstanding results, irrespective of the industry in focus.

You are not strictly limited to how many cold emails you can send each day, but it is important to avoid any actions that could mark your domain as spam. Generally, for new domains, it's advisable to start small (around 20-50 emails per day) and gradually scale up. 

The most effective approach is to avoid overwhelming your recipients' inboxes, as this could lead to your emails being marked as spam. At Nerdy Joe, we carefully plan the volume of emails sent, taking into account critical factors and peak engagement times to ensure the efficiency of our outreach.

Yes, you can send cold emails with Gmail. However, Gmail limits the number of emails you can send per day to protect its reputation and yours from being marked as spam. 

The daily email cap for regular accounts is approximately 500, while users of Google Workspace are allowed up to 2,000. At Nerdy Joe, we use specialized email tools designed for cold emailing, which help manage these limits and ensure optimal deliverability.

Here is the thing, if your goal is to send a single, or couple of cold emails, you can use Gmail. But if you want to run larger scale cold email campaigns and collect data, we recommend that you call on the services of an email vendor like Instantly.ai or lemlist. 

The success of cold emails depends heavily on your strategy — the right targeting, compelling content, and diligent follow-up can yield impressive results. Industry benchmarks suggest a 15-25% open rate and 2-3% response rate. 

For us at Nerdy Joe, the effectiveness of cold email campaigns depends on a number of important factors, including the relevance of the targeted audience, the success of the messaging strategy, and the appropriateness of the offer given the prospect's problems.

At Nerdy Joe, we guarantee engagement and optimal conversions. We have confidence in our ability to generate leads for any business offering a product or service that satisfies a genuine need and has achieved product-market fit.

Product-market fit is an essential component in the success of any outbound campaign. If your business is still in the phase of identifying its product-market fit, we might not be the most appropriate choice for you.

The best strategy for grabbing attention in cold emails is typically thought to be an attention-grabbing subject line combined with valuable emails. However, at Nerdy Joe, our experience has shown that this strategy doesn't always guarantee success, especially if the recipient is unfamiliar with your brand.

In cold outreach, the initial impression you make determines whether a lead will engage with your email or dismiss it. Recognizing this, we put significant emphasis on understanding your ICP and identifying the accounts or individuals that align with each ICP.

Our experts meticulously analyze each potential lead, gathering crucial data points. We use this data to incorporate a high degree of personalization into our messages, allowing us to consistently spark and sustain the recipients' interest.

While both tactics can be effective, cold emailing tends to be more efficient and less intrusive than cold calling. 

Cold emailing enables you to reach a larger audience in less time and gives the recipient the flexibility to respond whenever they want. It also provides more space to convey your message and demonstrate your value proposition. 

For Travel and Tourism Companies, Nerdy Joe has found cold emailing to be an especially effective strategy for generating leads and building client relationships.

At Nerdy Joe, we measure the success of our cold email marketing efforts through impactful metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.

Hence, we always kick-off our partnership by identifying your goals and defining what you would consider significant success for your enterprise. In our view, the primary determinant of a successful cold email campaign is the volume of leads generated.

The most important metrics for your business, for instance, would be the number of healthcare businesses signing up for your offer, the number of businesses requesting a demo, and the number of people ready to discuss sales or deals.

While metrics like reply rates or open rates can provide insights for adjustments and guide our future strategies, they don't necessarily reflect the campaign's success. Unfortunately, many cold email agencies focus solely on these metrics when reporting results.

While managing cold email campaigns internally is possible, outsourcing to a specialized cold email agency like Nerdy Joe brings several advantages and improved outcomes.

Research reveals that sales teams often spend a significant portion of their time identifying and reaching out to potential clients through cold emails, leaving minimal time for sales calls and closing deals. This is where a cold email agency comes in.

By entrusting your cold email outreach to us, we take on these time-consuming tasks. We quickly identify potential clients and initiate communication, thereby freeing up your sales team's time and resources.

Not only does this alleviate the extra burden from your team, but it also ensures a more efficient cold email outreach process. Your sales team can then focus on what they do best: engaging in direct sales conversations with leads and closing deals.

Low response rates in cold email campaigns may be caused by a variety of things, including vague targeting, an unattractive sender profile, ineffective messaging, a lack of understanding of audience preferences, or irrelevant offers.

At Nerdy Joe, we actively address these potential issues before they even rise. Part of our strategy is to conduct A/B testing with various offers and message styles to identify what resonates with your specific target audience the most.

This practice enables us to fine-tune our strategies and optimize the campaign for better results. We also explore alternative ways of reaching your target audience, often considering LinkedIn as email may not be the only medium your audience uses for business communication.

Our goal here is to construct a go-to-market strategy that aligns with your business and your specific target audience of Travel and Tourism Companiess.