Nerdy Joe — cold email and email marketing agency

We help companies based in Toronto get predictable B2B leads using cold email.

Looking for a cold email agency to get you meetings with potential clients in Toronto or beyond? Let the Nerdy Joe team, which has set over 1,000 meetings in the last quarter, run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our cold email campaigns and sequences help our clients schedule appointments with hot prospects at:

our lead generation process is perfect and generate leads like crazylead generation program to get qualified leadslead generation clients of nerdyjoecold email agency near meemail marketing companycold email marketing

Here’s how we can help you skyrocket your B2B outbound sales in 2023…

In today's competitive business world, relying on outdated cold outreach strategies that don't guarantee consistent results can be detrimental to your brand visibility and growth. That's where we step in with our innovative approach.

lead generation agency

Get in front of the right prospects

We'll determine the most valuable segment of your ICP and buying committees in Toronto. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our cold email campaigns hit the mark.

cold email marketing agency

Make them an irresistible offer

We'll delve into your ideal customer profile (ICP), uncover their pain points, and understand the emotions these challenges trigger. Then, we'll create a tailored offer that directly addresses their needs and positions your business as the ultimate solution.

email marketing agency

Transform leads into loyal customers

Once the offer resonates with them, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our cold email processes and strategies? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Toronto B2B cold outreach agency work?

Subscribing to our lead generation and cold email services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Toronto area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Toronto-based cold email agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

Connecting out to prospective customers or clients who haven't worked with you or your company before or don't know you suggests delivering a cold email. It resembles cold calling in the digital age, except instead of contacting people, you communicate with them through email.

At Nerdy Joe, we utilize cold email to promote your company to potential customers, stressing your unique value proposition to pique their interest and offer you hot leads you can sell to.

1 - How much do cold email agencies specialized in Toronto charge?

There doesn't seem to be an established price for cold email service that all businesses have to conform to, regardless of location. And to make problems worse, it's rare to find a cold email firm that makes clear use of its website to list the various service levels it offers and their associated costs. 

Many factors affect the price you pay for the service, including the firm's expertise, tech stack, team size, the specifications for your cold email campaign, and the anticipated results. 

A wide range of pricing methods are used by agencies to determine how much their services cost. Some charge on a pay-per-lead basis, while others operate on a fixed pricing system. Other pricing structures base payments on factors like the size of the project, the length of the campaign, or the quantity of effort necessary. 

Be informed that, depending on the cold email agency you choose to work with, you could also be forced to make upfront investments or pay for a minimum number of commitment periods before you can begin working together.

That being established, cold email services may cost anywhere from $1,000 to $50,000 per month, according to our experience. The ultimate cost is mostly determined by the agency you choose, the results you seek, and the size of your business.  

Pricing transparency is something we value at Nerdy Joe. We understand that when you employ a cold email firm, your primary goal is to perform cold outreach campaigns to acquire leads, put ready-to-buy leads into your sales funnel, and secure meetings or sales prospects with truly interested leads. 

As a result, we provide three basic monthly packages at set prices. You get 2 leads that are ready for sales for $499. You get 6 leads that are ready for sale for $999. We also provide 15 leads that are suitable for sales for $1,999. 

These bundles, which have been carefully chosen to complement Toronto's particular market characteristics, provide, in our opinion, good value for your money. Our pricing structure is open, competitive, and intended to provide the most return on investment.

2 - Do you provide Toronto lead data when doing outbound cold emails?

Indeed, we do. 

At Nerdy Joe, we have a set of basic guidelines for sending out cold email campaigns, one of those being to never depend on client data or utilize data or sales intelligence platforms like ZoomInfo or Apollo to quickly generate lists of people before bombarding them with generic, useless messages. 

The vital job of thoroughly understanding your prospective consumer and their wants is essential to our success in cold emailing. And in order to do this, we probe you with a series of probing questions to learn more about your target market and why they make up your ideal clientele. 

Almost everything about your product and its ideal use cases may be understood from there. Additionally, we do extensive research, concentrating particularly on Toronto if that is your target market, utilizing the insights from your comments, to uncover possible leads in your market. 

A tailored cold email outreach campaign is then started with the goal of engaging and attracting these leads for your company.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

Our cold email outreach method at Nerdy Joe must strictly adhere to data protection rules. By providing transparency, obtaining permission where required, and rigorously upholding data confidentiality, we scrupulously comply with all applicable national and international data privacy laws, such as the GDPR and CCPA.

4 - What are the best cold email agencies for Toronto?

You could choose one of the many cold email companies that are active in Toronto for your company. The main agencies that come up in talks are listed below:

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

Understand that not all of the lead gen businesses mentioned here are really based in Toronto. You must realize that what counts is their inventiveness or creativity to complete the task and provide you with hot leads to sell to, and that is what you should judge them on.

5 - What is a cold email agency, and why do I need one for my Toronto business?

A firm known as a "cold email agency" focuses on assisting companies in cold emailing potential clients. They offer a fully completed done-for-you solution and take care of all the work (developing, carrying out, and administering cold email campaigns on behalf of companies).

These companies make good use of their knowledge of email marketing, prospect research, and campaign optimization to assist you in connecting with new clients, partners, investors, or other important stakeholders with whom you have never before communicated.

6 - How do you get Toronto qualified leads with cold email?

Not affected by the target country, an extensive knowledge of your target market and the creation of an ideal customer profile in line with your goals are the cornerstones of each cold email campaign that succeeds.

Therefore, at Nerdy Joe, we place a high priority on learning as much as we can about your product, its particular target market, and their requirements for it. We'll even ask you about the primary motivations driving your company.

Therefore, if Toronto is your target area, our plan will include thorough research to find relevant people in that market (who meet your ICP). Then, using a customized approach, we'll ignite their interest and turn them into loyal customers for your business.

7 - How do I start a cold email campaign in Toronto?

The whole process of launching a cold email campaign with Nerdy Joe is simple. Simply choose one of the three packages from our three choices on our price page that best suits your company needs and budget.

We automatically build a project for you on Basecamp when you register, and we email you an invitation to join. Then, we have a detailed discussion about your requirements and other important topics, such your target market and ideal client profile, among others.

Then, we simply set everything up by creating the new domains, the outreach lists, the cold email drafts, and prospect research. You will be able to monitor all of our actions in real-time while we lead you through our operating procedure as well.

8 - How does Nerdy Joe work?

At Nerdy Joe, we begin new cold email initiatives by becoming intimately familiar with the client's company operations and the salient features of their product or service. With the help of this technique, we can appreciate their specific needs and cold email marketing goals.

After that, we have in-depth talks to fully grasp your unique company goals and demands so that we can align our strategies and efforts. Then, in order to identify your ICP and create a buyer profile, we will conduct in-depth market research.

Additionally, we provide the groundwork needed to raise your levels of involvement. This calls for activities like setting up and warming up new domains to guarantee optimum deliverability, making outreach lists, and investigating possible clients.

Our copywriting experts then write cold emails designed to connect with each member of your target audience. In order to generate continuous engagement and create connections that eventually lead to conversions, our emphasis is on developing relationships with leads and nurturing them.

9 - How long will it take to get results?

You may be aware that during the first few weeks of any B2B lead generation campaign, its primary responsibilities are testing, data analysis, and plan tweaking. This process helps us decide which strategy will provide outcomes the most effectively. 

As a consequence, each organization will have a different time frame for seeing benefits. While some companies would need to wait a few weeks for noticeable effects, others might see returns as early as the first week of the campaign. 

There is one thing that is certain, though: at Nerdy Joe, we are certain that we will provide results throughout the first month of your campaign.

10 - How fast do you start working?

As soon as you join us, we greet you by sending you a wave of joyful emoticons in our Campfire chat. When we create a unique project in our Basecamp that is tailored just for your company, an invitation to join is then given to you right away.

We will start chatting after we are clear on your goals, ICP, and other essential campaign components. We will either seek access to your existing domains or create new ones, making sure they are compatible with your brand and provide a decent picture.

As soon as the preliminary work is complete, we begin an instant test of a number of messages and offers to see which ones resonate the best with your audience.

11 - What is your cold email process, and what makes you different?

It would need a whole post to provide a thorough explanation of our procedure. However, we may streamline our cold emailing procedure into a few crucial phases. Here is a quick summary of how we will proceed:


Before commencing the cold email campaign, we take the following actions. 

  • Product research: We do extensive research to thoroughly understand your product. It helps us to more clearly understand who needs it and how to advertise it.  
  • Domain setup and warm-up: In preparation for the campaign, new domains will be created and warmed up. We'll also make certain they're correctly positioned and set up in order to give the deliverability rates. 
  • ICP identification and buyer persona development: We will decide which account to approach at each of these companies to maximize interaction, working with you or your sales to determine your best customers. 
  • List building: Based on the ICP and buyer profiles that we both agree upon, our team will proceed with manually finding prospects, finding their email addresses, and creating outreach lists.
  • Prospect research and icebreaker creation: We will do different research on each individual on our list to make it more individualized. The data we gather is used to create unique touchpoints or icebreakers, in the emails.
  • Cold email creation: We write cold email copies and sequences, and we guarantee that each one is distinct and tailored to its specific recipients.


  • Monitoring campaign: Here, we record the success of the campaign and make notes. Depending on how engaged they are, we advance the prospects via several funnels or segments.  
  • Improving: Taking into account the facts we gather, if there is opportunity for improvement, we take action to optimize outcomes.


  • Reporting: We convey the leads we acquired for your company at the conclusion of the campaign. Alternatively, we'll outline what went wrong and how we intend to fix it.
  • Improving: We establish up the campaign for the best possible results and make any improvements if appropriate.
  • Repeat: Repeating the steps will give the customer further leads.

That basically covers it all. Before we create even one cold email, we are committed to thoroughly knowing your target demographic, which sets us apart from other cold email marketing companies.

Additionally, we avoid conducting bulk email campaigns. Every prospect we add to our list is carefully chosen by hand and investigated. To make sure that every email we write and every offer we include is relevant to their requirements, we collect information about them. 

We focused on smaller lists and took the time to do the meticulous work necessary to get these leads for your company. We don't go after thousands of individuals merely to get a few leads that you may find difficult to turn into clients.

Our ideal scenario involves gathering a list of 20 prospects, doing extensive due diligence on each of them before starting the campaigns, and producing specially tailored cold emails for each of them. Our goal is to get 15 responses, 10 of which will be favorable, and provide your sales team 6 prospects that they can easily close.

To maintain the greatest levels of accuracy and efficacy, we carry out all of our operations manually. To swiftly build lists, we don't rely on any data intelligence technologies or use people from UpWork or Fiverr.

12 - How to hire a cold email agency in Toronto?

If you're considering hiring a cold email firm, we suggest contacting a few that are complementary to your business to find out more about their services.

Consider factors like their expertise, performance history, guarantees, prior clients, success rate, and competence. Your objectives and financial situation should also play a role in your decision.

If you enquire about the quantity and quality of leads, associated costs, and potential conversions, be sure to be explicit.

We anticipate having a conversation with you. We are prepared to address any of your inquiries and provide you the information you need to make a thoughtful decision.

13 - Why should I hire a Toronto-specialized cold email agency?

Being involved with a cold email firm with experience in the Toronto region provides you the benefit of a staff knowledgeable about the local environment, increasing your chances of getting top-quality leads.

Be in mind that not every agency will be physically present in Toronto or even the United States. The most important aspect is that the agency should have the necessary skills to succeed in your target market, successfully locating and connecting with the most qualified prospects regardless of their location.

Whether your company is located in Toronto or somewhere else, Nerdy Joe is your best option for cold email marketing thanks to our methods for determining your ideal consumer profile and doing lead research.

No matter the target market, we constantly make it a point to completely understand your services and identify the appropriate people to engage with. This enables us to continually produce great results.

14 - How many cold emails can I send per day in Toronto?

Toronto does not impose a daily limit on the number of cold emails you may send; rather, the CAN-SPAM Act and your email service provider do so. What occurs will depend on the circumstances and the resources that are available. 

It's crucial to refrain from overcrowding your recipient's inbox in order to prevent getting marked as spam. The number of emails that will be sent is planned by Nerdy Joe based on key factors and the ideal engagement times in order to enhance effectiveness. 

15 - Can I send cold emails with Gmail in Toronto?

Absolutely! Toronto residents may use Gmail to send unsolicited emails. For the sake of upholding the integrity of its services and guarding against misuse, Gmail does have a daily sending cap. 

For this reason, to prevent your emails from being marked as spam, be sure you stick to these parameters and adhere to established practices for cold emailing. Gmail may be used if all you want to do is send one or two chilly emails. 

However, we suggest that you use the services of an email vendor like if you want to execute more extensive cold email campaigns and gather data. When it comes to Nerdy Joe, we use a variety of platforms to enhance the deliverability and efficiency of our cold email marketing.

16 - How successful are cold emails in Toronto?

The appropriateness of the targeted audience, the efficiency of the communication approach, the allure of the offer, and other factors all play a role in how well cold email marketing performs.

We guarantee tremendous engagement and the best possible conversions at Nerdy Joe. We are confident in our capacity to create leads for any company that offers a good or service that meets a genuine demand and has achieved product-market fit.

Any outbound campaign's success depends heavily on product-market fit. We may not be the best option for you if your company is still figuring out how well its products match the market.

17 - How can I make sure recipients open and read my cold email in Toronto?

In cold emails, establishing compelling subject lines with value-driven content is frequently seen as the best practice. However, in our experience at Nerdy Joe, this approach isn't always effective, especially if the recipient is unfamiliar with your organization.

Your initial impression will determine whether a lead reacts to your email during cold outreach or ignores it. Since we are aware of this, understanding your ideal customer profile (ICP) and identifying the accounts that each ICP relates to are extremely essential to us.

We do in-depth research on the subject. Our experts research each potential lead and compile pertinent data. We make use of this data to better tailor the contents in our messages, which enables us to consistently grab and retain the interest of our target audience.

18 - Is cold emailing more effective than cold calling in Toronto?

In an objective way, each of the two approaches has its advantages, but cold email often outperforms the other approach since it provides a more focused approach and creates less disturbance.

For many receivers, cold calling can seem invasive and turns them off. It interferes with their day and may not be conducive to how they like to be communicated with.

Email, on the other hand, provides a professional platform that is less obtrusive and a place to contact prospective prospects. It makes it easier to conduct commercial conversations with prospects while respecting their privacy and confidentiality.

19 - How do you measure whether a cold emailing campaign is effective in Toronto?

At Nerdy Joe, we analyze the efficacy of cold email marketing using appropriate measures like the agreed-upon quantity of leads produced, the caliber of those prospects, and the conversion rates.

For this reason, we usually start our cooperation by describing your objectives and figuring out what you would see as a significant achievement for your company. The amount of leads created is, in our opinion, the key sign of a successful cold email campaign.

For instance, if you own a FinTech firm that sells software to accountants, the most important indicators for your company would be the number of software sign-ups, the number of accountants who have asked for a trial, and the amount of people willing to talk about deals or sales. 

Though statistics like the reply rate or open rate may help us develop our strategies and guide our future activities, they don't help us determine how well a campaign has performed. Unfortunately, a lot of cold email firms focus only on these metrics while delivering results.

20 - Do I need to outsource my cold emailing in Toronto?

Whilst handling cold email campaigns internally is feasible, collaborating with a professional firm like Nerdy Joe has several advantages and produces better results. 

Sales statistics indicate that sales teams often spend a large portion of their time locating and cold emailing potential customers, leaving little time for sales calls and closing agreements. This is the situation when a cold emailing service really shines. 

We will take care of these time-consuming procedures by handling your cold email outreach. We quickly identify new customers and start contact, freeing up the time and resources of your sales staff. 

This not only saves your team time and effort, but it also ensures the success of your cold email outreach campaign. When this happens, your sales staff can focus on what they do best: closing transactions and having direct sales dialogues with prospects.

21 - How do I increase my cold email response rate in Toronto?

Few responses in cold email campaigns may be caused by a variety of things, including vague targeting, a weak sender profile, poor message, a failure to consider audience preferences, and uninterested offers. 

Nerdy Joe takes on these possible difficulties in a proactive manner. We conduct A/B testing to compare different offers and messaging formats in order to determine which ones most appeal to your particular target demographic. 

We can improve the campaign's performance and sharpen our plans thanks to this practice. As email may not be the only business communication method used by your target audience, we also look at other potential avenues for connecting with them, often including LinkedIn

We want to develop a go-to-market plan that is appropriate for your company and your targeted market.