Nerdy Joe — cold email and email marketing agency

Grow your software development agency with 3-5 sales leads or appointments every week.

Looking for a battle-tested agency to get you meetings with potential software development clients? We have set over 300 meetings in the last quarter for our software development clients, so let us run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

We secured meetings at these companies for our clients:

cold email strategycold email agency near meemail marketing companycold email marketingour lead generation process is perfect and generate leads like crazylead generation clients of nerdyjoe

Here's how we can boost your software development agency's sales in 2023…

Why go through trial and error in running your cold email campaign when you can let us, who have already generated over 1,000 leads with a solid cold email strategy, manage it for you? Here's how we can help your software development agency.

cold email marketing

We'll identify your ideal prospects

We'll clearly define the ICP, buying committee, and market segment worth going after for software development agencies. We'll then manually build a prospect list by factoring in intent and psychographic data to make our campaign spot-on.

lead generation company

We'll craft irresistible offers

We'll pinpoint your ideal customer profile (ICP) in the software development industry and determine their pain points, the emotions these pain points trigger, and how these factors are crucial to their job success. Then, we'll create an offer that addresses these needs and is impossible to resist.

email marketing agency

We'll book meetings and close them

We'll ensure the offer resonates with them and then book a sales call with them. We'll also add them to your CRM, and you’ll do what you know best — which is to convince them that you’re the ONE.

Want a more in-depth look into our cold email process? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our software development clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our cold email agency for software development agencies work?

Subscribing to our cold email agency for software development is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our software development customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers, software development like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our cold email agency for software development businesses but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

A "cold email" is one that is sent to a recipient without having any prior relationship or contact with them. The phrase "cold email" is used because the recipient did not request information from the sender and was not prepared for the email. It is similar to the idea of cold calling, in which a salesperson contacts a potential consumer without first getting to know them.

Having said that, cold emailing is frequently used in sales and marketing to start a dialogue and maybe forge a professional connection with a possible client, investor, or other business contact. In comparison to cold calling and LinkedIn outreach, it is considered to be one of the top lead generating tactics for this reason.

This means that for your video production agency business, we will use cold email as an outreach channel to get in touch with potential clients, whether they are companies or individual Software Development Agencies who fit your ICP, and introduce your business while highlighting your unique value proposition in order to pique their interest and bring you hot leads you can sell to.

1 - How much do cold email agencies specialized in the Software Development Agencies industry charge?

Cold email agencies provide services to a broad range of businesses from various sectors and countries. Consequently, the price of cold email services varies depending on the industry and location. 

You can know whether you've ever visited a service's price page for cold emailing. Their website does not clearly show the prices for the various service tiers. 

Due to the state of affairs, the cost of cold email service varies from one organization to another in the Software Development Agencies and any other sector of business. Pricing is often determined by a company's experience, technology stack, team size, needs for your cold email campaign, and anticipated results. 

In addition, organizations use a variety of pricing methods for cold emails. Depending on the organization you engage with, you may pay a fixed fee for all of their services, while some may need you to pay on a pay-per-lead basis

Even worse, some businesses charge you according to the amount of cold emails they send on your behalf. This is known as an email volume model. You may also find price structures that are determined by the size of the project, the length of the campaign, or the quantity of work necessary. 

Having said that, based on our experience, cold email services may cost anywhere between $1,000 and $50,000 per month. The final cost is mostly determined by the agency you select, the results you seek, and the size of your business.  

Fascinatingly, depending on the business you deal with and their views on how cold emailing should be conducted, you can also be forced to pay upfront investment fees or cover certain minimum commitment periods before you begin working together.

Clear pricing is important to Nerdy Joe. We are aware that you are hiring a cold email service to get leads for your video production agency business, funnel ready-to-buy leads into your sales funnel, and set up meetings or potential sales opportunities with really interested prospects.

With this in mind, we have four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.

These packages, which have been specially designed to take into account the unique market circumstances of your company's Software Development Agencies, we are convinced give exceptional value for your company. We have a transparent pricing policy that is also cost-effective and designed to provide the most possible return on investment.

2 - Do you provide Software Development Agencies lead data when doing outbound cold emails?

Yes. So, this is what we do.

Our agency's cold email campaigns emphasize not relying on client data or using data or sales intelligence tools like ZoomInfo or Apollo to quickly gather lists of people before sending them generic, ineffective cold emails, which is the opposite of what most cold email agencies and gurus advise.

Our efficiency in cold emailing is based on our reliable systems for carefully identifying and selecting the right prospects. And in order to do this, we ask you a series of enlightening questions that enable us to understand the purpose of your product or service and the reasons why your ideal clients fulfill that purpose.

Based on your responses, we almost completely comprehend your product and the best use cases for it. Additionally, we perform extensive research to identify possible leads within your target market as we make sense of the insights we learn from your responses. 

In order to engage and attract these leads to your company, we then launch a customized cold email outreach campaign.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

We at Nerdy Joe give data privacy the utmost priority and comply with all applicable national and international data privacy regulations. The foundation of our cold email outreach approach is ethical data collecting and utilization procedures. 

We resolutely adhere to regulations like the GDPR and CCPA, making certain that all of our communications are morally upright and safeguard the privacy of the recipients. This respect to data privacy guidelines not only safeguards our clients in the Software Development Agencies sector but also fosters confidence among their potential clients.

4 - What are the best cold email agencies for Software Development Agencies?

The field of Software Development Agencies is serviced by a number of skilled cold email companies. The top ones are as follows:

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Martal Group
  • Lead Fuze
  • Growth Rhino
  • Abstrakt Marketing Group
  • MediaBoom 

In actuality, all lead generation companies will tell you that they might be a great cold email service for your business, and we have high hopes for how well they will perform in this area. But they don't make it a specialty because they cater to numerous other sectors. 

Our company, Nerdy Joe, sets itself apart by offering a more individualized, results-driven strategy. We design cold email campaigns with a high conversion rate that are specific to your Software Development Agencies company's requirements. 

5 - What is a cold email agency, and why do I need one for my Software Development Agencies business?

A cold email agency is a lead generation entity that excels in assisting businesses in contacting prospective customers via cold emailing. They offer a completely managed service and handle every part of cold email marketing for organizations, including research, implementation, and oversight.

These businesses are made up of outreach and copywriting specialists who are knowledgeable in email marketing, prospect analysis, and campaign administration in order to help you connect with potential clients, investors, partners, or other significant stakeholders that you have not previously interacted with. 

They can help you run cold outreach campaigns and all you have to do is sit back and see your sales pipeline get filled with leads you can sell to. They help you get sales ready leads without worrying about the lead generation. Also, they free up significant time for your sales team who can then focus on core activities: having meetings and closing deals.

6 - How do you get qualified leads for Software Development Agencies with cold email?

Regardless of the industry you are targeting, at Nerdy Joe, we are adamant that the secret to a successful cold email campaign is an in-depth comprehension of your target market and the establishment of an ideal customer profile that complements your objectives and offering.

Nerdy Joe places a high value on thoroughly comprehending your product, its particular target market, and their need for your offering. For this, we've got a custom framework. Even the fundamental justifications for the existence of your company will be a topic of discussion.

As a result, if your targeted market includes Software Development Agencies, it will be necessary to conduct extensive research to identify the right people there (who align with your ICP). Then, in order to connect with them and transform them into leads for your company, we will create a customized campaign.

7 - How do I start a cold email campaign for my Software Development Agencies firm?

Starting and running a cold email campaign involves a series of activities that break down into steps. Roughly they include your target audience, crafting a compelling message, and continuously optimizing based on feedback.

If you're starting this adventure with Nerdy Joe, all you have to do is pick one of the three packages on our price page that best suits your needs as a business and your financial constraints.

As soon as you sign up, we immediately create a project on Basecamp for you and give you an invite email. Next, we start a conversation to better understand your needs and important details like your target market and ideal consumer profile, among other things.

Then, we essentially put everything in place, lay the groundwork for new domains, create outreach lists, conduct prospect research for data enrichment, and write cold emails. We walk you through our workflow and provide you the tools to keep an eye on all of our activities in real time.

8 - How does Nerdy Joe work?

Nerdy Joe's tactics for new cold email marketing efforts usually starts with a thorough investigation of the particulars of our client's business and the distinctive value propositions of their product or service. Our professionals can better comprehend their particular requirements and cold email marketing objectives in this way.

Following that, we have in-depth discussions to fully understand your particular company needs and goals, which enables us to tailor our tactics and efforts accordingly. To determine your ICP and create a buyer persona, we’ll carry out a thorough market analysis.

At the same time, we lay the groundwork for maximizing your levels of involvement. This includes tasks like configuring and warming up new domains to guarantee the highest email deliverability, creating outreach lists, and investigating possible customers.

Our staff then works on the outreach messages and sequences, which are all specifically designed to appeal to each member of your target demographic. In order to inspire continued engagement and create connections that result in conversions, we work to cultivate relationships and nurture leads.

We also run A/B testing campaigns while testing different offers, mailing times, message formats, and other variables. This is based on the idea that you should identify the go-to-market strategy that is most effective for your target market. 

Additionally, we value openness and give our clients regular, thorough reports that include campaign performance information.

9 - How long will it take to get results?

As you may already be aware, the initial stages of any B2B lead generation campaign are typically devoted to testing, data analysis, and strategic fine-tuning. This procedure helps us identify the strategy that will produce the best outcomes.

As a result, each firm will have a different timeline for seeing results. Some businesses may begin to notice results during the first week of the campaign, but others might need to wait a few weeks before making any real headway.

But there is still one thing you can count on from Nerdy Joe: you will start seeing results from your campaign within the first month.

10 - How fast do you start working?

We greet you with an abundance of animated emojis in our Campfire chat as soon as you join up with us. After that, you will receive an offer to join a special project that we create specifically for your business on our Basecamp.

In order to fully understand your goals, your ICP, and other crucial marketing components, we then start a dialogue. We will either build new domains or ask to have access to ones you already have, making sure they reflect well on you and your company.

Once the foundation has been established, we immediately start testing different messages and offers to find those that resonate with your audience the most. Because of this, the moment you joined up, the job began.

11 - What is your cold email process, and what makes you different?

A second, in-depth post would be required to fully explain our method. However, our cold email process can be broken down into a few critical components. Here is a brief description of our methodology:

Pre-campaign phase

These are steps done before the cold email campaign is started.

  • Product research: We investigate your product thoroughly to gain a complete understanding of it. This allows us to determine who needs it and the best sales approach. 
  • Domain setup and warm-up: We establish new domains for the campaign and warm them up, ensuring they are optimally set up for high deliverability rates. 
  • ICP identification and buyer persona development: In collaboration with you or your sales team, we will identify your best customers and determine the appropriate contacts at each company for maximum engagement. 
  • List building: Based on the agreed upon ICP and buyer persona, our team will manually identify leads and build the outreach lists
  • Prospect research and icebreaker creation: We research each individual on our list for personalization. We utilize the data collected to create unique points of contact in the emails, or "icebreakers." 
  • Email samples and sequence creation: We write the cold email copies and sequences, ensuring they are all uniquely personalized to each recipient.

Campaign phase

  • Monitoring campaign: Here, we observe campaign performance and take notes. We categorize the prospects into different funnels or segments based on their engagement. 
  • Improving: Based on the data we gather, if we identify opportunities for enhancement, we take steps to maximize results.

Post-campaign phase

  • Reporting: At the conclusion of the campaign, we present the leads we've secured for your business. Alternatively, we'll clarify any issues that arose and how we're addressing them. 
  • Improving: If necessary, we make improvements and tailor the campaign for optimal results. 
  • Repeat: We repeat the process to bring more leads to the client.

That’s pretty much about it. What makes us different from the cold email agencies you see out there is our commitment to thoroughly understanding your target customers before crafting a single cold email.

We also do not run any bulk email campaigns. We hand-pick and research every single prospect we put on our targeting list. We also collect data about them to ensure every email we write and the offers we include are aligned with their needs. We don’t rely on templates and two prospects never receive the same emails. 

We target small lists and take the time to do the daunting work it takes to win them for your business. We don’t need to target thousands of people to only bring you a couple leads that you might not be able to turn into customers. 

Our ideal scenario is to build a list of 20 prospects, research them properly before launching the campaigns and craft uniquely personalized cold emails for each one of them, get 15 replies, 10 positive, and bring your sales team 6 leads they can easily close. 

We run all of our activities manually to ensure top-notch of accuracy and efficiency. We don’t rely on any data intelligence tools or pay people on UpWork or Fiverr to hastily build lists. 

12 - How to hire a cold email agency?

As we see most of our customers do, we believe the best approach to hire a cold email agency is to reach out to various cold email agencies that resonate with your brand.

Consider things like their experience, success rate, clientele from the past, skill set, and any guarantees they may be willing to offer. Also, your specific goals and budget should play a significant role in your decision-making process.

Be sure to ask detailed questions about the number and quality of leads they can generate, the associated costs, and the potential conversion rates.

We also welcome you to have a conversation with us (pick a time on our calendar). We're ready to answer all your questions and provide the necessary information to help you make an informed decision.

13 - Why should I hire a Software Development Agencies-specialized cold email agency?

Working with a cold email agency experienced in the Software Development Agencies market gives you the advantage of a team knowledgeable about the industry environment, increasing your chances of securing high-quality leads. 

However, the reality is that most top-tier agencies will not specifically specialize in your Software Development Agencies market. The critical factor, therefore, is the agency's ability to excel in your target market, effectively identifying and reaching out to the most relevant leads, regardless of where they're located geographically.

At Nerdy Joe, our approach of defining your ideal customer profile and conducting thorough lead research equips us to be your best choice for cold email marketing, be it for an Software Development Agencies business or a CBD business.

We always prioritize fully understanding your offerings and identifying the right individuals to reach out to. This approach enables us to consistently deliver outstanding results, irrespective of the industry in focus.

14 - How many cold emails can I send per day?

The number of cold emails you can send per day isn't strictly limited, but it's crucial to avoid practices that could flag your domain as spam. Generally, for new domains, it's advisable to start small (around 20-50 emails per day) and gradually scale up. 

The most effective approach is to avoid overwhelming your recipients' inboxes, as this could lead to your emails being marked as spam. At Nerdy Joe, we carefully plan the volume of emails sent, taking into account critical factors and peak engagement times to ensure the efficiency of our outreach.

15 - Can I send cold emails with Gmail?

Yes, you can send cold emails using Gmail. However, Gmail limits the number of emails you can send per day to protect its reputation and yours from being marked as spam. 

For regular accounts, the limit is around 500 emails per day, while Google Workspace users can send up to 2,000. At Nerdy Joe, we use specialized email tools designed for cold emailing, which help manage these limits and ensure optimal deliverability.

Here is the thing, if your goal is to send a single, or couple of cold emails, you can use Gmail. But if you want to run larger scale cold email campaigns and collect data, we recommend that you call on the services of an email vendor like or lemlist. 

16 - How successful are cold emails?

The success of cold emails depends heavily on your strategy — the right targeting, compelling content, and diligent follow-up can yield impressive results. Industry benchmarks suggest a 15-25% open rate and 2-3% response rate. 

For us at Nerdy Joe, the effectiveness of cold email campaigns depends on a number of important factors, including the relevance of the targeted audience, the efficacy of the messaging strategy, and the relevance of the offer based on the prospect's pain points, among others.

At Nerdy Joe, we guarantee engagement and optimal conversions. We have confidence in our ability to generate leads for any business offering a product or service that satisfies a genuine need and has achieved product-market fit.

Product-market fit is an essential component in the success of any outbound campaign. If your business is still in the phase of identifying its product-market fit, we might not be the most appropriate choice for you.

17 - How can I make sure recipients open and read my cold email?

An enticing subject line paired with value-laden emails is typically perceived as the best practice for drawing attention in cold emails. However, at Nerdy Joe, our experience has shown that this strategy doesn't always guarantee success, especially if the recipient is unfamiliar with your brand.

In cold outreach, the initial impression you make determines whether a lead will engage with your email or dismiss it. Recognizing this, we put significant emphasis on understanding your ICP and identifying the accounts or individuals that align with each ICP.

Our experts meticulously analyze each potential lead, gathering crucial data points. We use this data to incorporate a high degree of personalization into our messages, allowing us to consistently spark and sustain the recipients' interest.

18 - Is cold emailing more effective than cold calling?

While both tactics can be effective, cold emailing tends to be more efficient and less intrusive than cold calling. 

Cold emailing allows you to reach a larger audience in less time and provides the recipient the convenience to respond at their leisure. It also provides more space to convey your message and demonstrate your value proposition. 

For Software Development Agencies, Nerdy Joe has found cold emailing to be an especially effective strategy for generating leads and building client relationships.

19 - How do you measure whether a cold emailing campaign is effective?

At Nerdy Joe, we measure the success of our cold email marketing efforts through impactful metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.

Hence, we always kick-off our partnership by identifying your goals and defining what you would consider significant success for your enterprise. In our view, the primary determinant of a successful cold email campaign is the volume of leads generated.

The most important metrics for your business, for instance, would be the number of healthcare businesses signing up for your offer, the number of businesses requesting a demo, and the number of people willing to discuss sales or deals.

While metrics like reply rates or open rates can provide insights for adjustments and guide our future strategies, they don't necessarily reflect the campaign's success. Unfortunately, many cold email agencies focus solely on these metrics when reporting results.

20 - Do I need to outsource my cold emailing?

While managing cold email campaigns internally is possible, outsourcing to a specialized cold email agency like Nerdy Joe brings several advantages and improved outcomes.

According to research, sales teams frequently devote a large portion of their time to finding and contacting potential customers via cold emails, leaving little time for sales calls and closing deals. This is where a cold email agency comes in.

By entrusting your cold email outreach to us, we take on these time-consuming tasks. We quickly identify potential clients and initiate communication, thereby freeing up your sales team's time and resources.

Not only does this alleviate the extra burden from your team, but it also ensures a more efficient cold email outreach process. Your sales team can then focus on what they do best: engaging in direct sales conversations with leads and closing deals.

21 - How do I increase my cold email response rate?

There could be several factors contributing to a low response rate in cold email campaigns such as imprecise targeting, an unappealing sender profile, ineffective messaging, ignorance of audience preferences, or irrelevant offers.

Nerdy Joe takes proactive measures to address these potential problems before they even arise. Part of our strategy is to conduct A/B testing with various offers and message styles to identify what resonates with your specific target audience the most.

This practice enables us to fine-tune our strategies and optimize the campaign for better results. We also explore alternative ways of reaching your target audience, often considering LinkedIn as email may not be the only medium your audience uses for business communication.

Our goal here is to construct a go-to-market strategy that aligns with your business and your specific target audience of Software Development Agencies.