Nerdy Joe — cold email and email marketing agency

Grow your security service with 3 to 5 sales leads or appointments every week.

Looking for a battle-tested agency to get you meetings with potential security service clients? We have set over 300 meetings in the last quarter for our security service clients, so let us run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

We got our clients meetings at these companies...

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Here's how we can boost your security services business' sales in 2023…

After running hundreds of cold email campaigns and sending thousands of cold email sequences, one thing is for sure: we know the framework and formulas for getting people to respond to a cold email. Let us do it for your security services business.

email marketing company

We'll identify your ideal prospects

We'll clearly define the ICP, buying committee, and market segment worth going after for security services. We'll then manually build a prospect list by factoring in intent and psychographic data to make our campaign spot-on.

lead generation company

We'll craft irresistible offers

We'll delve into your ideal customer profile (ICP) for security services, uncover their pain points, and understand the emotions these challenges trigger. Then, we'll create a tailored offer that directly addresses their needs and positions your business as the ultimate solution.

cold email marketing

We'll book meetings and close them

We'll ensure the offer resonates with them and then book a sales call with them. We'll also add them to your CRM, and you’ll do what you know best — which is to convince them that you’re the ONE.

Want a more in-depth look into our cold email process? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our security service clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our cold email agency for security services work?

Subscribing to our cold email agency for security services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our security service customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers, security service like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our cold email agency for security service businesses but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

A "cold email" is sent to someone who has never been in contact with the sender before. It is known as a "cold" email since the receiver didn't request information from the sender and wasn't expecting it. It is analogous to the concept of cold calling, in which a salesman calls a potential customer without first speaking to them.

In spite of this, cold emailing is a common strategy in sales and marketing to initiate communication and maybe establish a business relationship with a potential customer, investor, or other business contact. Because of this, it's regarded as one of the best lead generation strategies, even superior to cold calling and LinkedIn marketing.

Therefore, for your Security Services business, this means that we will use cold email as a channel of outreach to reach out to potential customers, whether they are businesses or individual Security Services who fit your ICP, and introduce your company while emphasizing your unique value proposition in order to pique their interest and create hot leads that you can sell to.

1 - How much do cold email agencies specialized in the Security Services industry charge?

Businesses from a wide range of sectors and nations use the services offered by cold email companies. There isn't a standard price for cold email services in all markets and areas as a result. 

You can check if you've ever visited the pricing page for a cold email service. On their website, they don't explicitly list the prices and different service tiers that they provide. 

Given the circumstances, several businesses in the security services industry and other industries offer cold email services at varied pricing. The expertise level, technological stack, size of the team, specifications for your cold email campaign, and anticipated results are frequently what influence cost. 

Businesses can use a variety of pricing strategies when sending out cold emails. While some businesses may need you to pay a fixed fee for all of their services, others may want you to pay on a pay-per-lead basis

Even some businesses use an email volume model where they charge you for every cold email they send on your behalf. The price structures that are available may vary depending on the scope of the project, the length of the campaign, or the quantity of labor necessary. 

However, our experience has shown that the price of a cold email service on a monthly basis can range from under $1,000 to $50,000. The agency you select, the results you desire, and the size of your business all have a significant impact on the final cost.  

It's important to keep in mind that you can also be expected to make an upfront investment or commit to a certain number of hours before you start working together, depending on the firm you work with and how they feel about cold emailing.

At Nerdy Joe, we value open pricing highly. We are aware that you want to hire a cold emailing service to get leads for your Security Services company, add ready-to-buy leads into your sales funnel, and schedule meetings or potential sales opportunities with really interested clients.

With this in mind, we have four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.

These packages have been particularly designed to take into account the unique market conditions of your Security Services company, and we are certain that they offer great value for your company. Our pricing strategy is simple, affordable, and designed to provide the most possible return on investment.

2 - Do you provide Security Services lead data when doing outbound cold emails?

Yes. This is what we do, then.

The fundamentals of our agency's cold email campaigns revolve around not relying on client data or using data or sales intelligence tools like ZoomInfo or Apollo to quickly compile lists of people before spamming them with generic, ineffective cold emails, in contrast to what the majority of cold email agencies and gurus advocate.

Our cold emailing success is built on our efficient techniques for accurately identifying your target client and concentrating on a select group of prospects. We ask you a number of insightful questions to assist us better understand who your product or service benefits and why they are your ideal audience.

We can essentially comprehend every aspect of your product and the greatest use cases for it from your remarks. As we examine the information from your responses, we also carry out extensive research to identify potential buyers in your target market. 

Next, we launch a customized cold email marketing campaign to engage and attract these leads to your company.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

User privacy is very important to Nerdy Joe, and we abide by all pertinent local, national, and international regulations. We employ ethical data collecting and usage practices in our cold email marketing campaign. 

We diligently adhere to laws like the CCPA and the GDPR to make sure that every communication we send is morally upright and safeguards the privacy of the receivers. The security services industry's clients are safeguarded by this commitment to data privacy rules, which also helps them earn the trust of new clients.

4 - What are the best cold email agencies for Security Services?

Numerous competent cold email businesses provide services to the security services industry. These are the top five:

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Martal Group
  • Lead Fuze
  • Growth Rhino
  • Abstrakt Marketing Group
  • MediaBoom 

It is a fact that all lead generation companies will claim to be able to offer amazing cold email services for your Security Services organization, and we sincerely hope that they are successful in this quest. However, because they serve a variety of industries, they do not see it as a specialization. 

Our firm, Nerdy Joe, stands out by providing a more personalized, results-driven approach. We create cold email campaigns with outstanding conversion rates based on the particular specifications of your Security Services business. 

5 - What is a cold email agency, and why do I need one for my Security Services business?

A cold email agency is a lead generation entity that excels in assisting businesses in contacting prospective customers via cold emailing. They offer a completely managed service and handle every part of cold email marketing for organizations, including research, implementation, and oversight.

In order to help you connect with potential clients, investors, partners, or other significant stakeholders that you haven't yet interacted with, these businesses are made up of outreach and copywriting specialists who are knowledgeable in email marketing, prospect analysis, and campaign administration. 

They can help you run cold outreach campaigns and all you have to do is sit back and see your sales pipeline get filled with leads you can sell to. They help you get sales ready leads without worrying about the lead generation. Also, they free up significant time for your sales team who can then focus on core activities: having meetings and closing deals.

6 - How do you get qualified leads for Security Services with cold email?

Nerdy Joe is sure that a thorough grasp of your target market and the creation of an ideal customer profile that meshes with your goals and offerings are the keys to a successful cold email campaign, regardless of the sector you are targeting.

Nerdy Joe places a premium on completely understanding your service, its specific target market, and their need for it. We have a special framework for this. There will be discussion on even the most basic reasons why your business exists.

As a result, our strategy will require extensive study to find the right people in that market (who connect with your ICP) if the Security Services business is your desired market. Following that, we will design a tailored campaign to interact with them and turn them into leads for your business.

7 - How do I start a cold email campaign for my Security Services firm?

Starting and running a cold email campaign involves a series of activities that break down into steps. Roughly they include your target audience, crafting a compelling message, and continuously optimizing based on feedback. 

If you're beginning your voyage with Nerdy Joe, just pick one of the three packages from our price page that most closely matches the needs of your business and your financial situation.

When you sign up, we immediately create a Basecamp project for you and give you an invitation email. We continue our conversation to learn more about your requirements as well as other critical details like your target market and ideal consumer profile.

Then we basically set everything in place, develop the outreach lists, carry out prospect research for data enrichment, and develop cold emails. We walk you through the procedure and provide you the tools you need to keep a real-time eye on every facet of our business.

8 - How does Nerdy Joe work?

A comprehensive analysis of the specifics of our client's business and the unique value propositions of their product or service is the first step in Nerdy Joe's strategy for all new cold email campaigns. This helps our specialists better understand their unique needs and cold email marketing goals.

Then, in order to properly customize our strategies and efforts, we undertake extensive talks to completely comprehend your specific company's objectives and goals. We'll do a comprehensive market study in order to ascertain your ICP and develop a buyer profile.

At the same time, we provide the groundwork for you to participate to your fullest potential. This involves activities like setting up and warming up new domains to ensure the maximum email deliverability, making outreach lists, and looking into potential clients.

The outreach messages and sequences are then developed by our personnel; each is uniquely created to appeal to each member of your target audience. We strive to foster relationships and nurture leads in order to encourage ongoing interaction and establish connections that lead to conversions.

We also run A/B testing campaigns while testing different offers, mailing times, message formats, and other variables. This is based on the idea that you should identify the go-to-market strategy that is most effective for your target market. 

We also respect transparency and provide regular, comprehensive reports to our clients that contain data on campaign performance.

9 - How long will it take to get results?

You may already be aware that the initial stages of any B2B lead generation campaign are typically spent on testing, data analysis, and plan optimization. This procedure assists in selecting the approach that will yield the best outcomes.

Because of this, it may take different amounts of time for different businesses to notice noticeable results. While some businesses could see results from the campaign as soon as the first week, others would need to wait a few weeks to see any real changes.

But there is one thing you can count on from Nerdy Joe: your campaign will start to show results within the first month.

10 - How fast do you start working?

As soon as you join us, a swarm of animated emojis welcomes you into our Campfire chat. After that, you are invited to join a special project that we develop on our Basecamp just for your business.

Then, discussions are started so that we can fully know the goals, ICP, and other crucial components of your campaign. We will either ask for access to your current domains or create new ones to make sure they appropriately represent your brand and company.

We immediately start testing with numerous messages and offers after setting the framework to determine which ones are most successful with your audience. Therefore, the moment you joined, the task began.

11 - What is your cold email process, and what makes you different?

It would need a new, in-depth post to fully explain our technique. However, we might condense the essential elements of our cold emailing process. Here is a brief summary of our strategy:

Pre-campaign phase

Prior to beginning the cold email campaign, these measures are taken.

  • Product research: We carefully examine your product in order to comprehend it in its entirety. This enables us to identify the optimal sales strategy and the clients that require it. 
  • Domain setup and warm-up: For the campaign, we create brand-new domains and warm them up to make sure they are prepared for high deliverability rates. 
  • ICP identification and buyer persona development: We will identify your top clients and the ideal connections at each business in collaboration with you or your sales team to ensure optimum engagement. 
  • List building: Based on the agreed upon ICP and buyer persona, our team will manually identify leads and build the outreach lists
  • Prospect research and icebreaker creation: We research each individual on our list for personalization. We utilize the data collected to create unique points of contact in the emails, or "icebreakers." 
  • Email samples and sequence creation: We write the cold email copies and sequences, ensuring they are all uniquely personalized to each recipient.

Campaign phase

  • Monitoring campaign: Here, we keep track of the campaign's performance and take notes. We categorize or divide the prospects into different funnels based on how engaged they are.  
  • Improving: If, as a result of the data we gather, we see opportunities for improvement, we take steps to optimize results.

Post-campaign phase

  • Reporting: At the end of the campaign, we give the leads we've gathered for your business. As an alternative, we'll outline any issues that surfaced and how we're fixing them.  
  • Improving: If adjustments are necessary, we modify the campaign for the greatest results. 
  • Repeat: We go through the process once more to deliver the customer more leads.

That’s pretty much about it. What makes us different from the cold email agencies you see out there is our commitment to thoroughly understanding your target customers before crafting a single cold email.

Furthermore, we don't run any bulk email campaigns. Before adding any potential customers to our targeted list, we carefully choose and thoroughly investigate each one. Additionally, we compile data about them so that we may tailor each email we send to them and the offers we contain to their requirements. We don't use templates, and we don't always talk to the same prospect in the same manner. 

We take the time to do the difficult work required to convert tiny lists of prospects to your business by focusing on them. We don't have to contact tens of thousands of individuals to provide you a few leads that you might not be able to convert into clients. 

In an ideal scenario, we would create a list of 20 prospects, thoroughly evaluate each one of them before starting the campaigns, and then create individually customized cold emails for each of them. Your sales staff may use 6 of the 15 replies, 10 of which will be favorable, as well as this to generate leads immediately now. 

We run all of our activities manually to ensure top-notch of accuracy and efficiency. We don’t rely on any data intelligence tools or pay people on UpWork or Fiverr to hastily build lists. 

12 - How to hire a cold email agency?

As we see most of our customers do, we believe the best approach to hire a cold email agency is to reach out to various cold email agencies that resonate with your brand.

Think about their experience, clients, success record, skill set, and any guarantees they might be ready to offer. Your personal goals and budget should also play a significant role in the decision-making process.

Be sure to obtain detailed details about the number and quality of leads they are capable of creating, the associated costs, and the potential conversion rates.

We also welcome you to have a conversation with us (pick a time on our calendar). We're ready to answer all your questions and provide the necessary information to help you make an informed decision.

13 - Why should I hire a Security Services-specialized cold email agency?

Starting with a cold email company with expertise in the Security Services market provides you the benefit of a workforce educated about the current state of the business, hence raising your chances of obtaining high-quality leads.

However, it is a reality that the bulk of elite companies won't focus on your Security Services sector. The most important factor is the agency's ability to effectively locate and interact with the most relevant prospects, regardless of where they are located geographically.

Nerdy Joe is the finest choice for cold email marketing, whether it's for a CBD business or a Security Services firm, thanks to our technique of developing your ideal consumer profile and concluding thorough lead research.

We constantly prioritize fully comprehending your proposals and selecting the proper persons to approach. This method enables us to continuously deliver top-notch outcomes, regardless of the industry we are targeting.

14 - How many cold emails can I send per day?

There isn't a set limit on the number of cold emails you may send every day, but it's important to avoid acts that can flag your domain as spam. For new domains, it's frequently a good idea to start off small (between 20 and 50 emails each day), then build up over time. 

The ideal approach is to send fewer emails to avoid overloading your recipients' inboxes, which might trigger spam filters to mark your emails as spam. We at Nerdy Joe carefully prepare the amount of emails that will be sent while taking into account key factors and peak interaction hours in order to optimize the impact of our outreach.

15 - Can I send cold emails with Gmail?

Gmail does allow you to send cold emails. Gmail does, however, impose a daily email limit in order to prevent harming both your reputation and its by being branded as spam. 

Regular accounts are limited to sending 500 emails each day, however Google Workspace users can send up to 2,000. Nerdy Joe uses specialized email systems designed exclusively for cold emailing to help manage these restrictions and ensure the highest deliverability.

Here's the thing: If your goal is to send a single or two cold emails, Gmail might be utilized. However, if you want to conduct more thorough cold email campaigns and gather data, we propose hiring the services of an email vendor like or lemlist. 

16 - How successful are cold emails?

The success of cold emails depends heavily on your strategy — the right targeting, compelling content, and diligent follow-up can yield impressive results. Industry benchmarks suggest a 15-25% open rate and 2-3% response rate. 

According to Nerdy Joe, the effectiveness of cold email marketing depends on a number of key elements, such as the suitability of the targeted audience, the effectiveness of the messaging strategy, and the appropriateness of the offer in light of the prospect's needs.

At Nerdy Joe, the highest conversion rates are promised. We are confident in our ability to generate leads for any business offering products or services that meet genuine market needs and have attained product-market fit.

Any strategy for outbound marketing must have a good match between the product and the market to succeed. We might not be the best option for you if your company is still figuring out how to find a product-market fit. 

17 - How can I make sure recipients open and read my cold email?

It is well acknowledged that the best method for attracting attention in cold emails is to employ an engaging subject line along with emails that are jam-packed with information. This strategy doesn't always work, according to the Nerdy Joe team, especially if the recipient is unfamiliar with your company.

In a cold outreach scenario, whether a lead reads your email or deletes it depends on the initial impression you give them. As a result, we give each ICP a lot of attention and try to identify which accounts or persons each ICP belongs to.

Our experts thoroughly review each potential lead and meticulously gather the necessary data. We are able to consistently grab and retain the recipients' attention by using this data to highly personalize our messaging.

18 - Is cold emailing more effective than cold calling?

Despite the possibility of success for both approaches, cold emailing is typically more effective and less intrusive than cold calling. 

Cold emailing allows you to swiftly reach a larger audience while allowing the recipient the freedom to respond whenever they choose. You have more area to convey your message and define your value proposition as well. 

In order to generate leads and foster client relationships for Security Services, Nerdy Joe has found that cold emailing is a very effective strategy.

19 - How do you measure whether a cold emailing campaign is effective?

At Nerdy Joe, we measure the success of our cold email marketing efforts through impactful metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.

We always start our collaboration by knowing about your goals and what you would see as a significant business accomplishment as a consequence. According to us, the most important metric of a successful cold email campaign is the number of leads produced.

The most crucial metrics for your company, for instance, would be the number of healthcare organizations signing up for your offer, the number of organizations requesting a demo, and the number of people prepared to discuss sales or deals.

The success of a campaign isn't necessarily indicated by data like reply rates or open rates, even if they may guide improvements and guide our future endeavors. Sadly, a lot of cold email services only offer these statistics when reporting results.

20 - Do I need to outsource my cold emailing?

While managing cold email campaigns internally is possible, outsourcing to a specialized cold email agency like Nerdy Joe brings several advantages and improved outcomes.

Research shows that sales teams usually spend the bulk of their time finding and reaching out to new clients via cold emails, leaving little time for making sales calls and concluding deals. An email marketing company might be of assistance here.

When you give us the task of handling your cold email marketing, we take on these time-consuming tasks. Our quick discovery and contact of potential consumers frees up your sales team's time and resources.

This not only reduces the additional effort for your personnel but also ensures a more successful cold email marketing process. Your sales team can then focus on what they do best, which is engaging in direct sales conversations with prospects and closing deals, after this has been completed.

21 - How do I increase my cold email response rate?

Variable targeting, an unappealing sender profile, subpar message, a failure to recognize audience preferences, and improper offers are just a few of the factors that might contribute to low response rates from cold email marketing.

Prior to them ever occurring, Nerdy Joe aggressively addresses these potential issues. One of our techniques is A/B testing, which allows us to determine which offers and message formats your specific target demographic reacts to the best.

The campaign's performance may be enhanced, and our plans can be adjusted, with the aid of this strategy. We also consider a number of methods for reaching out to your target audience, usually taking into consideration LinkedIn because it's possible that your audience doesn't only use email for professional interactions.

In this case, our goal is to develop a go-to-market strategy for security services that is tailored to the requirements of both your business and your specific clients.