Nerdy Joe — cold email and email marketing agency

Grow your non-profit organization with 3 to 5 sales leads or appointments every week.

Looking for a battle-tested agency to get you meetings with potential non-profit organizations clients? We have set over 300 meetings in the last quarter for our non-profit organizations clients, so let us run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Some of our cold email clients secured meetings at:

cold email strategycold email agency near meemail marketing companycold email marketingour lead generation process is perfect and generate leads like crazylead generation clients of nerdyjoe

Here’s how we can help you skyrocket your non-profit organization's reach in 2023…

After running hundreds of cold email campaigns and sending thousands of cold email sequences, one thing is for sure: we know the framework and formulas for getting people to respond to a cold email. Let us do it for your non-profit organization.

email marketing company

We'll identify your ideal prospects

We'll clearly define the ICP, buying committee, and market segment worth going after for non-profit organizations. We'll then manually build a prospect list by factoring in intent and psychographic data to make our campaign spot-on.

lead generation company

We'll craft irresistible offers

We'll pinpoint your ideal customer profile (ICP) for non-profit organizations and determine their pain points, the emotions these pain points trigger, and how these factors are crucial to their job success. Then, we'll create an offer that addresses these needs and is impossible to resist.

cold email marketing

We'll book meetings and close them

We'll ensure the offer resonates with them and then book a sales call with them. We'll also add them to your CRM, and you’ll do what you know best — which is to convince them that you’re the ONE.

Want a more in-depth look into our cold email process? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our non-profit organizationsclients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our cold email agency for non-profit organizations work?

Subscribing to our cold email agency for non-profit organizations is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our non-profit organizations customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers, non-profit organizations like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our cold email agency for non-profit organizations but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

An email sent to a recipient without any prior interaction or relationship with them is referred to as a "cold email". The word "cold" is used since the receiver did not ask for information from the sender and was not anticipating the email. It is comparable to the idea of cold calling, in which a salesperson contacts a potential consumer without first getting to know them.

Having said that, cold emailing is frequently used in sales and marketing to start a dialogue and maybe forge a professional connection with a possible client, investor, or other business contact. In comparison to cold calling and LinkedIn outreach, it is considered to be one of the top lead generating tactics for this reason.

This means that for your Non-Profit Organizations business, we will use cold email as a channel for outreach to reach out to potential customers, whether they are businesses or individual Non-Profit Organizations who fit your ICP. We will introduce our company and emphasize our special value proposition in order to pique their interest and generate hot leads that you can sell to.

1 - How much do cold email agencies specialized in the Non-Profit Organizations industry charge?

Companies from many sectors and nations are served by cold email agencies. So, there is no set price for cold email services regardless of the sector or the region. 

You can know if you've ever visited the price page for any service that sends out cold emails. On their website, they don't clearly indicate the prices for the various service tiers. 

Given the current state of affairs, different businesses charge different amounts for cold email services in the Non-Profit Organizations and other commercial sectors. Pricing is frequently determined by a company's experience, technology stack, team size, specifications for a cold email campaign, and anticipated results. 

Additionally, businesses use a variety of cold email pricing structures. Depending on the business you're dealing with, you may have to pay a fixed fee for all of their services, while some may need you to pay on a pay-per-lead basis

Even worse, some businesses charge based on the amount of cold emails they send on your behalf (email volume model). Other price structures that depend on the campaign's duration, the quantity of work required, or even the scale of the project are also available. 

That being said, cold email services can range in price from less than $1,000 to $50,000 per month, according to our experience. The ultimate price is heavily influenced by the agency you select, the results you desire, and the size of your business.  

Interestingly, you can also be expected to pay upfront investment fees or pay for certain minimum commitment periods before you start working together depending on the organization you're dealing with and how they feel cold emailing should be done.

At Nerdy Joe, we embrace transparency in pricing. In order to produce leads for your Non-Profit Organizations business, get ready-to-buy leads into your sales funnel, and set up meetings or sales opportunities with truly interested prospects, we are aware that’s why you’re hiring a cold email agency.

With this in mind, we have four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.

These packages, in our opinion, represent excellent value for your company and have been specially designed to take into account the unique market circumstances of your Non-Profit Organizations company. Our pricing is transparent, reasonable, and designed to provide the most possible return on investment.

2 - Do you provide Non-Profit Organizations lead data when doing outbound cold emails?

Yes. Here is what we do, then.

The core principles of our agency's cold email campaigns revolve around not relying on client data or utilizing data or sales intelligence tools like ZoomInfo or Apollo to quickly compile lists of people before blasting them with generic, ineffective cold email, contrary to what the majority of cold email agencies and gurus preach.

Our efficiency in cold emailing depends on our reliable procedures for carefully identifying your ideal client and concentrating on a small pool of possibilities. And in order to do this, we ask you a series of insightful questions that enable us to understand who your product or service benefits and why they are your ideal clients.

We can learn almost everything about your product and its ideal use cases from your responses. Additionally, when we interpret the information from your responses, we do extensive research to identify possible prospects in your target market. 

After that, we launch a customized cold email outreach campaign with the goal of engaging and attracting these leads to your company.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

At Nerdy Joe, we are completely compliant with international data privacy legislation and place the biggest value on data privacy. Our cold email outreach procedure is based on ethical data gathering and utilization procedures. 

We scrupulously abide by laws like the GDPR and CCPA to make sure that all of our communications are morally righteous and that the receivers' privacy is respected. In addition to safeguarding our clients in the Non-Profit Organizations sector, this commitment to data privacy rules also helps them establish credibility with future clients.

4 - What are the best cold email agencies for Non-Profit Organizations?

There are several skilled cold email companies that serve the Non-Profit Organizations sector. Here are the best examples:

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Martal Group
  • Lead Fuze
  • Growth Rhino
  • Abstrakt Marketing Group
  • MediaBoom 

All lead generation businesses will really claim that they can provide exceptional cold email support for your Non-Profit Organizations business, and we have high hopes for how well they can perform in this regard. But they don't make it a specialty because they cater to numerous other sectors. 

Our company, Nerdy Joe, sets itself apart by offering a more individualized, results-driven strategy. We provide customized cold email campaigns with great conversion rates for your Non-Profit Organizations company. 

5 - What is a cold email agency, and why do I need one for my Non-Profit Organizations business?

A cold email agency is a lead generation entity that excels in assisting businesses in contacting prospective customers via cold emailing. They offer a completely managed service and handle every part of cold email marketing for organizations, including research, implementation, and oversight.

These businesses employ outreach and copywriting specialists who are skilled in email marketing, prospect research, and campaign management to help you connect with new customers, investors, partners, or other important stakeholders you haven't previously interacted with. 

All you have to do is sit back and watch as your sales funnel fills with prospects you can sell to thanks to their assistance with cold outreach tactics. Without having to bother about lead creation, they assist you in obtaining sales-ready leads. Additionally, they free up a lot of time for your sales staff, allowing them to concentrate on their primary tasks—holding meetings and completing transactions. 

6 - How do you get qualified leads for Non-Profit Organizations with cold email?

At Nerdy Joe, we are adamant that a thorough understanding of your target market and the development of an ideal customer profile that is in line with your product and objectives are the keys to a successful cold email campaign, regardless of the target industry.

Because of this, Nerdy Joe places a high value on thoroughly comprehending your product, its particular target market, and their needs. For this, we developed a special framework. Even your company's core motivations for existing will be a topic of discussion.

Therefore, if Non-Profit Organizations make up your target market, our strategy will entail thorough research to identify the appropriate market participants (who are in line with your ICP). After that, we'll create a customized campaign to get in touch with them and convert them into leads for your company.

7 - How do I start a cold email campaign for my Non-Profit Organizations firm?

A sequence of actions that can be broken down into phases make up the process of starting and managing a cold email campaign. They entail identifying your target audience, developing an effective message, and continually refining depending on feedback.

If you're starting your adventure with Nerdy Joe, all you have to do is pick the package from our three options on our price page that best fits your business needs and budget.

As soon as you sign up, we immediately create a project for you on Basecamp and send you an email invitation. After that, we start a conversation to learn more about your needs and important details like your target market and desired clientele.

After that, we set up new domains, construct outreach lists, do prospect research for data enrichment, and prepare cold emails – in other words, we put everything in place. We walk you through our process and provide you the ability to keep an eye on everything we do in real time.

8 - How does Nerdy Joe work?

At Nerdy Joe, we always start a new cold email assignment by thoroughly researching the particulars of our client's business and the distinctive selling points of their goods or services. This is how our specialists are able to comprehend their particular requirements and cold email marketing objectives.

After that is complete, we have in-depth discussions to fully understand your specific company needs and goals, which enables us to tailor our tactics and efforts accordingly. To determine your ICP and create a buyer profile, we'll undertake in-depth market research.

At the same time, we establish the foundation needed to increase your levels of participation. This includes tasks like configuring and warming up new domains to ensure the highest email deliverability, creating outreach lists, and looking into possible customers.

The outreach emails and sequences are then developed by our staff, and they are all specifically designed to appeal to each member of your target demographic. In order to encourage further engagement and create connections that result in conversions, we work to nurture leads and cultivate relationships.

We also run A/B testing campaigns while testing different offers, mailing times, message formats, and other variables. This is based on the idea that you should identify the go-to-market strategy that is most effective for your target market. 

Additionally, we value openness and give our clients regular, thorough information on the success of each campaign.

9 - How long will it take to get results?

As you may already be aware, testing, data analysis, and strategic fine-tuning usually take up the first few days of any B2B lead generating campaign. This procedure helps us identify the strategy that will produce the best outcomes.

As a result, each firm will have a different timeline for seeing results. Some businesses may begin to notice results during the first week of the campaign, but others might need to wait a few weeks before making any real headway.

But there is still one thing you can count on from Nerdy Joe: you will start seeing results from your campaign within the first month.

10 - How fast do you start working?

We greet you in our Campfire chat with a flurry of animated emoticons as soon as you join up with us. Following that, we create a unique project on our Basecamp that is built specifically for your business, and you will receive an invitation to join.

Then, we start having talks to better understand your campaign's goals, ICP, and other crucial components. We'll either set up new domains or ask for access to your current ones, making sure they reflect well on you and your company.

After the foundation is established, we immediately start testing numerous messages and offers to find those that resonate most with your audience. That indicates that the moment you joined up, the job began.

11 - What is your cold email process, and what makes you different?

To fully describe our methodology, a second, in-depth post would be necessary. However, our cold email process can be broken down into a few critical components. Here is a brief description of our methodology:

Pre-campaign phase

These are steps done before the cold email campaign is started.

  • Product research: To fully comprehend your product, we conduct a thorough investigation. This enables us to decide who needs it and the most effective sales strategy. 
  • Domain setup and warm-up: We create fresh domains just for the campaign and warm them up to make sure they are well-prepared for high deliverability rates. 
  • ICP identification and buyer persona development: We will find the ideal connections at each organization for optimal engagement, working with you or your sales team to discover your greatest clients. 
  • List building: Based on the agreed upon ICP and buyer persona, our team will manually identify leads and build the outreach lists
  • Prospect research and icebreaker creation: We research each individual on our list for personalization. We utilize the data collected to create unique points of contact in the emails, or "icebreakers." 
  • Email samples and sequence creation: We write the cold email copies and sequences, ensuring they are all uniquely personalized to each recipient.

Campaign phase

  • Monitoring campaign: Here, we monitor campaign activity and make notes. Based on their interaction, we divide the prospects into several funnels or categories. 
  • Improving: If we find chances for improvement based on the data we collect, we take action to maximize outcomes.

Post-campaign phase

  • Reporting: The leads we've obtained for your company are presented to you at the campaign's completion. Instead, we'll explain any problems that came up and how we're resolving them. 
  • Improving: For the best results, we tweak the campaign and make changes as needed.
  • Repeat: To provide the client more leads, we repeat the procedure.

That’s pretty much about it. What makes us different from the cold email agencies you see out there is our commitment to thoroughly understanding your target customers before crafting a single cold email.

We don't do any bulk email marketing, either. Every single prospect we add to our targeting list is hand-selected and thoroughly investigated. Additionally, we gather information about them to make sure that every email we send and every offer we include meets their needs. Two prospects never receive the identical emails from us since we don't use templates. 

We focus on small lists and take the time to do the difficult work necessary to win them over to your company. For only a few leads that you might not be able to convert into customers, we don't need to target thousands of people. 

Our ideal situation is to create a list of 20 prospects, thoroughly study them before launching the campaigns, and then construct individually crafted cold emails for each of them. This will result in 15 answers, 10 of which will be favorable, and 6 leads that your sales team can use right away. 

We run all of our activities manually to ensure top-notch of accuracy and efficiency. We don’t rely on any data intelligence tools or pay people on UpWork or Fiverr to hastily build lists. 

12 - How to hire a cold email agency?

As we see most of our customers do, we believe the best approach to hire a cold email agency is to reach out to various cold email agencies that resonate with your brand.

Consider things like their experience, success rate, customers from the past, skill set, and any promises they may be offering. Your decision-making process should also heavily consider your unique objectives and financial constraints.

Ask specific questions on the quantity and caliber of leads they can provide, the related expenses, and the prospective conversion rates.

We also welcome you to have a conversation with us (pick a time on our calendar). We're ready to answer all your questions and provide the necessary information to help you make an informed decision.

13 - Why should I hire a Non-Profit Organizations-specialized cold email agency?

You may benefit from a staff that is knowledgeable with the business climate when working with a cold email firm experienced in the Non-Profit Organizations sector. This increases your chances of obtaining high-quality leads.

The majority of top-tier firms won't, in fact, specialize in your market for non-profit organizations. The key component, then, is the agency's prowess in your target market, which includes successfully locating and connecting with the most pertinent leads, wherever they may be situated.

Nerdy Joe is the best option for cold email marketing, whether it's for a Non-Profit Organizations business or a CBD business. We do this by establishing your ideal consumer profile and doing in-depth lead research.

We consistently give priority to finding the ideal people to contact and thoroughly comprehending your offers. No matter the industry we are targeting, we can consistently offer excellent results thanks to this methodology.

14 - How many cold emails can I send per day?

Although there are no specific restrictions on how many cold emails you may send each day, it's important to avoid any actions that can cause your domain to be marked as spam. Generally speaking, it's best to start modest (around 20–50 emails each day) and grow up over time with new domains. 

The best strategy is to avoid clogging up your receivers' inboxes because doing so can cause your emails to be flagged as spam. To guarantee the effectiveness of our outreach, Nerdy Joe meticulously plans the number of emails sent, taking into consideration important variables and peak engagement periods.

15 - Can I send cold emails with Gmail?

With Gmail, you can send cold emails. However, Gmail has a daily email restriction to safeguard both your reputation and its from being labeled as spam. 

The daily email cap for standard accounts is about 500, whereas users of Google Workspace can send up to 2,000. In order to manage these restrictions and guarantee the best deliverability, Nerdy Joe employs specialist email solutions created specifically for cold emailing.

The problem is, you can utilize Gmail if your purpose is to send one or two cold emails. However, if you want to execute more extensive cold email campaigns and gather data, we advise using an email provider like or lemlist. 

16 - How successful are cold emails?

The success of cold emails depends heavily on your strategy — the right targeting, compelling content, and diligent follow-up can yield impressive results. Industry benchmarks suggest a 15-25% open rate and 2-3% response rate. 

For us at Nerdy Joe, the efficacy of cold email marketing depends on a number of important factors, including the target audience's relevancy, the message strategy's effectiveness, and the offer's relevance in light of the prospect's pain points, among others.

Nerdy Joe promises excellent engagement and conversion rates. We are certain that we can produce leads for any company providing a good or service that fills a real demand and has achieved product-market fit.

Any strategy for outbound marketing must have a good match between the product and the market to succeed. We might not be the best option for you if your company is still figuring out how to find a product-market fit. 

17 - How can I make sure recipients open and read my cold email?

The greatest strategy for grabbing attention in cold emails is often seen to be a captivating subject line combined with valuable emails. But at Nerdy Joe, we've learned that this approach isn't always successful, especially if the receiver isn't familiar with your business.

In cold outreach, whether a lead engages with your email or ignores it depends on your first impression. In light of this, we place a lot of focus on comprehending your ICP and finding the accounts or people that correspond with each ICP.

Each possible lead is carefully examined by our professionals, who collect essential information. By heavily personalizing our communications with the use of this information, we are able to continuously capture and hold the attention of our audience.

18 - Is cold emailing more effective than cold calling?

While both strategies have the potential to be successful, cold emailing is often more effective and less invasive than cold phoning. 

Cold emailing gives you the opportunity to reach a bigger audience more quickly and gives the receiver the flexibility to answer whenever they choose. Additionally, it gives you more room to express your ideas and illustrate your value proposition. 

Nerdy Joe has discovered that cold emailing is a particularly successful tactic for generating leads and cultivating client connections for Non-Profit Organizations.

19 - How do you measure whether a cold emailing campaign is effective?

At Nerdy Joe, we measure the success of our cold email marketing efforts through impactful metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.

As a result, we always begin our cooperation by learning about your objectives and what you regard as your company's most important milestones. According to us, the quantity of leads generated is the main factor in determining the effectiveness of a cold email campaign.

The most important metrics for your business, for instance, would be the number of healthcare businesses that sign up for your offer, the number of businesses that request a demo, and the number of people who are prepared to discuss sales or deals.

While statistics like reply rates or open rates might help us make modifications and direct our future tactics, they don't always indicate how well a campaign is doing. Unfortunately, when reporting results, many cold email agencies only use these data.

20 - Do I need to outsource my cold emailing?

While managing cold email campaigns internally is possible, outsourcing to a specialized cold email agency like Nerdy Joe brings several advantages and improved outcomes.

According to research, sales teams frequently devote a large percentage of their time on locating and contacting new customers via cold emails, leaving little time for sales calls and completing agreements. A cold email agency can help in this situation.

We take on these time-consuming activities by handling your cold email outreach on your behalf. We immediately discover new customers and start conversation, freeing up the time and resources of your sales staff.

This not only relieves your staff of the additional workload, but it also makes the process of cold email marketing more effective. So that they may do what they do best, your sales force can concentrate on completing transactions and having direct sales dialogues with leads.

21 - How do I increase my cold email response rate?

Low response rates in cold email campaigns may be caused by a number of things, including vague targeting, an unattractive sender profile, poor messaging, a lack of understanding of audience preferences, or inappropriate offers.

We actively address these possible problems at Nerdy Joe before they ever arise. Our approach includes A/B testing with multiple offers and messaging formats to determine which appeals to your particular target demographic the most.

Through this process, we can improve the campaign's performance and fine-tune our strategy. We also look at alternate strategies for interacting with your target market, frequently taking into account LinkedIn as an alternative to email as a means of corporate communication.

Here, we want to create a go-to-market plan that fits your company's needs and those of your unique target market of nonprofit organizations.