Nerdy Joe — cold email and email marketing agency

We help companies in New York secure 3 - 5 sales meetings every week

We help you increase your sales and revenue without necessarily adding new SDRs to your team. Tell us how many leads you need, and we'll generate them for you using our proven lead generation system.

lead gen

Our cold outreach campaigns have helped companies based in New York connect with potential customers at:

lead generation program to get qualified leadsour lead generation process is perfect and generate leads like crazylead generation clients of nerdyjoecold email agency near meemail marketing companycold email marketing

Here's how we can boost your outbound B2B sales in New York in 2023…

Our tailored cold email approach is the key to our success. We use our learnings from past cold email campaigns to avoid mistakes and guide our actions toward successful B2B lead generation campaigns and funnels.

email marketing company

We'll identify your ideal prospects

Our team will work with you to identify the most valuable segments of your target audience and decision-makers across New York. We'll meticulously compile a prospect list that factors in intent and psychographic data for qualified prospects — ensuring our cold email campaigns are highly targeted and effective.

lead generation company

We'll craft irresistible offers

We'll identify your ideal customer profile (ICP) and analyze their pain points, the emotions these pain points evoke, and the significance of these factors to their job success. Subsequently, we'll create an offer that caters to these needs and is simply irresistible.

cold email marketing

We'll book meetings and close them

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our cold email processes and strategies? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our New York B2B cold email agency operate?

Subscribing to our lead generation and cold email services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Maine area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our New-York-based cold email agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

Cold emailing is the process of contacting potential customers or clients who have never interacted with you, your company, or know you personally. It resembles cold calling in the digital age, except instead of making phone calls, you make contact using email.

At Nerdy Joe, we present your company to potential customers via cold email, emphasizing your special value proposition to pique their interest and offer you hot leads you can sell to.

1 - How much do cold email agencies specialized in New York charge?

There isn't a set price for cold email service that all businesses must adhere to, regardless of location. Even worse, finding a cold email agency that openly lists all of its service tiers and prices on its website is difficult. 

The cost of the service varies from one business to the next, and businesses often base their pricing on their expertise, tech stack, team size, the specifications for your cold email campaign, and the anticipated results. 

Additionally, agencies charge for their services using various pricing methods. Some companies operate on a fixed rate basis, while others charge on a pay-per-lead basis. The length of the campaign, the amount of work necessary, or even the size of the project are all factors in alternative pricing models. 

Recognize that before you begin working together, you might also be forced to pay upfront investment fees or pay for some minimum commitment durations, depending on the cold email agency you're working with.

That being said, based on our experience, the cost of cold email services can range from less than $1,000 to $50,000 each month. The agency you select, the results you desire, and the size of your business all have a significant impact on the overall cost.  

Nerdy Joe prioritizes open pricing. We are aware that hiring a cold email firm will help you run outreach programs to generate leads, move qualified prospects into your sales pipeline, and set up meetings or other opportunities to close deals with leads who are genuinely interested. 

So, for set prices, we provide three straightforward monthly options. 2 sales-qualified leads are yours for $499. Six sales-qualified leads are yours for $999. We also provide 15 leads that are qualified for sale for $1,999. 

These packages, which have been carefully chosen to complement New York's particular market dynamics, offer exceptional value for your money, in our opinion. Our price structure is clear, reasonable, and created to provide the most possible return on investment.

2 - Do you provide New York lead data when doing outbound cold emails?

True, we do. 

One of the fundamental rules we follow at Nerdy Joe when running cold email campaigns is never to rely on client data or use data or sales intelligence platforms like ZoomInfo or Apollo to quickly generate lists of people who will subsequently be bombarded with generic, useless messages. 

Understanding your prospective customer and their wants in-depth is a critical step in cold emailing success. And in order to do this, we ask you a number of probing questions that enable us to comprehend the target audience for your product or service and the factors that make them your perfect clients. 

From there, we can learn nearly everything about your product and its ideal applications. Additionally, if New York is your target market, we do in-depth research to uncover possible leads in your market utilizing the insights from your comments, paying particular attention to New York. 

Then, in order to engage and attract these leads for your company, we start a tailored cold email outreach campaign.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

At Nerdy Joe, complying to data protection rules is a crucial part of our cold email outreach strategy. By ensuring openness, obtaining consent where required, and strictly upholding data confidentiality, we scrupulously adhere to international data privacy regulations, such as GDPR and CCPA.

4 - What are the best cold email agencies for New York?

You might use one of the many cold email companies in New York for your company. The top companies that come up in talks are listed below:

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

Remember that not all of the lead gen businesses mentioned here are actually based in New York. You must realize that what counts is their inventiveness or talent to complete the task and provide you with hot leads to sell to, and that is what you should judge them on.

5 - What is a cold email agency, and why do I need one for my New York business?

A company that specializes in assisting businesses connect with potential clients using cold email is known as a cold email agency. They provide a fully done-for-you solution and take care of all the work (developing, carrying out, and administering cold email campaigns on behalf of businesses).

These companies use their knowledge of email marketing, prospect research, and campaign optimization to help you successfully connect with new potential partners, investors, clients, or other important stakeholders.

6 - How do you get New York qualified leads with cold email?

Regardless of the target area, a thorough understanding of your target market and the creation of an ideal customer profile that is in line with your aims and product are the cornerstones of a successful cold email campaign.

Nerdy Joe places a high priority on learning everything there is to know about your product, its particular target market, and why they need it. Even the fundamental motivations for your company will be questioned.

Therefore, if New York is the area you want to target, our plan will involve careful research to find potential candidates in that market (who fit your ICP). After that, we'll design a customized campaign to grab their attention and turn them into loyal customers for your business.

7 - How do I start a cold email campaign in New York?

It is simple to launch a cold email campaign using Nerdy Joe. All you have to do is pick one of our three packages from our price page that best suits your business needs and financial constraints.

As soon as you register, we immediately create a project for you on Basecamp and email you an invitation to join. We then have a lengthy discussion about your needs as well as important topics like your target market, ideal consumer profile, and more.

Next, we effectively set everything up by creating the new domains, outreach lists, prospect research, and cold email draft designs. Additionally, we'll walk you through our operational procedure, and you'll be able to keep an eye on everything we do in real time.

8 - How does Nerdy Joe work?

When starting a new cold email project, Nerdy Joe immerses itself in the client's business operations and the salient features of their goods or services. We can better understand their specific needs and goals for cold email marketing using this technique.

Then, in order to align our efforts and objectives, we have in-depth conversations to fully comprehend your unique business needs and aspirations. After that, we'll conduct in-depth market research to identify your ICP and create a buyer profile.

We also lay the groundwork required to maximize your levels of involvement. In order to achieve optimum deliverability, procedures including setting up and warming up new domains, making outreach lists, and investigating possible clients are required.

Our copywriting experts then write cold emails designed to connect with each member of your target audience. Our primary focus is on developing relationships with clients and leads since doing so encourages long-term engagement and creates connections that eventually lead to conversions.

9 - How long will it take to get results?

As you may be aware, testing, data analysis, and plan optimization typically take up the first few weeks of any B2B lead generation campaign. This process helps us determine the best strategy for producing results. 

Therefore, the time frame for seeing obvious effects can vary from firm to company. While some firms could see results as early as the first week of the campaign, others might need a few weeks to see noticeable effects. 

One thing is certain, though: your campaign will see results from Nerdy Joe within the first month of operation.

10 - How fast do you start working?

We welcome you with a wave of happy emoticons in our Campfire chat as soon as you join us. Next, we design a special project in our Basecamp that is customized for your business, and an invitation to participate quickly reaches you.

We'll then start having conversations to better understand your objectives, your ICP, and other crucial campaign elements. We will either request access to your current domains or register new ones while making sure they complement your brand and leave a good image.

Once the groundwork has been done, we immediately start testing various messages and offers to see which ones connect with your audience the most.

11 - What is your cold email process, and what makes you different?

Our procedure would need to be thoroughly explained in a separate article. But there are only a few crucial elements to our cold email procedure. Here is a basic description of our strategy:


We carry out these actions prior to starting the cold email campaign. 

  • Product research: To fully comprehend your product, we conduct extensive research. It enables us to better comprehend who requires it and how to market it.  
  • Domain setup and warm-up: New domains will be established and warmed up for the campaign. In order to deliver the deliverability rates, we'll also make sure they're properly set up and positioned. 
  • ICP identification and buyer persona development: We will identify your greatest customers with you or your sales, and we will identify the appropriate account to contact at each of these businesses to obtain the best engagement. 
  • List building: Our team will go ahead and manually pick leads, find their email addresses and develop the outreach lists based on what we agree upon for the ICP and buyer profile.
  • Prospect research and icebreaker creation: For the sake of personalisation, we will conduct individual research on every person on our list. We use the data we collect to develop distinctive touchpoints, or icebreakers, in the emails. 
    • Cold email creation: The cold email copies and sequences are created by us, and we make sure each one is different and tailored to its specific recipients.


    • Monitoring campaign: Here, we keep an eye on campaign progress and make notes. Based on the prospects' interaction, we move them to other funnels or groups. 
    • Improving: If we can make improvements based on the data we gather, we do so to improve outcomes.


    • Reporting: The leads we generated for your company are sent at the conclusion of the campaign. Alternatively, we'll describe what went wrong and our plan of action.
    • Improving: If improvement is required, we make the necessary changes and set up the campaign for the greatest results.
    • Repeat: Repeating the process will give the client more leads.

    That pretty much covers everything. Our commitment to thoroughly comprehending your target demographic before we craft a single cold email sets us apart from other cold email marketing companies.

    We also don't conduct mass email campaigns. Every potential client we add to our list is carefully chosen and investigated by hand. We gather information about them so that we can make sure that every email we write and every offer we include meets their needs. 

    In order to get these leads for your company, we concentrate on shorter lists and take the time to complete the meticulous work necessary. We don't go after tens of thousands of people merely to collect a handful of leads that you could have trouble turning into clients.

    In our ideal situation, we would compile a list of 20 prospects, thoroughly investigate them before starting the campaigns, and then create a special, tailored cold email for each of them. In order to give your sales team six leads they can quickly close, we need to get 15 responses, 10 of which should be favorable.

    For the highest levels of accuracy and efficiency, we manually carry out all of our operations. We don't rely on any data intelligence technologies or employ people from UpWork or Fiverr to create lists quickly.

    12 - How to hire a cold email agency in New York?

    When you're thinking about working with a cold email agency, we advise reaching out to many companies that complement your brand to inquire about their services.

    Think about things like their experience, success rate, previous clientele, track record, and assurances. Your decision should also be influenced by your goals and financial constraints.

    Ask specific questions on lead amount and quality, related expenses, and prospective conversions.

    We invite you to have a discussion with us as well. We are available to respond to any of your questions and give you the details you require to make an informed choice.

    13 - Why should I hire a New York-specialized cold email agency?

    Working with a cold email firm that is knowledgeable about the New York market gives you the benefit of a workforce that is familiar with the local environment, increasing your chances of generating high-quality leads.

    Not every agency will have a physical presence in New York or even in the United States, so keep that in mind. The agency must have the necessary skills to succeed in your target market, successfully locating and connecting with the best qualified leads wherever they may be. This is a crucial aspect.

    No matter where your company is located—in New York or elsewhere—Nerdy Joe is your best option for cold email marketing thanks to our methodology for determining your ideal consumer profile and doing lead research.

    In order to constantly achieve excellent results, regardless of the target market, we always make it a point to completely understand your offerings and choose the appropriate people to engage with.

    14 - How many cold emails can I send per day in New York?

    The CAN-SPAM Act and your email service provider, not New York itself, set the daily cap on the amount of cold emails you can send. It depends on the circumstances and the resources available. 

    The best course of action is to avoid oversending recipients' inboxes to avoid being flagged as spam. To ensure efficacy, we at Nerdy Joe plan the amount of emails sent depending on important variables and ideal engagement periods. 

    15 - Can I send cold emails with Gmail in New York?

    Absolutely! It is feasible to send cold emails in New York using Gmail. However, in order to preserve the integrity of its services and guard against abuse, Gmail does have a daily sending cap. 

    In order to prevent having your emails marked as spam, make sure to stick to these parameters and adhere to recommended practices for cold emailing. You can utilize Gmail if your aim is to send one or two cold emails. 

    However, we advise hiring an email vendor like if you want to do bigger scale cold email campaigns and gather statistics. Our cold email campaigns at Nerdy Joe are optimized for deliverability and efficacy using a variety of platforms.

    16 - How successful are cold emails in New York?

    The effectiveness of cold email marketing depends on a number of factors, including the target audience's relevancy, the effectiveness of the communication approach, and the allure of the offer, among others.

    At Nerdy Joe, we guarantee high engagement and the best possible conversion rates. We are confident in our capacity to produce leads for any business with a good product or service that meets a market need.

    A key component in any outbound campaign's success is product-market fit. We might not be the best option for you if your company is still working to determine the product-market fit.

    17 - How can I make sure recipients open and read my cold email in New York?

    Creating attention-grabbing subject lines with value-driven content is frequently seen as the gold standard for grabbing the recipient's attention in cold emails, but in our experience at Nerdy Joe, this strategy doesn't always work, particularly if the recipient is unfamiliar with your company.

    Your first impression during cold outreach impacts whether a lead will interact with your email or ignore it. Recognizing this, we put a lot of attention on defining the accounts that each ICP corresponds to and knowing your ideal customer profile (ICP).

    We go beyond a superficial comprehension. Our professionals investigate each prospective lead carefully, gathering relevant information. We use this information to personalize our messages highly, allowing us to continuously grab and hold the attention of the recipients.

    18 - Is cold emailing more effective than cold calling in New York?

    Objectively speaking, both tactics have their advantages, but cold email frequently performs better because it provides a more targeted approach and causes less interruption.

    Many recipients find cold calling to be intrusive, which makes it unpleasant. It disrupts their day and might not fit with how they prefer to be communicated with.

    Email, on the other hand, provides a professional, less obtrusive platform for reaching potential leads. It enables business contacts that respect your prospects' professional boundaries.

    19 - How do you measure whether a cold emailing campaign is effective in New York?

    At Nerdy Joe, we use significant measures to determine the effectiveness of cold email marketing, such as the agreed-upon quantity of leads generated, the caliber of those prospects, and the conversion rates.

    Because of this, we always start our cooperation by discussing your objectives and figuring out what would constitute a significant win for your company. According to us, the number of leads created is the key sign of a successful cold email campaign.

    The most important business KPIs, for example, would be the number of software sign-ups, the number of accountants asking for a demo, and the amount of people willing to negotiate sales or deals, if you were a FinTech company selling software to accountants. 

    Though statistics like the reply rate or open rate can help us refine our strategies and guide our future activities, they don't provide a clear picture of the campaign's effectiveness. Unfortunately, when delivering results, many cold email agencies solely focus on these data.

    20 - Do I need to outsource my cold emailing in New York?

    Although it is possible to manage cold email campaigns internally, working with a specialized firm like Nerdy Joe has several advantages and produces better results. 

    Studies show that sales teams frequently spend a large portion of their time finding and cold emailing potential customers, leaving little time for sales calls and closing agreements. This is where a cold email service company really shines. 

    You can give us the time-consuming duty of handling your cold email outreach by delegating it to us. We quickly identify potential customers and establish contact, freeing up the time and resources of your sales team. 

    This saves your team time and work while also ensuring the success of your cold email marketing campaign. Then, your sales force can focus on what they do best: closing transactions and having direct sales dialogues with leads.

    21 - How do I increase my cold email response rate in New York?

    Low response rates in cold email campaigns can be caused by a number of things, including vague targeting, a lackluster sender profile, ineffective messaging, disregard for audience preferences, or boring offers. 

    We at Nerdy Joe aggressively address these possible difficulties. To determine which offers and messaging formats most appeal to your particular target group, we conduct A/B testing with them. 

    By doing this, we can improve the campaign's performance and sharpen our plans. We also look at alternate strategies for connecting with your target market, typically taking into account LinkedIn since email may not be the only business communication channel used by your target market. 

    Our objective is to develop a go-to-market plan that is appropriate for your company and your particular target market.