Drive predictable leads and qualified appointments using our battle-tested cold outreach process.

A "cold email" is a way to reach out to potential customers who haven't worked with you, your company, or your goods and services before and don't already know you. It's analogous to cold calling in the digital age, except communication is often done by email rather than phone calls.

In order to pique their attention and provide you with hot leads you may sell to, Nerdy Joe emphasizes your distinctive value proposition while introducing your company to potential customers via cold email.

There is no common cold email service price that all businesses must follow, regardless of location. And to make matters worse, it might be challenging to find a cold email provider that offers a thorough breakdown of its service offerings and prices on its website. 

The price of the service varies from firm to firm, and firms often base their pricing on their degree of expertise, technology stack, team size, the specifications for your cold email campaign, and the anticipated results. 

Agencies utilize a variety of pricing strategies to calculate the expenses of their services. Others charge customers using a fixed pricing or pay-per-lead system. Other fee schedules base payments on factors like the project's scope, the campaign's duration, or the amount of work necessary. 

Be aware that you could also need to pay upfront investment fees or pay for some minimum commitment periods before you start working with the cold email agency you’re working with.

According to our experience, the monthly cost of cold email services can range from $1,000 to $50,000. The final cost is significantly influenced by the agency you select, the results you need, and the size of your business.  

Open pricing is the priority at Nerdy Joe. We are aware that your primary goal when hiring a cold email firm is to perform cold outreach campaigns to generate leads, fill your sales funnel with leads who are ready to buy, and schedule meetings or sales opportunities with leads who are genuinely interested. 

As a result, we offer three straightforward monthly memberships for a set price. You will receive 2 sales-qualified leads for $499. You get six sales-qualified leads for $999. We also offer 15 sales-qualified leads for $1,999. 

Due to the fact that they have been carefully chosen to represent Columbus's distinctive market characteristics, we think that these packages offer exceptional value for your money. With our open, equitable pricing structure, we seek to maximize return on investment.

Indeed, we do. 

Never rely on client data or use data or sales intelligence platforms like ZoomInfo or Apollo to quickly build lists of people who will subsequently be deluged with generic, meaningless emails is one of the guiding principles Nerdy Joe upholds when executing cold email campaigns. 

Understanding your target client's needs in-depth is essential for the effectiveness of cold emailing. And in order to accomplish this, we grill you with a series of inquiries that enable us to comprehend the target market for your product or service as well as the qualities that define perfect clients. 

From there, we can learn practically everything about your product and the greatest applications for it. If Columbus is your target market, we also do in-depth market research, paying particular attention to Columbus, to identify possible leads in your market. 

After that, we launch a tailored cold email outreach campaign to connect with and attract these leads for your company.

At Nerdy Joe, maintaining data protection regulations is a crucial part of our strategy for cold email marketing. We strictly follow international data privacy rules, such as the GDPR and CCPA, by ensuring transparency, obtaining consent where required, and protecting data confidentiality.

You can pick one of the several cold email businesses with headquarters in Columbus. The following important organizations come up whenever we speak:

• Nerdy Joe
• Uplers
• Belkins
• AdToro
• JosephStudios
• Precision Creative
• TheCommerceShop
• Caffeine Marketing
• And more.

Not all of the cold email businesses on this list have their main offices in Columbus. Their creative capacity to do the assignment and give you hot leads to sell to is what matters, and that is what you should evaluate them on.

A company that specializes in helping businesses use cold email to contact potential clients is known as a cold email agency. They provide a completely done-for-you service and take care of all the labor required to develop, implement, and manage cold email campaigns on behalf of organizations.

These companies assist you in successfully engaging new clients, investors, partners, or other important stakeholders with whom you have never before engaged by utilizing their expertise in email marketing, prospect analysis, and campaign optimization.

Whatever the target market, developing a perfect customer profile that aligns with your goals and offerings and a deep understanding of your target market are the cornerstones of a successful cold email campaign.

Nerdy Joe's main objective is to learn everything he can about your product, its unique target market, and the reasons for their need. Your company's fundamental goals will even be put into question.

In light of this, our plan will require substantial study to find potential people there (who fulfill your ICP) if Atlanta is the area you want to concentrate on. Then, we'll design a unique campaign to pique their curiosity and convert them into loyal customers for your business.

With Nerdy Joe, launching a cold email campaign is easy. Simply select one of the three packages on our price page that best suits your company's requirements and financial constraints.

Following your registration, we immediately create a project on Basecamp for you and email you an invitation to join. We then have a lengthy discussion about your needs as well as other important topics, including your target market and ideal client profile, among other things.

Then, we effectively set everything up by creating new domains, outreach lists, drafts of cold emails, and prospect research. You can follow along with us as we lead you through our operational process by watching everything we do in real time.

Nerdy Joe makes it a point to thoroughly understand the client's business as well as the salient features of their product or service before launching an initial cold email campaign. We are able to comprehend their particular needs and goals for cold email marketing using this technique.

After that, we have in-depth conversations to fully comprehend your unique business goals and needs so that we can coordinate our strategies and efforts. After that, we will do a thorough market analysis to identify your ICP and create a buyer profile.

We also lay the groundwork essential for you to become more involved. To ensure maximum deliverability, this calls for measures like building outreach lists, researching possible customers, and setting up and warming up new domains.

Our copywriting experts then write cold emails that are intended to appeal to each member of your target audience. In order to drive continuing engagement and establish connections that ultimately lead to conversions, we place a strong emphasis on building relationships with leads and nurturing them.

As you might be aware, testing, data analysis, and strategy adjusting take up the majority of the first few weeks of any business-to-business lead generation effort. This method enables us to choose the best course of action for achieving our goals. 

As a result, each organization may have a different timeline for noticing observable benefits. While some firms may start seeing results as early as the first week of the campaign, it may take others a few weeks to start seeing real progress. 

Nerdy Joe, on the other hand, is certain that we will produce results within the first month of your campaign.

We welcome you with a wave of happy emoticons the moment you interact with us in Campfire chat. Then we create a unique initiative in our Basecamp that is geared specifically for your business, and we offer you an invitation to join right away.

After that, we'll discuss how to understand the objectives, ICP, and other crucial elements of your campaign. To ensure that they strengthen your brand and paint a favorable picture, we will either request access to your existing domains or build new ones.

After setting the groundwork, we immediately start experimenting with various messages and offers to see which ones your audience responds to the best.

To fully describe our approach, a new article would need to be written. However, there are only a handful of crucial steps in our cold emailing procedure. Here is a quick synopsis of our methodology:

Pre-campaign

We do those things before we start the cold email campaign. 

• Product research: We have done thorough study and are completely conversant with your items. We can determine who needs it and the most effective delivery methods thanks to it.  
• Domain setup and warm-up: We'll register fresh domains and prepare them for the campaign. Additionally, we'll make sure they are positioned correctly and set up to provide the deliverability rates. 
• ICP identification and buyer persona development: We will decide which account to call at each of these businesses in order to get the best engagement, working with you or your sales to identify your top clients. 
• List building: Our staff will next move forward with manually identifying prospects, finding their email addresses and creating outreach lists based on the ICP and buyer profiles as per our agreement. 
• Prospect research and icebreaker creation: For the sake of customisation, we shall perform separate research on each person on our list. With the help of the data we collect, we may develop special touchpoints, or icebreakers, in the emails.
• Cold email creation: The cold email sequences and copy are created by us, and we make sure each one is unique and catered to the specific recipients.

Campaign

• Monitoring campaign: We keep an eye on this and track the campaign's progress. We assign the prospects to various groups or funnels according to how they interact. 

• Improving: If there is opportunity for improvement based on the data we gather, we make the necessary changes to maximize results.

Post-campaign

• Reporting: We deliver your company the leads we generated for the campaign at the conclusion. We'll instead explain what went wrong and how we intend to fix it.
• Improving: We make the necessary adjustments when there is room for improvement to set up the campaign for success.
• Repeat: If the process is repeated, the client obtains more leads.

That ought to finish it. Before we create even one cold email, unlike other cold email marketing companies, we are committed to thoroughly understanding your target demographic.

Additionally, we don't run mass emailing campaigns. Each potential client that we add to our list is carefully chosen and screened. In order to make sure that every email we send and every offer we include is relevant to their needs, we gather information about them. 

We concentrate on shorter lists and invest the time and effort necessary to obtain these leads for your company. We don't aim for thousands of people in order to only collect a small number of leads that may be difficult for you to turn into clients.

In our ideal situation, a list of 20 prospects is generated, each of them is thoroughly vetted prior to the campaigns starting, and individually designed cold emails are created for each of them. Our objective is to supply your sales team with 6 leads that are simple to close out of 15 responses, 10 of which will be favorable.

To maintain the greatest standards of accuracy and productivity, we carry out every task by hand. We don't employ people from UpWork or Fiverr or use data intelligence technology to quickly create lists.

We advise getting in touch with a few companies that are complementary to your industry if you're considering hiring a cold email agency to learn more about their offerings.

Think about things like their experience, success rate, track record, and promises. Your decision should take into account your goals and financial circumstances.

Be cautious to be specific when requesting information on the volume and caliber of leads, related expenses, and possible conversions.

Talking with you will be something we enjoy. We are ready to respond to all of your questions and give you the details you require in order to make an informed choice.

Dealing with a cold email business in Columbus with market expertise gives you the benefit of a workforce with local knowledge, increasing your chances of generating high-quality leads.

Not every agency will have a physical presence in Columbus or even the United States, so keep that in mind. The agency must locate and connect with the best qualified prospects wherever they may be in your target market. This is a crucial element.

Because of our method for developing your target consumer profile and conducting lead research, Nerdy Joe is the finest option for cold email marketing whether your company is headquartered in Columbus or anywhere else.

No matter the target market, we constantly take care to fully understand your services and select the appropriate participants in order to continuously produce great results.

A daily cap on the number of cold emails you can send in Columbus is determined by the CAN-SPAM Act and your email service provider, not the city. What occurs will depend on the circumstances and the resources at hand. 

It is best to avoid overcrowding your recipient's inbox in order to prevent getting marked as spam. Nerdy Joe plans the number of emails that will be sent based on significant factors and the ideal interaction times in order to enhance effectiveness. 

Absolutely! It is possible to send cold emails in Columbus using Gmail. To protect the quality of its services and to limit misuse, Gmail does have a daily sending limits. 

For cold emailing, abide by these rules and recommendations to prevent your message from being marked as spam. Use Gmail if you only need to send a few chilly emails. 

However, if you want to conduct longer cold email campaigns and compile statistics, we advise using an email service like Instantly.ai. At Nerdy Joe, we use a range of platforms in our cold email campaigns to improve their deliverability and efficiency.

The effectiveness of cold email marketing is determined by a number of factors, such as the viability of the target audience, the effectiveness of the communication plan, the allure of the offer, and others.

Excellent engagement and the highest conversion rates are what Nerdy Joe promises. We are certain that we can produce leads for any company that offers a product or service that adequately fills a market requirement.

Any cold outreach reach campaign for a product must be matched with a strong product-market fit in order to be successful. We might not be the best option for you if your company is still trying to determine how well its products match the market.

Making engaging subject lines with value-driven messages is generally regarded as the gold standard in cold emails. But from Nerdy Joe's experience, this tactic doesn't always work, especially if the recipient is unfamiliar with your company.

If you want a lead to read and reply to your email during cold outreach, you need to make a good first impression. In light of this, we put a lot of effort into determining your ideal customer profile (ICP) and locating the accounts that correspond with each ICP.

We don't merely skim the surface here. Our experts investigate each potential lead, acquiring crucial data. We use this information extensively to tailor our messages and do it in a way that consistently grabs and keeps the recipients' attention.

Objectively speaking, each of the two approaches has its advantages, but cold email typically performs better than the other strategy because it is more targeted and causes less disturbance.

Cold calling often comes out as intrusive and turns respondents off. It disrupts their day and might not be conducive to communicating with them the way they like.

On the other hand, email offers a professional, unobtrusive platform where you may connect with leads. It makes it simpler to communicate with prospects about business while maintaining their privacy and confidentiality.

At Nerdy Joe, we assess the success of cold email marketing using pertinent metrics, such as the agreed-upon quantity and caliber of leads generated, as well as conversion rates.

We always begin our collaboration by discussing your objectives and what you would consider a significant success for your organization. According to us, the number of leads generated is the most important indicator of a successful cold email campaign.

If you were a FinTech company offering software to accountants, the most crucial metrics for your business might be, for instance, the quantity of software sign-ups, the quantity of accountants who have requested a demo, and the quantity of individuals ready to discuss sales or deals. 

Though metrics like reply rate or open rate can help us improve and direct our future actions, they don't give us a sense of how effective the campaign was. Unfortunately, while giving results, many cold email providers just focus on these statistics.

While it is possible to manage cold email campaigns on your own, there are many benefits and better outcomes to be obtained by outsourcing this work to a specialized company like Nerdy Joe. 

Studies show sales teams usually spend a significant amount of time finding and emailing prospective clients, leaving little time for sales calls. In this circumstance, a cold email service can really excel. 

We'll take on your cold email outreach and manage these time-consuming tasks. We establish communication and swiftly pinpoint new clients, freeing up your sales team's time and resources. 

By doing this, you not only ensure the success of your cold email outreach campaign but also save your team time and work. Your sales team can then concentrate on doing what they do best, which is engaging in direct sales conversations with leads and closing deals.

Vague targeting, a weak sender profile, ineffective language, failing to take audience preferences into account, and unenthusiastic offers are just a few of the factors that might contribute to low response rates in cold email campaigns. 

Nerdy Joe approaches these possible problems with initiative. In order to identify which offers and messaging formats have the greatest appeal to your specific target audience, we compare them using split testing. 

This practice enables us to refine our strategies and enhance the performance of the campaign. Your target audience may not simply use email for business communications, so we also look at other potential channels for getting in touch with them, often taking into account LinkedIn. 

A go-to-market strategy that is suitable for your business and your target market will be created by us.