Nerdy Joe — cold email and email marketing agency

Secure 1 to 4 leads or appointments per week with cold email.

Looking for a cold email agency to get you meetings with potential clients in New Jersey or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our cold email campaigns and sequences help our clients schedule appointments with hot prospects at:

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Here’s how we can help you skyrocket your B2B sales with cold email…

Our tailored cold email strategy is the key to our success. We use our learnings from past campaigns to avoid mistakes and guide our actions towards successful B2B cold outreach campaigns and funnels.

email marketing company

Target the right prospects

We’ll identify which segment of your target market and decision-makers is worth going after. We’ll then manually build a prospect list that factors in intent and psychographic data so that our cold email campaign is spot on.

cold email agency

Create compelling offers

We'll identify your ideal customer profile (ICP) and analyze their pain points, the emotions these pain points evoke, and the significance of these factors to their job success. Subsequently, we'll create an offer that caters to these needs and is simply irresistible.

lead generation company

Generate leads and close deals

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our cold email processes and strategies? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our New Jersey B2B cold email agency operate?

Subscribing to our lead generation and cold email services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the New Jersey area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our New-Jersey-based cold email agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

A "cold email" is an opportunity to get in touch with prospective clients who haven't previously dealt with you, your business, or your products and services and aren't already familiar with you. In the digital age, it's comparable to cold calling, although email is used more frequently than phone calls for communication.

At Nerdy Joe, we stress your unique value proposition while introducing your business to potential clients via cold email in order to stimulate their interest and offer you with hot leads you can sell to.

1 - How much do cold email agencies specialized in New Jersey charge?

Regardless of location, there is no standard cold email service cost that all companies have to conform to. And making matters worse, it's hard to locate a cold email company that provides an exhaustive summary of its service levels and costs on its website. 

The cost of the service varies from company to company, and businesses typically base their pricing on their level of experience, technological stack, team size, the requirements for your cold email campaign, and the expected outcomes. 

Several pricing models are used by agencies to determine the costs of their services. Others use a fixed rate or pay-per-lead method of charging. There are other fee schedules that base payments on elements like the scope of the project, the duration of the campaign, or the amount of labor required. 

Be advised that, depending on the cold email agency you're working with, you may additionally be required to pay upfront investment fees or pay for some minimum commitment periods prior to beginning to work together.

The cost of cold email services can range from $1,000 to $50,000 per month, according to our experience. The agency you choose, the outcomes you want, and the size of your company all have a big impact on the final cost.  

At Nerdy Joe, open pricing comes first. We are aware that when you hire a cold email company, your main objective is to conduct cold outreach campaigns to produce leads, fill your sales funnel with leads who are prepared to buy, and set up meetings or sales opportunities with leads who are sincere in their interest. 

We therefore provide three simple monthly subscriptions at a fixed cost. 2 sales-qualified leads are sent to you for $499. For $999, you receive six sales-qualified leads. Additionally, for $1,999, we provide 15 sales-qualified leads. 

We believe that these packages provide outstanding value for your money because they have been carefully selected to reflect New Jersey's unique market features. We aim to optimize return on investment with our transparent, fair pricing structure.

2 - Do you provide New Jersey lead data when doing outbound cold emails?

True, we do. 

One of the guiding principles Nerdy Joe maintains when conducting cold email campaigns is never rely on client data or utilize data or sales intelligence systems like ZoomInfo or Apollo to swiftly produce lists of individuals who will later be inundated with generic, pointless emails. 

For cold emailing to be successful, it is crucial to thoroughly comprehend your potential client's demands. And in order to achieve this, we probe you with a series of questions that help us understand your product or service's target market and the characteristics that make them ideal customers. 

We may find out almost everything about your product and the best uses for it from there. If New Jersey is your target market, we also conduct extensive research to find potential leads in your market using the knowledge from your comments, paying special attention to New Jersey. 

We start a customized cold email outreach campaign after that in order to engage and draw these leads for your business.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

At Nerdy Joe, abiding to data protection laws is an essential component of our approach for cold email outreach. We strictly abide by international data privacy laws including the GDPR and CCPA by ensuring transparency, gaining consent where necessary, and maintaining data confidentiality.

4 - What are the best cold email agencies for New Jersey?

You could choose one of the many cold email companies headquartered in New Jersey. Every time we communicate, the following significant organizations come up:

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

Not each cold email business listed here actually has its headquarters in New Jersey. What is important and what you should grade them on, is their innovative ability to finish the work and provide you with hot leads to sell to.

5 - What is a cold email agency, and why do I need one for my New Jersey business?

A cold email agency is an entity that specializes in aiding companies reach out to their potential customers using cold email. On behalf of businesses, they handle all the work necessary to create, deploy, and manage cold email campaigns and offer a totally done-for-you solution.

These businesses use their expertise in email marketing, prospect research, and campaign optimization to help you successfully engage potential customers, investors, partners, or other significant stakeholders with whom you have never previously engaged.

6 - How do you get New Jersey qualified leads with cold email?

Whatever the target market, the foundations of an effective cold email campaign are a thorough understanding of your target market and the development of an ideal customer profile that is consistent with your objectives and offering.

Nerdy Learning everything there is to know about your product, its specific target market, and why they require it is a top goal for Joe. Even the foundational purposes of your business will be called into question.

In light of this, if Atlanta is the region you want to focus on, our plan will entail extensive research to identify possible individuals there (who fulfill your ICP). After that, we'll create a special campaign to capture their interest and win them over as devoted clients for your company.

7 - How do I start a cold email campaign in New Jersey?

Starting a cold email campaign with Nerdy Joe is a simple process. Simply choose the package that best fits your company's needs and budget from the three options on our price page.

After you register, we instantly start a project for you on Basecamp and send you an invitation to join. Then, we have a thorough conversation about your requirements as well as other crucial issues, such as your target market and ideal client profile, among other things.

Then, by making the new domains, outreach lists, drafts of cold emails, and prospect research, we essentially placed everything up. While we walk you through our operational procedure, you will be able to watch everything we do in real-time.

8 - How does Nerdy Joe work?

When launching an initial cold email campaign, Nerdy Joe seeks to know the client's business inside and out as well as the key aspects of their product or service. This method allows us to understand their unique requirements and objectives for cold email marketing.

Then, we hold extensive discussions to completely understand your specific business objectives and requirements so that we can coordinate our plans and efforts. Then, we will carry out extensive market research to find your ICP and develop a buyer profile.

We also create the foundation necessary to increase your levels of involvement. This necessitates actions like creating outreach lists, looking into potential clients, and setting up and warming up new domains in order to ensure maximum deliverability.

Our copywriting experts then write cold emails designed to connect with every member of your target demographic. Our emphasis is on forging relationships with leads and nurturing them in order to generate ongoing engagement and forge connections that ultimately result in conversions.

9 - How long will it take to get results?

As you might be aware that the initial few weeks of any business-to-business lead generation campaign are mostly dedicated to testing, data analysis, and strategy fine-tuning. With the use of this technique, we are able to select the optimal plan of action to deliver results. 

As a result, the timescale for observing visible effects may differ from one company to another. Some businesses may begin to reap the rewards during the first week of the campaign, while it can take others a few weeks to start making significant headway. 

However, Nerdy Joe is confident that we will bring results within the first month of your campaign, so that much is definite.

10 - How fast do you start working?

As soon as you engage with us in Campfire chat, we welcome you with a wave of joyful emojis. Then we establish an original initiative in our Basecamp that is tailored particularly for your company, and we immediately send you an invitation to join.

Following this, we'll start analyzing how to comprehend your campaign's goals, ICP, and other key components. We will either seek access to your current domains or create new ones to make sure they enhance your brand and present a positive picture.

After laying the foundation, we rapidly begin experimenting with different messages and offers to determine which ones resonate the most with your audience.

11 - What is your cold email process, and what makes you different?

A separate article would need to be developed to fully clarify our strategy. But our cold email process just has a small number of essential components. Here is a brief summary of our approach:


Before launching the cold email campaign, we make those preparations. 

  • Product research: We are entirely familiar with your products due to our extensive research. It enables us to figure out who needs it and the best avenues for delivery.  
  • Domain setup and warm-up: We'll create new domains and get them ready for the campaign. Furthermore, we'll ensure that they are appropriately placed and set up to provide the deliverability rates. 
  • ICP identification and buyer persona development: In order to obtain the best engagement, we will determine which account to contact at each of these companies, working with you or your sales to identify your top customers. 
  • List building: Following our agreement, our team will proceed with manually identifying prospects, finding their email addresses and developing outreach lists based on the ICP and buyer profiles. 
  • Prospect research and icebreaker creation: We will conduct individual research on each person on our list for the sake of customization. The information we gather is used to create unique touchpoints, or icebreakers, in the emails.
  • Cold email creation: We construct the cold email copies and sequences, ensuring that everyone is distinctive and tailored to the subscribers in question.


  • Monitoring campaign: We monitor this and maintain track of the campaign's performance. We direct the prospects to different funnels or groups based on their interaction. 
  • Improving: According to the information that we collect, if there is room for improvement, we make the required adjustments to maximize results.


  • Reporting: At the end of the campaign, we send the leads we created for your firm. Instead, we'll describe what went wrong and our plan to remedy it.
  • Improving: When there is opportunity for improvement, we make the required adjustments to position the campaign for success.
  • Repeat: The client gets more leads if the procedure is repeated.

That ought to finish it. Before we create even one cold email, unlike other cold email marketing companies, we are committed to thoroughly understanding your target demographic.

Additionally, we don't run mass emailing campaigns. Each potential client that we add to our list is carefully chosen and screened. In order to make sure that every email we send and every offer we include is relevant to their needs, we gather information about them. 

We concentrate on shorter lists and invest the time and effort necessary to obtain these leads for your company. We don't aim for thousands of people in order to only collect a small number of leads that may be difficult for you to turn into clients.

In our ideal situation, a list of 20 prospects is generated, each of them is thoroughly vetted prior to the campaigns starting, and individually designed cold emails are created for each of them. Our objective is to supply your sales team with 6 leads that are simple to close out of 15 responses, 10 of which will be favorable.

To maintain the greatest standards of accuracy and productivity, we carry out every task by hand. We don't employ people from UpWork or Fiverr or use data intelligence technology to quickly create lists.

12 - How to hire a cold email agency in New Jersey?

We advise getting in touch with a few companies that are complementary to your industry if you're considering hiring a cold email agency to learn more about their offerings.

Think about things like their experience, success rate, track record, and promises. Your decision should take into account your goals and financial circumstances.

Be cautious to be specific when requesting information on the volume and caliber of leads, related expenses, and possible conversions.

Talking with you will be something we enjoy. We are ready to respond to all of your questions and give you the details you require in order to make an informed choice.

13 - Why should I hire a New Jersey-specialized cold email agency?

Dealing with a cold email business in New Jersey with market expertise gives you the benefit of a workforce with local knowledge, increasing your chances of generating high-quality leads.

Not every agency will have a physical presence in New Jersey or even the United States, so keep that in mind. The agency must locate and connect with the best qualified prospects wherever they may be in your target market. This is a crucial element.

Because of our method for developing your target consumer profile and conducting lead research, Nerdy Joe is the finest option for cold email marketing whether your company is headquartered in New Jersey or anywhere else.

No matter the target market, we constantly take care to fully understand your services and select the appropriate participants in order to continuously produce great results.

14 - How many cold emails can I send per day in New Jersey?

A daily cap on the number of cold emails you can send in New Jersey is determined by the CAN-SPAM Act and your email service provider, not the city. What occurs will depend on the circumstances and the resources at hand. 

It is best to avoid overcrowding your recipient's inbox in order to prevent getting marked as spam. Nerdy Joe plans the number of emails that will be sent based on significant factors and the ideal interaction times in order to enhance effectiveness. 

15 - Can I send cold emails with Gmail in New Jersey?

Absolutely! It is possible to send cold emails in New Jersey using Gmail. To protect the quality of its services and to limit misuse, Gmail does have a daily sending limit. 

For cold emailing, abide by these rules and recommendations to prevent your message from being marked as spam. Use Gmail if you only need to send a few chilly emails. 

16 - How successful are cold emails in New Jersey?

The effectiveness of cold email marketing is determined by a number of factors, such as the viability of the target audience, the effectiveness of the communication plan, the allure of the offer, and others.

Excellent engagement and the highest conversion rates are what Nerdy Joe promises. We are certain that we can produce leads for any company that offers a product or service that adequately fills a market requirement.

Any cold outreach reach campaign for a product must be matched with a strong product-market fit in order to be successful. We might not be the best option for you if your company is still trying to determine how well its products match the market.

17 - How can I make sure recipients open and read my cold email in New Jersey?

Making engaging subject lines with value-driven messages is generally regarded as the gold standard in cold emails. But from Nerdy Joe's experience, this tactic doesn't always work, especially if the recipient is unfamiliar with your company.

If you want a lead to read and reply to your email during cold outreach, you need to make a good first impression. In light of this, we put a lot of effort into determining your ideal customer profile (ICP) and locating the accounts that correspond with each ICP.

We don't merely skim the surface here. Our experts investigate each potential lead, acquiring crucial data. We use this information extensively to tailor our messages and do it in a way that consistently grabs and keeps the recipients' attention.

18 - Is cold emailing more effective than cold calling in New Jersey?

Objectively speaking, each of the two approaches has its advantages, but cold email typically performs better than the other strategy because it is more targeted and causes less disturbance.

Cold calling often comes out as intrusive and turns respondents off. It disrupts their day and might not be conducive to communicating with them the way they like.

On the other hand, email offers a professional, unobtrusive platform where you may connect with leads. It makes it simpler to communicate with prospects about business while maintaining their privacy and confidentiality.

19 - How do you measure whether a cold emailing campaign is effective in New Jersey?

At Nerdy Joe, we assess the success of cold email marketing using pertinent metrics, such as the agreed-upon quantity and caliber of leads generated, as well as conversion rates.

We always begin our collaboration by discussing your objectives and what you would consider a significant success for your organization. According to us, the number of leads generated is the most important indicator of a successful cold email campaign.

If you were a FinTech company offering software to accountants, the most crucial metrics for your business might be, for instance, the quantity of software sign-ups, the quantity of accountants who have requested a demo, and the quantity of individuals ready to discuss sales or deals. 

Though metrics like reply rate or open rate can help us improve and direct our future actions, they don't give us a sense of how effective the campaign was. Unfortunately, while giving results, many cold email providers just focus on these statistics.

20 - Do I need to outsource my cold emailing in New Jersey?

While it is possible to manage cold email campaigns on your own, there are many benefits and better outcomes to be obtained by outsourcing this work to a specialized company like Nerdy Joe. 

Studies show that sales teams usually spend a significant amount of time finding and emailing prospective clients, leaving little time for sales calls. In this circumstance, a cold email service can really excel. 

We'll take on your cold email outreach and manage these time-consuming tasks. We establish communication and swiftly pinpoint new clients, freeing up your sales team's time and resources. 

By doing this, you not only ensure the success of your cold email outreach campaign but also save your team time and work. Your sales team can then concentrate on doing what they do best, which is engaging in direct sales conversations with leads and closing deals.

21 - How do I increase my cold email response rate in New Jersey?

Vague targeting, a weak sender profile, ineffective language, failing to take audience preferences into account, and unenthusiastic offers are just a few of the factors that might contribute to low response rates in cold email campaigns. 

Nerdy Joe approaches these possible problems with initiative. In order to identify which offers and messaging formats have the greatest appeal to your specific target audience, we compare them using split testing

This practice enables us to refine our strategies and enhance the performance of the campaign. Your target audience may not simply use email for business communications, so we also look at other potential channels for getting in touch with them, often taking into account LinkedIn

A go-to-market strategy that is suitable for your business and your target market will be created by us.