Grow your law firm with 3 to 5 sales leads or appointments every week.

A “cold email” is a type of email sent to a recipient without prior contact or relationship with them. The term “cold” is used because the recipient is not expecting the email and has not requested information from the sender. It’s similar to the concept of cold calling, where a salesperson calls a potential customer without prior interaction.

Having said that, cold emailing is frequently used in sales and marketing to start a conversation and possibly forge a professional connection with a potential client, investor, or other business contact. Because of this, it is regarded as one of the best lead generation techniques, even better than cold calling and LinkedIn outreach.

So, for your Lawyering Companies business, that means we will use cold email as an outreach channel to reach out to your prospective clients, be it businesses or individual Lawyering Companies who fit your ICP to introduce your business, highlight your unique value proposition to spark their interest to bring you hot leads you can sell to.

Cold email agencies serve a wide array of businesses across industries and countries. So, regardless of the industry or the location, there is no standard pricing for cold email services. 

You can tell if you have ever visited the pricing page of a cold email service. They don’t transparently display their different service tiers and their pricing on their website. 

With things being so, the price for cold email service in the Lawyering Companies and any other business industry changes from one company to another. Companies typically base their pricing on their experience, techstack, team size, the requirements for your cold email campaign and the expected outcomes. 

Also, there are several cold email pricing models that companies work with. Based on the company you’re working with, you can pay a flat rate for all their services while others will make you pay based on a pay-per-lead model. 

Some companies even operate an email volume model, meaning that you pay based on the number of cold emails they send on your behalf. You’ll also come by other pricing models that are based on campaign duration, required amount of work or even the project size. 

That cleared, based on our experience, cold email services cost from anywhere less than $1,000 up to $50,000 a month. The final cost is largely dependent on the agency you choose to work with, what you want for outcomes, and the stature of your company.  

Interestingly, based on the company you’re working with and how they believe cold emailing should be done, you may also be required to pay upfront investment fees or pay for some minimum commitment periods before you start working together.

We at Nerdy Joe value transparency in pricing. We know that you are hiring a cold email agency to generate leads for your Lawyering Companies business, get ready-to-buy leads into your sales funnel, and get meetings or sales possibilities with genuinely interested prospects.

With this in mind, we have four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.

We are confident that these packages offer great value for your business, and they're tailored to align with the distinct market conditions of your Lawyering Companies firm. Our pricing structure is clear, economical, and structured to yield the utmost return on investment.

Yes. Well, here is what we do.

Unlike what most cold email agencies and gurus preach, the central tenets of our agency’s cold email campaigns revolve around not depending on client data or leveraging data or sales intelligence tools such as ZoomInfo or Apollo to swiftly gather lists of individuals and then blast them with generic, ineffective cold email.

Our effectiveness in cold emailing rests on our solid processes of thoroughly understanding your ideal customer and targeting a select group of prospects. And to achieve this, we engage you with a set of insightful questions that help us comprehend who your product or service serves and why they are your perfect customers.

We can learn almost everything there is to know about your product and its ideal use cases from your responses. Moreover, as we are making sense of the insights gained from your answers, we also conduct thorough research to pinpoint potential leads within your target market. 

After this, we initiate a bespoke cold email outreach campaign, intended to engage and draw these leads towards your business.

At Nerdy Joe, we place utmost importance on data privacy and are fully compliant with international data privacy laws. Our cold email outreach process is built around responsible data collection and usage practices. 

We strictly abide by laws like the GDPR and CCPA to make sure that all of our communications are morally righteous and respect the privacy of the recipients. This adherence to data privacy standards not only protects our clients in the Lawyering Companies industry but also builds trust with their potential customers.

There are various competent cold email agencies catering to the Lawyering Companies industry. Here are the top ones:

• Nerdy Joe
• Belkins
• Cleverly
• Martal Group
• CIENCE
• Lead Fuze
• Growth Rhino
• Abstrakt Marketing Group
• MediaBoom 

The truth is that all lead generation companies will claim that they can be a great cold email service for your lawyering companies business, and we sincerely believe they can be. But they don’t make it a niche — they serve a wide variety of industries. 

Our agency, Nerdy Joe, distinguishes itself by providing a more personalized, results-driven approach. We create high-converting cold email campaigns tailored to the unique needs of your Lawyering Companies business. 

A cold email agency is a lead generation entity that excels in assisting businesses in contacting prospective customers via cold emailing. They offer a completely managed service and handle every part of cold email marketing for organizations, including research, implementation, and oversight.

These businesses employ outreach and copywriting experts who are skilled in email marketing, prospect research, and campaign management to help you connect with potential customers, investors, partners, or other important stakeholders you have not previously interacted with. 

They can help you run cold outreach campaigns and all you have to do is sit back and see your sales pipeline get filled with leads you can sell to. They help you get sales ready leads without worrying about the lead generation. Also, they free up significant time for your sales team who can then focus on core activities: having meetings and closing deals. 

Nerdy Joe is a firm believer that a thorough understanding of your target market and the development of an ideal customer profile that is compatible with your offering and objectives are essential for a successful cold email campaign, regardless of the industry you are targeting.

That's why we at Nerdy Joe put a premium on fully understanding your product, its specific target demographic, and their requirement for your product. We have a bespoke framework for this. We will even ask you about the fundamental reasons for your business's existence.

So, if your targeted market comprises Lawyering Companies, our approach will involve rigorous research to pinpoint the right individuals from that market (who align with your ICP). Following this, we'll design a tailored campaign to reach out to them and turn them into leads for your business.

There are a number of actions that can be broken down into steps when starting and managing a cold email campaign. Roughly they include your target audience, crafting a compelling message, and continuously optimizing based on feedback.

If you are embarking on this journey with us at Nerdy Joe, all you need to do is choose the package that aligns best with your business requirements and budget from our three offerings available on our pricing page.

As soon as you register, we automatically establish a project for you on Basecamp and send an invite email your way. Next, we initiate a dialogue to understand your requirements and key elements such as your target audience, ideal customer profile, among others.

Then we basically put everything in place, lay the foundation for new domains, create the outreach lists, conduct prospect research for data enrichment, and draft cold emails. We guide you through our working procedure, providing you with the capacity to monitor all our operations in real-time.

At Nerdy Joe, we always start a new cold email project by thoroughly researching the particulars of our client's business and the distinctive value propositions of their product or service. This is how our experts understand their specific needs and goals for cold email marketing.

When that’s done, we engage in detailed conversations to grasp your unique business requirements and aspirations, allowing us to align our efforts and strategies accordingly. We'll conduct extensive market research to identify your ICP and develop a buyer persona.

At the same time, we lay the necessary groundwork to maximize your engagement levels. This encompasses activities such as setting up and warming up new domains to ensure maximum email deliverability, building outreach lists, and researching potential prospects.

The outreach messages and sequences are then developed by our team; each is specifically designed to appeal to a different member of your target audience. We aim to foster relationships and nurture leads as it encourages ongoing engagement and establishes connections that lead to conversions.

We also run A/B testing campaigns while testing different offers, mailing times, message formats, and other variables. This is based on the idea that you should identify the go-to-market strategy that is most effective for your target market. 

Also, we believe in transparency and provide our clients with regular, comprehensive reports detailing campaign performance.

As you might already know, the first few days of any B2B lead generation campaign typically is all about testing, data evaluation, and strategic fine-tuning. This process aids us in pinpointing the most effective method to yield results.

As a result, each business will have a different timeline for seeing tangible results. While some companies may start to see results from the first week of the campaign, others may need to wait a few weeks to see significant progress.

Nonetheless, one certainty remains: at Nerdy Joe, we assure you that you will start seeing results within the first month of your campaign.

The minute you sign up with us, we welcome you with a burst of lively emojis in our Campfire chat. After that, we generate a distinctive project, custom-made exclusively for your company on our Basecamp, and you'll receive an invitation to join.

We then initiate conversations to comprehend your objectives, your ICP, and other critical elements of the campaign. We'll either request access to your existing domains or establish new ones, ensuring they align with your brand and project a positive image.

Once the groundwork is laid, we promptly begin testing various messages and offers, identifying those that best strike a chord with your audience. That means that work has started the minute you signed up.

It would take a separate, comprehensive article to fully describe our process. Nevertheless, our cold email procedure can be distilled into several crucial steps. Here's a succinct overview of our approach:

Pre-campaign phase

These are actions undertaken prior to launching the cold email campaign.

• Product research: We investigate your product thoroughly to gain a complete understanding of it. This allows us to determine who needs it and the best sales approach. 
• Domain setup and warm-up: We establish new domains for the campaign and warm them up, ensuring they are optimally set up for high deliverability rates. 
• ICP identification and buyer persona development: In collaboration with you or your sales team, we will identify your best customers and determine the appropriate contacts at each company for maximum engagement. 
• List building: Based on the agreed upon ICP and buyer persona, our team will manually identify leads and build the outreach lists. 
• Prospect research and icebreaker creation: We research each individual on our list for personalization. We utilize the data collected to create unique points of contact in the emails, or "icebreakers." 
• Email samples and sequence creation: We write the cold email copies and sequences, ensuring they are all uniquely personalized to each recipient.

Campaign phase

• Monitoring campaign: Here, we observe campaign performance and take notes. We categorize the prospects into different funnels or segments based on their engagement. 
• Improving: Based on the data we gather, if we identify opportunities for enhancement, we take steps to maximize results.

Post-campaign phase

• Reporting: At the conclusion of the campaign, we present the leads we've secured for your business. Alternatively, we'll clarify any issues that arose and how we're addressing them. 
• Improving: If necessary, we make improvements and tailor the campaign for optimal results. 
• Repeat: We repeat the process to bring more leads to the client.

That’s pretty much about it. What makes us different from the cold email agencies you see out there is our commitment to thoroughly understanding your target customers before crafting a single cold email.

Alos, we don’t do any mass email campaigns. We hand-pick and research every single prospect we put on our targeting list. We also collect data about them to ensure every email we write and the offers we include are aligned with their needs. We don’t rely on templates and two prospects never receive the same emails. 

We take the time to do the challenging work necessary to win them for your company by focusing on small lists. We don’t need to target thousands of people to only bring you a couple leads that you might not be able to turn into customers. 

Our ideal scenario is to build a list of 20 prospects, research them properly before launching the campaigns and craft uniquely personalized cold emails for each one of them, get 15 replies, 10 positive, and bring your sales team 6 leads they can easily close. 

We run all of our activities manually to ensure top-notch of accuracy and efficiency. We don’t rely on any data intelligence tools or pay people on UpWork or Fiverr to hastily build lists. 

As we see most of our customers do, we believe the best approach to hire a cold email agency is to reach out to various cold email agencies that resonate with your brand.

Take into account factors like their skill set, success ratio, previous clientele, experience, and any guarantees they offer. Also, your specific goals and budget should play a significant role in your decision-making process.

Be sure to ask detailed questions about the number and quality of leads they can generate, the associated costs, and the potential conversion rates.

We also welcome you to have a conversation with us (pick a time on our calendar). We're ready to answer all your questions and provide the necessary information to help you make an informed decision.

You can benefit from a team that is familiar with the business environment by working with a cold email agency experienced in the Lawyering Companies market. This increases your chances of obtaining high-quality leads.

However, the reality is that most top-tier agencies will not specifically specialize in your Lawyering Companies market. The critical factor, therefore, is the agency's ability to excel in your target market, effectively identifying and reaching out to the most relevant leads, regardless of where they're located geographically.

At Nerdy Joe, our approach of defining your ideal customer profile and conducting thorough lead research equips us to be your best choice for cold email marketing, be it for an Lawyering Companies business or a Lawyering Companies.

We always prioritize fully understanding your offerings and identifying the right individuals to reach out to. This approach enables us to consistently deliver outstanding results, irrespective of the industry in focus.

There is no strict cap on the number of cold emails you can send each day, but it is critical to avoid actions that could mark your domain as spam. Generally, for new domains, it's advisable to start small (around 20-50 emails per day) and gradually scale up. 

The most effective approach is to avoid overwhelming your recipients' inboxes, as this could lead to your emails being marked as spam. At Nerdy Joe, we carefully plan the volume of emails sent, taking into account critical factors and peak engagement times to ensure the efficiency of our outreach.

Yes, you can send cold emails with Gmail. However, Gmail limits the number of emails you can send per day to protect its reputation and yours from being marked as spam. 

Regular accounts are restricted to sending about 500 emails per day, whereas Google Workspace users are permitted to send up to 2,000. At Nerdy Joe, we use specialized email tools designed for cold emailing, which help manage these limits and ensure optimal deliverability.

Here is the thing, if your goal is to send a single, or couple of cold emails, you can use Gmail. But if you want to run larger scale cold email campaigns and collect data, we recommend that you call on the services of an email vendor like Instantly.ai or lemlist. 

The success of cold emails depends heavily on your strategy — the right targeting, compelling content, and diligent follow-up can yield impressive results. Industry benchmarks suggest a 15-25% open rate and 2-3% response rate. 

For us at Nerdy Joe, the success of cold email campaigns hinges on key elements, such as the relevance of the targeted audience, the effectiveness of the messaging strategy, the relevance of the offer based on the prospect’s pain points, among others.

At Nerdy Joe, we guarantee engagement and optimal conversions. We have confidence in our ability to generate leads for any business offering a product or service that satisfies a genuine need and has achieved product-market fit.

Product-market fit is an essential component in the success of any outbound campaign. If your business is still in the phase of identifying its product-market fit, we might not be the most appropriate choice for you.

An enticing subject line paired with value-laden emails is typically perceived as the best practice for drawing attention in cold emails. However, Nerdy Joe's experience has taught us that this tactic is not always successful, especially if the recipient is not familiar with your brand.

In cold outreach, the initial impression you make determines whether a lead will engage with your email or dismiss it. Recognizing this, we put significant emphasis on understanding your ICP and identifying the accounts or individuals that align with each ICP.

Our experts meticulously analyze each potential lead, gathering crucial data points. We use this data to incorporate a high degree of personalization into our messages, allowing us to consistently spark and sustain the recipients' interest.

Despite the fact that both strategies have a chance of success, cold emailing is frequently more effective and less invasive than cold calling. 

Cold emailing allows you to reach a larger audience in less time and provides the recipient the convenience to respond at their leisure. It also provides more space to convey your message and demonstrate your value proposition. 

For Lawyering Companies, Nerdy Joe has found cold emailing to be an especially effective strategy for generating leads and building client relationships.

At Nerdy Joe, we measure the success of our cold email marketing efforts through impactful metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.

As a result, we always begin our partnership by learning about your objectives and what you would consider to be a significant success for your business. In our view, the primary determinant of a successful cold email campaign is the volume of leads generated.

For example, if you're an Lawyering Companies firm providing services to healthcare businesses, the most pertinent metrics for your enterprise would be the number of healthcare businesses signing up for your offer, the number of businesses requesting a demo, and the count of individuals prepared to discuss sales or deals.

While metrics like reply rates or open rates can provide insights for adjustments and guide our future strategies, they don't necessarily reflect the campaign's success. Unfortunately, many cold email agencies focus solely on these metrics when reporting results.

While managing cold email campaigns internally is possible, outsourcing to a specialized cold email agency like Nerdy Joe brings several advantages and improved outcomes.

Research reveals that sales teams often spend a significant portion of their time identifying and reaching out to potential clients through cold emails, leaving minimal time for sales calls and closing deals. This is where a cold email agency comes in.

We take on these time-consuming tasks by handling your cold email outreach for you. We quickly identify potential clients and initiate communication, thereby freeing up your sales team's time and resources.

This not only lessens the additional workload for your team, but it also guarantees a more effective process for cold email outreach. Your sales team can then focus on what they do best: engaging in direct sales conversations with leads and closing deals.

There could be several factors contributing to a low response rate in cold email campaigns such as imprecise targeting, an unappealing sender profile, ineffective messaging, ignorance of audience preferences, or irrelevant offers.

At Nerdy Joe, we actively address these potential issues before they even rise. Part of our strategy is to conduct A/B testing with various offers and message styles to identify what resonates with your specific target audience the most.

This practice enables us to fine-tune our strategies and optimize the campaign for better results. We also explore alternative ways of reaching your target audience, often considering LinkedIn as email may not be the only medium your audience uses for business communication.

Our goal here is to construct a go-to-market strategy that aligns with your business and your specific target audience of Lawyering Companies.