Nerdy Joe — cold email and email marketing agency

Secure 1 to 4 leads or appointments per week with cold email.

Looking for a cold email agency to get you meetings with potential clients in Indianapolis or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our cold email campaigns and sequences help our clients schedule appointments with hot prospects at:

lead generation program to get qualified leadscold email marketinglead generation clients of nerdyjoebest cold email servicescold email strategycold email agency around me

Here’s how we can help you skyrocket your B2B sales with cold email…

Our tailored cold email strategy is the key to our success. We use our learnings from past campaigns to avoid mistakes and guide our actions towards successful B2B cold outreach campaigns and funnels.

cold email marketing

We'll identify your ideal prospects

We'll determine the most valuable segment of your target audience and decision-makers. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our cold email campaigns hit the mark.

lead generation company

Craft irresistible offers

We'll identify your ideal customer profile (ICP) and analyze their pain points, the emotions these pain points evoke, and the significance of these factors to their job success. Subsequently, we'll create an offer that caters to these needs and is simply irresistible.

email marketing agency

Book meetings and close them

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our cold email processes and strategies? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Indianapolis B2B cold email agency operate?

Subscribing to our lead generation and cold email services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Indianapolis area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Indianapolis-based cold email agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

Cold emailing is the technique of reaching out to potential customers or clients who are unfamiliar with you, your business, or who do not personally know you. It resembles cold calling in the modern era, however you make contact using email as opposed to making phone calls.

At Nerdy Joe, we use cold email to introduce your company to prospective clients while stressing your unique value proposition to stimulate their interest and provide you with hot leads you can sell to.

1 - How much do cold email agencies specialized in Indianapolis charge?

Regardless of region, there is no set price for cold email services that all businesses must follow. And to make matters worse, it's challenging to find a cold emailing service that appropriately shows all of its service levels and costs on its website. 

The cost of the service varies from firm to firm and typically depends on experience, technological stack, team size, requirements for your cold email campaign, and expected outcomes. 

Agencies use a variety of pricing procedures to establish their service prices. Some companies employ fixed cost pricing, while others charge on a pay-per-lead basis. Other fee structures base payments on the scope of the project, the required level of effort, or even the duration of the campaign. 

It's important to be aware that, depending on the cold email agency you choose to work with, you can also be required to pay upfront investment fees or pay for some minimum commitment periods before you begin working together.

However, based on our experience, cold email services might cost anywhere from $1,000 and $50,000 every month. Your choice of agency, the outcomes you want, and the scale of your company all have a significant impact on the final cost.  

At Nerdy Joe, we place a premium on upfront pricing. We understand that when you hire a cold email company, your main objective is to conduct cold outreach campaigns to generate leads, fill your sales funnel with leads who are prepared to buy, and schedule meetings or sales opportunities with leads who are sincere in their interest. 

As a result, we offer three simple monthly memberships at a fixed cost. For $499, you get 2 leads that are sales-qualified. For $999, you get 6 leads that are sales-qualified. For $1,999, we also offer 15 sales-qualified leads. 

We believe the value of your investment in these packages—carefully selected to reflect the unique market features of Indianapolis—is exceptional. Our pricing policy is straightforward, fair, and designed to optimize return on investment.

2 - Do you provide Indianapolis lead data when doing outbound cold emails?

We do, in fact. 

We at Nerdy Joe have a set of fundamental rules for cold email campaigns, one of which is to never rely on customer information or use data or sales intelligence systems like ZoomInfo or Apollo to swiftly assemble lists of customers before spamming them with sterile, ineffectual messages. 

Our effectiveness at cold emailing depends on our ability to fully understand our target audience and their needs. And in order to accomplish this, we ask you in order to learn more about your target market and the reasons why they constitute your perfect consumer. 

From there, it is possible to comprehend almost everything about your product and its optimal use cases. If Indianapolis is your target market, we also undertake in-depth research using the knowledge gained from your comments to find potential leads in your market. 

The next step is to launch a targeted cold email outreach campaign with the intention of engaging and luring these leads to your business.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

Nerdy Joe must scrupulously abide by data protection laws when using its cold email outreach strategy. We carefully adhere to all applicable domestic and international data privacy laws, including the GDPR and CCPA, by offering transparency, seeking consent when necessary, and strictly maintaining data confidentiality.

4 - What are the best cold email agencies for Indianapolis?

One of Indianapolis' many cold email companies could be used by your business. The following is a list of the most significant companies that are discussed:

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

You should be aware that several of the cold email businesses featured here are actually situated in Indianapolis. You must understand that what matters is their creative ability or talent to complete the assignment and give you hot leads to sell to — and that's what you should evaluate them on.

5 - What is a cold email agency, and why do I need one for my Indianapolis business?

A cold email agency is a business that specializes in helping businesses use cold email to interact with potential customers. They offer a completely managed service and handle all the work (creating, executing, and managing cold email campaigns on behalf of companies).

These businesses assist you in successfully connecting with new prospective partners, investors, clients, or other key stakeholders by utilizing their expertise in email marketing, prospect analysis, and campaign optimization.

6 - How do you get Indianapolis qualified leads with cold email?

The foundation of any cold email campaign, regardless of where the receivers are located, is having a deep grasp of your target market and developing an ideal customer profile that is consistent with your product and objectives.

As a result, at Nerdy Joe, we give top emphasis to thoroughly understanding your product, its specific target market, and their need for it. Even the core principles governing your business will be explored.

Because of this, if Indianapolis is the area you're aiming to reach, our plan will entail carrying out thorough research to identify possible applicants in that market (who suit your ICP). We will then create a unique campaign in order to grab their attention and win them over as loyal clients for your company.

7 - How do I start a cold email campaign in Indianapolis?

Utilizing Nerdy Joe is a quick and easy approach to start a cold email campaign. All you have to do is choose from our three packages on our price page the one that best fits your business's needs and budget.

As soon as you sign up, we establish a project on Basecamp for you and send you an email inviting you to join. We then have a thorough conversation to better grasp your scenario about your needs as well as other crucial issues, such as your target market and ideal client profile.

Then, we put everything up efficiently by registering the new domains, generating the outreach lists, investigating possible clients, and drafting the cold emails. Additionally, you will be able to watch everything we do in real time while we walk you through how we work.

8 - How does Nerdy Joe work?

When beginning a new cold email project, Nerdy Joe researches the client's market, operations, and unique selling propositions. With the use of this strategy, we can better comprehend their particular requirements and cold email marketing objectives.

We then hold extensive conversations to learn more about you in order to better align our efforts and methods with your specific business objectives and goals. The last stage is to determine your ICP and develop a buyer persona utilizing in-depth market research.

We also lay the foundation in order to enhance your levels of participation. This requires undertaking tasks like setting up and warming up new domains, creating outreach lists, and researching potential clients in order to get the highest level of deliverability.

Our copywriting experts then write cold emails that are meant to interest every member of your target audience. Our priority is building relationships and nurturing leads since doing so promotes ongoing engagement and forges connections that ultimately result in conversions.

9 - How long will it take to get results?

As you may know, the initial testing, data analysis, and approach fine-tuning phases of any business-to-business lead generation campaign typically take place over the first few weeks. Using this technique, we may select the optimal plan of action to provide results. 

The time it takes to notice obvious impacts will therefore vary depending on the organization. Some companies may start to see benefits during the first week of the campaign, while it can take a few weeks for others to start making significant headway. 

One thing is for sure, though: at Nerdy Joe, we're confident that we'll deliver results within the first month of your campaign.

10 - How fast do you start working?

From the moment you join us in our Campfire conversation, we greet you with a wave of smiley faces. After that, we create a unique project in our Basecamp that is tailored to your company, and you are promptly sent an invitation to participate.

Then, we'll start having discussions to learn more about your goals, your ICP, and other essential campaign components. In order to ensure that they are in line with your brand and provide a positive impression, we will either ask for access to your current domains or register new ones.

As soon as the foundational work is complete, we begin experimenting with different messages and offers to see which ones resonate the most with your audience.

11 - What is your cold email process, and what makes you different?

For us to clarify our method in detail, a separate article would be required. But our cold email process just contains a handful of important steps. Here is a brief rundown of our approach:


We execute these preparations prior to starting the cold email campaign. 

  • Product research: We can fully comprehend your products according to our in-depth study. It makes it possible for us to recognize the right distribution routes and the people who need it.  
  • Domain setup and warm-up: In preparation for the campaign, new domains will be created. We'll also make sure they're properly positioned and set up so that we can deliver the capacity to deliver rates. 
  • ICP identification and buyer persona development: In order to get the most engagement from these firms, we will determine which of your best customers are associated with you or your sales, and we will determine which account to contact. 
  • List building: Based on the ICP and buyer profiles that we both agree upon, our team will start manually finding leads, finding their email addresses and creating outreach lists. 
  • Prospect research and icebreaker creation: We shall do separate investigations on each person on our list in order to customize. Utilizing the data we collect, we create unique email "icebreakers" and touchpoints.
  • Cold email creation: We draft the cold email copy and sequences, and we make sure each one is unique and catered to the intended audience.


  • Monitoring campaign: Here, we record notes and monitor the effectiveness of initiatives. We advance the prospects through various funnels or segments, depending on how invested they are.
  • Improving: Based on the data we gather, if there are opportunities for improvement, we make the appropriate adjustments to maximize results.


  • Reporting: At the end of the campaign, we deliver the leads we produced for your company. We'll also explain what went wrong and how we plan to remedy it.
  • Improving: Whenever there is opportunity for improvement, we make the appropriate adjustments to position the campaign for success.
  • Repeat: The client will receive more potential clients if the process is repeated.

That's probably all. We distinguish ourselves from other cold email firms by committing to fully understanding your target audience before we craft even one cold email.

Additionally, we don't engage in mass email marketing. We carefully consider each prospective client before adding them to our list. In order to make sure that every email we send them and every offer we include is pertinent to their needs, we gather information about them. 

We focus on smaller lists and invest the necessary time in performing the intensive work required to acquire these leads for your business. We don't target tens of thousands of people in an effort to gather a few leads that you could find challenging to convert into customers.

In a perfect world, we would create a list of 20 prospects, conduct comprehensive due diligence on each one before launching the campaigns, and then personalize each cold email in turn. Our goal is to provide your sales staff with six leads they can quickly close out of 15 responses, 10 of which will be favorable.

All of our operations are performed manually to ensure the highest levels of accuracy and efficacy. In order to quickly make lists, we don't use any tools for data intelligence or hire workers from UpWork or Fiverr.

12 - How to hire a cold email agency in Indianapolis?

We suggest contacting a handful that are complementary to your business if you're thinking about working with a cold email agency to find out more about what they have to offer.

Examine factors like their expertise, success rate, assurances, and prior clients as well as their experience, track record, and other qualifications. Your goals and financial constraints should also play a role in your choice.

When requesting information on lead amount and quality, associated costs, and potential conversions, be sure to be specific.

Our conversation with you would be really appreciated. In order for you to make an informed decision, we are prepared to answer any of your inquiries and provide you with the information you need.

13 - Why should I hire an Indianapolis-specialized cold email agency?

You gain the advantage of a team with in-depth understanding of the local scene when working with a cold email company with experience in the Indianapolis region, enhancing your chances of obtaining high-quality leads.

Not all agencies will have a physical presence in Indianapolis or even in the United States, so bear that in mind. It is essential that the agency be effective in your target market, finding and connecting with the most qualified prospects wherever they may be.

Nerdy Joe is the greatest choice for cold email marketing whether your company is based in Indianapolis or somewhere else because of our procedure for identifying your ideal consumer profile and conducting lead research.

No matter the target market, we always make sure to thoroughly comprehend your offerings and find the right people to interact with. This enables us to consistently deliver outstanding results.

14 - How many cold emails can I send per day in Indianapolis?

Your daily limit for sending cold emails is determined by the CAN-SPAM Act and your email service provider, not Indianapolis. Depending on the situation and the available resources. 

The best course of action is to refrain from flooding recipients' inboxes with emails in order to prevent being marked as spam. We at Nerdy Joe plan the number of emails sent based on significant factors and optimal engagement times in order to ensure effectiveness.

15 - Can I send cold emails with Gmail in Indianapolis?

Absolutely! You may use Gmail to send cold emails in Indianapolis. Gmail does, however, set a daily sending limit to protect against fraud and preserve the integrity of its services. 

Remember to follow these guidelines and use the best cold emailing tactics to avoid having your emails classified as spam. If all you want to do is send one or two cold emails, use Gmail. 

However, we advise employing an email provider like if you want to conduct more extended cold email campaigns and gather data. We at Nerdy Joe employ a variety of technologies to increase the deliverability and effectiveness of our cold email marketing.

16 - How successful are cold emails in Indianapolis?

Whether or not cold email campaigns are successful depends on a number of variables, including the importance of the audience targeted, the effectiveness of the communication technique, and the attractiveness of the offer.

Nerdy Joe guarantees high levels of engagement and the best possible conversion rates. We are confident in our ability to produce leads for any company that offers a first-rate service or good-quality goods that satisfy market needs and have attained product-market fit.

A solid product-market fit is essential for the success of any outbound endeavor. If your business is still trying to determine how to find its product-market fit, we might not be the ideal choice for you.

17 - How can I make sure recipients open and read my cold email in Indianapolis?

The best practice for cold emails is to write enticing subject lines with messages that add value. However, based on our experience at Nerdy Joe, this strategy isn't always successful, particularly if the recipient is unfamiliar with your company.

If you want a lead to read and reply to your email during cold outreach, you need to make a good first impression. In light of this, we put a lot of effort into determining your ideal customer profile (ICP) and locating the accounts that correspond with each ICP.

We don't merely skim the surface here. Our experts investigate each potential lead, acquiring crucial data. We use this information extensively to tailor our messages and do it in a way that consistently grabs and keeps the recipients' attention.

18 - Is cold emailing more effective than cold calling in Indianapolis?

Each of the two strategies has advantages in terms of performance, but cold email frequently performs better since it offers a more focused strategy and produces less disruption.

Cold calling is intrusive to many recipients, which makes them feel uneasy. It interferes with their daily routine and might not be in line with how they desire to be reached.

On the other hand, email provides a professional, unobtrusive platform that gives a place to approach potential leads. It permits business interactions that respect the spheres of expertise of your prospects.

19 - How do you measure whether a cold emailing campaign is effective in Indianapolis?

At Nerdy Joe, we use important metrics, like the agreed-upon volume of leads generated, the quality of those leads, and conversion rates, to assess the success of cold email marketing.

As a result, we always begin our collaboration by talking about your goals and determining what would constitute a substantial win for your business. We believe that the quantity of leads generated is the primary indicator of a successful cold email campaign.

If you were a FinTech company selling software to accountants, for instance, the most relevant business KPIs would be the number of software sign-ups, the number of accountants requesting a demo, and the number of persons prepared to discuss sales or deals. 

The reply rate or open rate statistics, for example, can assist us fine-tune our plans and direct our future efforts, but they don't give a clear picture of the campaign's efficacy. Unfortunately, many cold email agencies just concentrate on these statistics while offering results.

20 - Do I need to outsource my cold emailing in Indianapolis?

Although managing cold email campaigns internally is possible, there are several benefits to partnering with a professional company like Nerdy Joe and better outcomes. 

According to studies, sales teams usually spend a significant amount of time finding and cold-emailing prospective clients, leaving little time for making sales calls and concluding deals. A cold emailing service actually excels in this scenario. 

We'll take care of your cold email outreach and handle these laborious tasks. Our timely communication and identification of new clients frees up your sales team's time and resources. 

By doing this, you not only save your team time and effort, but you also guarantee the success of your outreach campaign with cold emails. When this occurs, your sales team can concentrate on doing what they do best, which is closing deals and engaging in direct sales conversations with leads.

21 - How do I increase my cold email response rate in Indianapolis?

Numerous factors, such as imprecise targeting, a weak sender profile, subpar messaging, disdain for audience preferences, or unenthusiastic offers, might contribute to low response rates in cold email marketing. 

Nerdy Joe aggressively tackles any potential problems. We do split testing with a number of offers and messaging styles to ascertain which formats best appeal to your specific target group. 

We can enhance the campaign's effectiveness and hone our tactics through this procedure. Since email may not be the only business communication channel utilized by your target market, we also consider additional connections methods, often taking into account LinkedIn

Our goal is to help you develop a go-to-market plan that is suited for your business and your specific target market.