Nerdy Joe — cold email and email marketing agency

Secure 1 to 4 leads or appointments per week with cold email.

Looking for a cold email agency to get you meetings with potential clients in Houston or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our cold email campaigns and sequences help our clients schedule appointments with hot prospects at:

lead generation program to get qualified leadsour lead generation process is perfect and generate leads like crazylead generation clients of nerdyjoebest cold email servicescold email agency around mecold email agency near me

Here’s how we can help you skyrocket your B2B sales with cold email…

Our tailored cold email strategy is the key to our success. We use our learnings from past campaigns to avoid mistakes and guide our actions towards successful B2B cold outreach campaigns and funnels.

cold email marketing

We'll identify your ideal prospects

We'll determine the most valuable segment of your target audience and decision-makers. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our cold email campaigns hit the mark.

lead generation company

Craft irresistible offers

We'll identify your ideal customer profile (ICP) and analyze their pain points, the emotions these pain points evoke, and the significance of these factors to their job success. Subsequently, we'll create an offer that caters to these needs and is simply irresistible.

email marketing agency

Book meetings and close them

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our cold email processes and strategies? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our B2B clients.

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Houston B2B cold email agency operate?

Subscribing to our lead generation and cold email services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Houston area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Houston-based cold email agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

Contacting potential customers or clients by email while they are unfamiliar with you, your business, or you personally is known as cold emailing. It resembles cold calling in the modern era, except instead of making phone calls, you make contact via email.

In order to capture their attention and provide you with hot leads you may sell to, Nerdy Joe uses cold email to showcase your company to potential clients.

1 - How much do cold email agencies specialized in Houston charge?

There is not a set cost for cold email services that every business must follow, no matter where they are. Even worse, it's challenging to find a cold email company with a website that accurately describes all of its service tiers and costs. 

The cost of the service varies from business to business and typically depends on experience, technological stack, team size, requirements for your cold email campaign, and expected outcomes. 

Agencies use a variety of pricing procedures to set the prices for their services. Others employ fixed cost pricing, while others impose a pay-per-lead fee. Other fee structures base payments on factors such as the scope of the project, the level of effort required, or even the duration of the campaign. 

Be aware that, depending on the cold email agency you're working with, you might also need to cover upfront investment costs or pay for some minimum commitment periods before you start working together.

However, based on our experience, the cost of cold email services might range from less than $1,000 to $50,000 each month. The agency you choose, the outcomes you want, and the size of your company have a big impact on the final cost.  

At Nerdy Joe, we value upfront pricing. We are aware that your main objective when working with a cold email company is to conduct cold outreach campaigns to produce leads, fill your sales funnel with qualified prospects, and schedule meetings or sales opportunities with leads that are genuinely interested. 

Therefore, we offer three simple monthly memberships at a set price. For $499, you get 2 quality sales leads. For $999, you get 6 sales-qualified prospects. For an additional $1,999, we offer 15 sales-qualified leads. 

In our opinion, the return of your investment in these packages—which have been carefully selected to reflect Houston's unique market characteristics—is exceptional. Our pricing policy is clear, fair, and aimed at maximizing return on investment.

2 - Do you provide Houston lead data when doing outbound cold emails?

We do, in fact. 

We at Nerdy Joe have a set of fundamental rules for cold email campaigns, one of which is to never rely on customer information or use data or sales intelligence systems like ZoomInfo or Apollo to swiftly assemble lists of customers before spamming them with sterile, ineffectual messages. 

Our effectiveness at cold emailing depends on our ability to fully understand our target audience and their needs. And in order to accomplish this, we ask you in order to learn more about your target market and the reasons why they constitute your perfect consumer. 

From there, it is possible to comprehend almost everything about your product and its optimal use cases. If Houston is your target market, we also undertake in-depth research using the knowledge gained from your comments to find potential leads in your market. 

The next step is to launch a targeted cold email outreach campaign with the intention of engaging and luring these leads to your business.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

Nerdy Joe's cold email marketing strategy must rigorously abide by data protection laws. We carefully adhere to all applicable national and international data privacy laws, including the GDPR and CCPA, by giving transparency, seeking consent when necessary, and firmly protecting data confidentiality.

4 - What are the best cold email agencies for Houston?

One of Houston's many cold email companies could be used by your business. The following is a list of the most significant companies that are discussed:

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

Remember that several of the cold email businesses featured below are in fact headquartered in Houston. You must understand that what matters is their ability to creatively complete the assignment and supply you with warm leads to sell to, and that's what you should evaluate them on.

5 - What is a cold email agency, and why do I need one for my Houston business?

A cold email agency is a business that specializes in helping businesses use cold email to interact with potential customers. They offer a completely managed service and handle all the work (creating, executing, and managing cold email campaigns on behalf of companies).

These businesses assist you in successfully connecting with new prospective partners, investors, clients, or other key stakeholders by utilizing their expertise in email marketing, prospect analysis, and campaign optimization.

6 - How do you get Houston qualified leads with cold email?

No matter where the receivers are located, the cornerstone of any cold email marketing is having a deep grasp of your target market and developing an ideal customer profile that is consistent with your product and objectives.

Nerdy Joe places a great value on thoroughly understanding your product, its specific target market, and their need for it as a result. Your company's essential goals will even be explored.

Therefore, if Houston is the area you are attempting to reach, our plan will entail carrying out extensive research to identify possible applicants in that market (who suit your ICP). Then, we will create a unique campaign to grab their attention and win them over as committed clients for your company.

7 - How do I start a cold email campaign in Houston?

A straightforward method for starting a cold email campaign is to use Nerdy Joe. Choose one of our three packages from our price page that best fits your business demands and budget. That's all there is to it.

We immediately establish a Basecamp project for you after you register, and we send you an email inviting you to join. Then, in order to fully comprehend your position, we have a comprehensive conversation about your needs as well as other crucial subjects, such as your target market and ideal client profile.

Then, by registering the new domains, making the outreach lists, looking up possible clients, and drafting the cold emails, we essentially set everything up. Additionally, we'll walk you through our process and let you watch everything we do in real time.

8 - How does Nerdy Joe work?

Nerdy Joe researches the client's market, operations, and unique selling propositions before beginning any new cold email tasks. This strategy helps us better grasp their particular requirements and cold email marketing objectives.

We then hold in-depth conversations to better understand you so that we can match our actions and strategies with your particular business aims and goals. The following phase will involve conducting comprehensive market research to determine your ICP and develop a buyer persona.

We also lay the groundwork to ensure that you participate as much as possible. This calls for actions like setting up and warming up new domains, creating outreach lists, and researching potential clients in order to achieve maximum deliverability.

Our copywriting experts then write cold emails that are meant to interest every member of your target demographic. Our emphasis is on creating connections and nurturing leads because doing so stimulates ongoing engagement and produces connections that ultimately result in conversions.

9 - How long will it take to get results?

As you may be aware, the initial stages of any business-to-business lead generation campaign are mostly focused on testing, data analysis, and strategy fine-tuning. With the use of this technique, we are able to select the optimal plan of action to deliver results. 

As a result, the timescale for observing visible effects may differ from one company to another. Some businesses may begin to reap the rewards during the first week of the campaign, while it can take others a few weeks to start making significant headway. 

However, Nerdy Joe is confident that we will bring results within the first month of your campaign, so that much is definite.

10 - How fast do you start working?

As soon as you join us in our Campfire conversation, a flood of joyful emoticons greets you. Next, we create a unique project in our Basecamp that is tailored to your company, and an invitation to join is sent to you right away.

Once we have a better understanding of your goals, ICP, and other key campaign components, we'll start talking. We will either ask for access to your existing domains or register new ones, making sure they align with your brand and project a positive impression.

Following the initial research, we launch a series of tests to determine which messages and offers resonate most strongly with your audience.

11 - What is your cold email process, and what makes you different?

To explain our method in detail, a special article would be required. But our cold email process just contains a handful of important steps. Here is a brief rundown of our approach:


The preparations we conduct before starting the cold email campaign are as follows. 

  • Product research: We can comprehend your products completely thanks to our extensive investigation. It helps us identify the right distribution methods and the people who need it.  
  • Domain setup and warm-up: We'll create some fresh domains and prepare them for the campaign. We'll moreover ensure that they are properly set up and positioned in order to provide the capacity to deliver rates. 
  • ICP identification and buyer persona development: In order to get the most engagement from these firms, we will determine which of your best customers are associated with you or your sales, and we will determine which account to contact. 
  • List building: As soon as we come to an agreement over the ICP and buyer profile, our staff will start manually finding leads — finding their email addresses and creating outreach lists. 
  • Prospect research and icebreaker creation: We shall carry out separate investigations on each person on our list in order to customize. We make use of the data we collect to develop unique email "icebreakers" and touchpoints.
  • Cold email creation: We are the ones who write the cold email copy and sequences, and we make sure that each one is unique and catered to the intended recipients.


  • Monitoring campaign: Here, we record notes and monitor the effectiveness of initiatives. We advance the prospects through various funnels or segments, depending on how invested they are.
  • Improving: Based on the data we collect, if there are opportunities for improvement, we make the appropriate adjustments to maximize results.


  • Reporting: At the end of the campaign, we give your company the leads we produced for it. Along with that, we'll explain what went wrong and how we plan to remedy it. 
  • Improving: We make the required adjustments and set up the campaign for success if there is room for improvement.
  • Repeat: The client will receive more potential clients if the process is repeated.

That's really all. We distinguish ourselves from other cold email businesses by making it a priority to fully understand your target audience before we create even one cold email.

The same goes for our use of mass email marketing. We hand-pick each prospective client after thorough research before adding them to our list. We gather information about them so that each email we send and each offer we include is pertinent to their needs. 

In order to generate these leads for your business, we focus on smaller lists and take the necessary time to do the considerable work required. We don't aim for tens of thousands of people just to get a few leads that might be difficult for you to turn into customers.

Our ideal scenario comprises building a list of 20 prospects, conducting in-depth due diligence on each of them before launching the campaigns, and then uniquely tailoring each cold email. Out of the 15 responses, 10 of which will be favorable, we want to give your sales team six prospects that they can quickly close.

We perform all of our operations manually to ensure the highest levels of accuracy and efficacy. No software is used by us for data intelligence, and we don't hire workers from UpWork or Fiverr to quickly make lists.

12 - How to hire a cold email agency in Houston?

If you're thinking about hiring a cold email firm, we suggest contacting a few that are complementary to your business to find out more about their services.

Consider factors such as their knowledge, track record, guarantees, prior clientele, and success rate. Your objectives and financial situation should also play a role in your choice.

When asking about the quantity and quality of leads, associated costs, and potential conversions, be careful to be clear.

We look forward to having a conversation with you. We are prepared to answer any of your inquiries and provide you with the information you need to make an informed decision.

13 - Why should I hire a Houston-specialized cold email agency?

You may benefit from a staff with in-depth understanding of the local scene by working with a cold email company with experience in the Houston area. This will increase your chances of obtaining high-quality leads.

Not all agencies will have a physical presence in Houston or even in the United States, so bear that in mind. It is essential that the agency be effective in your target market, finding and connecting with the most qualified prospects wherever they may be.

Nerdy Joe is the greatest choice for cold email marketing whether your company is located in Houston or somewhere else because of our procedure for identifying your ideal consumer profile and conducting lead research.

No matter the target market, we always make sure to thoroughly comprehend your offerings and find the right people to interact with. This enables us to consistently deliver outstanding results.

14 - How many cold emails can I send per day in Houston?

The number of cold emails you can send each day is limited by the CAN-SPAM Act and your email service provider, not Houston. Depending on the situation and the available resources. 

The best course of action is to refrain from flooding recipients' inboxes with emails in order to prevent being marked as spam. We at Nerdy Joe plan the number of emails sent based on significant factors and optimal engagement times in order to ensure effectiveness. 

15 - Can I send cold emails with Gmail in Houston?

Absolutely! Sending cold emails using Gmail is possible in Houston. Gmail does, however, enforce a daily sending cap in order to uphold the integrity of its services and prevent fraud. 

Keep in mind these guidelines and use the advised cold emailing techniques to avoid having your emails classified as spam. If you only need to send a few cold emails, use Gmail. 

However, we advise employing an email provider like if you want to do more thorough cold email campaigns and gather statistics. Our cold email campaigns at Nerdy Joe leverage a variety of platforms to increase their deliverability and effectiveness.

16 - How successful are cold emails in Houston?

Among other things, whether or not cold email marketing is successful depends on the importance of the target audience targeted, the effectiveness of the communication channel, and the attractiveness of the offer.

At Nerdy Joe, high levels of engagement and the best possible conversions are assured. We are confident in our ability to produce leads for any company that offers a top-notch service or product that satisfies consumer demand and has attained product-market fit.

Any cold outreach reach campaign for a product must be matched with a strong product-market fit in order to be successful. If your company is still working to identify its product-market fit, we might not be the best choice for you.

17 - How can I make sure recipients open and read my cold email in Houston?

Developing appealing subject lines with value-driven messaging is frequently regarded as the gold standard in cold emails. Nerdy Joe has found that this strategy isn't always successful, especially if the recipient is unfamiliar with your company.

During cold outreach, whether a lead reads and responds to your email or deletes it depends on your initial impression. As a result, we give careful consideration to developing your ideal customer profile (ICP) and identifying the accounts that correspond with each ICP.

We don't just look at the surface. Our experts look into each potential lead and gather pertinent data. We heavily rely on this information to tailor our communications in a way that reliably grabs and retains the attention of the receivers.

18 - Is cold emailing more effective than cold calling in Houston?

Each of the two strategies has advantages in terms of performance, but cold email frequently performs better since it offers a more focused strategy and produces less disruption.

Cold calling is intrusive to many recipients, which makes them feel uneasy. It interferes with their daily routine and might not be in line with how they desire to be reached.

On the other hand, email provides a professional, unobtrusive platform that gives a place to approach potential leads. It permits business interactions that respect the spheres of expertise of your prospects.

19 - How do you measure whether a cold emailing campaign is effective in Houston?

At Nerdy Joe, we use significant metrics, like the agreed-upon volume of leads generated, the quality of those leads, and conversion rates, to assess the success of cold email marketing.

As a result, we always begin our collaboration by talking about your goals and determining what would constitute a substantial win for your business. We believe that the quantity of leads generated is the primary indicator of a successful cold email campaign.

If you were a FinTech company selling software to accountants, for instance, the most relevant business KPIs would be the number of software sign-ups, the number of accountants requesting a demo, and the number of persons prepared to discuss sales or deals. 

The reply rate or open rate statistics, for example, can assist us fine-tune our plans and direct our future efforts, but they don't give a clear picture of the campaign's efficacy. Unfortunately, many cold email agencies just concentrate on these statistics while offering results.

20 - Do I need to outsource my cold emailing in Houston?

Managing cold email campaigns internally is possible, but partnering with a professional company like Nerdy Joe offers various benefits and yields superior results. 

Studies reveal that sales teams usually devote a significant percentage of their time to locating and cold-contacting prospective clients, leaving little time for making sales calls and concluding deals. A cold emailing service really shines in this circumstance. 

By handling your cold email outreach, we will take care of these time-consuming operations. We start communication with new clients right away, freeing up your sales team's time and resources. 

This not only saves your team time and effort, but it also guarantees the achievement of your campaign for cold email outreach. Your sales force will then be able to concentrate on what they do best, which is closing deals and engaging in direct sales conversations with leads.

21 - How do I increase my cold email response rate in Houston?

Numerous factors, such as imprecise targeting, a weak sender profile, subpar messaging, disdain for audience preferences, or unenthusiastic offers, might contribute to low response rates in cold email marketing. 

Nerdy Joe aggressively tackles any potential problems. We do A/B testing with a number of offers and messaging styles to ascertain which formats best appeal to your specific target group. 

We can enhance the campaign's effectiveness and hone our tactics through this procedure. Since email may not be the only business communication channel utilized by your target market, we also consider additional connections methods, often taking into account LinkedIn

Our goal is to help you develop a go-to-market plan that is suited for your business and your specific target market.