Nerdy Joe — cold email and email marketing agency

How would your home improvement service change if you could get 3-5 leads per week?

Looking for a battle-tested agency to get you meetings with potential clients? We have set over 300 meetings in the last quarter for our home improvement clients, so let us run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

We got our clients meetings at these companies...

cold email strategycold email agency near meemail marketing companycold email marketinglead generation clients of nerdyjoelead generation program to get qualified leads

Here's how we can boost your home improvement business' sales in 2023…

Why go through trial and error in running your cold email campaign when you can let us, who have already generated over 1,000 leads with a solid cold email strategy, manage it for you? Here's how we can help your home improvement business.

email marketing company

We'll target the right prospects

We'll manually build a prospect list that factor in your home improvement services business's right ICP, buying committee, and market segment. We'll also ensure every prospect matches certain intent and psychographic criteria.

lead generation company

We'll create compelling offers

We'll identify your ideal customer profile (ICP) for home improvement services and analyze their pain points, the emotions these pain points evoke, and the significance of these factors to their job success. Subsequently, we'll create an offer that caters to these needs and is simply irresistible.

cold email marketing

We'll set meetings and close deals

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our cold email process? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our Home improvement clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our cold email agency for home improvement services work?

Subscribing to our cold email agency for home improvement services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our Home improvement customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers, home improvement companies like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our cold email agency for home improvement businesses but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

A “cold email” is a type of email sent to a recipient without prior contact or relationship with them. The term “cold” is used because the recipient is not expecting the email and has not requested information from the sender. It’s similar to the concept of cold calling, where a salesperson calls a potential customer without prior interaction.

That being said, cold emailing is frequently used in sales and marketing as a technique to start a dialogue and perhaps forge a commercial connection with a possible client, investor, or other business contact. Because of this, it's considered to be one of the finest lead generating techniques, even better than cold calling and LinkedIn marketing.

Therefore, for your Home Improvement Services company, this means that we will use cold email as a channel of outreach to reach out to potential customers, whether they are businesses or individual Home Improvement Services who fit your ICP, and introduce your company while emphasizing your special value proposition in order to pique their interest and generate hot leads that you can sell to.

1 - How much do cold email agencies specialized in the Home Improvement Services industry charge?

Cold email agencies serve a wide array of businesses across several industries and countries. So, regardless of the industry or the location, there is no standard pricing for cold email services.

You can know if you've ever visited the price page of a cold email service. On their website, they don't openly list the prices and different service tiers that they provide. 

Given the current state of affairs, different businesses charge different amounts for cold email services in the Home Improvement Services and other business sectors. Companies usually base their cost on their experience, tech stack, team size, specifications for your cold email campaign, and anticipated results. 

Also, there are several cold email pricing models that companies work with. Based on the company you’re working with, you can pay a flat rate for all their services while others will make you pay based on a pay-per-lead model.

Some businesses even use an email volume model, where you pay for each cold email they send on your behalf. Other price structures may also be available; these may be dependent on the scale of the project, the length of the campaign, or the quantity of work necessary. 

That being said, based on our experience, the cost of cold email services can range from less than $1,000 to $50,000 each month. The agency you select, the results you desire, and the size of your business all have a significant impact on the overall cost.  

It's interesting to note that, depending on the business you work with and how they see cold emailing, you can also be forced to pay upfront investment costs or cover certain minimum commitment periods before you begin working together.

At Nerdy Joe, we value pricing clarity. We know that you are hiring a cold email agency to generate leads for your business, get ready-to-buy leads into your sales funnel, and get meetings or sales possibilities with genuinely interested prospects.

With this in mind, we have four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.

We are certain that these packages are a fantastic value for your company and that they have been specially designed to take into account the unique market circumstances of your Home Improvement Services company. Our pricing strategy is straightforward, cost-effective, and designed to provide the most possible return on investment.

2 - Do you provide Home Improvement Services lead data when doing outbound cold emails?

Yes. Here is what we do, then.

The core principles of our agency's cold email campaigns revolve around not relying on client data or utilizing data or sales intelligence tools like ZoomInfo or Apollo to quickly compile lists of people before blasting them with generic, ineffective cold email, contrary to what the majority of cold email agencies and gurus preach.

Our efficiency in cold emailing depends on our reliable procedures for carefully identifying your ideal client and concentrating on a small pool of possibilities. And in order to do this, we ask you a series of insightful questions that enable us to understand who your product or service benefits and why they are your ideal clients.

We can learn almost everything about your product and its ideal use cases from your responses. Additionally, when we interpret the information from your responses, we do extensive research to identify possible prospects in your target market. 

After that, we launch a customized cold email outreach campaign with the goal of engaging and attracting these leads to your company.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

At Nerdy Joe, we place utmost importance on data privacy and are fully compliant with international anti-spam laws. Our cold email outreach process is built around responsible data collection and usage practices. 

We scrupulously abide by laws like the GDPR and CCPA, making sure that every message we send out is morally righteous and respects the receivers' privacy. The Home Improvement Services industry's clients are safeguarded by this commitment to data privacy regulations, which also helps them establish credibility with future clients.

4 - What are the best cold email agencies for Home Improvement Services?

The Home Improvement Services sector is serviced by a number of capable cold email companies. The top ones are as follows:

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Martal Group
  • Lead Fuze
  • Growth Rhino
  • Abstrakt Marketing Group
  • MediaBoom 

The reality is that all lead generation companies will inform you that they can provide fantastic cold email services for your home improvement services business, and we fervently hope that they can succeed in this endeavor. However, they don't treat it as a specialty because they cater to a wide range of sectors. 

By offering a more individualized, results-driven approach, our company, Nerdy Joe, sets itself apart. According to the specific requirements of your Home Improvement Services company, we design cold email campaigns with excellent conversion rates. 

5 - What is a cold email agency, and why do I need one for my Home Improvement Services business?

A cold email agency is a lead generation entity that excels in assisting businesses in contacting prospective customers via cold emailing. They manage all aspects (research, implementation, and overseeing cold email campaigns for businesses) and provide a fully-managed service.

In order to help you connect with potential customers, investors, partners, or other important stakeholders that you haven't previously interacted with, these businesses are made up of outreach and copywriting professionals that are skilled in email marketing, prospect analysis, and campaign administration. 

They can help you run cold outreach campaigns and all you have to do is sit back and see your sales pipeline get filled with leads you can sell to. They help you get sales ready leads without worrying about the lead generation. Also, they free up significant time for your sales team who can then focus on core activities: having meetings and closing deals. 

6 - How do you get qualified leads for Home Improvement Services with cold email?

No matter the industry you are targeting, at Nerdy Joe, we are adamant that the secret to a successful cold email campaign is a solid understanding of your target market and the development of an ideal customer profile that complements your objectives and offering.

Nerdy Joe places a high value on thoroughly comprehending your product, its particular target market, and their need for your offering. For this, we've got a custom framework. Even the fundamental justifications for the existence of your company will be a topic of discussion.

Therefore, if your intended market is the home improvement services industry, our method will entail thorough research to identify the appropriate people in that market (who correspond with your ICP). Then, in order to connect with them and transform them into leads for your company, we will create a customized campaign.

7 - How do I start a cold email campaign for my Home Improvement Services firm?

Starting and running a cold email campaign involves a series of activities that break down into steps. Roughly they include your target audience, crafting a compelling message, and continuously optimizing based on feedback.

If you're starting this adventure with Nerdy Joe, all you have to do is pick one of the three packages on our price page that best suits your needs as a business and your financial constraints.

As soon as you sign up, we immediately create a project on Basecamp for you and give you an invite email. Next, we start a conversation to better understand your needs and important details like your target market and ideal consumer profile, among other things.

Following that, we lay the groundwork for new domains, compile the outreach lists, prospect research for data enrichment, and create the cold email drafts — essentially putting everything in place. We guide you through our working procedure, providing you with the capacity to monitor all our operations in real-time.

8 - How does Nerdy Joe work?

Nerdy Joe's strategy for brand-new cold email campaigns always starts with a thorough investigation of the particulars of our client's business and the distinctive value propositions of their product or service. Our professionals can better comprehend their particular requirements and cold email marketing objectives in this way.

When that’s done, we engage in detailed conversations to grasp your unique business requirements and aspirations, allowing us to align our efforts and strategies accordingly. We'll conduct extensive market research to identify your ICP and develop a buyer persona.

We also establish the foundation for maximizing your levels of participation at the same time. This includes tasks like configuring and warming up new domains to guarantee the highest email deliverability, creating outreach lists, and investigating possible customers.

Next, our team works on the outreach emails and sequences — all tailored to resonate with each member of your target audience. We aim to foster relationships and nurture leads as it encourages ongoing engagement and establishes connections that lead to conversions.

We also run A/B testing campaigns while trying different offers, sending times, messaging styles, and more. The idea behind this is to find the go-to-market strategy that works best for your target audience.

Additionally, we value openness and give our clients regular, thorough reports that include campaign performance information.

9 - How long will it take to get results?

As you might already know, the first few days of any B2B lead generation campaign typically is all about testing, data evaluation, and strategic fine-tuning. This process aids us in pinpointing the most effective method to yield results.

As a result, from one firm to another, the time it takes to see substantial results might differ. Some businesses may start to see benefits during the first week of the campaign, but others might need to wait a few weeks to notice a noticeable improvement.

However, one thing is still certain: at Nerdy Joe, we guarantee that you will begin to see results within the first month of your campaign.

10 - How fast do you start working?

As soon as you join up with us, we greet you in our Campfire chat with a flurry of animated emoticons. After that, we create a special project on our Basecamp that is tailored just for your firm, and you will be invited to join.

Conversations are then started in order for us to fully understand your campaign's goals, ICP, and other crucial components. We'll either ask for access to your current domains or create new ones, making sure they reflect well on your brand and company.

Once the foundation is established, we immediately start experimenting with different messages and offers to see which ones resonate most strongly with your audience. Therefore, the moment you joined up, the task began.

11 - What is your cold email process, and what makes you different?

It would need a different, in-depth post to fully explain our process. However, the essential elements of our cold email process may be condensed. Here is a brief summary of our strategy:

Pre-campaign phase

These are steps done before starting the cold email campaign.

  • Product research: We look at your product in-depth to have a full grasp of it. This enables us to identify the optimal sales strategy and the people who require it. 
  • Domain setup and warm-up: For the campaign, we create new domains and warm them up to make sure they are well-prepared for high deliverability rates. 
  • ICP identification and buyer persona development: We will determine your top clients and the ideal connections at each organization for optimum engagement, working with you or your sales team. 
  • List building: Based on the agreed upon ICP and buyer persona, our team will manually identify leads and build the outreach lists
  • Prospect research and icebreaker creation: We research each individual on our list for personalization. We utilize the data collected to create unique points of contact in the emails, or "icebreakers." 
  • Email samples and sequence creation: We write the cold email copies and sequences, ensuring they are all uniquely personalized to each recipient.

Campaign phase

  • Monitoring campaign: Here, we monitor the success of the campaign and make notes. According to the prospects' engagement, we divide them into several funnels or categories. 
  • Improving: We take action to maximize outcomes if we find possibilities for improvement based on the data we collect.

Post-campaign phase

  • Reporting: We deliver the leads we've obtained for your company at the campaign's completion. Alternately, we'll describe any problems that emerged and how we're resolving them. 
  • Improving: If changes are required, we adjust the campaign for the best outcomes. 
  • Repeat: To bring additional leads to the customer, we repeat the procedure.

That’s pretty much about it. What makes us different from the cold email agencies you see out there is our commitment to thoroughly understanding your target customers before crafting a single cold email.

Also, we don’t do mass email campaigns. Each candidate we add to our targeted list is hand-selected and thoroughly investigated. In order to tailor each email we send to them and the offers we include to their requirements, we also gather information about them. We never use templates, and we never send the same emails to the same prospect. 

We take the time to undertake the difficult work necessary to win them over to your company by focusing on small lists of prospects. We don't have to go out to tens of thousands of individuals to provide you a few leads that you might not be able to convert into clients. 

Our ideal scenario is to create a list of 20 prospects, thoroughly vet each one of them before launching the campaigns, and then construct individually crafted cold emails for each of them. This will result in 15 answers, 10 of which will be favorable, and 6 leads that your sales team can use right away. 

We run all of our activities manually to ensure top-notch of accuracy and efficiency. We don’t rely on any data intelligence tools or pay people on UpWork or Fiverr to hastily build lists.

12 - How to hire a cold email agency?

As we see most of our customers do, we believe the best approach to hire a cold email agency is to reach out to various cold email agencies that resonate with your brand.

Consider things like their experience, customers, success rate, skill set, and any assurances they may be willing to make. Additionally, a big part of your decision-making process should be based on your individual goals and budget.

Make sure to get specific information regarding the quantity and caliber of leads they are capable of producing, the related expenses, and the prospective conversion rates.

We also welcome you to have a conversation with us (pick a time on our calendar). We're ready to answer all your questions and provide the necessary information to help you make an informed decision.

13 - Why should I hire a Home Improvement Services-specialized cold email agency?

Working with a cold email agency experienced in the home improvement sector gives you the advantage of a staff knowledgeable about the industry climate, hence increasing your chances of getting high-quality leads.

The majority of top-tier firms won't, however, specialize in your market for home improvement services, it is a fact. The crucial component, then, is the agency's prowess in your target market, successfully locating and connecting with the most pertinent prospects, regardless of where they are situated physically.

With our strategy of creating your ideal customer profile and completing in-depth lead research, Nerdy Joe is the best option for cold email marketing, whether it's for a CBD business or a home improvement business.

Understanding your offers completely and choosing the appropriate people to contact are two things we always put first. Regardless of the industry we are targeting, this strategy enables us to consistently provide excellent results.

14 - How many cold emails can I send per day?

Although there isn't a precise restriction to how many cold emails you may send each day, it's critical to avoid actions that could mark your domain as spam. It's often a good idea to start modestly (around 20 to 50 emails each day) for new domains and then gradually grow up. 

The best strategy is to limit the amount of emails you send to prevent your receivers' inboxes from being overburdened, which might cause spam filters to flag your emails. In order to maximize the effectiveness of our outreach, we at Nerdy Joe meticulously plan the number of emails that will be sent while taking into consideration important variables and peak engagement periods.

15 - Can I send cold emails with Gmail?

You can send cold emails using Gmail, yes. To avoid damaging its reputation and yours by being labeled as spam, Gmail does, however, set a daily email restriction. 

Regular accounts are restricted to sending about 500 emails each day, whereas Google Workspace users are permitted to send up to 2,000. We at Nerdy Joe employ specialist email solutions created specifically for cold emailing to assist handle these constraints and guarantee the best deliverability.

Here's the thing: Gmail can be used if your purpose is to send one or two cold emails. However, we advise using the services of an email vendor like or lemlist if you want to perform more extensive cold email campaigns and gather data. 

16 - How successful are cold emails?

The success of cold emails depends heavily on your strategy — the right targeting, compelling content, and diligent follow-up can yield impressive results. Industry averages suggest a 15-25% open rate and 2-3% response rate.

For us at Nerdy Joe, the success of cold email marketing depends on a number of important factors, including the relevance of the targeted audience, the efficacy of the message approach, and the relevancy of the offer based on the prospect's pain points, among others.

The best conversion rates are guaranteed at Nerdy Joe. We are confident in our capacity to produce leads for any company providing a good or service that fills a real demand and has achieved product-market fit.

Product-market fit is an essential component in the success of any outbound campaign. If your business is still in the phase of identifying its product-market fit, we might not be the most appropriate choice for you.

17 - How can I make sure recipients open and read my cold email?

An enticing subject line paired with value-packed emails is typically perceived as the best practice for drawing attention in cold emails. However, at Nerdy Joe, our experience has shown that this strategy doesn't always guarantee success, especially if the recipient is unfamiliar with your brand.

The first impression you give a lead in a cold outreach situation impacts whether they will read your email or delete it. Because of this, we place a lot of focus on comprehending your ICP and figuring out which accounts or people each ICP corresponds to.

Each prospective lead is carefully examined by our specialists, who also carefully collect relevant information. By heavily personalizing our communications with the use of this data, we are able to capture and hold the receivers' attention each time.

18 - Is cold emailing more effective than cold calling?

Despite the fact that both strategies have a chance of success, cold emailing is frequently more successful and less invasive than cold phoning. 

Through cold emailing, you may reach a broader audience more quickly while giving the receiver the flexibility to answer whenever they choose. Additionally, it gives you more room to explain your value proposition and communicate your message. 

Nerdy Joe has discovered that cold emailing is a very successful tactic for generating leads and cultivating customer connections for home improvement services.

19 - How do you measure whether a cold emailing campaign is effective?

At Nerdy Joe, we measure the success of our cold email marketing efforts through impactful metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.

As a result, we always begin our partnership by learning about your objectives and what you would consider to be a significant success for your business. In our view, the primary determinant of a successful cold email campaign is the volume of leads generated.

The most important metrics for your business, for instance, would be the number of people or businesses signing up for your offer, the number of businesses requesting a demo, and the number of people ready to discuss sales or deals.

While metrics like reply rates or open rates can provide insights for adjustments and guide our future strategies, they don't necessarily reflect the campaign's success. Unfortunately, many cold email agencies focus solely on these metrics when reporting results.

20 - Do I need to outsource my cold emailing?

While it is possible to manage cold email campaigns internally, working with a specialized cold email company like Nerdy Joe offers several advantages and yields superior results.

According to research, sales teams frequently devote the majority of their time on locating and contacting new customers via cold emails, leaving little time for making sales calls and completing agreements. An email marketing firm can help in this situation.

We take on these time-consuming duties when you entrust us with your cold email marketing. Our speedy identification and connection with potential customers frees up the time and resources of your sales staff.

This not only lessens the additional workload for your staff, but it also guarantees a more effective procedure for cold email marketing. Once this is accomplished, your sales staff can concentrate on what they do best: having direct sales discussions with leads and completing transactions.

21 - How do I increase my cold email response rate?

Low response rates from cold email campaigns can be caused by a variety of things, including vague targeting, an unattractive sender profile, poor messaging, a lack of understanding of audience preferences, or inappropriate offers.

Nerdy Joe actively handles these possible problems before they even arise. A/B testing is one of our strategies for figuring out which offers and message formats your particular target audience responds to the best.

With the help of this technique, we can improve the campaign's performance and fine-tune our plans. We also look at several approaches to connecting with your target market, frequently taking into account LinkedIn as your audience may not simply use email for business communications.

Here, we want to create a go-to-market plan that fits your company's needs and those of your particular customers for home improvement services.