How would your franchise change if you could get 3 to 5 leads per week?

A “cold email” is a type of email sent to a recipient without prior contact or relationship with them. The term “cold” is used because the recipient is not expecting the email and has not requested information from the sender. It’s similar to the concept of cold calling, where a salesperson calls a potential customer without prior interaction.

That said, cold emailing is typically used in sales and marketing as a way to initiate a conversation and potentially develop a business relationship with a potential customer, investor, or other business contact. That’s why it’s regarded as one of the best lead generation strategies — even over cold calling and LinkedIn outreach.

This means that for your franchising business, we will use cold email as a channel for outreach to reach out to potential customers, whether they are businesses or individual franchising businesses who fit your ICP. We will introduce our company and emphasize our special value proposition in order to pique their interest and generate hot leads that you can sell to.

Cold email agencies serve a wide array of businesses across several industries and countries. So, regardless of the industry or the location, there is no standard pricing for cold email services.

You can tell if you have ever visited the pricing page of a cold email service. They don’t transparently display their different service tiers and their pricing on their website. 

Because of this, the cost of a cold email service varies from one company to another in the franchising business and other business sectors. Companies typically base their pricing on their experience, techstack, team size, the requirements for your cold email campaign and the expected outcomes. 

Also, there are several cold email pricing models that companies work with. Based on the company you’re working with, you can pay a flat rate for all their services while others will make you pay based on a pay-per-lead model.

Some companies even operate an email volume model, meaning that you pay based on the number of cold emails they send on your behalf. You’ll also come by other pricing models that are based on campaign duration, required amount of work or even the project size. 

That being said, based on our experience, the cost of cold email services can range from less than $1,000 to $50,000 per month. The final cost is largely dependent on the agency you choose to work with, what you want for outcomes, and the stature of your company.  

Interestingly, based on the company you’re working with and how they believe cold emailing should be done, you may also be required to pay upfront investment fees or pay for some minimum commitment periods before you start working together.

At Nerdy Joe, we value pricing clarity. We know that you are hiring a cold email agency to generate leads for your business, get ready-to-buy leads into your sales funnel, and get meetings or sales possibilities with genuinely interested prospects.

With this in mind, we have four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.

We are confident that these packages are a great value for your company and that they have been specially designed to take into account the unique market circumstances of your franchising company. Our pricing structure is clear, economical, and structured to yield the utmost return on investment.

Yes. Well, here is what we do.

Contrary to what most cold email agencies and gurus advocate, our agency's cold email campaigns focus on not relying on client data or using data or sales intelligence tools like ZoomInfo or Apollo to quickly compile lists of people before sending them generic, ineffective cold emails.

Our effectiveness in cold emailing rests on our solid processes of thoroughly understanding your ideal customer and targeting a select group of prospects. And to achieve this, we engage you with a set of insightful questions that help us comprehend who your product or service serves and why they are your perfect customers.

From your answers, we can grasp nearly all there is to know about your product and its best use cases. Moreover, as we are making sense of the insights gained from your answers, we also conduct thorough research to pinpoint potential leads within your target market. 

In order to engage and attract these leads to your company, we then launch a customized cold email outreach campaign. 

At Nerdy Joe, we place utmost importance on data privacy and are fully compliant with international anti-spam laws. Our cold email outreach process is built around responsible data collection and usage practices. 

We steadfastly uphold laws like the GDPR and CCPA, making sure that all of our communications are morally righteous and respect the privacy of the recipients. This adherence to data privacy standards not only protects our clients in the franchising industry but also builds trust with their potential customers.

There are various competent cold email agencies catering to the Franchising Services Industry. Here are the top ones:

• Nerdy Joe
• Belkins
• Cleverly
• Martal Group
• CIENCE
• Lead Fuze
• Growth Rhino
• Abstrakt Marketing Group
• MediaBoom 

The fact is that every lead generation company will claim that they can provide excellent cold email support for your franchising business, and we fervently hope that they can. But they don’t make it a niche — they serve a wide variety of industries. 

Our agency, Nerdy Joe, distinguishes itself by providing a more personalized, results-driven approach. We create high-converting cold email campaigns tailored to the unique needs of your franchising business

A cold email agency is a lead generation entity that excels in assisting businesses in contacting prospective customers via cold emailing. They manage all aspects (research, implementation, and overseeing cold email campaigns for businesses) and provide a fully-managed service.

These companies are made of outreach and copywriting experts with proficiency in email marketing, prospect investigation, and campaign management to aid you in reaching potential clients, investors, partners, or other significant stakeholders with whom you've never previously engaged. 

They can help you run cold outreach campaigns and all you have to do is sit back and see your sales pipeline get filled with leads you can sell to. They help you get sales ready leads without worrying about the lead generation. Also, they free up significant time for your sales team who can then focus on core activities: having meetings and closing deals. 

No matter the industry you are targeting, at Nerdy Joe, we are adamant that the secret to a successful cold email campaign is a solid understanding of your target market and the development of an ideal customer profile that complements your objectives and product.

That's why we at Nerdy Joe put a premium on fully understanding your product, its specific target demographic, and their requirement for your product. We have a bespoke framework for this. We will even ask you about the fundamental reasons for your business's existence.

So, if your targeted market comprises Franchising Services, our approach will involve rigorous research to pinpoint the right individuals from that market (who align with your ICP). Following this, we'll design a tailored campaign to reach out to them and turn them into leads for your business.

Starting and running a cold email campaign involves a series of activities that break down into steps. Roughly they include your target audience, crafting a compelling message, and continuously optimizing based on feedback.

If you are embarking on this journey with us at Nerdy Joe, all you need to do is choose the package that aligns best with your business requirements and budget from our three offerings available on our pricing page.

As soon as you sign up, we immediately create a project on Basecamp for you and send you an invite email. Next, we initiate a dialogue to understand your requirements and key elements such as your target audience, ideal customer profile, among others.

Following that, we lay the groundwork for new domains, compile the outreach lists, prospect research for data enrichment, and create the cold email drafts — essentially putting everything in place. We guide you through our working procedure, providing you with the capacity to monitor all our operations in real-time.

At Nerdy Joe, our approach to new cold email projects always begin by a deep dive into the specifics of our client's business and the unique value propositions of their product or service. This is how our experts understand their specific needs and goals for cold email marketing.

When that’s done, we engage in detailed conversations to grasp your unique business requirements and aspirations, allowing us to align our efforts and strategies accordingly. We'll conduct extensive market research to identify your ICP and develop a buyer persona.

We also lay the foundation for maximizing your levels of engagement at the same time. This encompasses activities such as setting up and warming up new domains to ensure maximum email deliverability, building outreach lists, and researching potential prospects.

Next, our team works on the outreach emails and sequences — all tailored to resonate with each member of your target audience. We aim to foster relationships and nurture leads as it encourages ongoing engagement and establishes connections that lead to conversions.

We also run A/B testing campaigns while trying different offers, sending times, messaging styles, and more. The idea behind this is to find the go-to-market strategy that works best for your target audience.

Also, we believe in transparency and provide our clients with regular, comprehensive reports detailing campaign performance.

As you might already know, the first few days of any B2B lead generation campaign typically is all about testing, data evaluation, and strategic fine-tuning. This process aids us in pinpointing the most effective method to yield results.

As a result, from one business to another, the time it takes to see noticeable results can differ. While some companies may start to see results from the first week of the campaign, others may need to wait a few weeks to see significant progress.

Nonetheless, one certainty remains: at Nerdy Joe, we assure you that you will start seeing results within the first month of your campaign.

The minute you sign up with us, we welcome you with a burst of lively emojis in our Campfire chat. After that, we generate a distinctive project, custom-made exclusively for your company on our Basecamp, and you'll receive an invitation to join.

Then, we start having conversations to better understand your campaign's goals, ICP, and other crucial components. We'll either request access to your existing domains or establish new ones, ensuring they align with your brand and project a positive image.

Once the groundwork is laid, we promptly begin testing various messages and offers, identifying those that best strike a chord with your audience. That means that work has started the minute you signed up.

It would take a different, in-depth article to fully explain our process. Nevertheless, our cold email procedure can be distilled into several crucial steps. Here's a succinct overview of our approach:

Pre-campaign phase

These are actions undertaken prior to launching the cold email campaign.

• Product research: We investigate your product thoroughly to gain a complete understanding of it. This allows us to determine who needs it and the best sales approach. 
• Domain setup and warm-up: We establish new domains for the campaign and warm them up, ensuring they are optimally set up for high deliverability rates. 
• ICP identification and buyer persona development: In collaboration with you or your sales team, we will identify your best customers and determine the appropriate contacts at each company for maximum engagement. 
• List building: Based on the agreed upon ICP and buyer persona, our team will manually identify leads and build the outreach lists. 
• Prospect research and icebreaker creation: We research each individual on our list for personalization. We utilize the data collected to create unique points of contact in the emails, or "icebreakers." 
• Email samples and sequence creation: We write the cold email copies and sequences, ensuring they are all uniquely personalized to each recipient.

Campaign phase

• Monitoring campaign: Here, we observe campaign performance and take notes. We categorize the prospects into different funnels or segments based on their engagement. 
• Improving: Based on the data we gather, if we identify opportunities for enhancement, we take steps to maximize results.

Post-campaign phase

• Reporting: At the conclusion of the campaign, we present the leads we've secured for your business. Alternatively, we'll clarify any issues that arose and how we're addressing them. 
• Improving: If necessary, we make improvements and tailor the campaign for optimal results. 
• Repeat: We repeat the process to bring more leads to the client.

That’s pretty much about it. What makes us different from the cold email agencies you see out there is our commitment to thoroughly understanding your target customers before crafting a single cold email.

Also, we don’t do mass email campaigns. Each potential customer we add to our targeting list is hand-selected and thoroughly investigated. In order to make sure that every email we send and the offers we include are relevant to their needs, we also gather information about them. We do not use templates, and no two prospects get the same emails. 

We target small lists and take the time to do the daunting work it takes to win them for your business. We don’t need to target thousands of people to only bring you a couple leads that you might not be able to turn into customers. 

Our ideal scenario is to build a list of 20 prospects, research them properly before launching the campaigns and craft uniquely personalized cold emails for each one of them, get 15 replies, 10 positive, and bring your sales team 6 leads they can easily close. 

We run all of our activities manually to ensure top-notch of accuracy and efficiency. We don’t rely on any data intelligence tools or pay people on UpWork or Fiverr to hastily build lists.

As we see most of our customers do, we believe the best approach to hire a cold email agency is to reach out to various cold email agencies that resonate with your brand.

Take into account factors like their skill set, success ratio, previous clientele, experience, and any guarantees they offer. Also, your specific goals and budget should play a significant role in your decision-making process.

Be sure to ask detailed questions about the number and quality of leads they can generate, the associated costs, and the potential conversion rates.

We also welcome you to have a conversation with us (pick a time on our calendar). We're ready to answer all your questions and provide the necessary information to help you make an informed decision.

Collaborating with a cold email agency experienced in the Franchising Services business market gives you access to a team knowledgeable about the environment of the sector, increasing your chances of obtaining high-quality leads.

However, the reality is that most top-tier agencies will not specifically specialize in your Franchising Services business market. The critical factor, therefore, is the agency’s ability to excel in your target market, effectively identifying and reaching out to the most relevant leads, regardless of where they're located geographically.

At Nerdy Joe, our approach of defining your ideal customer profile and conducting thorough lead research equips us to be your best choice for cold email marketing, be it for a Franchising Services or a CBD business.

We always prioritize fully understanding your offerings and identifying the right individuals to reach out to. This approach enables us to consistently deliver outstanding results, irrespective of the industry in focus.

The number of cold emails you can send per day isn't strictly limited, but it's crucial to avoid practices that could flag your domain as spam. Generally, for new domains, it's advisable to start small (around 20-50 emails per day) and gradually scale up. 

The best strategy is to avoid clogging up your recipients' inboxes because doing so could cause your emails to be flagged as spam. At Nerdy Joe, we carefully plan the volume of emails sent, taking into account critical factors and peak engagement times to ensure the efficiency of our outreach.

Yes, you can send cold emails with Gmail. However, Gmail limits the number of emails you can send per day to protect its reputation and yours from being marked as spam. 

The daily email cap for regular accounts is approximately 500, while users of Google Workspace are allowed up to 2,000. At Nerdy Joe, we use specialized email tools designed for cold emailing, which help manage these limits and ensure optimal deliverability.

Here is the thing, if your goal is to send a single, or couple of cold emails, you can use Gmail. But if you want to run larger scale cold email campaigns and collect data, we recommend that you call on the services of an email vendor like Instantly.ai or lemlist. 

The success of cold emails depends heavily on your strategy — the right targeting, compelling content, and diligent follow-up can yield impressive results. Industry averages suggest a 15-25% open rate and 2-3% response rate.

For us at Nerdy Joe, the effectiveness of cold email campaigns depends on a number of important factors, including the relevance of the targeted audience, the success of the messaging strategy, and the appropriateness of the offer given the prospect's problems.

At Nerdy Joe, we guarantee engagement and optimal conversions. We have confidence in our ability to generate leads for any business offering a product or service that satisfies a genuine need and has achieved product-market fit.

Product-market fit is an essential component in the success of any outbound campaign. If your business is still in the phase of identifying its product-market fit, we might not be the most appropriate choice for you.

An enticing subject line paired with value-packed emails is typically perceived as the best practice for drawing attention in cold emails. However, at Nerdy Joe, our experience has shown that this strategy doesn't always guarantee success, especially if the recipient is unfamiliar with your brand.

In cold outreach, the initial impression you make determines whether a lead will engage with your email or dismiss it. Recognizing this, we put significant emphasis on understanding your ICP and identifying the accounts or individuals that align with each ICP.

Our experts meticulously analyze each potential lead, gathering crucial data points. We use this data to incorporate a high degree of personalization into our messages, allowing us to consistently spark and sustain the recipients' interest.

While both tactics can be effective, cold emailing tends to be more efficient and less intrusive than cold calling. 

By sending out a cold email, you can reach a larger audience more quickly while giving the recipient the freedom to reply whenever they want. It also provides more space to convey your message and demonstrate your value proposition. 

For Franchising Services, Nerdy Joe has found cold emailing to be an especially effective strategy for generating leads and building client relationships.

At Nerdy Joe, we measure the success of our cold email marketing efforts through impactful metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.

As a result, we always begin our partnership by learning about your objectives and what you would consider to be a significant success for your business. In our view, the primary determinant of a successful cold email campaign is the volume of leads generated.

The most important metrics for your business, for instance, would be the number of people or businesses signing up for your offer, the number of businesses requesting a demo, and the number of people ready to discuss sales or deals.

While metrics like reply rates or open rates can provide insights for adjustments and guide our future strategies, they don't necessarily reflect the campaign's success. Unfortunately, many cold email agencies focus solely on these metrics when reporting results.

While it is possible to manage cold email campaigns internally, working with a specialized cold email company like Nerdy Joe offers several advantages and yields superior results.

According to research, sales teams frequently devote the majority of their time to locating and contacting potential customers via cold emails, leaving little time for making sales calls and closing deals. This is where a cold email agency comes in.

By entrusting your cold email outreach to us, we take on these time-consuming tasks. We quickly identify potential clients and initiate communication, thereby freeing up your sales team's time and resources.

Not only does this alleviate the extra burden from your team, but it also ensures a more efficient cold email outreach process. Your sales team can then focus on what they do best: engaging in direct sales conversations with leads and closing deals.

Low response rates in cold email campaigns may be caused by a variety of things, including vague targeting, an unattractive sender profile, ineffective messaging, a lack of understanding of audience preferences, or irrelevant offers.

Nerdy Joe takes proactive measures to address these potential problems before they even arise. Our approach includes A/B testing with various offers and message formats to determine which appeals to your particular target audience the most.

By doing this, we can improve the campaign's effectiveness and fine-tune our strategies. We also look at alternative strategies for connecting with your target market, frequently taking into account LinkedIn because email might not be the only form of business communication used by your target market.

Our objective is to develop a go-to-market strategy that is compatible with your company and your particular Franchising Services target market.