Nerdy Joe — cold email and email marketing agency

How would your edtech company change if you could get 3 to 5 leads per week?

Looking for a battle-tested agency to get you meetings with potential edtech clients? We have set over 300 meetings in the last quarter for our edtech clients, so let us run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Some of our cold email clients secured meetings at:

cold email strategycold email agency near meemail marketing companycold email marketingour lead generation process is perfect and generate leads like crazylead generation clients of nerdyjoe

Here’s how we can help you skyrocket your edtech business' sales in 2023…

Why go through trial and error in running your cold email campaign when you can let us, who have already generated over 1,000 leads with a solid cold email strategy, manage it for you? Here's how we can help your edtech business.

email marketing company

We'll target the right prospects

We'll manually build a prospect list that factor in your edtech business's right ICP, buying committee, and market segment. We'll also ensure every prospect matches certain intent and psychographic criteria.

lead generation company

We'll create compelling offers

We'll identify your ideal customer profile (ICP) for edtech companies and analyze their pain points, the emotions these pain points evoke, and the significance of these factors to their job success. Subsequently, we'll create an offer that caters to these needs and is simply irresistible.

cold email marketing

We'll set meetings and close deals

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our cold email process? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our edtech clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our cold email agency for EdTech companies work?

Subscribing to our cold email agency for edtech is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B cold email plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our edtech customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers, edtech companies like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at Hunter.io

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our cold email agency for edtech businesses but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

If the sender has never met or talked to the recipient of the email, it is referred to as a "cold email". The email is regarded as "cold" since the recipient didn't ask for or anticipate receiving information from the sender. Similar to "cold calling," which is when a salesperson contacts a potential client without first getting to know them, it is a similar activity.

However, cold emailing is a typical sales and marketing tactic to start a conversation and perhaps develop a professional connection with a possible client, investor, or other business contact. Since it produces leads more effectively than cold calling and LinkedIn marketing, it is regarded as one of the top lead generating tactics.

In other words, for your Edtech Companies business, we will use cold email as a channel of outreach to contact potential clients, be they businesses or individual Edtech Companies who fit your ICP, and introduce your company and highlight your unique value proposition in order to pique their interest and bring you hot leads you can sell to.

1 - How much do cold email agencies specialized in the Edtech Companies industry charge?

Cold email companies provide their services to a wide variety of businesses from different industries and countries. So, depending on the industry and the location, different cold email providers have different prices. 

You may check your history to see whether you've ever looked at a service's pricing page before cold emailing. Prices for the different service tiers are not readily visible on their website. 

Given the present situation, different companies charge varying prices for cold email services in the Edtech Companies field as well as in any other company area. The cost is frequently decided by a company's expertise, technological stack, team size, requirements for your cold email campaign, and expected outcomes. 

Also, there are several cold email pricing models that companies work with. Based on the company you’re working with, you can pay a flat rate for all their services while others will make you pay based on a pay-per-lead model

Even worse, you may be charged by some companies for the number of cold emails they send on your behalf. A volume model for emails is what this is. The scale of the project, the duration of the campaign, or the amount of work required may all affect price structures. 

With that said, we have found that the cost of cold email services may range from $1,000 to $50,000 each month. The agency you choose, the outcomes you want, and the size of your company are the main factors that affect the ultimate cost.  

Fascinatingly, you may also be required to pay upfront investment fees or fulfill specific minimum commitment periods prior to beginning a commercial relationship, depending on the company you work with and their opinions on how cold emailing should be performed.

At Nerdy Joe, we value pricing clarity. We know that you are hiring a cold email agency to generate leads for your business, get ready-to-buy leads into your sales funnel, and get meetings or sales possibilities with genuinely interested prospects.

With this in mind, we have four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.

These packages have been particularly created to take into consideration the particular market circumstances of your Edtech Companies organization, and we are confident that they will be a fantastic investment for your business. Our pricing structure is open and clear, economical, and created to maximize returns on investment.

2 - Do you provide Edtech Companies lead data when doing outbound cold emails?

Yes. Therefore, this is what we do.

Our agency's cold email campaigns, in contrast to what the majority of cold email companies and gurus recommend, emphasize not depending on client data or employing data or sales intelligence platforms like ZoomInfo or Apollo to swiftly generate lists of people before sending them generic, unsuccessful cold emails.

Our trustworthy procedures for carefully identifying and choosing the correct prospects are the foundation of our effectiveness in cold emailing. And in order to do this, we ask you a series of informative questions that help us comprehend the reasons why your ideal customers fulfill the goal of your good or service as well as the purpose of your product or service itself.

Based on your comments, we almost fully comprehend your product and its perfect use cases. In addition, we do comprehensive research to find potential leads in your target market as we interpret the information we gather from your replies. 

We then begin a tailored cold email outreach campaign in an effort to engage and draw these leads to your business.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

At Nerdy Joe, we place utmost importance on data privacy and are fully compliant with international anti-spam laws. Our cold email outreach process is built around responsible data collection and usage practices. 

Every communication we send out is morally virtuous and protects the privacy of the recipients since we meticulously adhere to rules like the GDPR and CCPA. This dedication to data privacy laws in the Edtech Companies industry not only protects our clients but also promotes consumer confidence in the future.

4 - What are the best cold email agencies for Edtech Companies?

There are a lot of professional cold emailing firms that cater to the Edtech Companies market. These are the leading five:

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Martal Group
  • CIENCE
  • Lead Fuze
  • Growth Rhino
  • Abstrakt Marketing Group
  • MediaBoom 

It is a fact that all lead generation companies will claim to be able to offer amazing cold email services for your Edtech Companies firm, and we really hope that they are successful in doing so. They serve a variety of industries, thus they don't view it as a specialization. 

Our business, Nerdy Joe, distinguishes itself by providing a more customized, results-driven approach. We create cold email campaigns with high conversion rates based on the particular specifications of your Edtech Companies company. 

5 - What is a cold email agency, and why do I need one for my Edtech Companies business?

A cold email agency is a lead generation entity that excels in assisting businesses in contacting prospective customers via cold emailing. They manage all aspects (research, implementation, and overseeing cold email campaigns for businesses) and provide a fully-managed service.

These companies are made up of outreach and copywriting experts who are knowledgeable in email marketing, prospect analysis, and campaign administration in order to help you connect with potential clients, investors, partners, or other significant stakeholders that you haven't previously interacted with. 

They can help you run cold outreach campaigns and all you have to do is sit back and see your sales pipeline get filled with leads you can sell to. They help you get sales ready leads without worrying about the lead generation. Also, they free up significant time for your sales team who can then focus on core activities: having meetings and closing deals. 

6 - How do you get qualified leads for Edtech Companies with cold email?

Regardless of the sector you are targeting, Nerdy Joe firmly believes that developing a complete grasp of your target market and creating an ideal customer profile that is suitable with your product and objectives are necessary for a successful cold email campaign.

Understanding your product, its particular target market, and their demands completely is something Nerdy Joe strongly emphasizes. We have a particular setup for this. We'll look more closely at the fundamental motives that underpin your company's existence.

As a result, our plan will involve conducting extensive market research to find the right people there (who are in line with your ICP) if your target market comprises Edtech Companies businesses. To reach out to them and turn them into leads for your business, we will then design a campaign that is specifically tailored to their needs.

7 - How do I start a cold email campaign for my Edtech Companies firm?

Starting and running a cold email campaign involves a series of activities that break down into steps. Roughly they include your target audience, crafting a compelling message, and continuously optimizing based on feedback.

If you are just beginning this journey with Nerdy Joe and want to tailor it to your company goals and budget, all you have to do is choose one of the three packages from our three choices on our price page.

Once you sign up, Basecamp immediately creates a project for you, and you get an email asking you to join. Then, we start a chat to find out more about your requirements and crucial information like your target market and ideal clientele.

Following that, we lay the groundwork for new domains, compile the outreach lists, prospect research for data enrichment, and create the cold email drafts — essentially putting everything in place. We guide you through our working procedure, providing you with the capacity to monitor all our operations in real-time.

8 - How does Nerdy Joe work?

Nerdy's initial step Joe always conducts a thorough analysis of the details of our clients' businesses and the distinctive selling features of their goods or services before he uses them in his fresh cold email marketing campaigns. Our professionals are better able to comprehend their specific requirements and cold email marketing objectives as a result.

When that’s done, we engage in detailed conversations to grasp your unique business requirements and aspirations, allowing us to align our efforts and strategies accordingly. We'll conduct extensive market research to identify your ICP and develop a buyer persona.

We also provide the foundation for boosting your levels of engagement while doing this. This entails steps like creating outreach lists, researching possible customers, and setting up and warming up new domains to guarantee the highest email deliverability.

Next, our team works on the outreach emails and sequences — all tailored to resonate with each member of your target audience. We aim to foster relationships and nurture leads as it encourages ongoing engagement and establishes connections that lead to conversions.

We also run A/B testing campaigns while trying different offers, sending times, messaging styles, and more. The idea behind this is to find the go-to-market strategy that works best for your target audience.

In addition, we value openness and give our customers regular, detailed reports that include information on the success of our advertising campaigns.

9 - How long will it take to get results?

As you might already know, the first few days of any B2B lead generation campaign typically is all about testing, data evaluation, and strategic fine-tuning. This process aids us in pinpointing the most effective method to yield results.

The time it takes to see noticeable effects may thus vary from business to business. While some firms can begin to reap the rewards within the first week of the campaign, others may need to wait a few weeks before noticing any significant changes.

Nerdy Joe will guarantee one thing, though: you will start to see results within the first month of your campaign.

10 - How fast do you start working?

When you initially join us, we greet you in our Campfire chat with a flurry of animated emoticons. Then, on our Basecamp platform, you will have the opportunity to join a special project that we create only for your business.

We then start talking in order to fully understand your goals, your ICP, and other crucial aspects of marketing. We will either develop new domains or try to gain access to ones you currently own, making sure they are positive representations of you and your company.

After setting the foundation, we launch into testing a range of messages and offers to see which ones resonate most with your audience. Because of this, the duty began the moment you enrolled.

11 - What is your cold email process, and what makes you different?

A second, in-depth post would be necessary to thoroughly describe our procedure. However, our cold emailing process may be divided into a few crucial parts. Below is an overview of our strategy:

Pre-campaign phase

These are the procedures taken prior to starting the cold email campaign.

  • Product research: We do a comprehensive investigation to fully comprehend your products. The optimal sales strategy may therefore be determined by who needs it. 
  • Domain setup and warm-up: We warm up and establish the campaign's new domains to ensure that they are ready for high deliverability rates. 
  • ICP identification and buyer persona development: In collaboration with you or your sales team, we will identify the optimal contacts to make at each business for maximum engagement. 
  • List building: Based on the agreed upon ICP and buyer persona, our team will manually identify leads and build the outreach lists
  • Prospect research and icebreaker creation: We research each individual on our list for personalization. We utilize the data collected to create unique points of contact in the emails, or "icebreakers." 
  • Email samples and sequence creation: We write the cold email copies and sequences, ensuring they are all uniquely personalized to each recipient.

Campaign phase

  • Monitoring campaign: Here, we keep tabs on campaign progress and record our observations. We categorize the prospects into several funnels or divisions based on how they engage with us. 
  • Improving: We take action to secure the best outcomes when we identify opportunities for improvement based on the data we gather.

Post-campaign phase

  • Reporting: We offer the leads we generated for your company at the end of the campaign. Instead, we'll list any problems that surfaced and explain how we're resolving them. 
  • Improving: We adapt the campaign as necessary to achieve the greatest results.  
  • Repeat: The process is repeated in order to provide the client with more leads.

That’s pretty much about it. What makes us different from the cold email agencies you see out there is our commitment to thoroughly understanding your target customers before crafting a single cold email.

Also, we don’t do any mass email campaigns. We hand-pick and carefully research every applicant before adding them to our targeted list. We furthermore collect information about them in order to customize each email we send to them and the offers we include to their needs. We never make use of templates, and we never address the same prospects with the same emails. 

We focus on small lists of prospects and take the time to do the challenging work required to convert them to your firm. To provide you a few leads that you might not be able to turn into customers, we don't need to reach out to tens of thousands of people. 

Our ideal scenario is to compile a list of 20 prospects, carefully evaluate each one of them before beginning the campaigns, and then design specially tailored cold emails for each of them. There will be 15 responses, 10 of which will be positive, and 6 prospects that your sales staff may start pursuing right immediately. 

We run all of our activities manually to ensure top-notch of accuracy and efficiency. We don’t rely on any data intelligence tools or pay people on UpWork or Fiverr to hastily build lists.

12 - How to hire a cold email agency?

As we see most of our customers do, we believe the best approach to hire a cold email agency is to reach out to various cold email agencies that resonate with your brand.

Take into account factors such as their competence, experience, success record, previous clients, and any guarantees they may be ready to provide. Your budgetary limitations and personal ambitions should also be a major consideration in your decision-making process.

Be sure to thoroughly enquire about the number and quality of leads they are capable of creating, as well as the associated costs and potential conversion rates.

We also welcome you to have a conversation with us (pick a time on our calendar). We're ready to answer all your questions and provide the necessary information to help you make an informed decision.

13 - Why should I hire an Edtech Companies-specialized cold email agency?

Dealing with a cold email agency skilled in the Edtech Companies business provides you the benefit of a workforce informed about the industry climate, enhancing your chances of acquiring high-quality leads.

But the bulk of elite businesses won't really focus on your market for Edtech companies. In order to properly locate and connect with the most relevant leads, wherever they may be found, the agency's expertise in your target market is important.

Nerdy Joe is the best choice for cold email marketing, whether it's for an Edtech Companies business or a CBD business, thanks to our approach of developing your ideal consumer profile and performing in-depth lead research.

We always put two things first: thoroughly understanding your services and selecting the right people to contact. This method enables us to continuously deliver exceptional results, no matter the industry we are targeting.

14 - How many cold emails can I send per day?

There isn't a specific limit on how many cold emails you may send every day, but it's crucial to avoid behaviors that could label your domain as spam. For new domains, it's frequently a good idea to start off small (between 20 and 50 emails daily), and then gradually increase. 

Keeping your recipients' inboxes from being overloaded, which might trigger spam filters to mark your emails, is the best course of action while sending emails. We carefully prepare the amount of emails that will be sent at Nerdy Joe while taking into account significant factors and peak interaction times in order to optimize the efficacy of our outreach.

15 - Can I send cold emails with Gmail?

In truth, sending cold emails is possible with Gmail. Gmail does have a daily email restriction in order to prevent both your reputation and Gmail's reputation from being branded as spam. 

Users of Google Workspace are permitted to send up to 2,000 emails per day, compared to the around 500 daily limits for ordinary accounts. To help manage these restrictions and ensure the highest deliverability, Nerdy Joe uses specialized cold emailing email solutions.

However, if you simply want to send one or two cold emails, Gmail is an excellent choice. However, if you want to carry out more extended cold email campaigns and compile data, we advocate using an email vendor's services, such as Instantly.ai or lemlist. 

16 - How successful are cold emails?

The success of cold emails depends heavily on your strategy — the right targeting, compelling content, and diligent follow-up can yield impressive results. Industry averages suggest a 15-25% open rate and 2-3% response rate. 

For us at Nerdy Joe, the effectiveness of cold email marketing depends on many key variables, including the relevance of the targeted audience, the efficacy of the messaging approach, and the relevance of the offer based on the prospect's pain points, among others.

Nerdy Joe promises to have the highest conversion rates. We are certain that we can generate leads for any business offering a product or service that meets a genuine need and has achieved product-market fit.

Product-market fit is an essential component in the success of any outbound campaign. If your business is still in the phase of identifying its product-market fit, we might not be the most appropriate choice for you.

17 - How can I make sure recipients open and read my cold email?

An enticing subject line paired with value-packed emails is typically perceived as the best practice for drawing attention in cold emails. However, at Nerdy Joe, our experience has shown that this strategy doesn't always guarantee success, especially if the recipient is unfamiliar with your brand.

In a case involving cold outreach, your initial impression on a lead will determine whether they read or delete your email. We thus give a lot of attention to understanding your ICP and determining which accounts or individuals your ICP refers to.

Our professionals thoroughly investigate each potential lead and meticulously gather the necessary data. We are able to consistently grab and retain the recipients' attention by substantially customizing our messages with the use of this data.

18 - Is cold emailing more effective than cold calling?

Although both approaches have a potential of success, cold emailing frequently yields better results and is less intrusive than cold calling. 

Sending a cold email allows you to swiftly reach a larger audience while providing the recipient the option to respond whenever they'd like. You have more space to communicate your message and describe your value offer. 

Nerdy Joe has found that cold emailing is a particularly effective strategy for Edtech Companies businesses when it comes to generating leads and building customer relationships.

19 - How do you measure whether a cold emailing campaign is effective?

At Nerdy Joe, we measure the success of our cold email marketing efforts through impactful metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.

As a result, we always begin our partnership by learning about your objectives and what you would consider to be a significant success for your business. In our view, the primary determinant of a successful cold email campaign is the volume of leads generated.

The most important metrics for your business, for instance, would be the number of people or businesses signing up for your offer, the number of businesses requesting a demo, and the number of people ready to discuss sales or deals.

While metrics like reply rates or open rates can provide insights for adjustments and guide our future strategies, they don't necessarily reflect the campaign's success. Unfortunately, many cold email agencies focus solely on these metrics when reporting results.

20 - Do I need to outsource my cold emailing?

While managing cold email campaigns internally is possible, outsourcing to a specialized cold email agency like Nerdy Joe brings several advantages and improved outcomes.

Research shows that sales teams usually spend a considerable portion of their time using cold emails to discover and contact potential clients, leaving little time for making sales calls and concluding deals. In this case, a service for cold emails might be useful.

By taking care of your cold email outreach, we assume responsibility for these time-consuming tasks. Because of the quick identification and interaction we make with potential clients, your sales team's time and resources are freed up.

This not only reduces the added effort for your personnel but also ensures a more successful cold email marketing process. Your sales team will then be able to focus on what they do best, which is engaging in direct sales conversations with prospects and closing deals.

21 - How do I increase my cold email response rate?

Low response rates in cold email campaigns can be attributed to a range of factors, such as ambiguous targeting, an ugly sender profile, subpar messaging, an insufficient grasp of audience preferences, or improper offers.

Before any of these potential issues even emerge, Nerdy Joe aggressively handles them. We employ A/B testing as one of our strategies to identify which promotions and communication formats are most appealing to your specific target audience.

We may hone our strategies through this approach and increase the campaign's efficacy. Given that email may not be your target market's primary method of business communication, we usually consider alternative methods of reaching out to them as well. One of these methods is LinkedIn.

Our goal is to develop a go-to-market strategy that takes into account both the demands of your business and the particular Edtech Companies companies that make up your target market.