Nerdy Joe — cold email and email marketing agency

Get 1 - 4 leads or meeting booked in your calendar every week.

Don't ever struggle to hit revenue goals again. Let our cold email experts, who booked +1000 meetings with B2B leads for clients in the past quarter, manage your sales and boost your revenue.

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Discover the different industries our cold email experts have successfully generated leads from:

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Here’s how we can help you skyrocket your B2B sales with cold email…

Our tailored cold email strategy is the key to our success. We use our learnings from past campaigns to avoid mistakes and guide our actions towards successful B2B cold outreach campaigns and funnels.

cold email marketing

Target the right prospects

We’ll identify which segment of your target market and decision-makers is worth going after. We’ll then manually build a prospect list that factors in intent and psychographic data so that our cold email campaign is spot on.

lead generation company

Create compelling offers

We'll delve into your ideal customer profile (ICP), uncover their pain points, and understand the emotions these challenges trigger. Then, we'll create a tailored offer that directly addresses their needs and positions your business as the ultimate solution.

email marketing agency

Generate leads and close deals

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our cold email processes and strategies? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our B2B clients.

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Columbus B2B cold email agency operate?

Subscribing to our lead generation and cold email services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Columbus area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Columbus-based cold email agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

Sending out a "cold email" is a way to contact potential customers who have never interacted with you, your company, or your products and services before and who are not already familiar with you. It's similar to cold calling in the digital age, except that email is the primary method of communication rather than phone calls.

When introducing your company to potential customers via cold email at Nerdy Joe, we emphasize your special value proposition to pique their curiosity and provide you hot leads you can sell to.

1 - How much do cold email agencies specialized in Columbus charge?

There is no universal cold email service pricing that all businesses must follow, regardless of location. Even worse, it's difficult to find a cold email agency that openly lists all of its service tiers and prices on its website. 

The cost of the service varies from one firm to the next, and organizations usually base their pricing on their expertise, technology stack, team size, the specifications for your cold email campaign, and the anticipated results. 

Agencies set their service prices based on a variety of pricing schemes. Others charge based on a pay-per-lead or flat rate approach. There are additional price structures that base payments on factors like the size of the project, the length of the campaign, or the amount of work necessary. 

Recognize that, depending on the cold email agency you're working with, you might also be forced to pay upfront investment fees or pay for some minimum commitment periods before you start working together.

That being said, based on our experience, cold email services can be anywhere from $1,000 to $50,000 each month. The final price is greatly influenced by the agency you select, the results you seek, and the size of your business.  

We prioritize open pricing at Nerdy Joe. We are aware that when you employ a cold email firm, your primary goal is to perform cold outreach campaigns to generate leads, fill your sales funnel with leads that are ready to buy, and secure meetings or sales prospects with leads who are genuinely interested. 

Therefore, we provide three straightforward monthly packages at a set price. You receive 2 leads that are sales-qualified for $499. Six leads that are sales-qualified are provided for $999. We also offer 15 sales-qualified leads for $1,999. 

These packages, which have been carefully chosen to match Columbus's particular market characteristics, offer exceptional value for your money, in our opinion. Our pricing structure is clear, reasonable, and intended to maximize return on investment.

2 - Do you provide Columbus lead data when doing outbound cold emails?

Yes, we do. 

One of the fundamental rules we follow at Nerdy Joe when running cold email campaigns is never to rely on client data or use data or sales intelligence platforms like ZoomInfo or Apollo to quickly generate lists of people who will subsequently be bombarded with generic, useless messages. 

Understanding your prospective customer and their wants in-depth is a critical step in cold emailing success. And in order to do this, we ask you a number of probing questions that enable us to comprehend the target audience for your product or service and the factors that make them your perfect clients. 

From there, we can learn nearly everything about your product and its ideal applications. Additionally, if Columbus is your target market, we do in-depth research to uncover possible leads in your market utilizing the insights from your comments, paying particular attention to Columbus. 

Then, in order to engage and attract these leads for your company, we start a tailored cold email outreach campaign.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

At Nerdy Joe, complying to data protection rules is a crucial part of our cold email outreach strategy. By ensuring openness, obtaining consent where required, and strictly upholding data confidentiality, we scrupulously adhere to international data privacy regulations, such as GDPR and CCPA.

4 - What are the best cold email agencies for Columbus?

You might choose one of the many cold email firms doing business in Columbus. In every interaction, the following major agencies come up:

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

Remember that not every cold email businesses we've included here is actually based in Columbus. You need to realize that what counts is their creative skill or talent to complete the task and offer you hot leads to sell to — and that's what you should grade them on.

5 - What is a cold email agency, and why do I need one for my Columbus business?

A business that specializes in aiding businesses in cold emailing their potential clients is known as a cold email agency. They provide a fully done-for-you solution and handle all the labor involved in developing, implementing, and administering cold email campaigns on behalf of organizations.

To assist you effectively engage prospective clients, investors, partners, or other important stakeholders with whom you have never before communicated, these agencies draw on their expertise in email marketing, prospect research, and campaign optimization.

6 - How do you get Columbus qualified leads with cold email?

Whichever is the target area, a thorough understanding of your target market and the creation of an ideal customer profile that is in line with your aims and product are the cornerstones of a successful cold email campaign.

Nerdy Joe places a high priority on learning everything there is to know about your product, its particular target market, and why they need it. Even the fundamental motivations for your company will be questioned.

Therefore, if Atlanta is the area you want to target, our plan will involve careful research to find potential candidates in that market (who fit your ICP). After that, we'll design a customized campaign to grab their attention and turn them into loyal customers for your business.

7 - How do I start a cold email campaign in Columbus?

The procedure of beginning a cold email campaign with Nerdy Joe is simple. Simply select one of the three packages from our three choices on our price page that best suits your business needs and budget.

We immediately create a project for you on Basecamp after you register, and we email you an invitation to join. Then, we have a detailed discussion about your needs and other important topics, such as your target market and ideal client profile, among others.

Then, we essentially put everything up by creating the new domains, the outreach lists, the cold email drafts, and prospect research. You will be able to monitor all of our actions in real-time while we lead you through our operational procedure as well.

8 - How does Nerdy Joe work?

At Nerdy Joe, we launch new cold email campaigns by getting intimately familiar with the client's business operations and the salient features of their product or service. With the help of this technique, we can appreciate their specific needs and cold email marketing goals.

After that, we have in-depth discussions to fully grasp your unique business goals and demands so that we can align our strategies and efforts. Then, in order to identify your ICP and create a buyer profile, we will conduct in-depth market research.

Additionally, we lay the groundwork needed to raise your levels of involvement. This calls for activities like setting up and warming up new domains to guarantee maximum deliverability, making outreach lists, and investigating possible clients.

Our copywriting experts then write cold emails created to engage every person of your target audience. In order to generate continuous engagement and create connections that ultimately lead to conversions, our focus is on developing relationships with leads and nurturing them.

9 - How long will it take to get results?

As you may know, the first few weeks of any B2B lead generation campaign are mostly spent testing, analyzing data, and fine-tuning the approach. We can choose the best strategy to produce results with the help of this method. 

Thus, from one organization to another, the timeframe for seeing apparent effects may vary. In the first week of the campaign, some firms might start to see benefits; for others, it might take a few weeks to start seeing real progress. 

But one thing is certain: at Nerdy Joe, we're sure we'll deliver results within the first month of your campaign.

10 - How fast do you start working?

We send a wave of happy emoticons in our Campfire chat to welcome you as soon as you join us. Next, we design a special project in our Basecamp that is geared exclusively for your business, and an invitation to join is sent to you right away.

After that, we'll begin talking about how to grasp your objectives, your ICP, and other crucial campaign elements. In order to ensure they complement your brand and provide a positive image, we will either request access to your current domains or build new ones.

After we've built the groundwork, we quickly start experimenting with various messages and offers to see which ones connect with your audience the most.

11 - What is your cold email process, and what makes you different?

Our approach would need to be extensively laid out in a separate article. But there are only a few crucial elements to our cold email procedure. Here is a basic description of our strategy:


These are the preparations we make before beginning the cold email campaign. 

  • Product research: Our in-depth research allows us to fully comprehend your goods. It enables us to comprehend who requires it and the ideal distribution channels.  
  • Domain setup and warm-up: For the campaign, we'll make fresh domains and prepare them. Additionally, we'll make sure they're properly set up and situated to provide the deliverability rates. 
  • ICP identification and buyer persona development: We will identify the appropriate account to contact at each of these firms in order to gain the best engagement, working with you or your sales to define your top clients. 
  • List building: Our team will move forward with manually identifying leads, finding their email addresses and creating the outreach lists based on the ICP and buyer personas that we have agreed upon. 
  • Prospect research and icebreaker creation: For the sake of personalisation, we are going to perform individual research on every person on our list. We use the data we collect to develop distinctive touchpoints, or icebreakers, in the emails.
  • Cold email creation: We create the cold email copies and sequences, making sure each one is different and tailored to its specific recipients.


  • Monitoring campaign: We keep track of this and make notes about how the campaign is doing. According to their engagement, we route the prospects to other funnels or segments. 
  • Improving: If there is opportunity for improvement based on the data we gather, we make the necessary changes to maximize outcomes.


  • Reporting: We deliver the leads we generated for your company at the conclusion of the campaign. Alternatively, we'll outline what went wrong and how we intend to fix it.
  • Improving: If there is room for improvement, we make the necessary changes and set up the campaign for success.
  • Repeat: Repeating the process will give the client more leads.

That much covers it. Our commitment to thoroughly comprehending your target demographic before we create even one cold email sets us apart from other cold email marketing companies.

Additionally, we don't run mass email campaigns. Each potential client we add to our list is carefully chosen and investigated by hand. To ensure that every email we write and every offer we include is relevant to their needs, we gather information about them. 

We concentrate on smaller lists and take the time to complete the extensive effort necessary to obtain these leads for your company. We don't aim at thousands of people merely to collect a few leads that you could find difficult to convert into clients.

Our ideal scenario entails compiling a list of 20 prospects, doing extensive due diligence on them before starting the campaigns, and producing individually crafted cold emails for each of them. Our target is to get 15 responses, 10 of which will be favorable, and give your sales team 6 leads they can easily close.

To maintain the greatest levels of accuracy and efficiency, we carry out all of our operations manually. We don't rely on any data intelligence technologies or employ people from UpWork or Fiverr to swiftly build lists.

12 - How to hire a cold email agency in Columbus?

If you're considering working with a cold email agency, we advise getting in touch with a few that complement your brand to learn more about their offerings.

Think about things like their experience, track record, guarantees, former clients, success rate, and expertise. Your decision should also be influenced by your aims and budget.

Make sure to be specific when you inquire about the quantity and caliber of leads, related expenses, and prospective conversions.

We welcome your participation in a dialogue with us. We are ready to respond to all of your questions and give you the facts you need to make an educated choice.

13 - Why should I hire a Columbus-specialized cold email agency?

Dealing with a cold email firm that is knowledgeable about the Columbus market gives you the benefit of a workforce that is familiar with the local environment, increasing your chances of generating high-quality leads.

Not every agency will have a physical presence in Columbus or even the United States, so keep that in mind. The agency must have the necessary skills to succeed in your target market, successfully locating and connecting with the best qualified leads wherever they may be. This is a crucial aspect.

Whether your company is located in Columbus or anywhere else, Nerdy Joe's process for establishing your target consumer profile and conducting lead research makes us your top pick for cold email marketing.

In order to constantly achieve excellent results, regardless of the target market, we always make it a point to completely understand your offerings and choose the appropriate people to engage with.

14 - How many cold emails can I send per day in Columbus?

In Columbus, the CAN-SPAM Act and your email service provider, not the city, are the ones that set a daily limit on the amount of cold emails you can send. The situation and the available resources will determine what happens. 

In order to avoid being flagged as spam, it is best to avoid oversaturating your recipient's inbox. In order to maximize efficacy, we at Nerdy Joe plan the quantity of emails that will be sent depending on important variables and the best engagement periods. 

15 - Can I send cold emails with Gmail in Columbus?

Absolutely! Sending cold emails in Columbus using Gmail is possible. To preserve the integrity of its services and guard against misuse, Gmail does, however, have a daily sending cap. 

To prevent being marked as spam, make sure to adhere to these restrictions and recommended practices for cold emailing. Use Gmail if all you want to do is send one or two chilly emails. 

But if you want to execute more extensive cold email campaigns and gather data, we advise using an email vendor like In order to maximize the deliverability and efficiency of our cold email campaigns, we at Nerdy Joe use a variety of platforms.

16 - How successful are cold emails in Columbus?

The relevancy of the targeted audience, the effectiveness of the communication approach, the allure of the offer, and other factors all play a role in how well cold email marketing performs.

We guarantee tremendous engagement and the best possible conversions at Nerdy Joe. We are confident in our capacity to create leads for any company that offers a good or service that meets a genuine need and has achieved product-market fit.

Any outbound campaign's success depends heavily on product-market fit. We might not be the best option for you if your company is still figuring out how well its products fit the market.

17 - How can I make sure recipients open and read my cold email in Columbus?

In cold emails, creating compelling subject lines with value-driven messages is frequently regarded as the gold standard. However, in our experience at Nerdy Joe, this strategy isn't always successful, especially if the recipient isn't familiar with your business.

Your first impression during cold outreach dictates whether a lead will read your email and respond to it or ignore it. Recognizing this, we spend a lot of attention on figuring out your ideal customer profile (ICP) and identifying the accounts that go with each ICP.

We do more than just skim the surface. Our specialists investigate each prospective lead, gathering important information. We make extensive use of this data to personalize our messages in a way that consistently captures and holds the attention of the recipients.

18 - Is cold emailing more effective than cold calling in Columbus?

Objectively speaking, each of the two approaches has its advantages, but cold email frequently outperforms the other approach because it provides a more targeted approach and creates less disruption.

For many recipients, cold calling comes across as intrusive and turns them off. It interferes with their day and might not be conducive to how they prefer to be communicated with.

Email, on the other hand, provides a professional platform that is less obtrusive and a place to reach potential leads. It makes it easier to conduct business conversations with prospects while respecting their privacy and confidentiality.

19 - How do you measure whether a cold emailing campaign is effective in Columbus?

At Nerdy Joe, we evaluate the efficacy of cold email marketing using relevant indicators including the agreed-upon number of leads generated, the quality of those leads, and the conversion rates.

Determining your goals and what you would regard as a significant success for your business is how we always start our cooperation. From our point of view, the quantity of leads created is the key sign of a successful cold email campaign.

The most important metrics for your company would be, for example, the number of software sign-ups, the number of accountants who have requested a demo, and the number of people prepared to negotiate sales or deals, if you were a FinTech company providing software to accountants. 

Though indicators like reply rate or open rate can provide insights for improvement and guide our future activities, they don't provide a sense of the campaign's effectiveness. Unfortunately, many cold email companies solely emphasize these data when delivering results.

20 - Do I need to outsource my cold emailing in Columbus?

While managing cold email campaigns internally is possible, there are various advantages and better results to be had by handing this task off to a specialized firm like Nerdy Joe. 

Studies show that sales teams frequently spend a substantial amount of time locating and emailing potential customers in order to close agreements, leaving little time for sales calls. A cold email service can really shine in this situation. 

We'll manage these time-consuming activities by taking up your cold email outreach. We create contact and quickly identify potential customers, freeing up the time and resources of your sales team. 

In addition to saving your team time and effort, doing this ensures the success of your cold email outreach campaign. Then, your sales force can focus on their core skills—having direct sales discussions with leads and completing deals.

21 - How do I increase my cold email response rate in Columbus?

Low response rates in cold email campaigns can be caused by a variety of things, including vague targeting, a weak sender profile, ineffective messaging, a failure to consider audience preferences, and unenthusiastic offers. 

Nerdy Joe takes on these possible difficulties in a proactive manner. We use A/B testing to compare different offers and messaging formats in order to determine which ones most appeal to your particular target demographic. 

We can improve the campaign's performance and sharpen our strategies thanks to this practice. As email may not be the only business communication method used by your target audience, we also look at other potential avenues for connecting with them, typically considering LinkedIn

We want to develop a go-to-market plan that is appropriate for your company and your targeted market.