Nerdy Joe — cold email and email marketing agency

How would your coaching business change if you could get 3 to 5 leads per week?

Looking for a battle-tested agency to get you meetings with potential coaching clients? We have set over 300 meetings in the last quarter for our coaching clients, so let us run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

We secured meetings at these companies for our clients:

cold email strategycold email agency near meemail marketing companycold email marketingour lead generation process is perfect and generate leads like crazylead generation clients of nerdyjoe

Here's how we can boost your coaching business' sales in 2023…

Why go through trial and error in running your cold email campaign when you can let us, who have already generated over 1,000 leads with a solid cold email strategy, manage it for you? Here's how we can help your coaching business.

cold email marketing

We'll target the right prospects

We'll manually build a prospect list that factor in your coaching business's right ICP, buying committee, and market segment. We'll also ensure every prospect matches certain intent and psychographic criteria.

lead generation company

We'll create compelling offers

We'll identify your ideal customer profile (ICP) for coaches and analyze their pain points, the emotions these pain points evoke, and the significance of these factors to their job success. Subsequently, we'll create an offer that caters to these needs and is simply irresistible.

email marketing agency

We'll set meetings and close deals

With the perfect offer in place, we'll schedule sales calls with potential clients, add them to your CRM, and let you excel in your area of expertise: showcasing your business as the top choice.

Want a more in-depth look into our cold email process? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our coaching clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our cold email agency for coaches work?

Subscribing to our cold email agency for coaches is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our coaching customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers, coaches like yourself, love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our cold email agency for coaching businesses but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

The term "cold email" implies an email sent to a recipient without any prior communication or contact with them. The term "cold" is used since the recipient did not request information from the sender and did not look forward to receiving the email. It is similar to the notion of cold calling, in which a salesman gets in touch with a possible customer without first getting to know them.

However, cold emailing is regularly employed in sales and marketing to open a line of communication and perhaps develop a professional connection with a potential customer, investor, or other business contact. It is regarded as one of the best lead generation strategies since it outperforms LinkedIn outreach and cold phoning.

In order to contact potential customers for your Coaching business, whether they are businesses or individual Coaching who fit your ICP, we will use cold email as a method of outreach. We will present our business and highlight our unique value proposition in an effort to stimulate their attention and provide hot leads that you may sell to.

1 - How much do cold email agencies specialized in the Coaching industry charge?

Cold email agencies serve a wide array of businesses across several industries and countries. So, regardless of the industry or the location, there is no standard pricing for cold email services.

You can see if you have ever been there by visiting the price page of any service that sends out cold emails. They don't make the costs for the various service tiers on their website very apparent. 

Given the existing situation, many companies in the Coaching and other commercial sectors offer various prices for cold email services. The level of experience, technological stack, team size, requirements for a cold email campaign, and expected outcomes frequently impact pricing. 

Also, there are several cold email pricing models that companies work with. Based on the company you’re working with, you can pay a flat rate for all their services while others will make you pay based on a pay-per-lead model

Even worse, some businesses charge you according to the number of cold emails they send on your behalf. There are also several fee schedules that are based on the length of the campaign, the quantity of work needed, or even the size of the project. 

However, based on our experience, the cost of cold email services might range from less than $1,000 to $50,000 each month. The agency you choose, the outcomes you want, and the size of your company all have a significant impact on the final cost.  

Interestingly, depending on the firm you're dealing with and how they believe cold emailing should be done, you may also be asked to pay upfront investment fees or pay for specified minimum commitment periods before you start working together.

At Nerdy Joe, we value pricing clarity. We know that you are hiring a cold email agency to generate leads for your business, get ready-to-buy leads into your sales funnel, and get meetings or sales possibilities with genuinely interested prospects.

With this in mind, we have four straightforward monthly packages at set rates. These packages are $1,799 for 10 sales-qualified leads, $2,199 for 15 sales-qualified leads, $3,099 for 15 sales-qualified leads, and $5,099 for 50+ meetings with sales-qualified leads.

These packages have been especially created to take into consideration the specific market circumstances of your Coaching firm, and in our opinion, they offer good value for your business. Our pricing is open and affordable, and it is created to maximize returns on investment.

2 - Do you provide Coaching lead data when doing outbound cold emails?

Yes. So, this is what we do.

In contrast to what a lot of cold email agencies and gurus advocate, the core principles of our agency's cold email campaigns revolve around not relying on client data or using data or sales intelligence tools like ZoomInfo or Apollo to quickly compile lists of people before blasting them with generic, ineffective cold emails.

The cornerstone of our cold emailing effectiveness is our methods for precisely identifying your target client and concentrating on a small pool of prospects. To help us understand who your product or service benefits and why they are your ideal clientele, we ask you a series of enlightening questions.

Our understanding of your product and the best applications for it has practically been completed by your comments. Additionally, we conduct comprehensive research to find potential customers in your target market as we analyze the data from your replies. 

In order to engage and draw these leads to your business, we next start a tailored cold email marketing campaign.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

At Nerdy Joe, we place utmost importance on data privacy and are fully compliant with international anti-spam laws. Our cold email outreach process is built around responsible data collection and usage practices. 

We closely adhere to regulations like the GDPR and CCPA to make sure that every one of our communications is morally righteous and that the recipients' privacy is protected. This dedication to data privacy laws helps them gain trust with potential customers while also protecting our clients in the Coaching industry.

4 - What are the best cold email agencies for Coaching Services?

The Coaching industry is served by several knowledgeable cold email service providers. These are the finest instances:

  • Nerdy Joe
  • Belkins
  • Cleverly
  • Martal Group
  • Lead Fuze
  • Growth Rhino
  • Abstrakt Marketing Group
  • MediaBoom 

Because every lead generation company will adamantly assert that they can provide excellent cold email support for your Coaching business, we have high expectations for how well they can perform in this area. However, because they serve so many other industries, they don't make it a specialization. 

By providing a more personalized, results-driven strategy, our firm, Nerdy Joe, distinguishes itself. For your Coaching business, we provide specialized cold email campaigns with high conversion rates. 

5 - What is a cold email agency, and why do I need one for my Coaching business?

A cold email agency is a lead generation entity that excels in assisting businesses in contacting prospective customers via cold emailing. They manage all aspects (research, implementation, and overseeing cold email campaigns for businesses) and provide a fully-managed service.

These businesses employ outreach and copywriting experts who are skilled in email marketing, prospect research, and campaign management to help you connect with potential new customers, investors, partners, or other important stakeholders with whom you haven't previously engaged. 

They can help you run cold outreach campaigns and all you have to do is sit back and see your sales pipeline get filled with leads you can sell to. They help you get sales ready leads without worrying about the lead generation. Also, they free up significant time for your sales team who can then focus on core activities: having meetings and closing deals. 

6 - How do you get qualified leads for Coaching with cold email?

Regardless of the target industry, at Nerdy Joe, we firmly contend that a comprehensive grasp of your target market and the creation of an ideal customer profile that is consistent with your product and objectives are the keys to a successful cold email campaign.

As a result, Nerdy Joe places a great priority on having a deep understanding of your product, its specific target market, and their demands. We created a unique framework for this. Even the primary reasons for your business's existence will be discussed.

Thus, if Coaching is your target market, our strategy will entail thorough market research to identify the appropriate players (who are in line with your ICP). Following that, we'll design a tailored strategy to contact them and turn them into leads for your business.

7 - How do I start a cold email campaign for my Coaching firm?

Starting and running a cold email campaign involves a series of activities that break down into steps. Roughly they include your target audience, crafting a compelling message, and continuously optimizing based on feedback.

All you have to do to begin your journey with Nerdy Joe is choose one of the three packages on our price page that best suits your goals and financial constraints as a business.

When you sign up, we create a project for you right away on Basecamp and send you an email invitation as well. In order to better understand your goals and other crucial information like your target market and ideal customers, we then start a dialogue.

Following that, we lay the groundwork for new domains, compile the outreach lists, prospect research for data enrichment, and create the cold email drafts — essentially putting everything in place. We guide you through our working procedure, providing you with the capacity to monitor all our operations in real-time.

8 - How does Nerdy Joe work?

Every time we start a new cold email assignment at Nerdy Joe, we extensively examine the specifics of our client's business and the unique selling features of their products or services. This is how our professionals can understand their specific needs and cold email marketing goals.

When that’s done, we engage in detailed conversations to grasp your unique business requirements and aspirations, allowing us to align our efforts and strategies accordingly. We'll conduct extensive market research to identify your ICP and develop a buyer persona.

We also lay the groundwork necessary to raise your levels of involvement at the same time. This covers activities like setting up and warming up new domains to guarantee the maximum email deliverability, generating outreach lists, and investigating potential clients.

Next, our team works on the outreach emails and sequences — all tailored to resonate with each member of your target audience. We aim to foster relationships and nurture leads as it encourages ongoing engagement and establishes connections that lead to conversions.

We also run A/B testing campaigns while trying different offers, sending times, messaging styles, and more. The idea behind this is to find the go-to-market strategy that works best for your target audience.

We also respect transparency and provide our clients with regular, comprehensive updates on the results of each campaign.

9 - How long will it take to get results?

As you might already know, the first few days of any B2B lead generation campaign typically is all about testing, data evaluation, and strategic fine-tuning. This process aids us in pinpointing the most effective method to yield results.

Because of this, the time it takes for each company to see benefits will vary. While some companies could start to see benefits during the first week of the campaign, others might need to wait a few weeks before making any significant progress.

However, Nerdy Joe still offers one guarantee: you will start to notice the effects of your campaign within the first month.

10 - How fast do you start working?

As soon as you join us, we welcome you in our Campfire conversation with a flurry of animated emoticons. Then, we develop a special project on our Basecamp that is tailored to your company, and you will get an invitation to join.

After that, we begin talking about your campaign's goals, ICP, and other important components. We'll either set up new domains or request access to your existing ones to make sure they accurately represent you and your business.

Once the groundwork has been laid, we immediately begin testing a variety of messages and offers to see which ones are most effective with your audience. That implies that the work started as soon as you enlisted.

11 - What is your cold email process, and what makes you different?

A second, comprehensive article would be required to fully clarify our process. But there are a few crucial steps that make up our cold emailing procedure. The following is a basic explanation of our methodology:

Pre-campaign phase

These are the procedures used before launching a cold email campaign.

  • Product research: We conduct careful research to completely understand your goods. We may then determine who needs it and the best way to approach customers. 
  • Domain setup and warm-up: We build fresh domains solely for the campaign and warm them up to make sure they are ready for high deliverability rates. 
  • ICP identification and buyer persona development: By consulting with your company or your sales team to identify your top clients, we will identify the perfect relationships at each business for maximum engagement. 
  • List building: Based on the agreed upon ICP and buyer persona, our team will manually identify leads and build the outreach lists
  • Prospect research and icebreaker creation: We research each individual on our list for personalization. We utilize the data collected to create unique points of contact in the emails, or "icebreakers." 
  • Email samples and sequence creation: We write the cold email copies and sequences, ensuring they are all uniquely personalized to each recipient.

Campaign phase

  • Monitoring campaign: We keep an eye on campaign activities here and take notes. We categorize or divide the prospects into different funnels based on how they interacted with one another. 
  • Improving: Based on the data we gather, we take action to maximize results if we discover opportunities for improvement.

Post-campaign phase

  • Reporting: At the end of the campaign, you are shown the leads we've gathered for your business. Instead, we will detail any issues that surfaced and how we are fixing them. 
  • Improving: We fine-tune the campaign and make modifications as necessary to get the greatest results.
  • Repeat: We keep doing the procedure in order to provide the client additional leads.

That’s pretty much about it. What makes us different from the cold email agencies you see out there is our commitment to thoroughly understanding your target customers before crafting a single cold email.

Also, we don’t do any mass email campaigns. We carefully choose and extensively research each and every prospect before adding them to our targeted list. We collect information about them in order to make sure that every email we send and every offer we include is appropriate for them. We never send the same email to two prospects since we don't utilize templates. 

We focus on short lists and take the time to complete the difficult tasks necessary to convert them to customers for your company. We don't need to target thousands of individuals for a few leads that you might not be able to convert into clients. 

In an ideal scenario, we would compile a list of 20 prospects, research them in-depth prior to starting the campaigns, and then produce specially tailored cold emails for each of them. 15 responses—10 of which will be positive—and 6 leads that your sales team may employ right now will come from this. 

We run all of our activities manually to ensure top-notch of accuracy and efficiency. We don’t rely on any data intelligence tools or pay people on UpWork or Fiverr to hastily build lists.

12 - How to hire a cold email agency?

As we see most of our customers do, we believe the best approach to hire a cold email agency is to reach out to various cold email agencies that resonate with your brand.

Examine various aspects, such as their experience, track record of success, previous clients, skill set, and any guarantees they may be making. Your particular goals and budgetary restrictions should be given significant consideration during the decision-making process.

Ask detailed questions on the number and quality of leads they can offer, associated costs, and expected conversion rates.

We also welcome you to have a conversation with us (pick a time on our calendar). We're ready to answer all your questions and provide the necessary information to help you make an informed decision.

13 - Why should I hire a Coaching Services-specialized cold email agency?

When dealing with a cold email company with industry expertise in Coaching Services, you could gain from a workforce that is aware of the business environment. Your chances of acquiring top-notch leads rise as a result.

The majority of top-tier businesses won't, in reality, be experts in your sector for Coaching Services. Therefore, the most important factor is the agency's expertise in your target market, which includes successfully identifying and establishing connections with the most relevant leads, wherever they may be.

Nerdy Joe is the best option for cold email marketing, whether it is for a CBD business or an organization that offers Coaching . We accomplish this by creating a profile of your target customer and conducting thorough lead research.

Finding the right people to reach out to and fully grasping your proposals are continually priorities for us. Thanks to this process, we are regularly able to deliver exceptional outcomes regardless of the industry we are aiming for.

14 - How many cold emails can I send per day?

There aren't any rules on how many cold emails you may send each day, but it's crucial to avoid any behavior that would identify your domain as spam. In general, it's preferable to start off small (about 20 to 50 emails each day) and expand over time with additional domains. 

It is best to avoid oversaturating your recipients' inboxes because doing so could lead to your emails being classified as spam. Nerdy Joe carefully organizes the quantity of emails sent, taking into account significant variables and peak engagement times, to ensure the success of our outreach.

15 - Can I send cold emails with Gmail?

Cold emails may be sent using Gmail. To protect your reputation and prevent from being branded as spam, Gmail has a daily email limit. 

Standard accounts are limited to sending roughly 500 emails each day, whereas Google Workspace users are allowed to send up to 2,000. Nerdy Joe uses specialized email systems designed exclusively for cold emailing in order to manage these constraints and ensure the best deliverability.

The problem is that you might use Gmail to send one or two unsolicited emails. We advise utilizing an email service like or lemlist, though, if you want to run more extended cold email campaigns and gather statistics. 

16 - How successful are cold emails?

The success of cold emails depends heavily on your strategy — the right targeting, compelling content, and diligent follow-up can yield impressive results. Industry averages suggest a 15-25% open rate and 2-3% response rate. 

According to Nerdy Joe, the success of cold email marketing depends on a number of critical elements, such as the suitability of the target demographic, the potency of the messaging approach, and the appropriateness of the offer in light of the concerns of the potential customer.

Nerdy Joe promises great engagement and conversion rates. We are certain that we can generate leads for any business that offers a product or service that meets a genuine need and has achieved product-market fit.

Product-market fit is an essential component in the success of any outbound campaign. If your business is still in the phase of identifying its product-market fit, we might not be the most appropriate choice for you.

17 - How can I make sure recipients open and read my cold email?

An enticing subject line paired with value-packed emails is typically perceived as the best practice for drawing attention in cold emails. However, at Nerdy Joe, our experience has shown that this strategy doesn't always guarantee success, especially if the recipient is unfamiliar with your brand.

Your initial impression will determine whether a lead responds to your email in a cold outreach campaign or ignores it. As a result, we put a lot of effort into understanding your ICP and locating the accounts or individuals that match with each ICP.

Our specialists meticulously investigate each potential lead and gather crucial data. We are able to consistently grab and retain the attention of our audience by carefully tailoring our messaging using this data.

18 - Is cold emailing more effective than cold calling?

Although both approaches have the potential to be beneficial, cold emailing is frequently more efficient and less intrusive than cold calling. 

Cold emailing allows you to swiftly reach a larger audience and offers the recipient the freedom to respond whenever they choose. Additionally, it allows you more room to explain your thoughts and provide examples of the value you bring. 

For Nerdy Joe, cold emailing has proven to be an especially effective strategy for generating leads and cultivating client relationships for Coaching Services.

19 - How do you measure whether a cold emailing campaign is effective?

At Nerdy Joe, we measure the success of our cold email marketing efforts through impactful metrics such as the agreed-upon number of generated leads, the quality of these leads, and their conversion rates.

As a result, we always begin our partnership by learning about your objectives and what you would consider to be a significant success for your business. In our view, the primary determinant of a successful cold email campaign is the volume of leads generated.

The most important metrics for your business, for instance, would be the number of people or businesses signing up for your offer, the number of businesses requesting a demo, and the number of people ready to discuss sales or deals.

While metrics like reply rates or open rates can provide insights for adjustments and guide our future strategies, they don't necessarily reflect the campaign's success. Unfortunately, many cold email agencies focus solely on these metrics when reporting results.

20 - Do I need to outsource my cold emailing?

While it is possible to manage cold email campaigns internally, working with a specialized cold email company like Nerdy Joe offers several advantages and yields superior results.

Research shows that sales teams usually spend a significant amount of time using cold emails to find and get in touch with new clients, leaving little time for making sales calls and finalizing deals. A cold email agency might be useful in this circumstance.

We take on these time-consuming tasks and manage your cold email outreach on your behalf. Our quick customer discovery and conversation-starting open up your sales team's time and resources.

This increases the effectiveness of cold email marketing while also relieving your staff of the additional workload. Your sales staff may focus on closing deals and engaging in direct sales conversations with prospects so that they can do what they do best.

21 - How do I increase my cold email response rate?

Low response rates in cold email marketing can be caused by a variety of factors, including inadequate targeting, an unpleasant sender profile, poor wording, an inability to ascertain the audience's preferences, or inappropriate offers.

At Nerdy Joe, we take proactive measures to prevent these potential issues from happening. Our strategy involves A/B testing with various offers and messaging formats to ascertain which formats resonate with your specific target audience the best.

We may hone our approach and enhance the performance of the campaign through this method. We also consider several approaches to connecting with your target audience, usually considering LinkedIn as an alternative to email as a channel for business communication.

Here, our goal is to develop a go-to-market strategy that takes into account both the demands of your business and those of your particular target market of charitable organizations.