Nerdy Joe — cold email and email marketing agency

Get 1 - 4 leads or meeting booked in your calendar every week.

Don't ever struggle to hit revenue goals again. Let our cold email experts, who booked +1000 meetings with B2B leads for clients in the past quarter, manage your sales and boost your revenue.

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Discover the different industries our cold email experts have successfully generated leads from:

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Here’s how we can help you skyrocket your B2B sales with cold email…

Our tailored cold email strategy is the key to our success. We use our learnings from past campaigns to avoid mistakes and guide our actions towards successful B2B cold outreach campaigns and funnels.

lead generation agency

Target the right prospects

We’ll identify which segment of your target market and decision-makers is worth going after. We’ll then manually build a prospect list that factors in intent and psychographic data so that our cold email campaign is spot on.

cold email marketing agency

Create compelling offers

We'll delve into your ideal customer profile (ICP), uncover their pain points, and understand the emotions these challenges trigger. Then, we'll create a tailored offer that directly addresses their needs and positions your business as the ultimate solution.

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Generate leads and close deals

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

See what our customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Chicago area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

How does our Chicago B2B cold email agency operate?

Subscribing to our lead generation and cold email services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

What the FAQ

Have a question in mind about our Chicago-based cold email agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

Cold emailing is using email to reach out to new clients or potential clients who have never worked with you or your business before. Comparable to cold calling, but utilizing email as the primary method of communication rather than phone calls.

Through cold email, Nerdy Joe exposes your company to potential customers while emphasizing your special value proposition to pique their curiosity and generate hot leads you can sell to.

1 - How much do cold email agencies specialized in Chicago charge?

There isn't an agreed-upon price for cold email service that all businesses must adhere to, regardless of location. Even worse, discovering a cold email agency that openly lists all of its service tiers and prices on its website is difficult. 

The cost of the service varies from one business to the next, and businesses often base their pricing on their expertise, tech stack, team size, the specifications for your cold email campaign, and the anticipated results. 

Additionally, agencies charge for their services using various pricing methods. Some companies operate on a fixed rate basis, while others charge on a pay-per-lead basis. The length of the campaign, the amount of work necessary, or even the size of the project are all factors in alternative pricing models. 

Recognize that before you begin working together, you might also be forced to pay upfront investment fees or pay for some minimum commitment durations, depending on the cold email agency you're working with.

That being said, based on our experience, the cost of cold email services can range from less than $1,000 to $50,000 each month. The agency you select, the results you desire, and the size of your business all have a significant impact on the overall cost.  

Nerdy Joe prioritizes open pricing. We are aware that hiring a cold email firm will help you run outreach programs to generate leads, move qualified prospects into your sales pipeline, and set up meetings or other opportunities to close deals with leads who are genuinely interested. 

So, for a set price, we provide three straightforward monthly options. 2 sales-qualified leads are yours for $499. Six sales-qualified leads are yours for $999. We also provide 15 leads that are qualified for sale for $1,999. 

These packages, which have been carefully chosen to complement Chicago's particular market dynamics, offer exceptional value for your money, in our opinion. Our price structure is clear, reasonable, and created to provide the most possible return on investment.

2 - Do you provide Chicago lead data when doing outbound cold emails?

Indeed, we do. 

At Nerdy Joe, we have a set of fundamental rules for cold email campaigns, one of which is to never rely on client data or use data or sales intelligence platforms like ZoomInfo or Apollo to quickly generate lists of people before bombarding them with generic, ineffective messages. 

The vital chore of thoroughly comprehending your prospective customer and their wants is essential to our success in cold emailing. And in order to do this, we probe you with a series of probing questions to learn more about your target market and why they make up your ideal clientele. 

Almost everything about your product and its ideal use cases may be understood from there. Additionally, we conduct extensive research, focusing particularly on Chicago if that is your target market, using the insights from your comments, to uncover possible leads in your market. 

A tailored cold email outreach campaign is then started with the goal of engaging and attracting these leads for your company.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

Our approach at Nerdy Joe for cold email outreach includes compliance with data protection rules, which is a crucial step. By guaranteeing transparency, obtaining consent where appropriate, and scrupulously upholding data confidentiality, we scrupulously abide by international data privacy laws, such as GDPR and CCPA.

4 - What are the best cold email agencies for Chicago?

You can engage one of the many cold email firms doing business in Chicago. In every interaction, the following major agencies come up:

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

Remember that not every cold email business we've included here is actually based in Chicago. You need to realize that what counts is their creative skill or talent to complete the task and offer you hot leads to sell to — and that's what you should grade them on.

5 - What is a cold email agency, and why do I need one for my Chicago business?

A company known as a "cold email agency" focuses on assisting businesses in cold emailing their potential clients. They provide a fully completed done-for-you solution and take care of all the work (developing, carrying out, and administering cold email campaigns on behalf of businesses).

These companies make good use of their knowledge of email marketing, prospect research, and campaign optimization to assist you in connecting with new clients, partners, investors, or other important stakeholders with whom you have never before interacted.

6 - How do you get Chicago qualified leads with cold email?

Unaffected by the target country, a thorough grasp of your target market and the creation of an ideal customer profile in line with your goals are the cornerstones of each cold email campaign that succeeds.

Therefore, at Nerdy Joe, we place a high priority on learning as much as we can about your product, its particular target market, and their requirements for it. We'll even ask you about the primary motivations driving your company.

Therefore, if Chicago is your target area, our plan will involve thorough research to find relevant people in that market (who match your ICP). Then, using a customized approach, we'll ignite their interest and turn them into loyal customers for your business.

7 - How do I start a cold email campaign in Chicago?

With Nerdy Joe, launching a cold email campaign is simple. All you have to do is pick one of our three packages from our price page that best fits your business needs and budget.

After you register, we immediately create a project for you on Basecamp and email you an invitation to join. We then have a detailed discussion about your needs as well as important topics like your target market, ideal consumer profile, and more.

After that, we basically set everything up by creating the new domains, outreach lists, prospect research, and cold email draft designs. We'll also walk you through our operational procedure, and you'll be able to keep an eye on everything we do in real time.

8 - How does Nerdy Joe work?

When Nerdy Joe starts a new cold email project, we immerse ourselves in the client's business operations and the salient features of their product or service. We can better understand their specific needs and cold email marketing goals with this technique.

Then, in order to align our efforts and goals, we have extensive discussions to fully comprehend your unique business needs and aspirations. Then, in order to identify your ICP and create a buyer profile, we'll do in-depth market research.

We also lay the groundwork essential to maximize your levels of involvement. This entails activities like setting up and warming up new domains to guarantee maximum deliverability, making outreach lists, and investigating possible clients.

After that, our copywriting experts write cold emails that speak to each person in your target audience. Our primary focus is on developing relationships with clients and leads since doing so encourages long-term engagement and creates connections that ultimately lead to conversions.

9 - How long will it take to get results?

As you may know, the first few weeks of any business-to-business lead generation campaign are mostly spent testing, analyzing data, and fine-tuning the approach. We can choose the best strategy to produce results with the help of this method. 

Thus, from one organization to another, the timeframe for seeing apparent effects may vary. In the first week of the campaign, some firms might start to see benefits; for others, it might take a few weeks to start seeing real progress. 

One thing is certain, though: your campaign will see results from Nerdy Joe within the first month of operation.

10 - How fast do you start working?

We welcome you with a wave of happy emoticons in our Campfire chat as soon as you join us. Next, we design a special project in our Basecamp that is customized for your business, and an invitation to participate quickly reaches you.

We'll then start having conversations to better understand your objectives, your ICP, and other crucial campaign elements. We will either request access to your current domains or register new ones while making sure they complement your brand and leave a good image.

Once the groundwork has been done, we immediately start testing various messages and offers to see which ones connect with your audience the most.

11 - What is your cold email process, and what makes you different?

It would need a separate article to provide an in-depth analysis of our procedure. But there are just a few crucial phases that can be cut from our cold email procedure. An overview of our strategy is provided below:


Prior to commencing the cold email campaign, we undertake the following measures. 

  • Product research: Our in-depth research makes it possible to comprehend every aspect of your products. It helps us to figure out who requires it and the most suitable distribution channels.  
  • Domain setup and warm-up: For the campaign, we'll make unique domains and ready them. In addition, we're going to make sure they're fully set up and placed to guarantee the deliverability rates. 
  • ICP identification and buyer persona development: We will identify your greatest customers with you or your sales, and we will identify the appropriate account to contact at each of these businesses to obtain the best engagement. 
  • List building: Our team will proceed to manually pick leads, find their email addresses and develop the outreach lists in accordance with the ICP and buyer persona we have agreed upon.
  • Prospect research and icebreaker creation: For the sake of customization, we are going to perform individual research on every person on our list. We use the information that we collect to come up with distinctive touchpoints, or icebreakers, in the emails.
  • Cold email creation: The cold email copies and sequences are created by us, and we make sure each one is different and tailored to its specific recipients.


  • Monitoring campaign: Here, we track the success of campaigns along with taking notes. Given how engaged they are, we move forward the prospects via multiple funnels or segments. 
  • Improving: If there is opportunity for improvement based on the data we gather, we make the necessary changes to maximize outcomes.


  • Reporting: We provide the leads we gathered for your company at the end of the campaign. Alternatively, we might describe what went wrong and how we plan to fix it.
  • Improving: If improvement is required, we make the necessary changes and organize the campaign for the best results.
  • Repeat: This process is repeated to provide the client with more leads.

That much covers it. Our dedication to completely understanding the demographic you are targeting before we create even one cold email sets us apart from other cold email marketing companies.

Furthermore, we avoid conducting mass email campaigns. Each potential client we add to our list is carefully chosen and researched by hand. To guarantee that every email we write and each proposal we include corresponds to their needs, we gather information about them. 

We specialize on smaller lists and take the time to complete the extensive effort necessary to obtain these leads for your company. We don't aim at thousands of people merely to collect a few leads that you could find difficult to convert into clients.

Our ideal scenario entails compiling a list of 20 prospects, doing extensive due diligence on them before starting the campaigns, and producing individually crafted cold emails for each of them. Our target is to get 15 responses, 10 of which will be favorable, and give your sales team 6 leads they can easily close.

To maintain the greatest levels of accuracy and efficiency, we carry out all of our operations manually. We don't rely on any data intelligence technologies or employ people from UpWork or Fiverr to swiftly build lists.

12 - How to hire a cold email agency in Chicago?

If you're considering working with a cold email agency, we advise getting in touch with a few that complement your brand to learn more about their offerings.

Think about things like their experience, track record, guarantees, former clients, success rate, and expertise. Your decision should also be influenced by your aims and budget.

Make sure to be specific when you inquire about the quantity and caliber of leads, related expenses, and prospective conversions.

We welcome your participation in a dialogue with us. We are ready to respond to all of your questions and give you the facts you need to make an educated choice.

13 - Why should I hire a Chicago-specialized cold email agency?

Collaborating with a cold email agency with experience in the Chicago area gives you the benefit of a team knowledgeable about the local environment, increasing your chances of acquiring top leads.

Keep in mind that not all agencies will have a physical presence in Chicago or even in the United States. The agency must have the necessary skills to succeed in your target market, successfully locating and connecting with the best qualified prospects regardless of their location.

Whether your company is located in Chicago or somewhere else, Nerdy Joe is the best option for cold email marketing thanks to our methodology for determining your ideal consumer profile and doing lead research.

Regardless of the target market, we always make it a point to completely understand your offerings and identify the appropriate people to engage with. This enables us to constantly produce great results.

14 - How many cold emails can I send per day in Chicago?

The CAN-SPAM Act and your email service provider, not Chicago itself, set limits on how many cold emails you can send each day. Depending on the circumstances and the resources available. 

Avoiding oversending recipients' inboxes and running the danger of having your messages labeled as spam is the recommended course of action. At Nerdy Joe, we plan the amount of emails sent depending on important parameters and ideal engagement times to ensure effectiveness. 

15 - Can I send cold emails with Gmail in Chicago?

Absolutely! It is achievable to send cold emails in Chicago using Gmail. However, in order to maintain the integrity of its services and protect against abuse, Gmail does have a daily sending cap. 

In order to prevent having your emails marked as spam, make sure to stick to these parameters and adhere to recommended practices for cold emailing. You can utilize Gmail if your aim is to send one or two cold emails. 

However, we advise hiring an email vendor like if you want to do bigger scale cold email campaigns and gather statistics. Our cold email campaigns at Nerdy Joe are optimized for deliverability and efficacy using a variety of platforms.

16 - How successful are cold emails in Chicago?

The relevancy of the target audience, the effectiveness of the communication approach, and the allure of the offer, among other factors, all play a role in whether cold email campaigns are successful or not.

Strong engagement and the best possible conversions are guaranteed at Nerdy Joe. We have faith in our capacity to produce leads for any business with a good product or service that meets a market demand and has achieved product-market fit.

Any cold outreach reach campaign for a product must be matched with a strong product-market fit in order to be successful. We might not be the best option for you if your organization is still figuring out how to find its product-market fit.

17 - How can I make sure recipients open and read my cold email in Chicago?

Creating awareness-grabbing subject lines with value-driven messages is frequently regarded as the gold standard for grabbing recipients' attention in cold emails, but in our experience at Nerdy Joe, this strategy isn't always successful, especially if the receiver isn't familiar with your company.

In cold outreach, whether a lead responds to your email or ignores it depends on your initial impression. Understanding your ideal customer profile (ICP) and identifying the accounts that each ICP corresponds to are extremely important to us because we are aware of this.

We study the matter in greater detail. Each potential lead is investigated by our professionals, who gather important information. We use this information to greatly personalize the content of our messages, allowing us to capture and hold the attention of our audience every time.

18 - Is cold emailing more effective than cold calling in Chicago?

From an objective perspective, both tactics have their advantages, but cold email frequently performs better because it provides a more targeted approach and causes less interruption.

Many recipients find cold calling to be intrusive, which makes it unpleasant. It disrupts their day and might not fit with how they prefer to be communicated with.

Email, on the other hand, provides a professional, less obtrusive platform for reaching potential leads. It enables business contacts that respect your prospects' professional boundaries.

19 - How do you measure whether a cold emailing campaign is effective in Chicago?

At Nerdy Joe, we evaluate the efficacy of cold email marketing using relevant indicators including the agreed-upon number of leads generated, the quality of those leads, and the conversion rates.

Determining your goals and what you would regard as a significant success for your business is how we always start our cooperation. From our point of view, the quantity of leads created is the key sign of a successful cold email campaign.

The most important metrics for your company would be, for example, the number of software sign-ups, the number of accountants who have requested a demo, and the number of people prepared to negotiate sales or deals, if you were a FinTech company providing software to accountants. 

Though indicators like reply rate or open rate can provide insights for improvement and guide our future activities, they don't provide a sense of the campaign's effectiveness. Unfortunately, many cold email companies solely emphasize these data when delivering results.

20 - Do I need to outsource my cold emailing in Chicago?

Although handling cold email campaigns internally is doable, working with a specialized firm like Nerdy Joe has several advantages and produces better results. 

Studies show that sales teams frequently spend a large portion of their time locating and cold emailing potential customers, leaving little time for sales calls and closing deals. This is the situation where a cold emailing service really shines. 

We will take care of these time-consuming procedures by handling your cold email outreach. We quickly identify potential customers and establish communication, freeing up the time and resources of your sales team. 

This not only saves your team time and effort, but it also ensures the success of your cold email outreach campaign. When this happens, your sales team can focus on what they do best: closing transactions and having direct sales dialogues with leads.

21 - How do I increase my cold email response rate in Chicago?

Low response rates in cold email campaigns can be caused by a number of things, including vague targeting, a lackluster sender profile, ineffective messaging, disregard for audience preferences, or boring offers. 

We at Nerdy Joe aggressively address these possible difficulties. To determine which offers and messaging formats most appeal to your particular target group, we undertake split testing with them. 

By doing this, we can improve the campaign's performance and sharpen our plans. We also look at alternate strategies for connecting with your target market, typically taking into account LinkedIn since email may not be the only business communication channel used by your target market. 

Our objective is to develop a go-to-market plan that is appropriate for your company and your particular target market.