Nerdy Joe — cold email and email marketing agency

Secure 3 to 5 leads or appointments per week with cold email.

Looking for a cold email agency to get you meetings with potential clients in California or beyond? Let the Nerdy Joe team, which has set over 1,000 meetings in the last quarter, run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our cold email campaigns and sequences help our clients schedule appointments with hot prospects at:

lead generation program to get qualified leadscold email marketinglead generation clients of nerdyjoecold email agency near meemail marketing companyour lead generation process is perfect and generate leads like crazy

Here’s how we can help you skyrocket your B2B sales with cold email…

Our tailored cold email strategy is the key to our success. We use our learnings from past campaigns to avoid mistakes and guide our actions towards successful B2B cold outreach campaigns and funnels.

lead generation agency

Target the right prospects

We’ll identify which segment of your target market and decision-makers is worth going after. We’ll then manually build a prospect list that factors in intent and psychographic data so that our cold email campaign is spot on.

cold email marketing agency

Create compelling offers

We'll identify your ideal customer profile (ICP) and analyze their pain points, the emotions these pain points evoke, and the significance of these factors to their job success. Subsequently, we'll create an offer that caters to these needs and is simply irresistible.

email marketing agency

Generate leads and close deals

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our cold email processes and strategies? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our California B2B cold email agency operate?

Subscribing to our lead generation and cold email services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the California area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our California-based cold email agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

Cold emailing is the practice of approaching prospective clientele or clients who have never interacted with you, your company, or know you personally. It mirrors cold calling in the digital age, except instead of making phone calls, you make contact using email.

At Nerdy Joe, we introduce your business to prospective customers via cold email, emphasizing your special value proposition to pique their interest and offer you hot leads you can sell to.

1 - How much do cold email agencies specialized in California charge?

There is no uniform cold email marketing service pricing that all businesses must follow, regardless of region. Even worse, it's difficult to find a cold email agency that clearly lists all of its service tiers and prices on its website. 

The cost of the service varies from company to company and is often determined by experience, technology stack, team size, specifications for your cold email campaign, and anticipated results. 

Agencies set their service prices using a variety of pricing mechanisms. Others charge on a pay-per-lead basis, while others use flat fee pricing. Other pricing schemes base payments on the size of the project, the amount of effort necessary, or even the length of the campaign. 

Know that you could also need to pay upfront investment fees or pay for some minimum commitment periods before you start working together, depending on the cold email agency you're working with.

That being said, cold email services can range in price from less than $1,000 to $50,000 per month, according to our experience. The final price is heavily influenced by the agency you select, the results you desire, and the size of your business.  

We prioritize upfront pricing at Nerdy Joe. We are aware that when you employ a cold email firm, your primary goal is to perform cold outreach campaigns to generate leads, fill your sales funnel with leads who are ready to purchase, and set up meetings or sales opportunities with leads who are genuinely interested. 

As a result, we provide three straightforward monthly subscriptions at a set price. You receive 2 sales-qualified leads for $499. You receive 6 sales-qualified leads for $999. We also provide 15 sales-qualified leads for $1,999. 

The value of your investment in these packages, which have been carefully chosen to match California's particular market characteristics, is outstanding, in our opinion. Our pricing structure is open, reasonable, and intended to maximize return on investment.

2 - Do you provide California lead data when doing outbound cold emails?

Indeed, we do. 

At Nerdy Joe, we have a set of fundamental rules for cold email campaigns, one of which is to never rely on client data or use data or sales intelligence platforms like ZoomInfo or Apollo to quickly generate lists of people before bombarding them with generic, ineffective messages. 

The vital chore of thoroughly comprehending your prospective customer and their wants is essential to our success in cold emailing. And in order to do this, we probe you with a series of probing questions to learn more about your target market and why they make up your ideal clientele. 

Almost everything about your product and its ideal use cases may be understood from there. Additionally, we conduct extensive research, focusing particularly on California if that is your target market, using the insights from your comments, to uncover possible leads in your market. 

A tailored cold email outreach campaign is then started with the goal of engaging and attracting these leads for your company.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

Our cold email outreach method at Nerdy Joe must strictly adhere to data protection rules. By providing transparency, obtaining consent when required, and strictly upholding data confidentiality, we scrupulously comply with all applicable national and international data privacy laws, such as the GDPR and CCPA.

4 - What are the best cold email agencies for California?

You can engage one of the many cold email companies doing business in California. In every interaction, the following major agencies come up:

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

Remember as well that not all of the cold email businesses featured here are based in California. It's important to realize that what counts is their creative prowess or talent to get the job done and generate hot leads for you to sell to, and that's what you should judge them on.

5 - What is a cold email agency, and why do I need one for my California business?

A company known as a "cold email agency" focuses on assisting businesses in cold emailing their potential clients. They provide a fully completed done-for-you solution and take care of all the work (developing, carrying out, and administering cold email campaigns on behalf of businesses).

These companies make good use of their knowledge of email marketing, prospect research, and campaign optimization to assist you in connecting with new clients, partners, investors, or other important stakeholders with whom you have never before interacted.

6 - How do you get California qualified leads with cold email?

Having an in-depth knowledge of your target market and creating an ideal customer profile that is in line with your product and aims is the cornerstone of any cold email campaign, regardless of the location of the recipients.

Due to this, at Nerdy Joe, we place a high priority on fully comprehending your product, its particular target market, and their requirement for it. Even the fundamental motives guiding your company will be discussed.

As a result, if California is the region you are trying to reach, our strategy will involve conducting rigorous research to find potential candidates in that market (who fit your ICP). In order to capture their attention and turn them into devoted customers for your business, we will then design a custom campaign.

7 - How do I start a cold email campaign in California?

With Nerdy Joe, establishing a cold email campaign is simple. All you have to do is select one of our three packages from our price page that best suits your business needs and budget.

Once you register, we promptly establish a project for you on Basecamp and email you an invitation to join. We then have an in-depth conversation about your needs as well as important topics like your target market, ideal consumer profile, and more.

After that, we basically set everything up by creating the new domains, outreach lists, prospect research, and cold email draft designs. We'll also walk you through our operational procedure, and you'll be able to keep an eye on everything we do in real time.

8 - How does Nerdy Joe work?

When Nerdy Joe starts a new cold email project, we immerse ourselves in the client's business operations and the salient features of their product or service. We can better understand their specific needs and cold email marketing goals with this technique.

Then, in order to align our efforts and goals, we have extensive discussions to fully comprehend your unique business needs and aspirations. Then, in order to identify your ICP and create a buyer profile, we'll do in-depth market research.

We also lay the groundwork essential to maximize your levels of involvement. This entails activities like setting up and warming up new domains to guarantee maximum deliverability, making outreach lists, and investigating possible clients.

After that, our copywriting experts then write cold emails that speak to each person in your target audience. Our primary focus is on developing relationships with clients and leads since doing so encourages long-term engagement and creates connections that ultimately lead to conversions.

9 - How long will it take to get results?

As you may be aware, the opening weeks of any B2B lead generation campaign are mostly focused on testing, data analysis, and plan revision. This process helps us decide which strategy will produce results the most efficiently. 

As a result, each organization has a different timeframe for seeing results. While some firms might see results as early as the first week of the campaign, others might need to wait a few weeks to see noticeable returns. 

One thing is certain, though: at Nerdy Joe, we are certain that we will bring results within the first month of your campaign.

10 - How fast do you start working?

We welcome you with a wave of happy emoticons in our Campfire chat as soon as you join us. Next, we design a special project in our Basecamp that is customized for your business, and an invitation to participate quickly reaches you.

We'll then start having conversations to better understand your objectives, your ICP, and other crucial campaign elements. We will either request access to your current domains or register new ones while making sure they complement your brand and leave a good image.

Once the groundwork has been done, we immediately start testing various messages and offers to see which ones connect with your audience the most.

11 - What is your cold email process, and what makes you different?

Our procedure would need to be thoroughly explained in a separate article. But there are only a few crucial elements to our cold email procedure. Here is a basic description of our strategy:


We perform these steps prior to starting the cold email campaign. 

  • Product research: Our in-depth research allows us to fully comprehend your goods. It enables us to comprehend who requires it and the ideal distribution channels.  
  • Domain setup and warm-up: In preparation for the campaign, we'll establish fresh domains and prime them. They will be properly positioned and set up to deliver the deliverability rates, too, we'll make sure. 
  • ICP identification and buyer persona development: Together with you or your sales, we will figure out your greatest clients and determine which account to contact at each of these businesses to generate the most interest. 
  • List building: Our team will proceed to manually pick leads, find their email addresses, develop the outreach lists in accordance with the ICP and buyer persona we have agreed upon. 
  • Prospect research and icebreaker creation: To make our list more tailored, we will conduct separate studies on each person. We generate distinctive touchpoints, or icebreakers, in the emails using the data we collect.
  • Cold email creation: We create the cold email copies and sequences and make sure each one is individual and tailored to its specific receivers.


  • Monitoring campaign: Here, we keep an eye on campaign performance and make notes. Based on their interaction, we route the prospects to other funnels or groups.
  • Improving: If we can make improvements based on the data we gather, we do so to maximize outcomes.


  • Reporting: The leads we generated for your company are sent at the conclusion of the campaign. Alternatively, we'll describe what went wrong and our plan of action.
  • Improving: We build up the campaign for the greatest results and make any improvements if necessary.
  • Repeat: Repeating the procedure will give the client more leads.

I think that's pretty much all. Our commitment to thoroughly comprehending your target demographic before we craft even one cold email sets us apart from other cold email companies.

We don't conduct bulk email marketing, either. Every potential client we add to our list is hand-selected after extensive study. We compile information about them in order to make sure that every email we write and every offer we include is relevant to their needs. 

We concentrate on smaller lists and devote the necessary time to doing the extensive work necessary to obtain these leads for your company. We don't aim at tens of thousands of people in order to collect a few leads that you could find difficult to convert into clients.

Our ideal scenario entails compiling a list of 20 prospects, doing extensive due diligence on each one before starting the campaigns, and then individually personalizing each cold email. We want to give your sales team six leads they can easily close out of 15 responses, 10 of which will be positive.

To maintain the greatest levels of accuracy and efficacy, all of our actions are manually carried out. We don't rely on any software for data intelligence or employ people from UpWork or Fiverr to swiftly produce lists.

12 - How to hire a cold email agency in California?

If you're considering working with a cold email agency, we advise getting in touch with a few that complement your brand to learn more about their offerings.

Think about things like their experience, track record, guarantees, former clients, success rate, and expertise. Your decision should also be influenced by your aims and budget.

Make sure to be specific when you inquire about the quantity and caliber of leads, related expenses, and prospective conversions.

We welcome your participation in a dialogue with us. We are ready to respond to all of your questions and give you the facts you need to make an educated choice.

13 - Why should I hire an California-specialized cold email agency?

Connecting with a cold email firm that is skilled about the California market gives you the benefit of a workforce that is familiar with the local environment, increasing your chances of generating high-quality leads.

Not every agency will have a physical presence in California or even in the United States, so keep that in mind. The agency must have the necessary skills to succeed in your target market, successfully locating and connecting with the best qualified leads wherever they may be. This is a crucial aspect.

No matter where your company is located—in California or elsewhere—Nerdy Joe is your best option for cold email marketing thanks to our methodology for determining your ideal consumer profile and doing lead research.

In order to constantly achieve excellent results, regardless of the target market, we always make it a point to completely understand your offerings and choose the appropriate people to engage with.

14 - How many cold emails can I send per day in California?

The CAN-SPAM Act and your email service provider, not California itself, set the daily cap on the amount of cold emails you can send. It depends on the circumstances and the resources available. 

The best course of action is to avoid oversending recipients' inboxes to avoid being flagged as spam. To ensure efficacy, we at Nerdy Joe plan the amount of emails sent depending on important variables and ideal engagement periods. 

15 - Can I send cold emails with Gmail in California?

Absolutely! California residents may use Gmail to send unsolicited emails. For the sake of upholding the integrity of its services and guarding against abuse, Gmail does have a daily sending cap. 

For this reason, to prevent your emails from being marked as spam, make sure to stick to these parameters and adhere to established practices for cold emailing. Gmail can be used if all you want to do is send one or two chilly emails. 

However, we suggest that you use the services of an email vendor like if you want to execute more extensive cold email campaigns and gather data. When it comes to Nerdy Joe, we use a variety of platforms to enhance the deliverability and efficiency of our cold email marketing.

16 - How successful are cold emails in California?

The relevancy of the targeted audience, the effectiveness of the communication approach, the allure of the offer, and other factors all play a role in how well cold email marketing performs.

We guarantee tremendous engagement and the best possible conversions at Nerdy Joe. We are confident in our capacity to create leads for any company that offers a good or service that meets a genuine need and has achieved product-market fit.

Any outbound campaign's success depends heavily on product-market fit. We might not be the best option for you if your company is still figuring out how well its products fit the market.

17 - How can I make sure recipients open and read my cold email in California?

In cold emails, creating compelling subject lines with value-driven messages is frequently regarded as the gold standard. However, in our experience at Nerdy Joe, this strategy isn't always successful, especially if the recipient isn't familiar with your business.

Your first impression during cold outreach dictates whether a lead will read your email and respond to it or ignore it. Recognizing this, we spend a lot of attention on figuring out your ideal customer profile (ICP) and identifying the accounts that go with each ICP.

We do more than just skim the surface. Our specialists investigate each prospective lead, gathering important information. We make extensive use of this data to personalize our messages in a way that consistently captures and holds the attention of the recipients.

18 - Is cold emailing more effective than cold calling in California?

Objectively speaking, each of the two approaches has its advantages, but cold email frequently performs better because it provides a more targeted approach and causes less interruption.

Many recipients find cold calling to be intrusive, which makes them uncomfortable. It disrupts their day and might not fit well with how they prefer to be communicated with.

Email, on the other hand, offers a professional platform that is less obtrusive and gives a place to approach potential leads. It allows business contacts that respect your prospects' professional boundaries.

19 - How do you measure whether a cold emailing campaign is effective in California?

At Nerdy Joe, we use significant KPIs to determine the effectiveness of cold email marketing, such as the agreed-upon quantity of leads generated, the caliber of those prospects, and the conversion rates.

Because of this, we always start our cooperation by discussing your objectives and figuring out what would constitute a significant win for your company. According to us, the number of leads created is the key sign of a successful cold email campaign.

The most important business KPIs, for example, would be the number of software sign-ups, the number of accountants asking for a demo, and the amount of people willing to negotiate sales or deals, if you were a FinTech company selling software to accountants. 

Though statistics like the reply rate or open rate can help us refine our strategies and guide our future activities, they don't provide a clear picture of the campaign's effectiveness. Unfortunately, when delivering results, many cold email agencies solely focus on these data.

20 - Do I need to outsource my cold emailing in California?

While managing cold email campaigns internally is possible, there are various advantages and better results to be had by handing this task off to a specialized firm like Nerdy Joe. 

Studies show that sales teams frequently spend a substantial amount of time locating and emailing potential customers in order to close agreements, leaving little time for sales calls. A cold email service can really shine in this situation. 

We'll manage these time-consuming activities by taking up your cold email outreach. We create contact and quickly identify potential customers, freeing up the time and resources of your sales team. 

In addition to saving your team time and effort, doing this ensures the success of your cold email outreach campaign. Then, your sales force can focus on their core skills—having direct sales discussions with leads and completing deals.

21 - How do I increase my cold email response rate in California?

Low response rates in cold email campaigns can be attributed to a variety of things, including vague targeting, a lackluster sender profile, ineffective messaging, disregard for audience preferences, or boring offers. 

We at Nerdy Joe aggressively address these possible difficulties. To determine which offers and messaging formats most appeal to your particular target group, we undertake A/B testing with them. 

By doing this, we can improve the campaign's performance and sharpen our plans. We also look at alternate strategies for connecting with your target market, typically taking into account LinkedIn since email may not be the only business communication channel used by your target market. 

Our objective is to develop a go-to-market plan that is appropriate for your company and your particular target market.