Nerdy Joe — cold email and email marketing agency

We help companies in Boston secure 3 - 5 sales meetings every week

Looking for a cold email agency to get you meetings with potential clients in Boston or beyond? Let the Nerdy Joe team, which has set over 1000 meetings in the last quarter, run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our cold outreach campaigns have helped companies based in Boston connect with potential customers at:

lead generation program to get qualified leadslead generation clients of nerdyjoecold email marketingcold email strategycold email agency near mecold email agency around me

Here's how we can boost your outbound B2B sales in Boston in 2023…

In today's competitive business world, relying on outdated cold outreach strategies that don't guarantee consistent results can be detrimental to your brand visibility and growth. That's where we step in with our innovative approach.

email marketing company

We'll identify your ideal prospects

We'll determine the most valuable segment of your ICP and buying committees in Boston. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our cold email campaigns hit the mark.

lead generation company

We'll craft irresistible offers

We'll delve into your ideal customer profile (ICP), uncover their pain points, and understand the emotions these challenges trigger. Then, we'll create a tailored offer that directly addresses their needs and positions your business as the ultimate solution.

cold email marketing

We'll book meetings and close them

Once the offer resonates with them, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our cold email processes and strategies? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Boston B2B cold outreach agency work?

Subscribing to our lead generation and cold email services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Boston area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Boston-based cold email agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

Cold-emailing potential customers or clients is a way to get in touch with them who haven't worked with you or your company before. It resembles cold calling in the digital age, except instead of calling people, you communicate with them via email.

At Nerdy Joe, we use cold email to promote your company to potential customers, stressing your special value proposition to pique their interest and offer you hot leads you can sell to.

1 - How much do cold email agencies specialized in Boston charge?

There is no universal cold email service pricing that all businesses must follow, regardless of location. Even worse, it's difficult to find a cold email agency that openly lists all of its service tiers and prices on its website. 

The cost of the service varies from one firm to the next, and organizations usually base their pricing on their expertise, technology stack, team size, the specifications for your cold email campaign, and the anticipated results. 

Agencies set their service prices based on a variety of pricing schemes. Others charge based on a pay-per-lead or flat rate approach. There are additional price structures that base payments on factors like the size of the project, the length of the campaign, or the amount of work necessary. 

Recognize that, depending on the cold email agency you're working with, you might also be forced to pay upfront investment fees or pay for some minimum commitment periods before you start working together.

That being said, based on our experience, cold email services can be anywhere from $1,000 to $50,000 each month. The final price is greatly influenced by the agency you select, the results you seek, and the size of your business.  

We prioritize open pricing at Nerdy Joe. We are aware that when you employ a cold email firm, your primary goal is to perform cold outreach campaigns to generate leads, fill your sales funnel with leads that are ready to buy, and secure meetings or sales prospects with leads who are genuinely interested. 

Therefore, we provide three straightforward monthly packages at a set price. You receive 2 leads that are sales-qualified for $499. Six leads that are sales-qualified are provided for $999. We also offer 15 sales-qualified leads for $1,999. 

These packages, which have been carefully chosen to match Boston's particular market characteristics, offer exceptional value for your money, in our opinion. Our pricing structure is clear, reasonable, and intended to maximize return on investment.

2 - Do you provide Boston lead data when doing outbound cold emails?

Indeed, we do. 

At Nerdy Joe, we have a set of fundamental rules for cold email campaigns, one of which is to never rely on client data or use data or sales intelligence platforms like ZoomInfo or Apollo to quickly generate lists of people before bombarding them with generic, ineffective messages. 

The vital chore of thoroughly comprehending your prospective customer and their wants is essential to our success in cold emailing. And in order to do this, we probe you with a series of probing questions to learn more about your target market and why they make up your ideal clientele. 

Almost everything about your product and its ideal use cases may be understood from there. Additionally, we conduct extensive research, focusing particularly on Boston if that is your target market, using the insights from your comments, to uncover possible leads in your market. 

A tailored cold email outreach campaign is then started with the goal of engaging and attracting these leads for your company.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

Our method at Nerdy Joe for cold email outreach includes compliance with data protection rules, which is a crucial step. By guaranteeing transparency, obtaining consent where appropriate, and scrupulously upholding data confidentiality, we scrupulously abide by international data privacy laws, such as GDPR and CCPA.

4 - What are the best cold email agencies for Boston?

You can engage one of the many cold email companiess doing business in Boston. In every interaction, the following major agencies come up:

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

Do not forget that not all of the cold email businesses featured here are based in Boston. It's important to realize that what counts is their creative prowess or talent to get the job done and generate hot leads for you to sell to, and that's what you should judge them on.

5 - What is a cold email agency, and why do I need one for my Boston business?

A company known as a "cold email agency" focuses on assisting businesses in cold emailing their potential clients. They provide a fully completed done-for-you solution and take care of all the work (developing, carrying out, and administering cold email campaigns on behalf of businesses).

These companies make good use of their knowledge of email marketing, prospect research, and campaign optimization to assist you in connecting with new clients, partners, investors, or other important stakeholders with whom you have never before interacted.

6 - How do you get Boston qualified leads with cold email?

Having a thorough understanding of your target market and creating an ideal customer profile that is in line with your product and aims is the cornerstone of any cold email campaign, regardless of the location of the recipients.

Due to this, at Nerdy Joe, we place a high priority on fully comprehending your product, its particular target market, and their requirement for it. Even the fundamental motives guiding your company will be discussed.

As a result, if Boston is the region you are trying to reach, our strategy will involve conducting rigorous research to find potential candidates in that market (who fit your ICP). In order to capture their attention and turn them into devoted customers for your business, we will then design a custom campaign.

7 - How do I start a cold email campaign in Boston?

Utilizing Nerdy Joe is a simple way to launch a cold email campaign. The only thing you have to do is pick one of our three packages from our price page that best suits your business needs and budget.

Immediately after you register, we create a project for you on Basecamp and email you an invitation to join. Then, we have a lengthy discussion about your needs and other important topics, including your target market and ideal client profile, among others, to better understand your situation.

Then, we effectively set everything up by registering the new domains, creating the outreach lists, researching potential customers, and creating the cold email drafts. Along with that, we'll guide you through how we operate, and you'll be able to monitor everything we do in real time.

8 - How does Nerdy Joe work?

At Nerdy Joe, we commence new cold email initiatives by being deeply acquainted with the client's business operations and the key characteristics of their product or service. With the help of this approach, we can appreciate their specific needs and cold email marketing goals.

After that, we have in-depth discussions to fully understand your company's distinctive goals and demands so that we can align our strategies and efforts. Then, in order to identify your ICP and create a buyer profile, we will conduct in-depth market research.

Additionally, we lay the groundwork needed to raise your levels of involvement. This calls for activities like setting up and warming up new domains to guarantee maximum deliverability, making outreach lists, and investigating possible clients.

Our copywriting experts then write cold emails tailored to engage every person of your target audience. In order to achieve continuous engagement and create connections that ultimately lead to conversions, our focus is on developing relationships with leads and nurturing them.

9 - How long will it take to get results?

As you may know, the first few weeks of any B2B lead generation campaign are mostly spent testing, analyzing data, and fine-tuning the approach. We can choose the best strategy to produce results with the help of this method. 

Thus, from one organization to another, the timeframe for seeing apparent effects may vary. In the first week of the campaign, some firms might start to see benefits; for others, it might take a few weeks to start seeing real progress. 

But one thing is certain: at Nerdy Joe, we're sure we'll deliver results within the first month of your campaign.

10 - How fast do you start working?

We send a wave of happy emojis in our Campfire chat to welcome you as soon as you join us. Next, we build a special project in our Basecamp that is geared exclusively for your business, and an invitation to join is sent to you right away.

From that, we'll begin talking about how to grasp your objectives, your ICP, and other crucial campaign elements. In order to ensure they complement your brand and provide a positive image, we will either request access to your current domains or build new ones.

After we've built the groundwork, we quickly start experimenting with various messages and offers to see which ones connect with your audience the most.

11 - What is your cold email process, and what makes you different?

It would need a separate paper to provide an in-depth analysis of our procedure. But there are just a few crucial phases that can be cut from our cold email procedure. An overview of our strategy is provided below:


Prior to beginning the cold email campaign, we take these steps. 

  • Product research: To comprehend every aspect of your product, we conduct extensive research. It enables us to better understand who demands it and how to market it.  
  • Domain setup and warm-up: New domains will be established and warmed up for the campaign. In order to deliver the deliverability rates, we'll also make sure they're properly set up and positioned. 
  • ICP identification and buyer persona development: Together with you or your sales, we will identify your greatest clients and determine which account to contact at each of these businesses to generate the most interest. 
  • List building: Our team will move forward with manually identifying leads, finding their email addresses and creating the outreach lists based on the ICP and buyer personas that we have agreed upon. 
  • Prospect research and icebreaker creation: To make our list more personalized, we will conduct separate studies on each person. We generate distinctive touchpoints, or icebreakers, in the emails using the data we collect.
  • Cold email creation: We create the cold email copies and sequences, making sure each one is different and tailored to its specific recipients.


  • Monitoring campaign: Here, we track campaign effectiveness and make notes. Depending on how engaged they are, we advance the prospects via several funnels or segments. 
  • Improving: If we can improve something based on the data we get, we do so to get the best possible results.


  • Reporting: We provide the leads we gathered for your company at the end of the campaign. Alternatively, we might describe what went wrong and how we plan to fix it.
  • Improving: We build up the campaign for the greatest results and make any improvements if necessary.
  • Repeat: Continuing the process will give the client more leads.

That much covers it. Our commitment to thoroughly comprehending your target demographic before we create even one cold email sets us apart from other cold email marketing companies.

Additionally, we don't run mass email campaigns. Each potential client we add to our list is carefully chosen and investigated by hand. To ensure that every email we write and every offer we include is relevant to their needs, we gather information about them. 

We concentrate on smaller lists and take the time to complete the extensive effort necessary to obtain these leads for your company. We don't aim at thousands of people merely to collect a few leads that you could find difficult to convert into clients.

Our ideal scenario entails compiling a list of 20 prospects, doing extensive due diligence on them before starting the campaigns, and producing individually crafted cold emails for each of them. Our target is to get 15 responses, 10 of which will be favorable, and give your sales team 6 leads they can easily close.

To maintain the greatest levels of accuracy and efficiency, we carry out all of our operations manually. We don't rely on any data intelligence technologies or employ people from UpWork or Fiverr to swiftly build lists.

12 - How to hire a cold email agency in Boston?

When you're considering working with a cold email agency, we recommend reaching out to many companies that complement your brand to inquire about their services.

Think about things like their experience, success rate, previous clientele, track record, and assurances. Your decision should also be influenced by your goals and financial constraints.

Ask specific questions on lead amount and quality, related expenses, and prospective conversions.

We invite you to have a discussion with us as well. We are available to respond to any of your questions and give you the details you require to make an informed choice.

13 - Why should I hire a Boston-specialized cold email agency?

Working with a cold email agency with experience in the Boston area gives you the benefit of a team knowledgeable about the local environment, increasing your chances of acquiring top leads.

Keep in mind that not all agencies will have a physical presence in Boston or even in the United States. The agency must have the necessary skills to succeed in your target market, successfully locating and connecting with the best qualified prospects regardless of their location.

Whether your company is located in Boston or somewhere else, Nerdy Joe is the best option for cold email marketing thanks to our methodology for determining your ideal consumer profile and doing lead research.

Regardless of the target market, we always make it a point to completely understand your offerings and identify the appropriate people to engage with. This enables us to constantly produce great results.

14 - How many cold emails can I send per day in Boston?

The CAN-SPAM Act and your email service provider, not Boston itself, set limits on how many cold emails you can send each day. Depending on the circumstances and the resources available. 

Avoiding oversending recipients' inboxes and running the danger of having your messages labeled as spam is the recommended course of action. At Nerdy Joe, we plan the amount of emails sent depending on important parameters and ideal engagement times to ensure effectiveness. 

15 - Can I send cold emails with Gmail in Boston?

Absolutely! In Boston, it is feasible to send cold emails using Gmail. To preserve the integrity of its services and guard against misuse, Gmail does, however, have a daily sending cap. 

To prevent being marked as spam, make sure to adhere to these restrictions and recommended practices for cold emailing. Use Gmail if all you want to do is send one or two chilly emails. 

But if you want to execute more extensive cold email campaigns and gather data, we advise using an email vendor like In order to maximize the deliverability and efficiency of our cold email campaigns, we at Nerdy Joe use a variety of platforms.

16 - How successful are cold emails in Boston?

The effectiveness of cold email marketing depends on a number of factors, including the target audience's relevancy, the effectiveness of the communication approach, and the allure of the offer, among others.

At Nerdy Joe, we guarantee high engagement and the best possible conversion rates. We are confident in our capacity to produce leads for any business with a good product or service that meets a market need.

A key component in any outbound campaign's success is product-market fit. We might not be the best option for you if your company is still working to determine the product-market fit.

17 - How can I make sure recipients open and read my cold email in Boston?

Creating attention-grabbing subject lines with value-driven messages is frequently regarded as the gold standard for grabbing recipients' attention in cold emails, but in our experience at Nerdy Joe, this strategy isn't always successful, especially if the receiver isn't familiar with your company.

In cold outreach, whether a lead responds to your email or ignores it depends on your initial impression. Understanding your ideal customer profile (ICP) and identifying the accounts that each ICP corresponds to are extremely important to us because we are aware of this.

We study the matter in greater detail. Each potential lead is investigated by our professionals, who gather important information. We use this information to greatly personalize the content of our messages, allowing us to capture and hold the attention of our audience every time.

18 - Is cold emailing more effective than cold calling in Boston?

Objectively speaking, each of the two approaches has its advantages, but cold email typically performs better because it offers a more focused approach and causes less interruption.

For many recipients, cold calling can out as intrusive, which can be unsettling. It messes with their schedule and might not fit with how they prefer to be spoken to.

Email provides a professional, less intrusive platform that allows you to connect with potential leads. It makes it easier for commercial dealings to respect your prospects' professional limits.

19 - How do you measure whether a cold emailing campaign is effective in Boston?

At Nerdy Joe, we evaluate the effectiveness of cold email marketing based on significant indicators including the agreed-upon number of leads generated, the quality of those prospects, and the conversion rates.

Because of this, we always start our cooperation by describing your objectives and figuring out what you perceive to be a significant company success. According to us, the quantity of leads created is the key sign of a successful cold email campaign.

The most important metrics for your firm, for instance, would be the number of software sign-ups, the number of accountants who have requested a demo, and the number of people prepared to negotiate sales or deals, if you were a FinTech company providing software to accountants. 

Though indicators like reply rate or open rate can provide insights for improvement and guide our next activities, they don't provide a comprehension of the campaign's success. Unfortunately, when giving data, many cold email companies simply focus on these indicators.

20 - Do I need to outsource my cold emailing in Boston?

While managing cold email campaigns internally is possible, there are various advantages and better results to be had by handing this task off to a specialized firm like Nerdy Joe. 

Studies show that sales teams frequently spend a substantial amount of time locating and emailing potential customers in order to close deals, leaving little time for sales calls. A cold email service can really shine in this situation. 

We'll manage these time-consuming activities by taking up your cold email outreach. We create contact and quickly identify potential customers, freeing up the time and resources of your sales team. 

In addition to saving your team time and effort, doing this ensures the success of your cold email outreach campaign. Then, your sales force can focus on their core skills—having direct sales discussions with leads and completing deals.

21 - How do I increase my cold email response rate in Boston?

Failure to receive responses in cold email campaigns can be caused by a number of things, including vague targeting, a lackluster sender profile, poor messaging, disregard for audience preferences, or unenthusiastic offers. 

At Nerdy Joe, we aggressively address these possible difficulties. To determine which offers and communication formats most appeal to your particular target demographic, we undertake A/B testing

By using this technique, we may improve the campaign's performance and sharpen our strategies. We also look at alternate strategies for connecting with your target market, typically taking into account LinkedIn since email might not be the only business communication channel used by your target market. 

Our aim is to develop a go-to-market plan that is appropriate for your company and your particular target market.