Nerdy Joe — cold email and email marketing agency

Secure 3 to 5 leads or appointments per week with cold email.

Looking for a cold email agency to get you meetings with potential clients in Austin or beyond? Let the Nerdy Joe team, which has set over 1,000 meetings in the last quarter, run your cold email campaigns for you. We'll regularly add 3 - 5 meetings with qualified potential clients on your calendar every week.

lead gen

Our cold email campaigns and sequences help our clients schedule appointments with hot prospects at:

lead generation clients of nerdyjoecold email marketingemail marketing companycold email strategycold email agency near meour lead generation process is perfect and generate leads like crazy

Here’s how we can help you skyrocket your B2B sales with cold email…

Our tailored cold email strategy is the key to our success. We use our learnings from past campaigns to avoid mistakes and guide our actions towards successful B2B cold outreach campaigns and funnels.

lead generation agency

We'll identify your ideal prospects

We'll determine the most valuable segment of your target audience and decision-makers. Our team will then manually compile a prospect list, incorporating intent and psychographic data to ensure our cold email campaigns hit the mark.

cold email marketing agency

Craft irresistible offers

We'll identify your ideal customer profile (ICP) and analyze their pain points, the emotions these pain points evoke, and the significance of these factors to their job success. Subsequently, we'll create an offer that caters to these needs and is simply irresistible.

email marketing agency

Book meetings and close them

Once the offer resonates with your potential customers, we’ll then book a sales call with them, add them to your CRM, and you’ll do what you know best, which is convince them that you’re the ONE.

Want a more in-depth look into our cold email processes and strategies? Here are some of our cold email case studies...

These cold email case studies go through our approach and how it applies to some of our B2B clients.

how to email a ceo: the strategy we use to get replies from $10M+ company ceos

How to Email a CEO: The Strategy We Use to Get Replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs  

Want to know the strategy we use to get replies from Rand Fishkin, Ramit Sethi, Noah Kagan, and other $10M+ Company CEOs? Learn here how to email a CEO. 

Read the case study
Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Event Email Marketing: How We Helped a Service-Based Business Generate 1200+ Event Attendees In One Week

Wondering how to promote your event using email marketing? Here's a case study on Event Email Marketing, and we generated 1,200+ event attendees in a week.

Read the case study
Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Executive Email: 5 Ways We Write Cold Emails That Get CMOs’ Attention

Want to get positive replies from your cold emails to executives or c-levels? In this case study, you'll learn how to write executive emails that work and generate leads.

Read the case study

How does our Austin B2B cold email agency operate?

Subscribing to our lead generation and cold email services is pretty straightforward. See it for yourself 👀.

high quality leads and more leads from ideal prospects

1 Choose a subscription and pay

our email marketing and sales funnel is on point and gets you ideal clients

2 Get a Basecamp invite

our email marketing and sales funnel is on point and gets you ideal clients

3 Campaign launch

our sales funnel and email marketing is focused on personalized messages and generating leads for your sales team

4 Get results

Choose a B2B appointment setting plan that's right for you.

Each of our plans runs in a 1-month cycle and comes with a money-back guarantee.

See what our customers say about us...

Great cold email campaign is 30% writing, 30% targeting the right people, 40% understanding the target audience and their pain points. Our customers in the Austin area love that we tick these boxes.

Mackenzi's testimonial for Nerdy Joe, e-commerce marketing agency

Mackenzi Leinder

Director of Sales at MindFire, Inc.

The copy Ernest writes is engaging, creative, relevant, timely, amazing at eliciting response and motivation of action, the list goes on. Beyond the work he produces, Ernest is a pleasure to work with! He's kind, a team player, full of ideas, and an asset to the team.

Irina's testimonial for Nerdy Joe, e-commerce marketing agency

Irina Maltseva

Head of Marketing at

Ernest is a very talented writer and online marketer. While working on the content for Hunter, I was amazed at how easily Ernest explains complex things, illustrating them with examples based on his diversified experience. It's always a pleasure to work with him.

What the FAQ

Have a question in mind about our Austin-based cold email agency but can't see it listed? Chill, just click on the "Check all FAQ" button, and you're all covered.

0 - What is cold email?

Sending out a "cold email" is a way to contact potential customers who have never interacted with you, your company, or your products and services before and who are not already familiar with you. It's similar to cold calling in the digital age, except that email is the primary method of communication rather than phone calls.

When introducing your company to potential customers via cold email at Nerdy Joe, we emphasize your special value proposition to pique their curiosity and provide you hot leads you can sell to.

1 - How much do cold email agencies specialized in Austin charge?

Regardless of the location, there is no standard pricing for cold email service that all the companies must abide by. Even worse, it’s hard to come by a cold email agency that transparently displays its different service tiers and their pricing on their website. 

How much you get charged for the service changes from one company to another and companies typically base their pricing on their experience, techstack, team size, the requirements for your cold email campaign and the expected outcomes. 

Agencies also price their service based on different pricing models. Others operate on a flat rate model, others charge based on a pay-per-lead model. There are also other pricing models that charge based on campaign duration, required amount of work or even the project size. 

Understand that depending on the cold email agency you’re working with, you may also be required to pay upfront investment fees or pay for some minimum commitment periods before you start working together.

That cleared, based on our experience, cold email services cost from anywhere less than $1,000 up to $50,000 a month. The final cost is largely dependent on the agency you choose to work with, what you want for outcomes, and the stature of your company.  

At Nerdy Joe, we prone transparent pricing. We know when you hire a cold email agency, your main aim is to run cold outreach campaigns to acquire leads, fuel ready-to-buy leads into your sales pipeline, and get meetings or sales opportunities with genuinely interested leads. 

Therefore, we offer three simple monthly packages at a fixed rate. For $499, you get 2 sales-qualified leads. For $999, you get 6 sales-qualified leads. And for $1,999, we deliver 15 sales-qualified leads. 

We believe that these packages provide excellent value for your investment, and they are carefully curated to match the unique market dynamics of Austin. Our pricing model is transparent, affordable, and designed to deliver maximum return on investment.

2 - Do you provide Austin lead data when doing outbound cold emails?

True, we do. 

One of the fundamental rules we follow at Nerdy Joe when running cold email campaigns is never to rely on client data or use data or sales intelligence platforms like ZoomInfo or Apollo to quickly generate lists of people who will subsequently be bombarded with generic, useless messages. 

Understanding your prospective customer and their wants in-depth is a critical step in cold emailing success. And in order to do this, we ask you a number of probing questions that enable us to comprehend the target audience for your product or service and the factors that make them your perfect clients. 

From there, we can learn nearly everything about your product and its ideal applications. Additionally, we conduct extensive research, focusing particularly on Austin if that's your target market, using the insights from your comments, to uncover possible leads in your market. 

Then, in order to engage and attract these leads for your company, we start a tailored cold email outreach campaign.

3 - How does your cold email outreach process allow you to be compliant with international data privacy laws?

Our cold email outreach method at Nerdy Joe must strictly adhere to data protection rules. By providing transparency, obtaining consent when required, and strictly upholding data confidentiality, we scrupulously comply with all applicable national and international data privacy laws, such as the GDPR and CCPA.

4 - What are the best cold email agencies for Austin?

You can engage one of the numerous cold email companies doing business in Austin. The following are the top companies that come up in conversations:

  • Nerdy Joe
  • Uplers
  • Belkins
  • AdToro
  • JosephStudios
  • Precision Creative
  • TheCommerceShop
  • Caffeine Marketing
  • And more.

Remember that not all of the cold email businesses mentioned here are actually based in Austin. You must realize that what counts is their inventiveness or talent to complete the task and provide you with hot leads to sell to, and that is what you should judge them on.

5 - What is a cold email agency, and why do I need one for my Austin business?

A company that specializes in assisting businesses connect with potential clients using cold email is known as a cold email agency. They provide a fully done-for-you solution and take care of all the work (developing, carrying out, and administering cold email campaigns on behalf of businesses).

These companies use their knowledge of email marketing, prospect research, and campaign optimization to help you successfully connect with new potential partners, investors, clients, or other important stakeholders.

6 - How do you get Austin qualified leads with cold email?

Regardless of the target area, a thorough understanding of your target market and the creation of an ideal customer profile that is in line with your aims and product are the cornerstones of a successful cold email campaign.

Nerdy Joe places a high priority on learning everything there is to know about your product, its particular target market, and why they need it. Even the fundamental motivations for your company will be questioned.

Therefore, if Austin is the area you want to target, our plan will involve careful research to find potential candidates in that market (who fit your ICP). After that, we'll design a customized campaign to grab their attention and turn them into loyal customers for your business.

7 - How do I start a cold email campaign in Austin?

It is simple to launch a cold email campaign using Nerdy Joe. All you have to do is pick one of our three packages from our price page that best suits your business needs and financial constraints.

As soon as you register, we immediately create a project for you on Basecamp and email you an invitation to join. We then have a lengthy discussion about your needs as well as important topics like your target market, ideal consumer profile, and more.

Next, we effectively set everything up by creating the new domains, outreach lists, prospect research, and cold email draft designs. Additionally, we'll walk you through our operational procedure, and you'll be able to keep an eye on everything we do in real time.

8 - How does Nerdy Joe work?

At Nerdy Joe, we begin new cold email initiatives by becoming intimately familiar with the client's business operations and the salient features of their product or service. With the help of this technique, we can appreciate their specific needs and cold email marketing goals.

After that, we have in-depth discussions to fully grasp your unique business goals and demands so that we can align our strategies and efforts. Then, in order to identify your ICP and create a buyer profile, we will conduct in-depth market research.

Additionally, we lay the groundwork needed to raise your levels of involvement. This calls for activities like setting up and warming up new domains to guarantee maximum deliverability, making outreach lists, and investigating possible clients.

Our copywriting experts then write cold emails created to engage every person of your target audience. In order to generate continuous engagement and create connections that ultimately lead to conversions, our focus is on developing relationships with leads and nurturing them.

9 - How long will it take to get results?

You may be aware that the major tasks during the initial weeks of any B2B lead generation campaign are testing, data analysis, and plan fine-tuning. We can choose the strategy that will result in the best results using this process. 

As a result, the time it takes for each business to see results will vary. While other firms might need to wait a few weeks before seeing results, some could start seeing results right away. 

But one thing is for certain: at Nerdy Joe, we are confident that we will deliver results for the first month of your campaign.

10 - How fast do you start working?

We welcome you with a wave of happy emoticons in our Campfire chat as soon as you join us. Next, we design a special project in our Basecamp that is customized for your business, and an invitation to participate quickly reaches you.

We'll then start having conversations to better understand your objectives, your ICP, and other crucial campaign elements. We will either request access to your current domains or register new ones while making sure they complement your brand and leave a good image.

Once the groundwork has been done, we immediately start testing various messages and offers to see which ones connect with your audience the most.

11 - What is your cold email process, and what makes you different?

Our procedure would need to be thoroughly explained in a separate article. But there are only a few crucial elements to our cold email procedure. Here is a basic description of our strategy:


We do these actions before beginning the cold email campaign. 

  • Product research: We conduct research on your product to fully comprehend it. It enables us to comprehend who requires it and how to promote it most effectively.  
  • Domain setup and warm-up: For the campaign, we'll make fresh domains and prepare them. Additionally, we'll make sure they're properly set up and situated to provide the deliverability rates. 
  • ICP identification and buyer persona development: We will identify your greatest customers with you or your sales, and we will identify the appropriate account to contact at each of these businesses to obtain the best engagement. 
  • List building: Our team will move forward with manually identifying leads, finding their email addresses, creating the outreach lists based on the ICP and buyer personas that we have agreed upon. 
  • Prospect research and icebreaker creation: For the sake of personalisation, we will conduct individual research on every person on our list. We use the data we collect to develop distinctive touchpoints, or icebreakers, in the emails.
  • Cold email creation: The cold email copies and sequences are created by us, and we make sure each one is different and tailored to its specific recipients.


  • Monitoring campaign: Here, we track campaign effectiveness and make notes. Depending on how engaged they are, we advance the prospects via several funnels or segments. 
  • Improving: If we can make improvements based on the data we gather, we do so to improve outcomes.


  • Reporting: The leads we generated for your company are sent at the conclusion of the campaign. Alternatively, we'll describe what went wrong and our plan of action.
  • Improving: If improvement needs to be made, we make modifications that are required and set up the campaign for the most effective outcomes.
  • Repeat: Repeating the process in order to provide the client with more leads.

That pretty much covers everything. Our commitment to thoroughly comprehending your target demographic before we craft a single cold email sets us apart from other cold email marketing companies.

We also don't conduct mass email campaigns. Every potential client we add to our list is carefully chosen and investigated by hand. We gather information about them so that we can make sure that every email we write and every offer we include meets their needs. 

In order to get these leads for your company, we concentrate on shorter lists and take the time to complete the meticulous work necessary. We don't go after tens of thousands of people merely to collect a handful of leads that you could have trouble turning into clients.

In our ideal situation, we would compile a list of 20 prospects, thoroughly investigate them before starting the campaigns, and then create a special, tailored cold email for each of them. In order to give your sales team six leads they can quickly close, we need to get 15 responses, 10 of which should be favorable.

For the highest levels of accuracy and efficiency, we manually carry out all of our operations. We don't rely on any data intelligence technologies or employ people from UpWork or Fiverr to create lists quickly.

12 - How to hire a cold email agency in Austin?

When you're thinking about employing a cold email agency, we advise getting in touch with a number of businesses that are compatible with your brand to inquire about their services.

Think about things like their experience, track record, assurances, success rate, previous clientele, and expertise. Additionally, your decision should be influenced by your goals and budget.

Make careful to be as specific as possible when requesting information on the quantity and caliber of leads, related expenses, and potential conversions.

We welcome your participation in our conversation. In order to help you make an informed choice, we are ready to respond to all of your questions and give the relevant data.

13 - Why should I hire an Austin-specialized cold email agency?

Working with a cold email service that is experienced in the Austin area gives you the benefit of a team knowledgeable of the local environment, increasing your chances of generating high-quality leads.

Keep in mind that not every agency will have a physical presence in Austin or even in the United States. The agency's ability to succeed in your target market, successfully locating and connecting with the most qualified prospects regardless of their location, is a crucial aspect.

Whether your company is located in Austin or elsewhere, Nerdy Joe is the best option for cold email marketing thanks to our process for determining your ideal consumer profile and doing lead research.

No matter the target market, we constantly take care to completely understand your offerings and identify the ideal people to engage with. This enables us to continually produce great results.

14 - How many cold emails can I send per day in Austin?

The CAN-SPAM Act and your email service provider, not Austin itself, set the daily cap on the amount of cold emails you can send. It depends on the circumstances and the resources available. 

The best course of action is to avoid oversending recipients' inboxes to avoid being flagged as spam. To ensure efficacy, we at Nerdy Joe plan the amount of emails sent depending on important variables and ideal engagement periods. 

15 - Can I send cold emails with Gmail in Austin?

Absolutely! It's feasible to send cold emails in Austin using Gmail. However, in order to preserve the integrity of its services and guard against abuse, Gmail does have a daily sending cap. 

In order to prevent having your emails marked as spam, make sure to stick to these parameters and adhere to recommended practices for cold emailing. You can utilize Gmail if your aim is to send one or two cold emails. 

However, we advise hiring an email vendor like if you want to do bigger scale cold email campaigns and gather statistics. Our cold email campaigns at Nerdy Joe are optimized for deliverability and efficacy using a variety of platforms.

16 - How successful are cold emails in Austin?

The relevancy of the targeted audience, the effectiveness of the communication approach, the allure of the offer, and other factors all play a role in how well cold email marketing perform.

We guarantee tremendous engagement and the best possible conversions at Nerdy Joe. We are confident in our capacity to create leads for any company that offers a good or service that meets a genuine need and has achieved product-market fit.

Any outbound campaign's success depends heavily on product-market fit. We might not be the best option for you if your company is still figuring out how well its products fit the market.

17 - How can I make sure recipients open and read my cold email in Austin?

In cold emails, creating attention-grabbing subject lines with value-driven messages is frequently regarded as the gold standard. However, in our experience at Nerdy Joe, this strategy isn't always successful, especially if the recipient isn't familiar with your business.

Your first impression during cold outreach dictates whether a lead will read your email and respond to it or ignore it. Recognizing this, we spend a lot of attention on figuring out your ideal customer profile (ICP) and identifying the accounts that go with each ICP.

We do more than just skim the surface. Our specialists investigate each prospective lead, gathering important information. We make extensive use of this data to personalize our messages in a way that consistently captures and holds the attention of the recipients.

18 - Is cold emailing more effective than cold calling in Austin?

Objectively speaking, each of the two approaches has its advantages, but cold email frequently outperforms the other approach because it provides a more targeted approach and creates less disruption.

For many recipients, cold calling comes across as intrusive and turns them off. It interferes with their day and might not be conducive to how they prefer to be communicated with.

Email, on the other hand, provides a professional platform that is less obtrusive and a place to reach potential leads. It makes it easier to conduct business conversations with prospects while respecting their privacy and confidentiality.

19 - How do you measure whether a cold emailing campaign is effective in Austin?

At Nerdy Joe, we evaluate the effectiveness of cold email marketing using relevant indicators like the agreed-upon number of leads generated, the caliber of those prospects, and the conversion rates.

For this reason, we usually start our cooperation by describing your objectives and figuring out what you would regard as a significant success for your company. The quantity of leads created is, in our opinion, the key sign of a successful cold email campaign.

For instance, if you own a FinTech firm that sells software to accountants, the most important indicators for your company would be the number of software sign-ups, the number of accountants who have asked for a demo, and the amount of people willing to talk about deals or sales. 

Though statistics like the reply rate or open rate can help us develop our strategies and guide our future activities, they don't help us determine how well a campaign has performed. Unfortunately, a lot of cold email agencies focus solely on these metrics while delivering results.

20 - Do I need to outsource my cold emailing in Austin?

Although it is possible to manage cold email campaigns internally, working with a specialized firm like Nerdy Joe has several advantages and produces better results. 

Studies show that sales teams frequently spend a large portion of their time finding and cold emailing potential customers, leaving little time for sales calls and closing agreements. This is where a cold email service company really shines. 

You can give us the time-consuming duty of handling your cold email outreach by delegating it to us. We quickly identify potential customers and establish contact, freeing up the time and resources of your sales team. 

This saves your team time and work while also ensuring the success of your cold email marketing campaign. Then, your sales force can focus on what they do best: closing transactions and having direct sales dialogues with leads.

21 - How do I increase my cold email response rate in Austin?

Low response rates in cold email campaigns can be caused by a variety of things, including vague targeting, a weak sender profile, ineffective messaging, a failure to consider audience preferences, and unenthusiastic offers. 

Nerdy Joe takes on these possible difficulties in a proactive manner. We use A/B testing to compare different offers and messaging formats in order to determine which ones most appeal to your particular target demographic. 

We can improve the campaign's performance and sharpen our strategies thanks to this practice. As email may not be the only business communication method used by your target audience, we also look at other potential avenues for connecting with them, typically considering LinkedIn

We want to develop a go-to-market plan that is appropriate for your company and your targeted market.